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15 Particular and Common Strategies


One of many massive challenges with content material advertising and running a blog is the continuous have to create content material. Relying on the scale of your organization, or your schedule as a solo creator, constant content material creation can take a big period of time. If you’re busy, it might probably appear difficult to maintain up with demand.

For many people, a significant answer to the necessity for a content material drip is evergreen content material. As well as, content material curation goes a good distance to assist make sure that our followers and gross sales leads all the time have one thing to take a look at Fortuitously, each of those choices are comparatively straightforward to handle, particularly through the use of automated instruments. Nonetheless, there’s an alternative choice that fewer individuals take into consideration: repurposing content material. Let’s check out what repurposing is, and easy methods to do it for various authentic content material sorts.

What’s Content material Repurposing?

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15 Particular and Common Strategies 21

Repurposing content material is the apply of taking one kind of content material and turning it into one thing else. Then, the brand new content material sometimes is posted on social media or used for different functions, resembling lead magnets. Repurposing can contain the identical household of content material sorts (resembling turning a weblog submit right into a e-book or article) or shift from one kind to a different (for instance, turning a e-book right into a screenplay). Usually talking, this apply helps content material creators and entrepreneurs “stretch” their efforts and enhance ROI.

Repurposing Weblog Content material

As a blogger, I can’t resist speaking about any such repurposing content material earlier than the others. One of many drawbacks of running a blog is that it takes lots of time to plan and create every submit. Nonetheless, blogs are straightforward to repurpose into different content material sorts, and still have all kinds of distribution channels. As well as, many individuals could be stunned to learn how many issues they learn are both blogs or derived from weblog posts. Let’s take a look at repurposing choices.

1. Replace and republish outdated weblog posts with new data

One of many issues that I do repeatedly is evaluate my weblog content material. As a part of that course of, I search for posts that want some assist. Particularly, updating posts with new data or present web optimization methods helps your posts acquire new site visitors. Keep in mind, it doesn’t matter what form of weblog you’re working, different content material creators wish to displace you on search engine outcomes. For that motive, the battle for web optimization dominance is fixed. Plus, by updating your content material, you’ll give followers a chance to revisit your web site. Each advantages lead to further gross sales leads and site visitors/impression alternatives.

Fortunately, though you’ll nonetheless have a weblog submit after utilizing this technique of repurposing content material, it’s comparatively straightforward to do. For one factor, if one thing in your submit remains to be correct or present, there’s no motive to vary it. For one more, minor key phrase tweaks are normally easy. Plus, you get the chance to exhibit you’re nonetheless on the forefront of your area of interest.

2. Design infographics from weblog content material

A fair simpler technique of repurposing content material is popping the content material into infographics. Right here, you’ll take a graphics enhancing software program, resembling Canva, and make a visible with it. Normally, infographics are a group of phrases and easy photos that illustrate a degree. A extremely efficient technique to body infographics is by taking the details of your weblog submit and highlighting them within the graphic.

Additional Studying: The Seven Totally different Forms of Infographics and When to Use Them

3. Design photos from weblog content material

Much like infographics however these at the moment are short-form visuals. Visualize your weblog content material by creating photos about details and statistics that you could embed in your submit or be used as standalone visible posts on social media. For instance, I would point out the quantity of ROI you may obtain on a specific advertising modality. Alternately, a journey blogger would possibly design a graphic round their favourite airport lounge. Both manner, the remainder of the social media posts ought to encourage individuals to go to the unique weblog submit.

Right here’s the bonus: by visualizing one thing from a weblog submit, you can also make it extra inviting. My journey blogger, as an illustration, can discuss all day about how roomy the lounge is. However an image of him stress-free in a straightforward chair there can actually drive that time dwelling. Then, his followers would possibly really feel compelled to learn the remainder of his evaluate.

Additional Studying: How you can Create Beautiful Infographics for Social Media in Minutes

4. Flip weblog content material into an eBook (information, how-to, and so on.)

Going the opposite course from graphics, one other technique of repurposing content material is writing a distinct form of content material from the unique weblog. As an illustration, you’ll see that I’ve some lead magnet booklets on my web site that require you to subscribe to my emails. As well as, whitepapers are a particularly standard software in B2B advertising that always develop out of company weblog posts. Every of those repurposing examples lets creators get extra of the advantages of content material advertising than a one-off weblog submit.

How will you accomplish this? Merely put, by increasing on every of the foremost factors of your weblog. As an illustration, I might write a complete part on easy methods to create an infographic, whereas I solely talked about what an infographic is above. Then, I’d write a bit on the specifics of picture creation. After some time, there’d be a big information on repurposing content material.

5. Flip weblog posts into podcast episodes

There’s little query that podcasts are extremely popular. A lot so, actually, that the podcast market has exploded over the previous couple of years and there are various probabilities to monetize an episode. Folks can take podcasts into locations the place blogs don’t belong, such because the health club or a commuter practice. Plus, lots of us be taught higher if we hear one thing than if we learn it, to the extent that podcasts are assuming a job in schooling.

How does this technique of repurposing content material work? Properly, you don’t wish to learn the weblog submit and name it an episode. You’ll wish to add to it a bit and make the episode partaking. However once more, this requires comparatively little further effort. As well as, podcasting provides one other avenue for content material distribution, by means of podcasting platforms. 

6. Use weblog content material to create movies

Much like podcasting, you may flip weblog posts into movies. On this case, you are taking the details of your weblog and switch them into factors on your video. You don’t have so as to add all the additional data. The truth is, if you happen to organize the information a bit in a different way, you can also make it extra fascinating for individuals who like each your weblog AND your video channels like YouTube or IGTV. 

