Fb is the OG social media platform and the biggest one by practically each metric. Find it irresistible or hate it, the social large — and soon-to-be harbinger of the metaverse — is a must have social media channel for entrepreneurs.
On this publish, we cowl 39 present Fb statistics, freshly up to date for 2022. They may aid you sustain with how individuals are utilizing the platform and make data-informed selections about your social media technique.
Obtain the entire Digital 2022 report—which incorporates on-line habits information from 220 international locations—to study the place to focus your social advertising efforts and easy methods to higher goal your viewers.
That’s a 6.2% leap from 2021’s 2.74 billion customers, which was already a year-over-year development of 12% from 2019.
Fb is essentially the most used social platform worldwide. You merely have to be there.
2. 36.8% of the world’s inhabitants use Fb month-to-month
Yep, 2.91 billion customers equals 36.8% of Earth’s 7.9 billion individuals, as of November 2021.
Since solely 4.6 billion of us have entry to the Web proper now, meaning 58.8% of everybody on-line makes use of Fb.
3. 77% of Web customers are lively on a minimum of one Meta platform
Out of 4.6 billion world Web customers, 3.59 billion individuals use a minimum of one Meta app each month: Fb, Instagram, Messenger, or WhatsApp. Many use multiple.
4. Fb’s annual income elevated by 2,203% over 10 years
In 2012, Fb earned $5.08 billion USD. Now? $117 billion USD in 2021, which is up 36% from 2020. Most of Fb’s income is from promoting, which totaled $114.93 billion USD in 2021.
5. Fb is the seventh most useful model on this planet
Apple holds the highest spot with an estimated model worth of $263.4 billion USD. Fb follows enormous manufacturers like Amazon, Google, and Walmart to land in seventh place for 2021 with a model worth of $81.5 billion.
6. Fb has been researching AI for 10 years
In October 2021, Fb introduced it was rebranding to Meta, which is now the guardian firm of Fb, Instagram, WhatsApp, and extra. In Mark Zuckerberg’s phrases, the rebrand is to permit the corporate to turn into “metaverse-first, not Fb-first.”
(Psst. No thought what the metaverse is however afraid to ask? Right here’s what we all know thus far.)
And so they’re actually betting the longer term on synthetic intelligence. Will the metaverse dwell as much as Zuckerberg’s projection as the way forward for humanity? Time, and social media, will inform.
7. Over 1 billion Tales get posted day-after-day throughout Fb apps
The Tales format continues to develop in reputation throughout Fb, Instagram, and WhatsApp. 62% of customers say they’ll use Tales much more sooner or later.
8. 79% of month-to-month customers are lively each day
This determine has remained constant all through 2020 and 2021 even with the mixed 18.2% development fee of customers for these years. Good.
9. Over 72% of Fb customers additionally use YouTube, WhatsApp, and Instagram
The figures are available in at 74.7% of Fb customers additionally frequenting YouTube, 72.7% utilizing WhatsApp, and 78.1% utilizing Instagram.
There are appreciable overlaps in different in style social networks, equivalent to 47.8% of Fb customers additionally being on TikTok, 48.8% on Twitter, and 36.1% on Pinterest.
Having a powerful cross-platform marketing campaign technique will make sure you ship the correct message on every platform.
10. Fb is the favourite social platform of the 35-44 demographic
Instagram takes the highest spot amongst audiences beneath 25, however Fb is the favourite social community for these demographics under:
- Male web customers, 25-34: 15.9%
- Male web customers, 35-44: 17.7%
- Feminine web customers, 35-44: 15.7%
- Feminine web customers, 45-54: 18%
(Fb at the moment limits its gender reporting to female and male.)
11. 72% of Fb customers don’t belief it to guard their privateness
… however they use it anyway. Importantly, this determine is far greater than 2020 when solely 47% of customers felt Fb didn’t do sufficient to maintain their information non-public.
Fb ranks first in utilization however final in belief. To us entrepreneurs, that’s one thing that simply is smart, proper?
