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23 Stats You Higher Know in 2023

(This publish comprises affiliate hyperlinks. Learn my full disclosure.)

Pinterest is a mysterious place if you happen to’re not energetic on it. Nevertheless, when you understand that it’s extra of a search engine and a website and product discovery platform somewhat than simply one other a type of social media platforms, the entire Pinterest statistics for advertising that I’ll go over under will start to make some sense.

Earlier than the Pinterest statistics, nevertheless, let me ask you:

When was the final time you ran a Google Pictures search and noticed these iconic “P” logos in all places? If you happen to’re like me, it occurs on a regular basis. Pinterest is a reasonably current addition to the social media roster, and but it looks as if the positioning is in all places. The truth is, Pinterest boards get “posted” by Google on a regular basis.

Like Instagram, Pinterest is made up largely of images. Nevertheless, not like Instagram, Pinterest is meant for individuals who need to plan that dream marriage ceremony, or discover superior locations for summer time trip, or make the cutest vacation crafts. As an alternative of bragging about what they’ve, Pinterest customers get their heads collectively and encourage one another, making it a robust advertising device.

This concentrate on the long run is without doubt one of the causes that entrepreneurs more and more are discovering Pinterest an excellent place to promote their items and companies. Our useful checklist of Pinterest statistics for advertising ought to enable you decide what, if any, advertising income it is best to dedicate to the platform. First, we’ll have a look at the standard Pinterest consumer demographics, after which on the effectiveness of promoting right here.

What do Pinterest statistics say about its customers?

Pinterest is, by all accounts, a comparatively small social community (with an enormous advertising influence). Based in 2009, the community is famous for its browser extension and cellular apps. It’s additionally sort of quirky, in that almost all communication on Pinterest is thru footage pasted on “boards.” No “standing updates,” not like most social media platforms. So, who’re Pinterest’s energetic customers?

1. Pinterest is ranked 14th by way of international social community reputation

Though giants like Fb and YouTube constantly rank within the high three, Pinterest doesn’t path too far behind in its energetic customers, touchdown at 14th place, simply behind social platforms like Snapchat, and forward of platforms like Twitter and Reddit. Whereas 14th may not appear to be a excessive quantity initially, contemplating its attain and the dramatic variations in accessible goal audiences, it’s a good platform to incorporate in your social advertising technique. Because the statistics under can attest, there’s a sizable market to be present in using Pinterest for advertising, and social media customers on this platform are sometimes looking for particular wants or desires, versus blindly scrolling. 

2. There are 433 million month-to-month customers at this time

You’d assume {that a} 14th rank in reputation would imply that Pinterest is just too small for our consideration. Admittedly, the variety of month-to-month customers is way smaller than its competitors. That being mentioned, as Pinterest themselves say, their consumer base surpasses the USA because the third largest on this planet, so it’s nonetheless a HUGE quantity!

3. Amongst American girls linked to the web, 41% use Pinterest.

One of many issues I like about this statistic is that it solely considerations itself with individuals who stand to learn from content material advertising: the Web linked. It’s additionally fascinating to notice how the result’s involved with females.

The truth is, it’s estimated that

4. 76.7% of Pinterest customers are feminine.

If you’re focusing on a feminine demographic, Pinterest is the place you need to be. That being mentioned,

5. Male pinners are rising by 40% a 12 months

Between 2019 and 2020, male pinners elevated 40%. This can be a staggering statistic and reveals a major soar in an enormous demographic–a soar that needs to be on the radar of anybody focusing on web customers of their advertising efforts. Pinterest has historically been handled as a visible search engine for ladies, with primarily female-centered content material, however because the attain of Pinterest has elevated, the worth of it as a advertising device for a audience of each female and male customers has elevated. Intercourse-based consumer progress is barely one of the numerous adjustments that has been recognized in Pinterest’s viewers and consumer base. 

6. 29% of all American adults are on Pinterest.

Practically one third of all American adults use the Pinterest app or web site, whether or not it serves as a platform for inspiration, a platform from which to promote their very own blogs or websites, or one thing else solely. This can be a really large viewers measurement, given the dimensions of North America. The power of Pinterest buy selections and the dimensions of referral visitors coming into Pinterest each make this quantity a somewhat important one, and will function a robust reminder that Pinterest deserves an area in your social media technique.