Right here’s the place it will get difficult, although. On YouTube, you don’t have a size restrict. On this case, you may simply cowl the identical set of fabric that you just do within the weblog. For IGTV, YT Shorts, and TikTok, although, there are stricter limits. Right here, you would possibly select one level of your weblog submit to speak about. Or, summarize the concepts of the submit in your video, and encourage individuals to learn the weblog. It’s an ideal technique of repurposing content material.

7. Create a number of weblog posts from one

Should you’re like me, there are many weblog posts that may afford to be “damaged down” into small items. As an illustration, I’ve a number of “full information” posts that cowl lots of materials in a brief article. It will be comparatively straightforward for me to take a type of sections, break it off, and broaden it a bit into smaller weblog posts. Then, they might be a collection that’s posted over a few weeks or months. That is primarily the alternative method to turning a weblog submit right into a whitepaper or e-book.

8. Flip weblog posts into an e-mail collection

Wish to mix running a blog with the advantages of e-mail advertising? Particularly if you happen to use weblog posts for buyer schooling, you may simply use these posts as promotional emails. As an illustration, I might make an e-mail collection about methods to repurpose weblog posts from this one. Every e-mail would cowl a distinct “product” of these weblog posts. This method is advantageous since you solely have to make minimal adjustments to the textual content of every part. Or, you may take the concepts and restate them, relying in your wants.

9. Repurpose weblog posts for visitor running a blog

I usually speak about the advantages of visitor running a blog. As an illustration, visitor bloggers get to share their viewers with their host, and vice versa. However one factor that isn’t all the time clear is the extent to which you need to use this as a mechanism for repurposing content material. Whilst you clearly can’t plagiarize your individual submit, you may positively use the identical concepts over once more. As an illustration, my visitor posts are a lot shorter than the options on my weblog, so I can simply shorten and reword an current submit.

10. Reuse your weblog content material to reply questions on Quora (or to ask them)

Lastly, Quora is superb for repurposing content material. Should you aren’t acquainted, Quora is a spot the place individuals ask questions and obtain solutions. Whereas lots of the questions requested are “only for enjoyable,” there are lots of content material creators who share their skilled experience. You may simply flip materials out of your weblog posts into nice solutions to individuals’s questions. Alternatively, you would possibly flip the essential premise of a submit right into a query to see what different individuals say (For instance, “Is repurposing content material a great way to extend advertising ROI?”). Better of all, you may monetize your Quora content material.

Repurposing Video Content material

Naturally, weblog posts aren’t the one kind of content material that you could repurpose. Nearly each form of video could be became several types of content material and thereby attain a bigger viewers than you have got for video alone. That is particularly helpful as a result of though podcasts are straightforward to “carry” on a conveyable machine, and weblog posts can shortly load onto cellular gadgets or laptops alike, video has a way more restricted variety of locations it may be consumed. By repurposing content material of this sort, you make it extra accessible.

11. Repurpose webinars into a number of items of video content material

Let’s be sincere: webinars have been extremely popular throughout the pandemic. Nonetheless, with all the additional webinars occurring, it’s nice for individuals to have the ability to solely watch what they want. Should you break the webinar into a number of sections, you can also make it simpler for individuals to listen to what you must say. As well as, you may edit out ineffective segments that most individuals received’t wish to say.

12. Repurpose a webinar into weblog content material

Alternatively, you may flip a webinar into a number of weblog posts. The best manner to do that is by transcribing the webinar by means of a service resembling Rev. Then, you need to use quotations from the webinar, flip it into an interview-type format, or just repeat the knowledge. Right here, the principle concern is to not make the weblog submit too lengthy. If the webinar was prolonged, you may summarize data or make a collection of weblog posts.

13. Repurpose your webinar right into a podcast episode

Webinars and podcasts have one factor in widespread: audio. The best technique of repurposing content material like that is to take the audio monitor and edit it. Take out the awkward pauses, the pc noises, and the interruptions. Then, add your branding and formatting to make a straightforward podcast episode. All you want is entry to an audio enhancing software, a lot of that are free or low cost.

Repurposing Your Inside Content material

Lastly, let’s speak about repurposing content material you’ve gathered independently of content material creation or advertising plan. Particularly, there are many inner analytics, buyer testimonials, and even survey data that may allow you to make an impression on current and potential prospects.

14. Flip inner information into publishable case research

Many B2B manufacturers have inner information that demonstrates the effectiveness of their services and products. As an illustration, a advertising company can inform you how a lot they’ve elevated gross sales and achieved ROI for his or her purchasers. Or, a medical machine agency can present the distinction in diagnostic accuracy, operational effectivity, or ease of use with their merchandise. It’s straightforward to show this data into case research by anonymizing the info, stating the client’s downside, and demonstrating your outcomes.

15. Convert testimonials out of your prospects into content material

Lastly, an ideal choice for every kind of firms is leveraging the facility of testimonials. Buyer testimonials come from many alternative sources, together with product opinions and shopper interviews. Quick testimonials specifically are nice for creating graphics and posting on Instagram. Or, you would body the testimonial in context, for instance, of companies carried out. Emails are an effective way to make use of the second method. When you concentrate on it, as long as you have got the client’s permission the probabilities are infinite.

After getting a physique of content material, it’s straightforward to show it into one thing else. Not solely does it save money and time, however repurposing content material is a superb technique to open your model story as much as audiences that may in any other case be not possible. Moreover, some alternatives resembling visitor running a blog and turning webinars into podcasts can current a chance to inform the identical tales in numerous, but compelling, methods. There’s no motive to make use of all of your content material solely as soon as after which discard it.

In search of some extra content material advertising recommendation? Try these posts:

Hero photograph by Sigmund on Unsplash

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