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18 E-newsletter Templates and Recommendations on Efficiency

Studying Time: 14 minutes

In terms of branding, consistency is your largest asset. Product packaging, promotional emails, social media adverts—all the pieces ought to be in keeping with your distinctive model id.

Shoppers typically want to interact with a brand new model a number of instances earlier than being ready to make their first buy. With out consistency, your leads received’t be capable to kind a transparent picture of your model. 

Whereas different channels are important for profitable digital advertising and marketing, electronic mail remains to be on high on the subject of total return on funding. Retailers and DTC entrepreneurs ought to pay shut consideration to their electronic mail branding with a view to generate each short-term outcomes and long-term engagement.

Whether or not you’re utilizing minimalist templates or daring, eclectic designs, constant branding must be a part of your ongoing e-newsletter technique

Omnisend provides a deep assortment of free electronic mail templates to suit almost any advertising and marketing context. Begin Omnisend totally free as we speak to see how Omnisend can take your promotional emails to the following degree.

Omnisend email templates for email campaigns

Together with constant design, you must also search for an electronic mail e-newsletter template supplier that gives technical assist, simple customization instruments, and different electronic mail advertising and marketing options.

Let’s check out a few of the greatest methods to seek out electronic mail e-newsletter templates for ecommerce in 2021.

1. Marketplaces vs. in-house free e-newsletter templates

In case you’re searching for HTML electronic mail e-newsletter templates, there are actually a whole bunch of suppliers with large template collections to suit your branding wants. You need to know a number of issues earlier than diving into these template-rich collections.

E-newsletter templates can be found from two various kinds of suppliers:

  • Electronic mail advertising and marketing service suppliers that supply templates together with different electronic mail advertising and marketing providers
  • Standalone template marketplaces the place clients can purchase or obtain standalone HTML electronic mail e-newsletter templates.

These suppliers don’t supply every other electronic mail advertising and marketing providers, so that you’ll want to seek out one other instrument to ship your ready-made emails.

Each sources supply entry to free e-newsletter templates, however there are some necessary variations to consider when searching for a template supplier.

The perks of standalone electronic mail e-newsletter templates:

  1. Template marketplaces often present a bigger choice. With an even bigger assortment of templates, you’re extra prone to discover one thing that matches your ultimate design.
  2. In case you get your electronic mail e-newsletter templates from a standalone market, you’ll be able to simply migrate from one electronic mail service supplier to a different whereas persevering with to make use of the identical templates.
newsletter templates google search results

The perks of utilizing templates from a local ESP electronic mail builder:

  1. Native ecommerce e-newsletter templates are typically simpler to work with. In case you’re utilizing a market template, you’ll probably must work on two completely different instruments—your ESP electronic mail builder and a separate e-newsletter design studio. With a local ESP template, all the pieces you want is in a single place.
  2. Whereas ESPs often supply a smaller choice, in addition they present ongoing updates to maintain your emails working effectively with high electronic mail shoppers. In consequence, your emails will at all times be optimized routinely, and also you received’t have to check them or sustain with electronic mail shopper updates by yourself.
  3. Electronic mail advertising and marketing instruments supply extra options that streamline the method of constructing your e-newsletter. Product pickers, low cost codes, and engagement boosters are designed to make life simpler for ecommerce electronic mail entrepreneurs.
  4. In-house electronic mail builders are rather more environment friendly on the subject of designing a number of emails.
  5. Constructing emails by way of your electronic mail service supplier unlocks new alternatives for advertising and marketing automation.
upd newsletter templates 2

All in all, standalone HTML templates supply larger flexibility together with independence from any explicit electronic mail service supplier.

Then again, you need to think about using your electronic mail service supplier’s native templates and electronic mail builder if you happen to’re establishing automated workflows.

In case you’re already utilizing a particular free e-newsletter template, you’ll be able to at all times search for a local electronic mail template that gives related design parts.

