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30 Content material Creation Instruments for Each Creator

Behind each unimaginable creator is a military of instruments — and even folks — to help each stage of content material creation. Whereas consistency is crucial factor of rising as a creator, the instruments you select can improve or frustrate your development journey.

These instruments embody every thing from the social platforms you select to construct your presence on to the community-building app the place you have interaction together with your viewers. On this article, we’ll stroll you thru a few of these instruments and the way they will help your content material creation journey.

Content material analysis instruments

Gathering information and knowledge might be one of many extra tedious elements of making content material. Particularly if the purpose of your content material is to teach, it’s possible you’ll want to take a position extra time in analysis than a creator targeted on leisure. The next instruments can assist.

content research tools

Value: Free

Description: Google Developments is a software that may assist you to monitor the recognition of various search phrases through the years. It exhibits you what’s fascinating to folks now, and you’ll evaluate in opposition to the recognition of comparable search phrases.

The way it helps: When you’re ever stumped for concepts, checking Google Developments for subject concepts is an effective way to recover from your block. Bonus: one other Google function that works nice for ideation is the Folks Additionally Ask part in your search web page, as defined by this creator.


Right here’s precisely how one can create a content material plan full of what your dream shoppers/clients wish to see! #socialmediamarketing #contentbatching #smallbusinessmarketing #contentideas #contentplanning

♬ authentic sound – Rachel Pedersen

best tools for content research

Value: Free

Description: Pinterest Developments is a hidden gem of a software that tracks the recognition of various phrases on Pinterest, very similar to its Google counterpart. Nevertheless, it goes a step additional by displaying what’s visually interesting now versus two months and even ten years in the past.

The way it helps: Creating content material usually requires maintaining with the most recent design and aesthetic traits – Pinterest Developments gives you a visible information into what’s at present trending and the way your content material can match as much as that.


tools for content research

Value: Free with restricted entry. Paid plans begin at $79/month

Description: AnswerthePublic is a search listening software that offers creators insights into what their audiences are on the lookout for. Simply kind in a key phrase and get a plethora of autocomplete information from main serps like Google.

The way it helps: This software helps you uncover what questions your viewers is asking which makes for straightforward content material concepts. Simply reply the questions in your movies and match the keyphrase into your caption.

content research tools


content research ai

Value: Free (for now).

Description: ChatGPT is an AI software that you may ask questions on any subject – the one restrict is your creativeness (and the truth that it solely has data as much as 2023). Entry is set by the platform’s capability, so you’ll be able to’t depend on it an excessive amount of.

The way it helps: The place ChatGPT (and some other AI analysis instruments) wins over Google is that it could possibly curate data for you. If you ask it a query, it doesn’t provide you with a number of choices which you need to dig into for a solution. As an alternative, it shares a curated reply within the format you request.

Content material planning and scheduling

With all of the content material codecs a creator might need to work with, it’s important to have instruments that may hold monitor of what’s meant to be revealed and when. These instruments can assist simplify the chaotic means of planning content material – and prevent time by scheduling your work forward of time.


how to plan content

Value: Free plan. Paid plan begins at $10/member/month

Description: Notion is a productiveness and venture administration software that helps people and groups work collectively on completely different initiatives and duties. You’ll be able to create easy or complicated methods to handle your inventive course of.

The way it helps: The customization choices of Notion imply that you may create or discover some ways to handle your inventive course of. Take a look at a few of their templates – use the search time period “content material creators” to search out templates particular to your wants.


best content scheduling tools

Value: Free plan. Paid plan begins at $6/month/channel

Description: To not toot our personal horn, however Buffer gives a number of options that may actively enhance your content material creation journey, particularly stress-free scheduling to a number of social media platforms.

The way it helps: Buffer’s one of the crucial reasonably priced instruments for scheduling content material and gives a number of options to assist your development:

  • Begin Web page, to place in your social media bios and direct followers to all of your nice content material throughout the online
  • Remix, to effectively repurpose content material throughout your social media
  • Concepts, so you’ll be able to hold monitor of all of your spur-of-the-moment ideas
  • Buffer AI, that will help you rapidly provide you with content material (coming quickly)
  • Analytics, to trace your efficiency and determine the place to make enhancements
  • +each social media platform your viewers is likely to be on


How’s that sound? Add Buffer to your content material creation toolkit right this moment.

When you create any type of written content material, whether or not that’s a long-form publication or Instagram captions, then these instruments may work nice for you.

Content material administration system: WordPress or Ghost

Value: Free plans. Paid plans for WordPress begin at $9/month and $11/month for Ghost

Description: There are lots of methods to publish content material on the Web, however if you would like a devoted web site, you may want a content material administration system. We suggest WordPress or Ghost.

