Virtually one-third of the human inhabitants has a YouTube account in 2022. For some, being a YouTuber is a profession, for others it’s an habit, and a few simply use it as an occasional pastime. It doesn’t matter what your tackle the streaming big that took the world by storm is, it definitely will not hurt you to be taught a factor or two extra about it. Happily, this text is the fitting place to begin your quest for data.
YouTube numbers, knowledge, and info
YouTube is the preferred video-sharing platform in 2022 – however you in all probability already knew that. Happily, we additionally ready some lesser-known and extra attention-grabbing YouTube statistics and info so that you can take a look at. So, with out additional ado, right here they’re.
1. YouTube is the second most visited web site on this planet
In keeping with the Semrush Visitors Analytics instrument, the outcomes of that are up to date every month, YouTube had over 69 billion visits in September 2022, making it the second most visited web site worldwide. This additionally makes it the #1 video streaming platform on this planet. The one web site extra standard than YouTube, all through 2021, was Google.com, with over 87.5 billion visits.
2. It is also the second-biggest search engine on-line
By the variety of search requests, YouTube’s search engine is the second largest on the web. It processes over 40,000 search queries per second, or over 3.5 billion searches per day, throughout the globe. Once more, probably the most used search engine is Google, YouTube’s dad or mum firm.
3. Collectively, we spend greater than 1 billion hours on YouTube every day
Think about one billion hours invested in a venture – undoubtedly, it will’ve been a hell of a venture. Properly, that is how a lot time all customers mixed spend on YouTube every day. What’s extra, in response to the above International Analysis report, 100 hours of video content material is uploaded onto the platform every minute.
As YouTube content material is getting richer and our consideration span is getting shorter, it isn’t stunning that YouTube (quick and to the purpose) movies are getting extra consideration than film/collection marathons on Netflix, Amazon Prime, or Disney+.
4. YouTube earned over $28.8 billion on adverts in 2021
Enterprise of Apps and Statista present related YouTube income findings for 2021 – the streaming platform earned a whopping $28.8 billion on adverts. That is a 46% enhance in comparison with the yr earlier than, when it made a income of $19.7 billion. The start of 2022 noticed wonderful outcomes too, with greater than $14.2 billion in income within the first half of the yr. So, we will anticipate even increased remaining numbers for the yr 2022.
5. YouTube’s estimated web value is over $180 billion
Relating to YouTube’s web value, nonetheless, stats pages and web sites aren’t so unanimous. With all of the investments and modifications YouTube made lately, it’s extremely tough to guess its web value. The estimations begin at $140 billion and go all the way in which as much as $300 billion, with manhowie.com claiming that the precise quantity is someplace round $183 billion.
What’s identified for a truth, although, is that Google acquired YouTube for $1.6 billion in 2006. From there on its worth should have elevated tremendously, as YouTube is now among the many most important video and leisure corporations on this planet.
6. Probably the most-watched YouTube video has over 11.5 billion views
Consider it or not, a kids’s tune known as Child Shark is the most-seen video on YouTube, as of October 2022, with over 11.5 billion views. Up till just lately Luis Fonsi’s Despacito, that includes Daddy Yankee, was holding the most-watched throne, nevertheless it at present has “solely” 7.9 billion views, falling virtually 3 billion views behind Child Shark.
When you’re questioning what occurred to PSY’s Gangnam Fashion, the primary ever YouTube video to hit the 1 billion views milestone (in December 2012) – effectively, it is now not as standard because it was once, nevertheless it’s nonetheless doing fairly good. 10 years later, the South Korean hit tune nonetheless will get round 900,000 views per day on common, and it is within the prime 10 most-viewed YouTube movies in 2022, in response to Statista.
7. T-Sequence, with over 221 million subscribers, is the preferred YouTube channel
Way of life Asia reveals that the most-subscribed YouTube video channel is, in truth, an Asian channel known as T-Sequence. It originates from India and it has an enormous fan base of over 221 million subscribers.
So if you happen to’re on the lookout for a high quality channel with a unending record of Bollywood music hits, but additionally different forms of content material, together with instructional movies and film trailers, this can be simply the fitting channel for you. The movies on it can be found in English and Hindi, but additionally in loads of different Indian languages, together with Bhojpuri, Gujarati, Punjabi, Kannada, Tamil, Telugu, Malayalam, Marathi, and Rajasthani.