2. Omnisend electronic mail templates

Omnisend provides pre-built free ecommerce e-newsletter templates to avoid wasting you time and show you how to create an expert e-newsletter. You’ll be able to tailor these templates to your wants by customizing the colour scheme, including further content material, shifting parts round, and extra.

With the brand new Model Property characteristic, your branding—together with your emblem, colours and fonts—will routinely get imported into your e-newsletter templates, making the work that a lot simpler.

You can begin with a number of of the very best e-newsletter templates for ecommerce:

image8 1
18 E-newsletter Templates and Recommendations on Efficiency 88

Omnisend additionally makes it simple to customise the template’s structure relying on the aim of your electronic mail. One design is likely to be greatest for showcasing new merchandise, whereas one other one could also be higher suited to flash gross sales or unique promotions.

Utilizing a single template and customizing it for every sort of message makes it simple to get completely different seems whereas sustaining a constant type. You get actual management over your e-newsletter design.

Themed templates

You’ll be able to at all times go together with ready-made templates if you wish to save time on customization. These templates are ready by skilled designers, so it’s simple to look good with out investing any further effort.

image9 2
18 E-newsletter Templates and Recommendations on Efficiency 89

With a ready-made template, all you’ll want to do is so as to add your emblem, content material, and phone particulars. These ready-mades are based mostly on our normal templates, so you’ll be able to nonetheless edit the e-newsletter design any manner you need.

Try the instance beneath to see how our shoppers undertake our themed templates to their wants:

example of adjusted email newsletter template

Precise electronic mail campaigns despatched by our shoppers:

upd nbhd unit

The identical fundamental e-newsletter design could be adjusted to suit each side of your electronic mail workflow, from common e-newsletter messages to automated messages.

It has by no means been simpler to customise emails for each scenario with out sacrificing your constant model picture.

3. Different electronic mail template suppliers

Whereas Omnisend provides an unimaginable number of templates, it’s also possible to entry electronic mail templates from quite a lot of different suppliers. These are only a few of the very best choices if you happen to’re searching for high-quality free templates.

1. Litmus

Litmus is an electronic mail advertising and marketing service supplier that gives quite a lot of instruments together with automation, electronic mail constructing, and integrations with quite a few third-party suppliers.

Costs begin at $99 per thirty days or $79 when paid yearly, however you don’t want a premium subscription to entry Litmus’ library of templates.

Litmus supplies templates for most typical campaigns together with welcome emails, announcement emails, and thanks emails. The deserted cart message beneath is an ideal instance of their simple method to e-newsletter design.

Sadly, there are solely 40 templates in whole, so the choice isn’t notably deep in comparison with a few of the different choices we’ve seen.

2. BEE

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18 E-newsletter Templates and Recommendations on Efficiency 90

BEE is a straightforward but sturdy design instrument that’s supposed to assist entrepreneurs construct skilled emails and touchdown pages.

Like Litmus, BEE provides all customers free e-newsletter templates whereas providing extra superior options in premium plans, which begin at $15 per thirty days or $12.50 when paid yearly.

Whether or not you’re searching for electronic mail or touchdown web page templates, BEE is bound to have a e-newsletter design that meets your wants.

Whereas some templates are restricted to paying members, you’ll be able to nonetheless entry a whole bunch of designs and not using a premium subscription. Templates could be categorized based mostly on the trade, season, and goal of the e-mail.

Don’t overlook to examine BEE once more while you’re searching for touchdown web page templates.

3. Venngage

Venngage is one other digital design service that gives each free and premium options.

Free customers can use a few of their templates, however premium and customized templates are solely accessible with premium subscriptions which begin at $19 per consumer per thirty days.

Whereas Venngage doesn’t supply the identical concentrate on electronic mail templates, lots of their designs might be seamlessly built-in right into a promotional message. Template classes embrace all the pieces from charts and infographics to e-books and white papers.

Any of the designs beneath would work effectively within the context of a advertising and marketing electronic mail.

4. The important thing parts of electronic mail design

Whereas every electronic mail incorporates distinctive content material, fundamental design parts keep the identical throughout various kinds of messages. All ecommerce emails ought to have high-quality visuals, a transparent construction, daring call-to-action (CTA) buttons, and interesting copywriting. Let’s take a more in-depth take a look at the basics of electronic mail design.


The suitable structure in your subsequent advertising and marketing electronic mail is dependent upon what you need to talk. A single-column structure with a hero picture is greatest for messages with a particular focus.

For instance, you may want a transparent centerfold to focus on a top-performing product for a serious promotion.

Then again, a multi-column structure is healthier for displaying a number of merchandise or various kinds of content material. It doesn’t matter what type of a template you’re searching for, these fundamental e-newsletter ideas will show you how to discover the right design:

  1. Choose a easy structure with not more than three columns. Templates with 4 or extra columns received’t look pretty much as good on cell units.
  2. Don’t add an excessive amount of content material to every electronic mail. Do not forget that pictures and different parts shall be displayed in a single slender column on cell units. With most emails being opened on smartphones and tablets, you merely can’t afford to neglect these customers in 2021.
  3. Use traces and spacing to obviously outline the visible construction of every message. Most electronic mail customers aren’t trying to learn paragraphs of textual content—they need to rapidly scan the message and discover the data that’s related to them.

This Keep Fitz marketing campaign options clearly structured electronic mail:

Template Example 2 1


Visible parts are essential for breaking apart textual content and making your emails extra attention-grabbing. Excessive-quality logos and pictures may also contribute to your model’s type and credibility.

Moreover, clear product pictures with quite a lot of angles usually tend to persuade a buyer to make a purchase order. Don’t underestimate the influence that upgraded product pictures may have in your total gross sales.

Modern DTC manufacturers use pictures that reveal texture, consistency, and scale, making it simpler for guests to visualise the product they’re getting. Additionally they leverage luxurious packaging to make the cargo extra visually interesting.

Each element issues—be sure that to pay respectable consideration to your visuals.

These concepts will show you how to enhance the visible design of your electronic mail campaigns:

  1. Use a high-resolution emblem with a clear background.
  2. Make pictures, buttons, and different key parts the main focus of every electronic mail.
  3. Give every aspect sufficient area to keep away from cluttering the e-mail’s design. Leaving some data out is often higher than overloading the message and shedding the reader’s consideration.
bold email newsletter design

Name to motion

The decision to motion is an important aspect of every electronic mail. That is true whether or not you need readers to purchase a product, join an occasion, or just learn a submit in your weblog. 

With that in thoughts, your electronic mail ought to be centered across the CTA together with every other important parts. Prospects received’t know the place to click on and not using a clearly targeted visible design that emphasizes the decision to motion.

Utilizing pictures as CTA buttons is without doubt one of the most typical electronic mail advertising and marketing errors we’ve seen. Far too many retailers flip pictures into buttons with out including any textual content or different visible parts. Electronic mail shoppers typically block pictures, so clients could not see the e-mail content material in any respect.

This method may also damage your text-to-image ratio, which is a key consider figuring out your electronic mail deliverability.

The best method to make your CTA button stand out is to go away some empty area round it. We additionally suggest utilizing a shade that matches along with your total theme whereas differing from the principle colours in your electronic mail.

See a number of examples beneath:

1. Provide Place

supply place

2. Shamrock Shirts

Shamrock Shirts email newsletter example with products (tshirts)

Textual content

Whereas lengthy stretches of textual content may make sense in sure conditions, that is extra the exception than the rule. Promotional ecommerce emails persist with quick and interesting copywriting whereas eliminating any pointless textual content.

With that being mentioned, it’s necessary that every electronic mail you ship incorporates comparatively equal quantities of textual content and pictures. Our deliverability consultants recommend that fifty/50 is a perfect text-to-image ratio for many emails.