The way it helps: Content material administration methods assist you to hold monitor of all of the content material you may have revealed on the internet. If one in all your chosen strategies of content material creation is thru weblog articles, then a CMS is a mandatory addition to your toolkit.

E-newsletter administration: Substack or Beehiiv

Value: Free plans for each. Behiiv’s paid plan begins at $42/consumer/month.

Description: Newsletters are an effective way to construct an viewers that you may take wherever. Substack and Beehiiv are two instruments that help you create newsletters and share them with an e mail record. Each instruments supply intensive sources to assist as your viewers grows.

The way it helps: If you wish to have full say in how your viewers interacts together with your content material, a publication is an effective way to do this. You’ll all the time be of their inboxes and might implement subscriptions or adverts at your comfort.

Enhancing: Grammarly or Author

Value: Free and paid plans (beginning at $30/month) accessible for Grammarly. Free trial after which paid plans beginning at $18/month/consumer for Author.

Description: Each Grammarly and Author use AI to examine your grammar, spelling, and punctuation.

The way it helps: Earlier than placing any written work out into the world, you’ll be able to examine for errors with both of those instruments. It’s also possible to format each instruments to suit your firm tips, so that you by no means have to fret concerning the tone of your weblog or Instagram caption being off.

Transcription: Otter

content transcription

Value: Free plan. Paid plans begin from $16.99/month

Description: is a software that data conferences, takes notes, and generates a abstract you’ll be able to share with anybody. You’ll be able to combine it together with your assembly instruments like Zoom or Groups, so that you by no means need to take a bodily observe once more.

The way it helps: Though it’s usually used extra by firms, this software is nice for creators that do  plenty of interviews and must transcribe content material to written codecs.

Outlining and formatting: or Lex

Value: Free plans can be found for each.’s paid plan is $49 per 30 days for five folks.

Description: Each and Lex can flip your queries into the format you want on your content material. You’ll be able to ask both software any query, for instance, “Write an Instagram caption for a picture depicting a toddler holding a teddy bear aspiring to promote the teddy bear” or no matter fits your tone.

The way it helps: For individuals who must do plenty of writing however don’t have the time or expertise, AI instruments could possibly be an awesome addition to your toolkit.

Visible content material creation instruments

So lots of the social media and content material creation platforms accessible to us are visually oriented. From creating thumbnails for YouTube movies to Instagram graphics, design and visuals will come into play sooner or later in your creator journey. These instruments can assist with creating visible content material.


visual content creation

Value: Free plan. Paid plans begin at $12.99/month

Description: Canva is a graphic design software that you should utilize on the internet, desktop, or cellular. It gives intensive choices for creating visible, video, and even written content material.

The way it helps: Canva is sort of a Swiss Military Knife relating to design – incorporating it into your creator toolkit means you’ll be capable of create content material for any of your content material platforms simply.


Even higher, you’ll be able to entry Canva via Buffer in order that when inspiration strikes, you simply create your picture and schedule instantly.


content creator tools

Value: Free

Description: Unsplash is a free software that lets you discover royalty-free photos.

The way it helps: That is nice if you happen to want photos on your social media, weblog, or publication and might’t afford to create them your self.


ai content creation

Value: Free to begin, then $15 for 115 credit.

Description: DALL-E is an AI software that lets you generate photos from textual content prompts. You’ll be able to ask it something you need, and like many different AI instruments, the one restrict is your creativeness.

The way it helps: DALL-E is nice for rapidly producing copyright-free photos on your content material creation, particularly in case you have restricted capability for design.

Audio content material creation instruments

Whether or not you’re making a podcast or simply voiceovers on your subsequent TikTok, the next instruments are nice for any audio manufacturing you may must do in your inventive course of.


podcast content creation

Value: Free

Description: Anchor is a Spotify software that lets you create, edit, add, distribute and monetize your podcast. You’ll be able to arrange a web site devoted to your podcast and in addition add video podcasts. It’s accessible on each desktop and cellular.

The way it helps: It is a nice starter software for anybody that desires to create a podcast however doesn’t have any expertise to make use of extra complicated instruments. You’ll be able to simply hit file out of your telephone and add when you’re happy together with your audio and modifying. It’s also possible to add pre-recorded audio to the app, and it is going to be distributed to each podcast platform.


audio content creation

Value: Free

Description: Audacity is a free audio recording and modifying software that you should utilize on desktop. It’s an awesome starter software for extra in-depth modifying for a podcast.