Supply: Washington Put up/Schar Faculty
12. There are 329 million Fb customers in India
India is available in first for consumer depend. The US is second with 179 million customers. Indonesia and Brazil are the one different international locations with over 100 million customers every.
However, amount isn’t all the pieces…
13. 69% of Individuals use Fb
The US inhabitants reached 332 million individuals in 2022, that means 54% of all Individuals have a Fb account (together with precise infants). Infants apart, 69% of Individuals over 18 are on Fb, together with 77% of individuals ages 30-49.
14. 79% of Canadians over 15 use Fb
Regardless of different international locations having the next complete consumer depend, Canada ranks among the many highest in attain with 79% of individuals over age 15 — 27,242,400 individuals — utilizing the social community. Comparatively, India’s 329 million customers account for less than 49.6% of the full Indian inhabitants of 662 million people who find themselves 15 or older.
On their very own, attain percentages aren’t indicative of when Fb advertising is “price it.” It’s at all times necessary to concentrate on the most well-liked social platforms amongst your viewers and make sure you’re on them.
15. Partisan gaps as excessive as 23% present up for each social platform, besides Fb
For Individuals beneath age 50, Democrats are extra probably to make use of most social media platforms. The most important Democrat-Republican hole is on Instagram, the place 23% extra Democrats report utilizing the platform.
Some have much less vital variations, however Fb is the one platform to have an equal share of Democrats and Republicans reporting they use it often.
Supply: Pew Analysis
For a lot of manufacturers, this gained’t have an effect. But when your target market tends to lean conservative, you’ll probably discover a extra profitable footing on Fb in comparison with different platforms.
16. 57% of Individuals say Tales make them really feel like a part of a group
Individuals love Tales. They really feel extra genuine than different social content material codecs, in keeping with 65% of Individuals who say they really feel nearer to household and associates after watching them.
17. Customers spend a median of 19.6 hours a month on Fb
That is available in second solely to YouTube’s 23.7 hours a month and considerably greater than Instagram’s 11.2 hours per thirty days. This Fb statistic is for Android customers solely however it’s nonetheless indicative of business patterns.
Virtually 20 hours a month equals one week a month at a part-time job. So, in case your content material isn’t getting outcomes, it’s not for lack of consideration. Change it up. Strive one thing new. Put money into viewers analysis. Then, use what you study to create what your individuals actually need to see.
18. Individuals spend 33 minutes a day on Fb
To social media managers, that’s nothin’, proper? Nicely, to the normies on the market, it’s lots. Time per day has declined since 2017 as extra opponents emerged, although importantly, individuals are nonetheless spending essentially the most time on Fb.
Probably the most customers + essentially the most time spent = nonetheless essentially the most alternative for entrepreneurs.
19. 31% of Individuals often get their information from Fb
Whereas that’s declined from 36% in 2020, it’s nonetheless a lot greater than every other social community. YouTube is available in second with 22% of Individuals often getting their information there.
Supply: Pew Analysis
As a society, we’re all nonetheless deciding precisely how a lot energy and accountability social media firms ought to have over shaping our understanding of occasions.
However as entrepreneurs? Scorching dang! Fb isn’t simply an app anymore, it’s a seamless a part of our lives. Individuals anticipate to listen to about necessary occasions on Fb and the newest information from their favourite manufacturers. (And which neighbor left their rubbish cans out on the curb for an additional day, too.)
20. 57% vs. 51%: Customers study extra life expertise from social media than college
Globally, 57% of social media customers say they’ve realized extra about life from social media than being at college.
Whereas info accuracy on social media continues to be a problem for all platforms, customers report wanting to have interaction with studying alternatives extra on social media than in conventional college environments. It is a nice alternative for manufacturers to focus on academic content material in inventive methods.
21. 81.8% of customers solely use Fb on a cellular system
Most customers — 98.5% — use Fb on their cellular system, however 81.8% of individuals strictly entry the platform by way of cellular. Comparatively, solely 56.8% of all Web visitors is from cellular units.