A picture-heavy message is extra prone to be flagged as spam, which can injury your electronic mail deliverability.

Picture blockers are another reason to incorporate your key message and name to motion in written textual content. Readers ought to perceive the principle thought as quickly as they open your electronic mail—even when they will’t see the accompanying pictures.

The optimum font measurement is about 14 to 16 for the e-mail physique. Headings ought to clearly be greater—often, someplace between 22 and 42 relying on the way in which the message is designed.

And don’t overlook to make use of email-safe fonts that received’t trigger any show points.

5. Addressing ache factors

We’ve picked up on a number of recurring ache factors by way of conversations with our shoppers. Two of the frequent points are an absence of high-quality pictures and poor product itemizing codecs that make emails much less visually interesting.

Happily, you’ll be able to deal with each of those points with a number of easy methods

Optimizing product listings

When including product listings to your emails, ensure that each is similar measurement type.

Blurry, darkish, or unclear pictures ought to be changed with customized product pictures—miniature studios are a surprisingly good funding for manufacturers that need to improve their product pictures.

Product descriptions ought to be aligned with pictures, buttons, and different visible parts.

This rule of thumb will show you how to create extra skilled product listings like these within the instance beneath.

product listing example in emails

Understand that you don’t have to make use of normal product itemizing templates to create a strong design—unconventional layouts could be extremely efficient.

1. Product GIFs

asos newsletter gifs

2. Product Mosaics

mosaic newsletter templates

2.  Low-quality pictures

Startups and different new companies typically wrestle to seek out high-quality pictures. Whereas bigger corporations are capable of put money into photoshoots and even devoted studios, small companies could should search for modern options. 

Typography is an effective way to interchange imagery with out shedding any model attraction. Typographic imagery could be extremely skilled and talk priceless details about your model’s distinctive type.

Try some nice examples beneath.

1. Tire Journey

tire adventure

2. OPP France

OOP France

3. Stitched Leather-based Idler

stitched leather loafter newsletter

Instruments like Canva and Appy Pie Design may also help you create highly effective pictures if you happen to don’t have expertise in graphic design.

6. Boosting electronic mail engagement

The way in which readers interact along with your emails is dependent upon quite a lot of components. A few of these can’t be managed. For instance, there’s nothing you are able to do to stop clients from being in a nasty temper after they occur to see your message.

Then again, you’ll be able to affect their engagement by making tweaks to your electronic mail design.

Figuring out the design decisions that resonate along with your viewers requires ongoing testing and growth. Whereas this course of could be time-consuming and by no means brings unambiguous outcomes, it may possibly nonetheless show you how to optimize your method over time.

Try the next concepts for much more e-newsletter ideas to enhance your marketing campaign engagement.

1. Movies

Video is without doubt one of the handiest parts on the subject of electronic mail engagement. Including video to your emails can instantly double your marketing campaign efficiency.

Video content material provides quite a lot of necessary alternatives for model growth:

  • Inform your model’s story
  • Generate social proof by way of unboxing movies
  • Introduce new arrivals or collections
  • Preview your upcoming merchandise
  • Clarify product options and advantages by way of video demos

In brief, video ought to undoubtedly be concerned in your subsequent marketing campaign. Check out these examples for some video inspiration.

1. Barista makes use of a video rather than a hero picture.

upd barista newsletter

2. Brooklyn Means begins with a hero picture adopted by a extra in-depth video assessment.

brooklyn ecommerce newsletter examples10

2. Gamified calls to motion

Gamified calls to motion supply prompt differentiation by way of the aspect of probability.

The Omnisend Scratch Card CTA seems and works like an prompt lottery ticket. Prospects click on to scratch off the highest layer and reveal a random prize.

This small addition may also help you enhance your click on charges by 100 to 200 p.c

3. Reward packing containers

Reward packing containers are one other highly effective instrument for electronic mail engagement. Like scratch playing cards, they make the touchpoint extra interactive and should assist optimize your click-through efficiency.

Behavioral science says that we obtain a stronger impression from issues that stand out from the same old. Even when the underlying supply is similar, merely not understanding what they could obtain will draw extra readers to your message.

4. Promotional codes

You’ll be able to at all times use a easy low cost coupon aspect for decent promotional emails. It is a simple possibility that lets clients know precisely what they’re getting.

Reductions are handiest while you present a very engaging deal. In case you’re promoting a well-liked product for the bottom worth ever, there’s no cause to cover that data behind a present field.

Then again, a routine low cost code received’t carry out as effectively for a much less priceless supply.

promotional codes upd kalilaine screenshot

5. Countdown timer

Emails with a countdown timer will give readers FOMO and drive site visitors instantly. Three hours is the optimum size for a flash sale when it comes to each transactions and transaction-to-click fee.

Instruments like make it simple so as to add countdown timers to promotional emails.

countdown timer newsletter examples 7

These are only a few of the very best methods to make your emails extra interactive, participating, and memorable. Make sure that to A/B take a look at completely different CTAs to see which methods join along with your viewers.

7. One of the best e-newsletter templates for ecommerce

1. Retailer opening

That Ring Store not too long ago emailed their very first e-newsletter to announce the opening of their on-line retailer.

After introducing their merchandise, they introduce an unique supply for early clients. Readers instantly see the advantages of their subscription and have an additional incentive to browse the net retailer.

With high-resolution pictures and loads of white area, the clear design completely enhances the model’s luxurious picture.

updated ecommerce newsletter

2. Seasonal provides

Seasonal provides differ from one trade to a different, however most manufacturers ought to think about operating vacation campaigns for the weekend from Black Friday to Cyber Monday.

Some manufacturers merely low cost particular person merchandise whereas others supply unique merchandise or bundles to match the season.

The Want Provide Co. instance beneath focuses on J.W. Anderson’s Dusty Rose bag earlier than revealing some highlights from the brand new assortment.

upd ecommerce newsletter

3. Product listings

It may be powerful to show an extended listing of merchandise into an attractive message. Happily, there are some simple methods to make product emails extra interesting:

  • Begin with a hero picture
  • Group merchandise into classes or sections
  • Repeat the decision to motion
ecommerce newsletter templates 3 scaled

4. Easy provides

When you’ve got an excellent supply, the corresponding electronic mail ought to at all times get proper to the purpose.

Choose one good photograph, put collectively some copies, and present them the place to click on. Easy as that!

ecommerce newsletter templates 4

5. Textual content-based emails

Photos and visible design are much more necessary for emails with a lot of textual content. Making messages too lengthy is a typical mistake—shoppers reply higher to emails they will digest rapidly.

Check out this instance from Clove & Twine. Whereas there are a number of paragraphs of textual content, they use pictures, white area, and headings to interrupt up the design.

Clove & Twine combines nice imagery with some great benefits of shopping for company items early.

ecommerce newsletter templates 5

Wrap up

Ecommerce e-newsletter templates are an effective way to start constructing your electronic mail campaigns. It’s nice to customise one thing that’s pre-made for ease of use to get began rapidly. 

Nonetheless, there’ll come a time when it’s time to create your personal templates, or even perhaps use a pre-made e-newsletter template as your jumping-off level.

Alongside the way in which, you may create electronic mail blocks that you simply’ll need to preserve utilizing time and again. 

Fortunately, Omnisend provides the very best of each worlds. Not solely are there tons of templates which are 100% customizable, however it can save you the blocks you’ve created your self, which might then be dragged and dropped into new emails for simple replication.

You can too use the Omnisend content material editor to design and save your personal templates, which makes future e-newsletter creation that a lot simpler!

Wish to get began with your personal e-newsletter templates? Begin Omnisend totally free, improve anytime.

Get began with Omnisend as we speak & drive gross sales on autopilot with pre-built automation workflows

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