In terms of social media, video is king, queen and the complete royal court docket. In any case, who hasn’t misplaced two hours scrolling the infinite feed?
Video has exploded in recognition on social media. Persons are twice as prone to share video over different content material sorts…and Instagram is aware of it. With the platform doubling down on video content material in 2022, it goes with out saying that video must be a part of your Instagram content material technique.
However behind each 15-second video is hours of unseen work. That’s why it’s value getting as a lot use, and reuse, out of your Instagram movies as doable.
By the top of this text, it is best to have sense of how one can repurpose your Instagram content material—new and previous—in methods that can maximize your attain and impression.
What makes a video profitable on Instagram?
With Instagram making latest modifications (RIP, IGTV…), let’s overview the video codecs out there on the platform:
- Reels: Vertical, full-screen movies that may be as much as 60 seconds lengthy with main impression.
- Instagram Movies: Changing the IGTV tab in your profile, all movies that aren’t Reels fall into this class. Together with Lives you’ve posted and formerly-branded IGTV movies. These can vary from seconds to an hour (for sure accounts).
- Tales: Ephemeral vertical content material that seems in 15-second clips.
- Lives: Dwell movies you can share to your feed as a daily video after the actual fact.
So what works finest?
“Our prime movies on Instagram during the last 12 months have been Reels. Particularly Reels that encourage and provide fast worth for viewers,” Sprout Social’s Social Media Strategist Olivia Jepson tells us. However it is determined by what you wish to showcase and what suits your model. “The shorter the video the higher, however don’t sacrifice good storytelling. Contemplate what’s completely important for viewers to get out of a video you’re producing.”
How are you aware what movies to repurpose?
Not each video is worthy of your repurposing efforts. Determine your hottest Instagram movies. This can assist you to select movies that resonated together with your viewers and have potential to carry out nicely on different platforms.
Utilizing a instrument like Sprout Social, for instance, you’ll be able to shortly discover this knowledge within the Instagram Enterprise Profiles Report (pictured beneath) or the Put up Efficiency Report.
Why do you have to repurpose Instagram movies?
Repurposing video in new codecs and on new channels can develop your viewers, offer you extra content material and enhance alternatives for engagement.
You would possibly even discover extra success with a video on a brand new channel. Take this sea otter video, for instance. It carried out very nicely on Instagram, incomes greater than 300,000 views and 18,000 Likes.
However when repurposed on TikTok, the video blew up, receiving greater than 1 million views and gaining the Shedd Aquarium account hundreds of followers.
On that notice, let’s dive into 47 methods you’ll be able to repurpose Instagram content material to get probably the most out of your movies.
47 methods to repurpose your Instagram video content material
Repurposing Instagram video inside Instagram
We all know, tremendous meta (not that sort of meta). Repurposing an current video into new codecs extends its impression and helps fill your Instagram content material calendar.
Listed below are a number of methods to do that:
1. Reformat as a Reel
Meta CEO Mark Zuckerberg lately stated that Reels has turn into the principle driver of engagement progress on Instagram.
“Reels are and can proceed to be king for discoverability and consciousness,” Olivia tells us. With Instagram prioritizing Reels in 2022 and Reels displaying in a number of Feeds, now is a good time to add them to your technique. Repurpose longer movies into snackable Reels to make them extra shareable and discoverable.
Professional tip: If in case you have a horizontal video that you simply wish to flip right into a vertical Reel, use an modifying app like Canva to crop your video right into a Reels-ready side ratio.
2. Create carousels
Bannersnack discovered that carousels (posts containing a number of pictures or movies you can swipe by means of) have the very best engagement charges of all sorts of Instagram posts, particularly once they characteristic a mixture of movies and pictures. Carousels sometimes seem a number of instances within the feed and require extra engagement from viewers.
Listed below are inventive methods to repurpose Instagram movies as carousels:
3. Quote posts
Flip shareable quotes in your video into graphics.
4. Information or statistics
Rework knowledge in your video right into a carousel “knowledge report.”
5. Suggestions or how-tos
Is your video a “how you can” information? Break every step down right into a carousel of clips, or screenshots and graphics.
6. Featured clips
Function “best-of” clips.