8. The “most-watched particular person” on YouTube has over 111m subscribers
Even if you happen to’ve by no means heard of somebody known as Felix Arvid Ulf Kjellberg, you’ve in all probability heard about PewDiePie. The latter is the most-subscribed YouTube channel solely owned and managed by a person, and the previous is the person’s actual title.
He turned well-known for his on-line “Let’s Play” humorous gaming commentary and expanded his content material to comic sketches and parody music movies. At the moment, he has over 111m subscribers, greater than 4,500 movies, and over 28 billion views on PewDiePie, which makes him the most-subscribed particular person on the streaming platform.
9. Individuals desire YouTube over instruction guides and manuals
A examine by Google has proven that the majority customers, as an alternative of studying product directions, would relatively go on YouTube and watch video tutorials. To be extra exact, they’re thrice extra prone to watch a YouTube tutorial video about one thing than to tinker with handbooks and manuals which include the product.
10. 89% of fogeys admit their children watch YouTube
In 2020, Pew Analysis revealed a paper known as Parenting Youngsters within the Age of Screens, which included parental views on YouTube within the US. The outcomes have been relatively surprising – 89% of fogeys mentioned their kids watched the platform, and 53% admitted their kids watch it each day. Worse nonetheless, 57% of fogeys whose kids have been underneath two years outdated admitted their kids additionally watched YouTube content material in some unspecified time in the future.
11. YouTube began with its adverts in 2007
When you have been attempting to recollect the final time YouTube wasn’t annoying you with its adverts, we may also help you out – it was all the way in which again in 2007. YouTube adverts have been the only greatest supply of the corporate’s income ever since. Nothing a lot so as to add to this one, you already know the way it goes, besides… thank god for ad-blockers!
12. Most YouTube movies are restricted to fifteen minutes
Somewhat earlier than adverts, in 2006, the platform established a 10-minute size restrict per video. It got here as an answer for complaints of copyright infringement that YouTube began receiving – video captures of copyrighted materials proven on tv have been fairly standard on the time.
At the moment, YouTube’s add restrict is quarter-hour, nonetheless, subscribers following YouTube’s group pointers can add for much longer movies. The higher restrict for them is 128GB or 12 hours, whichever is the decrease worth for the video.
13. The most important lawsuit YouTube obtained was $1 billion
YouTube and its dad or mum firm, Google, obtained a lawsuit value a staggering $1 billion in 2007. Viacom, an American multinational leisure conglomerate (later merged with CBS Company), sued them for copyright infringement on the YouTube web site. The case finally obtained deserted as, allegedly, the businesses reached an out-of-court settlement. Rumors have it that Google spent at the least $100 million defending the lawsuit.
14. YouTube’s viewers is predominantly male
Children, older generations, males, and females, it looks as if everyone is on YouTube. However, naturally, the statistics for these teams aren’t equivalent. In keeping with the newest Hootsuite findings, customers figuring out as males have been barely extra dominant on YouTube in 2021 – 53.9% of them. 46.1% of customers recognized as females.
It is value mentioning as effectively that the distinction in these percentages is slowly decreasing, with increasingly more feminine customers changing into lively on YouTube. In 2020, for instance, 56% of YouTube customers declared themselves as males and 44% as females. With this ongoing development, it is attainable the numbers will even out within the close to future.
15. YouTube’s first-ever video was posted in 2005
Three former PayPal workers, Steve Chen, Chad Hurley, and Jawed Karim got here up with the thought of publicly sharing “residence movies” in February 2005. Considered one of them, Jawed Karim, posted his first beginner video to the platform named YouTube on April 25, 2005. The video goes underneath the title Me on the zoo. It is 19 seconds lengthy and at present has 246 million views.
16. The corporate’s brand remained virtually the identical till 2017
Apart from minor shade changes with its signature purple coloration, the YouTube brand barely modified till 2017. On August 29, 2017, the emblem was lastly redesigned. We now have the modified font and “virtually black” shade of the YouTube signal, positioned to the fitting of its new purple play button emblem.