That is probably pushed by consumer development in mobile-first areas, equivalent to Asia and elements of the creating world. It underlines the significance of designing your content material and advertisements with a mobile-first technique.
22. 1.8 billion individuals use Fb Teams each month
Whereas in style earlier than 2020, the COVID-19 pandemic drew extra individuals into Teams. Each as a option to join with others throughout social distancing measures — particularly for girls who extra usually bear the burden of caregiving tasks — and for medical professionals to collaborate and educate others.
Fb is investing in new Teams options in 2022, equivalent to sub-groups inside a Group, member awards, and dwell chat occasions.
23. Persons are 53% extra probably to purchase from a enterprise utilizing dwell chat
Fb permits companies so as to add Fb Messenger dwell chat to their web sites to enhance customer support and conversions.
Although a strong characteristic, it’s restricted to solely Fb Messenger. Broaden your capabilities through the use of a multi-platform dwell chat answer, like Heyday, which might convey all buyer communication from Fb, Google Maps, e mail, WhatsApp, and extra into one unified inbox to your group.
24. Fb will have the ability to translate 100s of languages in real-time
Think about writing your social content material in a single language and with the ability to confidently depend on Fb to precisely translate it to a worldwide viewers. It’s a more in-depth actuality than you assume, with Meta asserting the AI-driven mission in February 2022.
With 50% of individuals having a local language not within the 10 commonest, growing your communication capabilities is at all times a wise transfer.
25. The typical natural attain of a Fb Web page publish is 5.2%
Natural attain has steadily declined every year, ending 2020 with 5.2%. In 2019, it was 5.5% and 7.7% in 2018.
Natural Fb content material ought to nonetheless be an enormous a part of your technique to your current viewers. However, sure, it’s true: You’ll must couple that with Fb advertisements to see optimistic development.
26. Fb eliminated 4,596,765 items of content material in 2021 as a result of copyright, trademark, or counterfeit stories
That’s a 23.6% enhance in comparison with 2020. Stories of mental property violations have steadily risen since 2019, although Fb continues to develop detection and enforcement instruments to maintain it at bay.
27. Price-per-click is up 13% vs. 2020
The typical Fb advertisements cost-per-click was 0.38 USD in 2020, decrease than earlier years largely as a result of results of the coronavirus pandemic — however it rallied again in 2021 with a median CPC of 0.43 USD.
On the whole, Fb advert prices are usually decrease within the first quarter of every 12 months and attain a peak approaching the final quarter and vacation procuring season, as seen with September 2021’s common CPC of 0.50 USD.
28. Fb US advertisements are anticipated to surge 15.5% year-over-year in 2022
eMarketer predicts US advert income will prime $58.1 billion in 2022, which might be a 15.5% enhance from 2021. 2020 had an unusually excessive development fee as a result of surge in e-commerce demand because of pandemic lockdowns affecting in-person gross sales.
29. Fb’s potential promoting attain is 2.11 billion individuals
Meta claims their complete promoting viewers is 2.11 billion individuals, or 72.5% of their complete 2.91 billion month-to-month lively customers.
Since Fb is essentially the most populous social platform, it’s additionally the one with the best potential advert attain. Once more, for entrepreneurs critical about development, Fb isn’t elective.
30. Fb advertisements attain 34.1% of the worldwide inhabitants over age 13
Put into perspective, that 2.11 billion individual advert attain is over a 3rd of Earth’s complete teen-and-up inhabitants. Wowza.
However with excessive attain comes excessive potential for wasted advert spend. Make sure you’re optimizing your Fb advertisements technique often so that you’re not simply payin’ n’ prayin’.
31. Fb advertisements attain 63.7% of all Individuals over age 13
A powerful attain for American-focused firms, however not the one one. Fb additionally stories these potential native promoting audiences as a share of complete inhabitants over age 13:
- Mexico: 87.6%
- India: 30.1%
- United Kingdom: 60.5%
- France: 56.2%
- Italy: 53%
(Plus extra. The total record is in our Digital 2022 report.)