The way it helps: Whereas this software has a studying curve, when you grasp it, you may have a free software that may assist you to edit any audio content material.


audio content creation

Value: Free

Description: When you have a Macbook, it’s possible you’ll not must look additional than your preset apps for an audio editor. GarageBand comes pre-installed on Apple units or downloaded via the App Retailer.

The way it helps: You need to use GarageBand to edit audio and even create authentic music on your inventive initiatives.


audio content editing

Value: Free plan. Paid plans begin at $15/consumer/month

Description: Whereas Descript additionally gives video modifying options, it’s well-known for its various suite of instruments devoted to audio content material.

The way it helps: Descript has options particularly designed to assist podcast creators if you happen to want an all-in-one software with extra intensive options than the others on this record.

Video content material creation instruments

Video is all the fad – from Instagram Reels to TikToks to YouTube, and its short-form function, Shorts – creators have 1,000,000 and one locations to share their content material. However relating to instruments for creating, these platforms are but to supply nice modifying instruments. Fortunately, sure firms have stepped within the hole and created instruments that permit creators to create and edit their content material to submit on any platform. Listed below are among the greatest ones:


video content editing

Value: Free model. Paid plans begin from $3.99/month

Description: InShot is a video modifying app accessible on each iOS and Android

The way it helps: InShot’s free plan may be very efficient and can be utilized to edit your content material for Instagram, TikTok, or YouTube Shorts rapidly and effectively.


video content creation tools

Value: Free model. Paid plans begin from $8/consumer/month

Description: Loom is a display screen recording software that lets you take crisp, clear footage of your display screen to rapidly comm. It’s accessible on desktop, iOS, and Android.

The way it helps: Though it’s extra widespread with firms for inner communication, if you happen to create plenty of academic movies and must information your viewers with examples they will see, Loom is a superb addition to your toolkit.


content creator tools

Value: Free plan. Paid plans begin at $7.99/month

Description: CapCut is the modifying software, notably for TikTok movies. It gives extra intensive modifying than TikTok’s in-app options and in addition integrates with the app to add your content material. It’s accessible on net, desktop, and cellular.

The way it helps: Though CapCut and TikTok are intertwined, it’s an awesome software for modifying any short-form content material, so you should utilize it for Reels and YouTube Shorts.

One of the best creators don’t simply have plenty of followers – in addition they see excessive engagement from them. With these instruments, you’ll be able to present entry to your time, connections amongst your followers, and interplay that builds deeper relationships and loyalty.


community building tools

Value: Free

Description: Discord is a communication software that enables customers to take part in textual content, voice, and video chats.

The way it helps: When you have a big sufficient viewers, you may wish to transfer probably the most loyal of them over to a platform the place you’ll be able to supply a extra area of interest group – Discord is a superb software for that. You’ll be able to management who has entry to it and curate it to boost the expertise for members.

Mighty Networks

tools for community building

Value: Paid plans begin at $39/month

Description: Mighty Networks is a software for group constructing but in addition gives options to assist launch programs and membership applications.

The way it helps: Mighty Networks is a extra intensive model of Discord and is nice for folks with a big viewers who wish to supply paid memberships and programs.

With a big sufficient viewers and the precise plan for monetization, you’ll be able to flip your aspect hustle in content material creation right into a full-time gig. The instruments that observe make that course of simpler.


content monetization

Value: Pricing begins at 5% of your month-to-month earnings via the platform

Description: Patreon lets you supply month-to-month subscriptions to your viewers in change for perks. Some creators use it to supply entry to the content material they wish to be paid for, or can’t add to social media,

The way it helps: When you have 100 followers keen to pay you $10 a month on your content material, you may have monetized your inventive course of.


how to monetize content

Value: Free trial, then $29/month

Description: Stan is a platform that lets you promote digital merchandise. Creators can promote something from budgeting templates to consulting providers – and it’s particularly well-liked with TikTok creators.

The way it helps: When you create digital merchandise and wish to promote them, Stan is a superb software to assist handle the method with out you having to arrange a cost system or web site your self.


how do creators make money

Value: Free plan. Paid plans begin when you cross 300 subscribers, then $9/month

Description: ConvertKit is a software that empowers creators to develop and join with their audiences, and ultimately promote to them.

The way it helps: ConvertKit is one other nice possibility with sturdy options that allow creators to promote services and products.

Take a breath and decelerate – we all know having a number of choices might be overwhelming. Regardless of how nice a software seems, think about the way it matches into your inventive course of earlier than you join and hand over your card.

It’s greatest to begin small and with the free variations, then take a look at and see what works for you earlier than you decide on something.

What instruments are in your creator toolkit? Tell us over on Twitter @buffer.



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