17. 99% of fogeys who permit their kids to observe YouTube each day imagine the platform retains them entertained
An unbelievable 99% of fogeys whose kids watch YouTube each day mentioned the positioning retains their youngsters entertained. 91% mentioned it helps them be taught new issues and 81% mentioned it exposes them to new cultures.
With mother and father that allow their kids watch YouTube lower than each few weeks, these percentages have been considerably smaller. Solely 53% of them mentioned they believed YouTube was exposing their kids to completely different cultures and 70% believed it helped them be taught new issues. In fact, as soon as once more, most of them (76%) mentioned the platform retains the children entertained.
18. 46% of minors have encountered inappropriate content material on YouTube
In keeping with the identical Pew Analysis Middle examine from above, virtually half of the mother and father (46%) mentioned their minors have encountered inappropriate movies on YouTube. Dad and mom of older kids, aged between 5 and 11, have been extra prone to report such occurrences – 56% of them. Whereas fewer mother and father (28%) of kids under 4 reported their youngsters have had such adverse experiences.
Though YouTube is actively eradicating all movies violating its group pointers, we imagine that, in actuality, these percentages are even increased.
19. YouTube eliminated virtually 4.45 million movies in Q2 of 2022
Talking of video removing, YouTube has formally cleared away 4,496,933 inappropriate movies from April to June 2022. The platform’s automated flagging system noticed the best majority of those movies, 4,195,734 to be exact. The remaining have been acknowledged by customers, particular person trusted flaggers, NGOs, and authorities businesses.
20. Little one security is the #1 motive movies get faraway from YouTube
There are various causes movies get flagged and deleted from YouTube, however youngster security is probably the most dominant one. Within the second quarter of 2022, 30.8% of all movies that obtained eliminated have been categorized as dangerous to kids, 20% have been violent or graphic, 14.8% contained nudity or sexual parts, 11.9% had the potential of being dangerous or harmful, and 11.1% have been movies contaning harassment and cyberbullying.
21. Over one-fourth of the eliminated movies are from India
For the previous few consecutive years, India is “the chief of eliminated YouTube content material”. It persistently has over a million movies eliminated per quarter. Over 1.3 million movies from India obtained taken off YouTube from April to June 2022. This was over one-fourth of all movies faraway from the streaming platform worldwide in that interval.
22. China would not permit YouTube
Then again, we have now nations like China, Afghanistan, and North Korea the place entry to YouTube is under no circumstances attainable as a result of extreme authorities censorship. Another nations, like Turkey, Finland, and Denmark have had YouTube restrictions as a result of unsolved authorized disputes, lawsuits, copyright points, and such. Fortunately, you possibly can all the time use a VPN to entry YouTube in nations the place YouTube is completely or quickly banned and regain your web freedom and privateness rights.
23. 81% of grownup folks within the US watch YouTube
Whereas Fb stays some of the used social media platforms within the US, YouTube retains dominating the video leisure scene, with over three-quarters of US adults utilizing it. That quantity stored steadily growing within the final couple of years too. In 2019, the share of grownup US residents utilizing YouTube was a bit of over 70%. In 2021, that quantity was already at 81%.
Most YouTube customers belong to the youthful generations, although, ages 18 to 29. Over 90% of respondents from this age group reported utilizing YouTube. Then again, solely 38% of individuals aged 65+ are utilizing the platform.
24. 62% of US adults use the streaming platform each day
Statista got here up with related findings, including that over half of Individuals (62%) used YouTube each day in 2020, whereas 92% of them accessed the platform weekly. Virtually each US respondent (98%) used the platform at the least as soon as a month.
25. YouTube is among the many most downloaded apps of all time
As cell app utilization is getting increasingly more standard throughout the globe, app downloads are growing – a continuing development from 2016 onward. In 2019, app downloads surpassed 200 billion, and in 2021, there have been greater than 230 billion app downloads.
YouTube is persistently excessive on the record of the preferred apps on this planet. The truth is, it was the fourth most downloaded iPhone app in 2020. At the moment, it is holding eleventh place, with TikTok, Instagram, and Fb taking the highest spots on the chart.
26. YouTube pays $10 billion a yr to content material creators
There have been many speculations about how a lot cash YouTube earns and what share of these earnings it provides to its content material creators. To finish the rumors and remind customers that YouTube is among the many corporations that pay for its content material probably the most, its chief product officer, Neal Mohan, reiterated that YouTube will get “solely” 45% of most of its advert gross sales.
Once I speak to creators, it is all the time about rising the general pie. A share of $10 is all the time higher than a share of $1.
In keeping with the newest public bulletins, the video streaming big has paid content material creators greater than $30 billion over the previous three years, so all of the creators mixed have been incomes roughly $10 billion a yr.
27. The best variety of YouTube customers comes from India
With over 95% of the web inhabitants utilizing YouTube, it may be onerous to guess which nation is the largest fan. Trying strictly at uncooked numbers, which International Media Perception dropped at us, India might seem to be an apparent alternative – with over 467 million registered customers. Nevertheless, if we evaluate the entire customers’ quantity per nation to the entire inhabitants of that nation, we see that YouTube is watched within the US in a lot bigger numbers than in India.
The US has over 247 million registered customers, which interprets to over 75% of the inhabitants. Within the meantime, these 467 million Indian customers account for under about one-third of all folks residing in India. The opposite prime three nations for viewing in 2022 are Indonesia (139 million customers), Brazil (138 million customers), and Russia (106 million customers).
28. YouTube additionally has the most important promoting attain in India
The above uncooked numbers do verify, nonetheless, that YouTube has the most important promoting attain in India. Over 467 million focused customers is, in no way, a modest achievement, particularly within the nation the place over half of the inhabitants (53%) nonetheless would not have web entry. Once more, this makes america the second largest commercial floor for YouTube, with 247 million lively customers.
29. 70% of customers entry YouTube by means of their cellphones
Think about if you happen to might solely watch YouTube in your laptop computer or PC, effectively in YouTube’s early days, that was your solely viewing possibility. However ever since smartphones and sensible TVs modified the digital panorama (in 2005), customers try to benefit from these barely extra handy decisions.
A examine by Backlinko means that over 70% of all YouTube views come from our cellphones. Accessing YouTube by way of a TV can be getting more and more standard because of increasingly more TVs and sport consoles integrating YouTube performance. It is estimated that on common over 450 million hours of content material is watched on a TV display screen every day.
30. YouTube deserted the general public dislike counts in 2021
YouTube eliminated this selection to cut back harassment and the specter of so-called “dislike attacking habits” that video creators began experiencing more and more – the place a gaggle of viewers would crew as much as increase the variety of dislikes on a video. The detest counts turned invisible to the final inhabitants, whereas the creators can nonetheless verify them privately in the event that they want to receive that kind of suggestions.
Earlier than this selection was eliminated, the platform’s personal creation, YouTube Rewind 2018 video, and Justin Bieber’s Child have been probably the most disliked movies on YouTube, with over 16 million and 12 million dislikes, respectively.
31. You would want over 23 complete days to observe YouTube’s longest video
Earlier than it obtained eliminated as a result of the account of the proprietor obtained terminated, the longest YouTube video ever was 596.5 hours lengthy. It was created by Jonathan Harchick and consisted of his journey to Chile, with a images slide present and two-tone coloration sample switching locations. It might take you virtually 24 days to observe this complete video. That’s, if you happen to watch it day and evening, with out interruptions.
YouTube of the long run
YouTube is at present accountable for over 47% of on-line video site visitors and over 20% of whole international downstream bandwidth. Taking the above optimistic tendencies and statistics under consideration, we will solely anticipate these numbers to extend within the subsequent couple of years. Not one of the different streaming companies, together with worldwide standard Netflix, have such sustainability potential, just because they provide much less selection in content material.
Different standard leisure and social media platforms, comparable to TikTok and Fb, might agree higher with trendy viewership’s tremendous quick consideration span, however they name for a extra lively viewing method and a variety of interplay. Then again, you do not have to be 100% current to take pleasure in YouTube content material. You may run it within the background – listening to your favourite music whereas concentrating on some essential work or a passion.
All of those benefits, plus the fixed improvements and the truth that the YouTube group is among the many most supportive and rewarding to its creators, make the platform very tough to outgrow or exchange within the close to future. All in all, we predict a shiny future for YouTube and we won’t wait to see what occurs subsequent.