7. 38% of Individuals with no less than a university schooling use Pinterest.

38% of Americans with at least a college education use Pinterest.
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Against this, the identical Sprout research tells us that solely 22% of non-college graduates use the platform. What this tells us is that Pinterest customers are typically higher educated, as a complete, than the overall inhabitants, making Pinterest an excellent place to launch a social media advertising marketing campaign.

8. 8 in 10 customers say Pinterest provides them a optimistic feeling

As if the gender demographics talked about above weren’t compelling sufficient, Pinterest is regularly related to optimistic emotions. This flies within the face of the destructive emotions usually felt by audiences on the whole–and feminine audiences specifically–on social media websites like Fb and Instagram. Whereas Pinterest customers are usually millennial girls and different feminine age teams, an rising variety of viewers members are males, and the optimistic affiliation continues, even with a rising viewers. This may be leveraged to the good thing about entrepreneurs, because it implies that folks could also be much less prone to be overwhelmed by or annoyed with the emotions derived from the platform, and will not have to schedule as many breaks from looking. 

Whereas positivity is just not gender-specific, the underside line is that, by and enormous, the largest demographic numbers amongst Pinterest customers are well-educated girls. That’s to not say that the blokes don’t matter, as  Pinterest use amongst males is on the rise. However for now, the largest potential publicity from Pinterest promoting may be had by manufacturers advertising to girls.

Pinterest statistics present that it’s a social community for buyers

This looks as if an uncommon statement at first, however hear me out. Initially, the platform as a complete was an concepts board, and it nonetheless is. Nevertheless, it’s the kind of concepts that make this such a superb vacation spot for many who want to purchase items and companies. For instance, a trip concepts board would possibly assemble concepts for the cutest mattress and breakfast in some out-of-the-way location. Or, a marriage concepts board would possibly search the “excellent” place to carry that superior reception the bride and groom have been dreaming about.

Listed below are some statistics that bear out my assertion:

9. Amongst feminine “pinners,” 85% are planning a life occasion.

It’s no shock that weddings are one of many life occasions that girls like to plan on Pinterest. Making your personal reception get together favors and desk decorations is all the fashion as millennials search to economize on the marriage. After all, there’s nothing retaining the blokes from planning a bachelor get together, both. Different occasions embrace kids’s birthday events, holidays, and even start bulletins. Every of those life occasions contain spending cash on services, offering entrepreneurs with a perfect promoting viewers.

10. 70% of Pinterest customers are searching for equipment.

70% of Pinterest users are looking for accessories.
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Equipment, within the definition of this statistic, contains not solely belts or scarves, however jewellery and watches as nicely. So, Pinterest customers hope to buy one thing good to put on regularly. This makes Pinterest advertising a possible gold mine for vogue firms, each male and female-oriented. And, it’s an effective way to assist buyers choose the “proper” merchandise for his or her wants: there’s nothing like not solely seeing footage of one thing, but in addition getting concepts of how it may be mixed with different wardrobe gadgets. That’s very true when hoping to decorate up a plain black costume or that wonderful Italian swimsuit.

11. 84% of customers seek the advice of the positioning when making buying selections.

That’s much more than the quantity of people that learn on-line evaluations of a product when attempting to determine in the event that they’ll purchase it. Once more, I feel the reason being no secret: realizing how one thing can be utilized is useful in determining whether or not or to not purchase it. Another excuse for this determine is considerably subject-specific. Craft supplies are a well-liked matter on Pinterest. If you happen to’re seeking to make one thing particular, you would possibly need to use Pinterest to try to discover the proper sample or craft suggestions. These patterns will usually checklist supplies, which might then be bought by a pinner hoping to make the merchandise–one thing your advertising price range actually shouldn’t ignore.

12. 85% of Pinners use Pinterest to plan new tasks

Though it’s troublesome to know precisely when planning moved from paper and magazines to the web, Pinterest is a frequent go-to as a way to plan new tasks. The COVID-19 pandemic might have contributed to this upswing, in addition to the inclusion of cellular units, however as tasks have more and more moved from tangible gadgets to on-line planning platforms, Pinterest has continued to have a huge effect on customers in successfully planning every thing from home tasks to seasonal crafts. What does this imply for the tens of millions of customers using Pinterest? Consumer varieties from all backgrounds think about Pinterest a go-to platform for growing necessary tasks and planning upcoming adjustments to houses, classes, crafts, and extra.

Pinterest customers love discovering cool stuff.

Pinterest users love finding cool stuff.
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No, actually. They do! Give it some thought this fashion: if you happen to’re planning some type of mission, and searching for supplies, don’t you thumb by some sort of catalog? Whether or not it’s buttons or automobile components, you need to discover out what’s accessible by some means. That’s why you want a presence on Pinterest: your search question can attain a really clear and particular viewers.

13. 97% of concept searches on Pinterest don’t specify model.

What I see on this statistic is that individuals aren’t essentially searching for particular product content material from manufacturers on Pinterest after they begin searching for issues. As an alternative, they’re open to discovering what different customers have posted to their boards, after which discovering how they have been put collectively. As entrepreneurs, we have now an enormous alternative right here: Pinterest customers have an open thoughts, simply ready for us to provide them the correct branded concept to satisfy their objectives.

14. 78% of customers discover branded content material helpful.

In some contexts, ads and different branded materials can appear spammy or misplaced. However when customers are hoping to seek out the subsequent great point, branded content material on your on-line temper board is ideal. Even higher, a few of it may be actually natural. Why recommend ham with a variety of apricot jam for an appetizer, when you may add your personal model of jam and make a possible sale? Everybody is aware of that not all apricot jam tastes the identical, or has the identical texture. Subsequently, recommending “your” jam is an effective way to try to recommend it’s superior for that individual recipe.

15. 60% of customers go online to “view footage.”

Viewing footage, in fact, provides customers concepts, however one of many nice issues about “viewing footage” is that it provides alternatives for a tender promote. Not the in-your-face of normal ads or the flashy particular results of that Instagram picture, however the quiet incorporation of your merchandise into one thing greater. An image the place the viewer doesn’t need to guess “the place’d she get that?” is nice, as a result of it implies that web visitors is ready to rapidly and simply discover sources.

16. 55% of customers are searching for merchandise.

Generally it doesn’t matter what sort of product they’re searching for, however solely that they’re searching for merchandise. It may not be a lot the kind of glue that holds a basket collectively {that a} potential buyer is searching for, a lot as concepts on what to place IN the basket. Glue is boring (simply learn the label), whereas contents are fascinating. Or, they’re hoping to discover a bunch of merchandise on a sure theme for that particular occasion. That is the place boards are so helpful: One consumer can discover related gadgets on another person’s board and mix them in sudden methods. Put your model and merchandise on the market, and somebody will discover it helpful sufficient to purchase.

17. Near one billion movies a day are watched on Pinterest.

In a slight drop from the variety of movies watched day-after-day on YouTube, Pinterest boasts almost 1 billion video views day-after-day. Pinterest may not be seen as a devoted video internet hosting platform, however however reveals worldwide consumer progress, and progress within the male market (somewhat than being primarily a feminine platform), maybe partially as a result of in style platform exhibiting movies and video clips like its contemporaries, together with Fb, Instagram, and TikTok. Video advertising stays some of the completely consumed and extensively desired advertising codecs, making the usage of Pinterest as a video platform a superb strategy to mix the advantages of Pinterest itself and video advertising total. 

Pinterest statistics present that its customers have follow-through

There’s no query that customers of any social community are going to dream about cool issues that may by no means occur, or that gained’t occur for a very long time. Little women dream of their weddings even earlier than puberty, and little boys take into consideration what they need to be after they develop up…beginning at age 5. Whereas there definitely are pinners who will dream about that “life occasion” for a very long time earlier than they occur, more often than not they’re hoping to behave quickly.

18. 87% of Pinterest customers have bought one thing they found there.

87% of Pinterest users have purchased something they discovered there.
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Simply by itself, this statistic alone marks Pinterest as an necessary promoting device for the correct markets. In spite of everything, being on the platform provides a product or model an excellent probability of being each found and bought. Flipping by catalogs as soon as gave lots of people concepts and alternatives to find new manufacturers. Now, Pinterest is turning into one of many new venues of product discovery.

