Wednesday, February 8, 2023
HomeEmail Marketing2022 12 months in Overview: The Greatest Instruments for a Productive New...

2022 12 months in Overview: The Greatest Instruments for a Productive New 12 months


Make amends for our yr stuffed with newly launched options and performance, constructed for you.

We had an infinite yr of releasing options and performance within the AWeber platform in 2022 — each one devoted to creating your life simpler.

Study all of the updates we’ve added all through the platform that make content material creation quicker (or automated), make automation higher and extra customized, and make navigating and managing your account simpler and extra intuitive.

What’s new in 2022

Write and design your emails quicker

The expertise of enhancing messages has modified a lot from what it was originally of 2022. Crafting your emails is extra intuitive and streamlined, and you may even write a complete message with out utilizing the mouse (solely the keyboard).

Paste and robotically develop hyperlinks

Add a hyperlink to your messages and it’ll robotically develop to point out the web page’s picture, description, and title — form of like a social media preview card. This easy enchancment can prevent hours importing photographs and copy-and-pasting from articles, movies, and product pages.

Three YouTube video displays added in seconds.
Three fantastically displayed YouTube movies added in just a few seconds.

Add photographs your method

It’s the straightforward issues that make creating an e-mail quicker and simpler. Add header or in-line photographs to your messages by way of drag-and-drop out of your desktop, copy-and-paste from a doc, or add photographs out of your gallery or Canva proper right into a textual content factor. You’ll be able to customise the look of your emails simply.

Drag-and-drop parts into paragraphs

Have a last-minute addition to make? You’ll be able to drop movies, buttons, social hyperlinks, and different parts instantly between your textual content (no new textual content factor or row vital).

Dragging and dropping an image, button, and social link into an email.
Simply add photographs, buttons, social icons, and extra to your emails.

By no means depart your keyboard, use Markdown as a substitute

Like shortcuts? You’ll be able to model your textual content, add bullets, dividers, and quotes proper from the keyboard with Markdown — a easy design language now supported within the message editor.

Message choices are out of your method till you want them

Typically you simply wish to kind your complete message out earlier than making changes. Properly, now you may, with out distraction, with our new editor menu. It pops up with the press of a button and is hidden all different occasions.

Promote new weblog posts, movies, and merchandise robotically

Nearly each enterprise creates digital content material — weblog posts, YouTube movies, social media posts, and even ecommerce merchandise. It takes time to create this content material, and whenever you’re achieved promotion can appear overwhelming. This yr, we made it a complete lot simpler to get extra worth out of your content material with none additional work.

Robotically add your latest content material to your emails

The feed factor means that you can drop an Etsy retailer, YouTube channel, or RSS feed into your e-mail. Each broadcast or marketing campaign can embrace your latest factor.

An email in the inbox with the newest content included in the body.
New content material within the inbox.

Notification emails that exit whenever you hit “publish”

Your campaigns can now be triggered to ship everytime you publish a brand new YouTube video. Or a brand new Etsy product. Or a brand new podcast or weblog publish. Arrange your campaigns in order that they’ll e-mail your viewers everytime you add one thing new.

Campaign triggers.
Set off your campaigns on a feed – hourly, day by day, weekly, or month-to-month.

Use RSS parts in your e-mail campaigns

Improve RSS-triggered marketing campaign open charges with titles in your topic line. Plus, you may embrace different parts out of your RSS feed instantly in your marketing campaign emails. And design them nonetheless you want.

Navigating round any device, particularly one with a lot of performance, can appear overwhelming. However we made it simple with expanded choices to seek out the web page you want immediately.

Fast actions menu

On the prime of the sidebar you now have the “Fast Menu” — accessible with a click on or ⌘ + Okay. On it, you may click on to navigate to your messages, experiences, integrations, and many others. Even simpler, click on “C” to get to campaigns, “M” to get to messages, and many others. all through your account.

Pulling up the quick menu with CMD + K and using it to create a landing page.
2022 12 months in Overview: The Greatest Instruments for a Productive New 12 months 57

Search, filter, and preview your content material

Your campaigns, touchdown pages, tags, imports, and different index pages obtained an overhaul this yr. They’re now searchable and supply on-click previews. Plus, filter your campaigns by standing (draft, lively, and many others.) so that you solely see those you want.

Gross sales insights to drive much more gross sales

You now have extra perception into what (and the way a lot) your subscribers are shopping for. This might help you higher perceive what’s working in your emails so you may double right down to make much more gross sales.

PayPal, Etsy, Shopify, or Stripe gross sales reporting

See how a lot cash your subscribers have paid you, all on one report. No have to navigate to a bunch of various instruments or calculate the gross sales totals your self.

A sales report tracked over time.
2022 12 months in Overview: The Greatest Instruments for a Productive New 12 months 58

One-click for detailed insights

Click on on a subscriber in your gross sales report to see what they purchased. Analyzing the merchandise they buy might help you be taught what your viewers likes probably the most and the way efficient e-mail is for your online business.

Web page templates for 100+ industries

Want an e-mail sign-up touchdown web page? A digital enterprise card? A gross sales web page? In 2022 we created over 100 new web page templates for industries starting from enterprise coaches to plumbers to Etsy retailer house owners.

Six landing page examples.
2022 12 months in Overview: The Greatest Instruments for a Productive New 12 months 59

Try our ever-growing touchdown web page template gallery to seek out the proper web page to your wants — and one which’s professionally designed and 90% of the way in which achieved for you.

Improve to 12 social observe buttons

Among the many ordinary suspects, we’ve added TikTok, Patreon, Twitch, Discord, Tumblr, and Pinterest as social icons you may add to your emails or touchdown pages.

New icons in emails and landing pages.
2022 12 months in Overview: The Greatest Instruments for a Productive New 12 months 60

That is good timing, as 2023 is projected to be the yr many creators and companies search to drive social followers to e-mail and different instruments with higher management over viewers communications.

Time-based personalization

Individuals use AWeber all all over the world — and plenty of have an viewers all over the world, too. So a welcome marketing campaign set to ship at 8 am is likely to be 11 pm for a reader in one other time zone.

Now, you may ship campaigns within the subscriber’s time zone — so each subscriber receives the e-mail at 8 am. Higher time personalization means higher open charges, clicks, and gross sales out of your marketing campaign emails.

Google Analytics G4A

AWeber touchdown pages now assist the G4A model of Google Analytics. If you happen to’re utilizing Google Analytics, it’s probably already on G4A. Merely plug your GA code into your touchdown web page monitoring subject and it’ll “simply work.”

Anybody who’s preparing for Google to retire Common Analytics in 2023 can breathe simple figuring out they will nonetheless use any current or new AWeber touchdown pages.

Developer Webhook Setup

In 2022 we gave builders the flexibility to arrange and handle webhooks instantly via their Developer account. This hastens the time for builders constructing on AWeber.

Attempt one thing new!

Take this month to strive a brand new characteristic in AWeber. Whether or not it’s studying a keyboard shortcut or organising an automation, the information may aid you save time and get extra out of  your e-mail advertising and marketing. Tell us what you’d prefer to strive within the feedback.



RELATED ARTICLES

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments