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10 Greatest Practices for Publish-Buy Emails [with Examples] — Stripo.e-mail


Do you know that spending cash makes our mind really feel unimaginable stress, it doesn’t matter what we purchased? It is likely to be long-lasted nervousness or half-second doubt which in a short while will likely be changed with pleasure and happiness, however nonetheless. That’s how our mind works. 

Now, do you need to go away your prospects alone with their stress after buy? 

Or will you select constructing a trustful relationship with all of your purchasers by placing some extra worth into your communication by way of post-purchase e-mail newsletters?

Post Purchase Email Template

With our assortment of +350 templates, you may choose a pleasant one to your wants, customise it in our software, and export it to your ESP/CRM. Be assured of your e-mail design high quality with Stripo.

Use this post-purchase template

The nuance of post-purchase e-mail design

Most advertising sources, to not point out the time, are spent on discovering new methods and optimizing previous ones to draw prospects, promoting prices, and plenty of extra. Sadly, within the pursuit of revenue a number of entrepreneurs miss out on one actually essential axiom — it’s a lot simpler to promote merchandise to loyal prospects who already purchased one thing from you and is aware of what to anticipate out of your firm.  Let’s simply say, present prospects really feel much less stress when shopping for one thing from expensive to their coronary heart model. 

Don’t blow your likelihood to transform a brand new buyer right into a loyal one.

So assume twice earlier than you ship a single e-mail with textual content that will sound like “We have now your cash. You’ll get your package deal. Sometime. Buh-bye, hasta la vista, laters, peace out.” 

And that can assist you with constructing long-lasting relations along with your loyal viewers by way of newsletters we’ve bought you the post-purchase e-mail design suggestions. 

10 finest practices of post-purchase emails

Mainly, these practices come down to at least one precept — make your prospects happy each with the acquisition and post-purchase angle. And no person’s stopping you from utilizing varied design concepts to realize this aim.

1. Present your gratitude

Easy however efficient technique. A couple of phrases proper after the acquisition may simply tip the dimensions your manner. No fancy design however firm’s emblem, no lengthy insincere texts however a couple of sentences with thankfulness will likely be sufficient to start out long-lasting relations.

Congratulate Customers on Their First Purchase

(Supply: Publication from Rozetka)

2. Affirm the order

Whereas engaged on post-purchase e-mail simply keep in mind that purchasers really feel a little bit of concern when shopping for one thing for the primary time from you. Preserve them conscious of what’s occurring with their buy. 

Word: An order affirmation ought to go the very second a buyer’s cost was carried out.

Ship prospects a lot of emails to inform at what stage their orders are. 

Shipment Confirmation Email

(Supply: Publication from Rozetka)

3. Remind what objects are included within the order.

Being a woman myself, I’m so grateful for such emails as typically I purchase up half of the products on on-line outlets, and typically I would neglect why the heck I paid that a lot cash. To attenuate the variety of offended messages from purchasers (like me) add a block with all of the objects included within the order. 

When you assume there’s no have to remind how the ordered objects look, it’s possible you’ll simply checklist all of the objects, their amount, and value to maintain prospects assured that nothing is misplaced and the invoice is right. Thus post-purchase stress turns into smaller, keep in mind? 

Post Purchase Email 4

(Supply: Publication from Make-up)

4. Present suggestions on how you can use the product correctly earlier than it arrives

Attempt as an alternative of including a boring Q&A block, current “Recommendation from Happy prospects” or “Two most important steps to your happiness” part. 

 (Supply: Publication from Promenade)Advice from Users_Post Purchase Emails

5. Use photos for key message

Time for some colourful post-purchase e-mail design concepts! Think about using brilliant photos to spotlight the important thing data. 

Post Purchase Email 3

(Supply: Publication from Rozetka)

Constructing banner with Stripo

Right here’s a step-by-step video information:

Design my banner

6. Notify prospects that order has been delivered

Sure, you may say that your supply service will maintain it. However please don’t depend on them. In your customers’ eyes, it’s you who’re accountable for the protection of the orders from the second they full try until the second they unwrap their buy and really feel happy with it.

Initially, let your prospects monitor their orders on each step of their journey. Then when their order lastly arrives at a postal workplace, ship them an order supply e-mail.

Order Delivery Email As Part of Post Purchase Emails Series

(Supply: Actually Good Emails)

I imagine this advice does belong to the post-purchase e-mail finest practices.

7. Evaluation time!

92% of customers learn critiques earlier than shopping for, and 88% belief the critiques together with private suggestions from acquaintances and mates. If the web site has suggestions from the model’s purchasers, it’s one step nearer to the principle aim — rising income. To make folks be keen to go away critiques, you may ship an e-mail asking them to fee their buy high quality. 

Post Purchase Email_Feedback

(Supply: Publication from Rozetka)

There are literally other ways of how prospects can go away critiques. You may ask for detailed suggestions on the person’s expertise or how they loved the shopping for course of in your web site or simply fee the satisfaction between 1 and 5. It’s all as much as you.

Post Purchase Email Review

(Supply: Publication from Promenade)

With Stripo editor, you may effortlessly create this assessment block in a couple of minutes. 

Constructing assessment part with Stripo:

  • add a 4-column construction in your post-purchase e-mail template;

  • click on it to start out working with it;

  • click on on the “Plus” icon so as to add yet one more column;

Adding New Columns to Post Purchase Emails

That’s it.

Your ESP will offer you the outcomes of this survey.

Embrace survey in my emails

8. Convey extra worth

Bear in mind one among our first post-purchase e-mail concepts about gratitude? Nicely, possibly you need to remind how a lot you respect your purchasers not solely with phrases however with one thing good, like a particular coupon. Additionally, it’s a great way of minimizing stress throughout additional purchases. See what I’m saying?

Post Purchase Emails_Bright Banners

(Supply: Publication from Williams Sonoma)

9. Add an upsell

I wager when prospects purchase for instance a t-shirt most of them may additionally want a brand new pair of denims for outfit mixture. So why not current extra items of the product within the post-purchase e-mail? 

Post Purchase Emails_Adding Upsell

(Supply: Publication from Levi’s)

10. Run a collection of post-purchase emails

All the time! Please at all times do run a collection of post-purchase emails:

  • order affirmation;

  • order cargo affirmation;

  • e-mail the place you ask to fee your companies;

  • and a thanks e-mail. Right here you may thank for buy, for a assessment, and so on.

Series of Post Purhcase emails

On this collection, ROZETKA notified me that:

  • my cost was profitable;

  • order was confirmed;

  • order has been shipped;

  • order has been delivered;

  • thanked for the primary buy on their web site;

  • requested for a assessment.

All the time hold your prospects within the know of what’s occurring to their order.

Create efficient post-purchase emails with Stripo

Above, we’ve proven you Stripo post-purchase e-mail template. Now let’s proceed to enhancing. 

Step 1. Customizing design of the chosen template

To begin enhancing this template, you simply click on a mandatory ingredient on the template. Now you may customise it by including/importing your content material.

Nicely, principally on this easy manner, you alter emblem, replace product snippets, and so on.

Step 2. Engaged on the CTA button

CTA button is the core ingredient of all set off emails. Make its copy clear!!

Make its design brilliant and noticeable. 

Stripo enables you to construct buttons of assorted shapes and colours, apply hover results to buttons, and even optimize them for Outlook.

Post Purchase Emails_Highlighted Buttons

Design my buttons

We’ve gathered varied CTA examples and directions on how you can create every of them in our article

Step 3. Offering your contact data

Given the truth that prospects may need some questions on their orders, they’d discover it handy to achieve out to you by way of any social media profile that you’ve. 

Very often we are saying that we do our greatest to assist our purchasers lower the period of time they usually spend on e-mail manufacturing. One option to save time with Stripo is by utilizing our “Social” primary block.

Adding Social Media Icons to Post Purchase Emails

You share this data with us simply as soon as in your organization profile, right here you additionally design the icons. When constructing your subsequent post-purchase e-mail, you simply drop the “Social” primary block into your template, and your template already accommodates all of the social media icons that you simply’ve set and their URLs.

Edit my profile

Step 4. Optimizing your emails for cell gadgets

Given that fifty% of emails at the moment are opened on smartphones, we want to ensure our templates are absolutely responsive. CTA buttons must be sufficiently big to make it simple for customers to click on on mobiles. Fonts must be bigger. 16 pixels is claimed to be the very best dimension to make e-mail textual content legible.

If you’re carried out working in your post-purchase emails, you:

  • enter the “Look” part;

  • you then go to the “Cellular view” tab;

  • set a mandatory font dimension;

  • allow the “Full-width button” choice;

  • set a bigger font to your buttons.

Mobile Friendly Post Purchase Emails

Publish-purchase e-mail examples

We’re satisfied that now that you understand how to make use of our software and by following our suggestions for post-purchase emails given above, you’ll construct killer emails.

However our fav examples that go beneath will function post-purchase e-mail inspirations.

Instance 1. Order affirmation by Nike

Order Confirmation Email by Nike

(Supply: Actually Good Emails)

It is a excellent order affirmation e-mail. Nike notifies its buyer that the order is confirmed. They add a picture of the product merchandise. They add the estimated supply date and let the person monitor the standing of the acquisition (packed, shipped, and so on.)

Instance 2. Order cargo affirmation by Reel

Shipment Confirmation Email by Reel

(Supply: Actually Good Emails)

The design of this post-purchase e-mail is simply marvelous. You open the e-mail and see the product snippet. Under Reel reveals the method of the order being packed. In fact, it’s a image they use for all cargo affirmation supply emails, but it doesn’t make this instance any much less of one among post-purchase design finest practices.

Instance 3. Order affirmation e-mail template by Stripo

Post Purchase Email Example

Use in my marketing campaign

What did we put this e-mail template on our checklist? As a result of its design completely matches the target of the e-mail. And it has a map that reveals the place precisely the order will likely be delivered.

Instance 4. Order supply affirmation by Polaroid Originals

Post Purchase Email Best Practices_Order Delivery Confirmation

(Supply: Actually Good Emails)

This e-mail reveals how you can notify your prospects their order has been efficiently delivered.

Instance 5. Asking for a assessment/survey invitation template by Stripo

Bear in mind we talked in regards to the assessment time?

Post Purchase Email Example_Asking for Feedback

Wanna use it? That’s simple! Simply add your personal emblem, paste your URLs to emojis. And you might be able to get rated.

Go to template

Closing ideas

We hope these nice examples of post-purchase emails bought you actually impressed and the very best practices offered right here will assist you to construct your collection of super-powerful post-purchase emails.

Construct efficient post-purchase emails instantly

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