32. 50% of customers need to uncover new merchandise by Fb Tales
Individuals love the Tales format they usually make efficient advertisements due to that. 58% of customers say they’ve visited a model’s web site from a Story advert and 31% have browsed a Fb Store.
Give the individuals what they need. For those who’re not already investing in Tales advertisements, hop to it.
33. Fb Market has 1 billion month-to-month lively customers
Launched in 2016, Fb Market has shortly changed outdated requirements of native buy-and-sell, like Craigslist and even location-specific Fb Teams. Market achieved 1 billion month-to-month customers in early 2021, simply over 4 years after launch.
34. There are 250 million Fb Retailers worldwide
Fb’s latest e-commerce characteristic, Retailers, launched in 2020. It permits small companies to characteristic product catalogs on their Fb and Instagram profiles, and for followers to buy in-app. It additionally permits manufacturers to simply create advertisements from their merchandise to draw new clients.
A million customers often purchase from Fb Retailers each month. Manufacturers are seeing enormous outcomes, together with some seeing 66% greater order values by way of Retailers than from their web sites.
Fb is actively rolling out assist for Retailers in Fb Teams in addition to Dwell Purchasing and product suggestions. Massive issues are coming for Fb social commerce in 2022.
35. Fb Market advertisements attain 562 million individuals
In contrast to different itemizing websites, like eBay, Fb Market permits companies (and customers) to record gadgets free of charge, together with automobiles, rental properties, and extra. Boosted listings can attain a possible viewers of 9.1% of the world’s inhabitants over age 13.
36. 33% of Gen Zers would think about shopping for digital-only artwork
NFTs. Crypto. Digital belongings promoting out instantly, like a $4,000 Gucci bag or a digital dwelling promoting for $512,000. (Are all of us gonna get priced out of the digital housing market, too? C’mon!)
Financial dystopia apart, NFTs are, nicely… kinda scorching. And good? Many within the youthful era are treating digital content material like conventional investments. Musician 3LAU has even promised NFT-owners future royalties.
For those who personal one in all my NFTs immediately,
You’ll get to personal rights in my music,
Which additionally means you’re entitled to cashflows from that music…
— 3LAU (@3LAU) August 11, 2021
Not all entrepreneurs ought to leap on the NFT bandwagon, however think about the affect of the rise of their reputation to your model. Fb has strict insurance policies on who will get to promote digital belongings on their platform, however anticipate that to loosen in future years because the metaverse expands.
37. Fb Reels at the moment are in 150 international locations
The corporate introduced the previously U.S.-only Reels characteristic is offered in 150 international locations as of February 2022. Introduced over from sister community Instagram, the format of Fb Reels is basically unchanged however has thrilling new creator instruments.
To draw creators to Fb Reels, a bonus program is in impact providing as much as $35,000 per thirty days to creators relying on their view counts. Fb’s model of Reels additionally options advert income sharing and the flexibility for followers to “tip” creators in-app.
38. Fb beats out TikTok for short-form video with 60.8% of consumer share
It’s simple to assume TikTok could be within the prime spot for brief movies, however YouTube claims that with 77.9% of Individuals over 16 utilizing the platform to observe quick movies. Maybe surprisingly, Fb is available in second with 60.8% of the consumer share. TikTok trails in third with 53.9%.
The definition of short-form video is beneath 10 minutes, though many Fb movies are a lot shorter, together with the normal Reel-style which vary from 15 to 60 seconds.
39. Fb is second to YouTube in dwell video with 42.6% of consumer share
Predictably, YouTube is the popular platform for dwell video chosen by 52% of customers. Like with quick movies, Fb is a detailed second with 42.6% of customers.
Apparently, Fb turns into the primary place selection for dwell video for ages 25-44.
For those who’re not already, guarantee your livestreaming software program permits you to stream to a number of platforms concurrently to seize essentially the most viewers.
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