7. Use Tales
With 500+ million folks utilizing Tales day by day, they get your content material in entrance of an lively viewers and beat the algorithmic feed. Break up your longer movies into Tales. Construct a step-by-step Story information, a listicle viewers can faucet by means of, characteristic prime 5 moments or quotes from an extended video—get inventive.
Professional tip: Olivia says, “Resharing Reels/movies on Tales virtually at all times offers it extra life and views. Contemplate sharing it greater than as soon as throughout per week or a number of weeks to seize completely different folks inside your viewers.”
8. Construct Story content material into Highlights
Turning Tales new and previous into Highlights offers your ephemeral content material new life. Use Highlights as areas to inform completely different tales, and select a Spotlight cowl that brings your model colours and graphics to life.
9. Flip longer movies into short-form
2021 knowledge discovered 58% of viewers will watch a complete video if it’s beneath a minute, however solely 24% of viewers will watch a whole video that’s greater than 20 minutes. Repurpose longer movies—like former IGTV or Dwell content material—as shorter clips.
Sprout did this with our All the time On Instagram collection. We shared 3-4 minute movies on Instagram, then created 30-second cutdowns for our Feed and tales. “The cutdowns create intrigue and provide fast worth, whereas the longer video shares a full story with a number of takeaways that our viewers might digest,” Olivia tells us.
10. Spruce up your video with branding
Give previous movies a refresh by posting them with branded frames, logos, title playing cards, graphics and extra with an app like Canva.
11. Get new life out of your Lives
You’ll be able to share your Instagram Lives—each new and previous ones out of your archive—as Instagram Movies in your feed. Share your whole Dwell, or break it up into quick, shareable chunks.
12. Make your previous movies extra accessible
Including captions to your movies is a finest observe in the case of accessibility. However do you know 79% of movies on-line are watched with out the sound on? If in case you have captionless movies you’re reposting or repurposing into Reels or Tales, you should definitely add captions.
13. Refresh your advertisements
With natural engagement dipping on Instagram lately, now is a good time to start out making use of Instagram advertisements. Instagram Story advertisements have been performing significantly nicely for manufacturers, with a low CPM and excessive efficiency general.
14. Create Instagram Guides
As outlined by Instagram, Guides are “a curated movement of posts with commentary—which is nice for step-by-step guides, suggestions and proposals.” These curated posts might be yours or from different accounts. Embody current video posts in a Information to make use of this comparatively new characteristic.
15. Re-share your biggest hits
If sufficient time has handed—round six months or extra, ideally—reshare previous, profitable content material as a throwback, reminder or as a culturally-relevant piece. This can please current followers who acknowledge the video, in addition to new followers who’re seeing it for the primary time.
Repurposing Instagram content material on different social media platforms
Not everyone seems to be on Instagram. Repurposing your Instagram content material on different social media platforms extends your attain, helps you fill your content material calendar and extends the lifetime of your movies.
16. Flip to TikTok
It’s TikTok’s world—we simply publish in it. When you’re utilizing TikTok to develop your small business, lengthen the attain of your Instagram content material by posting your Reels on TikTok. You should definitely add captions and textual content in TikTok’s editor—the extra native a video feels to a platform, the higher it tends to carry out. Try our Instagram Reels vs TikTok account.
Professional tip: Watch out for sharing your TikTok as a Reel—Instagram received’t promote Reels which have the TikTok watermark on them.
17. Share your video to Fb
Earlier than all of us dive into the Fb Metaverse, there are many video codecs to get inventive with on the platform proper now.
18. Share as a publish
For in-feed posts, Fb recommends vertical or sq. video.
19. Create a short-form Reel
With Fb prioritizing short-form movies within the Information Feed, appease the algorithm by repurposing your short-form movies and Reels from Instagram into Reels on Fb.
Reels might be considered in a new, devoted Information Feed part, or on the prime of the common Information Feed the place Tales and Rooms show.
Elect to have your Instagram Reels shared on Fb routinely if you publish, or save them after publishing to reshare them on Fb. (Heads up—chances are you’ll want so as to add music again in on Fb.)
20. Make a Fb Story
Fb Tales offer you prime actual property on the prime of the Information Feed. With 500 million folks utilizing them daily, they’re a characteristic value attempting.