19. 93% of customers are planning future purchases on Pinterest

Any time you are attempting to get concepts inside your pastime, there may be the potential for making a purchase order. For positive, there are occasions when utilizing up bits and items of one thing you already personal is the primary objective. However even in these conditions, entrepreneurs have the chance to supply one thing that may assist convey a mission collectively. In one other instance, let’s have a look at the get together. Along with making their very own get together favors, pinners would possibly want to purchase balloons, desk cloths, get together leases, DJ companies, and all types of different services or products. A beauty of Pinterest is that pinners are planning forward to make sure that every thing is ideal earlier than they purchase.

20. 98% of pinners tried one thing as a result of they found it on Pinterest

I feel that’s largely as a result of folks go on Pinterest searching for concepts. It isn’t simply merchandise: recipes are posted in all places, for instance. Different pinners would possibly get pleasure from a board publish about find out how to repair one thing. Simply keep in mind that Pinterest content material is basically visible, and largely short-form. Movies are up and coming, nevertheless.

Pinterest statistics present that Pinterest advertising works

Pinterest marketing works
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With all of the “natural” gross sales occurring by Pinterest, it would make you surprise if it’s value doing Pinterest-specific advertising. I imagine that for a lot of manufacturers Pinterest is a probably profitable place to promote.


That’s greater than half, and an particularly highly effective statistic contemplating that Pinterest customers usually go on the positioning after they aren’t seeking to purchase instantly. Generally they’re simply looking! And but, sponsored pins are turning out to be an effective way to promote.

22. Pinterest refers 33% extra visitors to e-commerce websites than Fb.

When you consider it, this statistic is completely staggering. In spite of everything, Pinterest has fewer than half a billion energetic customers, whereas Fb has two billion or extra. Though to be sincere, folks don’t usually go online to Fb for the aim of purchasing or getting pastime mission concepts. Regardless of the cause, utilizing Pinterest to deliberately drive visitors to your website is sensible enterprise.

And at last, the most effective for final:

23. Each $1 spent on Pinterest advertising grosses round $4.30 in gross sales.

Every $1 spent on Pinterest marketing grosses around $4.30 in sales.
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That’s actually double your cash, when revenue is taken under consideration. Total, these statistics present that Pinterest advertising has an excellent return on funding.

One of the best half? In my view, it’s the truth that Pinterest customers are typically in a shopping for temper after they browse the positioning. Or no less than, they need to indulge their pastime slightly bit. For these causes, they’re a bit extra open to new concepts and new merchandise. What’s to not love?

Will these Pinterest statistics encourage you to motion?

Has your organization discovered success with Pinterest advertising? Which of those Pinterest statistics was most necessary to you? Be at liberty to chime in under!

And if you happen to’re searching for some Pinterest recommendation above and past these Pinterest statistics, be sure you take a look at these Pinterest-related articles of ours:

Lastly take a look at my video on serving to you leverage Pinterest for enterprise as nicely!

Picture by KOBU Company on Unsplash

Pinterest Statistics FAQs

What’s the demographic of Pinterest customers?

Pinterest is usually utilized by females with 77.1% and 14.5% of males. The largest age group of Pinterest customers are 50-64 years previous, adopted by 34-49 years previous at 34% and 18-29 years previous at 32%.

How do I discover Pinterest analytics?

You could find Pinterest analytics by opening your Pinterest enterprise account, and within the bottom-right of your display screen, click on the profile image that may lead you to your profile. Then you will notice a chart bar icon positioned on the high proper nook. From there, hit Analytics.

What number of energetic customers does Pinterest have?

Pinterest presently has 444 million energetic month-to-month customers all through the world. 89 million month-to-month energetic customers are in the USA and the opposite main Pinners are from Brazil, Mexico, Germany, France, Canada, United Kingdom, Italy, Spain, and Australia.

The place is Pinterest hottest?

Pinterest is hottest within the following international locations:

1. United States
2. Brazil
3. Mexico
4. Germany
5. France
6. Canada
7. United Kingdom
8. Italy
9. Spain
10. Australia



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