21. Create advertisements in your social media channels
Video can enhance marketing campaign conversion charges by 34%, and 87% of video entrepreneurs say they see a optimistic return on funding for movies.
If in case you have the finances for paid advertisements, keep aggressive in opposition to Fb’s natural attain and different manufacturers’ paid content material by turning your movies into advertisements.
22. Share your video to Twitter
Tweet out horizontal and sq. movies you initially made for Instagram on Twitter—so long as it’s 2 minutes and 20 seconds lengthy or much less. Simply be sure you’ve resized to the ideally suited side ratios—sq., portrait or horizontal.
Attempt posting your movies on Twitter as…
23. Share a short-form video
Within the race to compete with TikTok, Twitter additionally introduced they’re testing a short-form video “Discover” web page characteristic. Whereas this characteristic isn’t but out there to all, now is an effective time to get used to video publish finest practices and establish which top-performing short-form Instagram movies you wish to repurpose for this new vertical video Twitter feed.
24. Escape suggestions as a Twitter Thread
Much like the carousel concepts above, breaking out suggestions out of your video into an informative thread is an effective way to encourage engagement and to teach your viewers.
25. Share as a collection
Breaking down your video into quick snippets to share as a collection of Tweets over time is an effective way to get extra posts out of only one piece of content material.
Professional tip: Scheduling your content material with a instrument like Sprout Social might help you keep on monitor and guarantee your posts are spaced out.
26. Lead with a query
Tweet out a query or ballot to encourage engagement, then Tweet out the video later as the reply.
27. Share your video to LinkedIn
LinkedIn is now not a spot to share job postings and nothing extra. The platform has gone by means of an overhaul of modifications lately and has turn into a go-to hub for high-level content material.
Listed below are a number of concepts…
28. Share knowledge factors
Share stats and discoveries talked about in your video as graphics or screenshots. As knowledgeable community and studying instrument, LinkedIn is a good house for thought management and trade insights.
29. Create a Dwell stream
Using LinkedIn Dwell is an effective way to achieve new audiences together with your beforehand live-streamed content material—simply be clear that the occasion is a rebroadcast.
30. Repurpose short-form video posts
LinkedIn can be one of many subsequent social media platforms specializing in short-form video—feeling déjà vu but?
This may very well be an important match for repurposing instructional, product-focused, firm tradition or thought management Instagram movies. Latest knowledge exhibits 68% of video entrepreneurs plan to incorporate LinkedIn of their video advertising and marketing technique in 2022—up 5% from final 12 months. Give your LinkedIn an audit to see the place video might slot in.
31. Use video to create a useful Product Web page
LinkedIn’s Product Pages are the place manufacturers with a number of merchandise can characteristic every providing, its options and even its clients. If in case you have any case examine movies, product demos or tip movies, use them to beef up your Product Pages.
32. Share quotes
If in case you have Instagram movies that includes inspiring thought management concepts or quotes, flip these into shareable content material on LinkedIn in textual content posts or as graphics.
33. Create thought management content material
Repurpose a video by translating the ideas and concepts it options right into a shareable thought management publish or LinkedIn article.
Or, break down the important thing takeaways from the video right into a textual content publish and share the video alongside it to provide viewers a number of methods to devour the content material.
34. Share PDFs or slides
If in case you have a protracted, informative Instagram Video, flip it right into a shareable PDF or set of Slides. This can be a distinctive sort of content material you’ll be able to share on LinkedIn and suits in nicely with this skilled community.
35. Add your video to YouTube
You’ll be able to at all times add your content material as a single video and name it a day. However listed below are a number of methods to take it a step additional.
36. Use YouTube Shorts
You recognize the place that is going, proper? In an enchantment to creators, YouTube debuted Shorts as a spot to share quick, typically humorous movies that may be monetized. Shorts lately reached 5 trillion views, making it a confirmed instrument to think about using to repurpose your Reels and extra.
37. Create a playlist round shorter video clips
In case your video is longer and accommodates a number of ideas or how-tos, contemplate breaking it up into clips that may be shared collectively in a playlist. This could enhance search engine optimisation for a number of subjects, and may make every part shareable by itself.
Professional tip: Why does search engine optimisation matter for movies? YouTube is a video sharing platform, however it’s additionally one of many world’s hottest search engines like google and yahoo. Movies you host on YouTube can present up in a Google search, as nicely, so be sure you take into consideration search engine optimisation when crafting your video’s title and outline.
38. Pin on Pinterest
When you’re seeking to develop your Pinterest account, utilizing video is an effective way to start out. The platform is investing in video and creators. In accordance with Pinterest, video views on the platform elevated 100% year-over-year in This fall 2020, and the platform is rising in recognition with youthful populations.
Listed below are a number of video options to look into:
39. Thought Pins
Made for creators to be extra lively on Pinterest, this video characteristic is someplace between Tales and TikTok. With Thought Pins getting 9x the common remark fee in comparison with regular Pins, attempt sporting your creator hat and repurposing your vertical Reels and Tales on Pinterest.
40. Video Pins
When you’ve added your Instagram video to YouTube, Pin the video straight from YouTube. Or, add the video as a Video Pin. You may also embody a head-turning cowl picture that emphasizes your model.
41. Share on Snapchat
In case your model has a youthful Gen Z and millennial viewers, leveraging Snapchat for enterprise might give your vertical video content material one other place to achieve your target market.
42. Maintain an eye fixed out for brand new alternatives
Even Reddit lately rolled out a short-form video button. With platforms shortly evolving and adapting to maintain up with the recognition of short-form video, there are certain to be increasingly new options rolling out within the social house.
Repurpose your Instagram video outdoors of social media platforms
43. Add Instagram movies to your web site or portfolio
Video can deliver your model’s story to life. Latest knowledge exhibits 68% of shoppers choose watching a video to study new services or products vs studying articles, displays, infographics or ebooks.
Utilizing movies from Instagram that demo your product, let you know model’s story or (for those who’re a filmmaker or videographer) spotlight your work can add a dynamic aspect to your web site or portfolio.
44. Use your video in e mail campaigns and newsletters
If there’s one key takeaway from this text, it’s that video is highly effective. In accordance with Vidyard, Igloo Software program boosted their e mail click on by means of fee by 189% by utilizing extra video.
Embedding video in your e mail publication, like the instance beneath, is an effective way to provide your content material new life and drive viewers to your web site, YouTube or social channels.
45. Create GIFs or screenshots
GIF responsibly—this will simply be tacky. However making informative, sharable and even humorous GIFs out of your content material can create visible parts that can be utilized in all the pieces from emails to Tweet responses.
46. Write a weblog publish
Whereas we stay in a video-centric social world, weblog posts are vital instruments for search engine optimisation, schooling and thought management. Create a weblog publish from the content material of your video, and embody the video in your weblog publish to provide readers two methods to work together together with your content material and to combine your content material advertising and marketing efforts.
47. Create an infographic
Infographics are a shareable and visually inventive method of sharing instructional data, knowledge factors, guides and extra. They’re tremendous shareable, particularly on extremely visible platforms like Pinterest, can construct your backlinks and are classically efficient.
Keep organized: Create an Instagram content material calendar to trace your repurposed content material
Repurposing only one Instagram video can give you dozens of items of content material. Be sure you’re peppering that content material all through your channels and over time strategically—not abruptly.
Scheduling your posts forward of time retains you organized and helps you attain your viewers once they’re prepared to have interaction. With Instagram switching again to the chronological feed, making certain you’re publishing content material when your viewers is most lively can be essential.
Create an Instagram content material calendar to maintain your self organized. And to take this a step additional, save time by utilizing a publishing instrument to schedule your content material at peak posting instances.
Sprout’s publishing calendar can function a method to view how your content material is being distributed over time, in addition to a method to schedule forward of time, providing you with extra time to assume strategically.
Give your Instagram content material new life
If an image is value a thousand phrases, a video is value tens of millions—why let that content material go to waste?
It’s simple to emphasize about how you can create content material for Instagram or how you can create sufficient content material for your whole social channels. Beginning with what you’ve and maximizing the impression of 1 video can go a great distance.
Make repurposing your Instagram movies a part of your 2022 social media advertising and marketing technique to start out the 12 months sturdy.
