TikTok developments transfer quick. Between viral dances, memes, recipes, hacks and different developments, it’s exhausting to maintain up. Many manufacturers nonetheless surprise, “What sort of content material ought to we create on TikTok?”
TikTok has confirmed its cultural affect. With over 1 billion month-to-month lively customers, TikTok surpassed Google because the #1 most-trafficked web area. TikTok has quite a bit to supply your model—however the methods you must use it come all the way down to your objectives and your group.
Step one to creating your content material technique: establish main developments.
We’ve compiled an inventory of the highest six TikTok developments we anticipate to see this yr (and past). From instructional and subcultural content material to the creator economic system and genuine vulnerability, we dive in and share how you should use these developments in your TikTok technique. With the proper movies, your model can carve out a distinct segment and construct your group.
The highest 6 TikTok developments to gas your 2022 social content material
In accordance with Vidyard’s 2021 Video Benchmarks report, the commonest sorts of enterprise movies are product demos, adopted by how-to’s and explainers. There are greater than 253 billion views (and counting) on TikToks with the hashtag #LearnOnTikTok. If the view depend tells you something, it’s that instructional movies are ripe for the platform. What’s extra, it proves audiences have an urge for food to study new issues.
On TikTok, you’ve ten minutes or much less to get your message throughout, so creators use fast cuts, clear voice-over directives, sharp visuals, music and captions for extra context.
Revolution Magnificence’s magnificence hacks and make-up tutorials train their group to create standout seems to be impressed by main magnificence influencers. Not solely are their movies instructional, however they’re additionally entertaining.
2. [Insert subculture here] Tok
The TikTok group has one thing for everybody. That’s why individuals worldwide are bonding over area of interest pursuits and creating their very own subcultures. Despite the fact that subcultures have existed for the reason that daybreak of the web, TikTok has made them extra accessible. Whether or not you’re taken with #WitchTok, #CleanTok or #MoneyTok, it’s simple to attach with like-minded individuals who share your passions. Subcultures result in artistic, entertaining movies, however they’re additionally an important place for self-expression.
To attach with a subculture group, you will need to create content material that feels reliable and genuine to your model. Immerse your self within the subculture and keep updated on present music, jokes, edits and memes.
Take premium French cookware producer Le Creuset. The model embraces the soothing kitchen cleanups well-liked on #CleanTok. They share movies that showcase the prime quality, aesthetic attraction of their merchandise, all whereas finishing the family chores the subculture is legendary for.
3. Creators take the wheel
Pattern-setting TikTok creators are fueling the rise of the creator economic system. TikTok is a creator and influencer tradition incubator. It allows well-liked TikTokers to succeed in and interact tens of millions of customers on the app in minutes. And so they do that with out tons of studio tools or highly-produced content material. Truly, customers favor content material that feels real and lifelike somewhat than excellent. On the planet of TikTok, anybody generally is a creator.
Creators play a key function in connecting individuals to manufacturers and merchandise. Entertaining movies that includes actual product critiques proceed to develop in recognition. Hashtags like #TikTokMadeMeBuyIt led to many merchandise reaching file gross sales and utterly promoting out in 2021. Creator product critiques work as a result of individuals belief TikTok creators to be real and share trustworthy suggestions a couple of product.
MeUndies is an underwear, attire and swimwear firm that sells cozy and comfy clothes for all genders. Their merchandise are sometimes featured in TikTok hauls the place creators assessment and check out on their underwear. MeUndies contains this user-generated content material on their TikTok profile to showcase their undie-obsessed group.
Faucet into creators to assist co-create your model’s id on TikTok. Do not forget that come-as-you-are content material makes individuals really feel like they’ll belief you, the creators you companion with and your merchandise.
4. Behind-the-scenes content material
TikTok content material offers new which means to the phrase, “It’s concerning the journey, not the vacation spot.” TikTok customers wish to see all the course of behind a last end result. Movies like “A day in my life,” “What I eat in a day” and “Prepare with me,” are among the hottest behind-the-scenes content material. Movies like this are enjoyable, pleasant and aspirational. However they need to even be relatable.
How can your model use this pattern? To create a behind-the-scenes video of your personal, ask considered one of your crew members to take over your TikTok. Whether or not it’s your social media supervisor, college ambassador or head chef, movies that includes the individuals behind your model can humanize your presence. You too can collaborate with creators or group members who use your merchandise and have their movies in your profile.
To make a behind-the-scenes video that matches inside TikTok’s video size limits, pace up parts of your video. You too can use voice-over narration, captions and music to hyperlink totally different clips collectively and enhance your manufacturing high quality.
The College of Melbourne options pupil takeovers on their TikTok to advertise registration. These movies assist future college students study extra about campus life. Behind-the-scenes excursions like this one are a good way to showcase your brick and mortar areas, your crew, occasions you’re part of and a lot extra.
On TikTok, #susceptible has over 179 million views. Folks wish to see creators be their genuine selves—together with their highs, lows and every part in between. Movies about physique acceptance, work-life steadiness, psychological well being and attempting new hobbies are all well-liked on the platform. For manufacturers, creating actual and real content material is one of the simplest ways to attach along with your group.
UNICEF is a United Nations company answerable for offering humanitarian and developmental help to kids worldwide. On UNICEF’s TikTok, they share content material that includes their younger followers. They share susceptible views on topics like local weather change, the COVID-19 pandemic and psychological well being advocacy. The movies align with UNICEF’s core values and mission.
When incorporating vulnerability into your TikTok movies, keep in mind to remain true to your model and values. As we speak’s social media customers are extra refined than ever. They will spot inauthenticity, and that displays negatively in your model. Make sure you ask your self if the movies you create will construct true connection along with your viewers.
6. Cut up display screen impact
One of many best methods to reply on to the TikTok group is by creating cut up display screen reply movies. By repurposing present TikTok content material, this impact means that you can actively take part in ongoing conversations.
To create a cut up display screen video, discover the video you wish to embody, click on the share icon within the backside proper of your display screen and choose duet.
Headspace is a information for individuals who wish to apply mindfulness. They use the cut up display screen impact to infuse humor when addressing widespread misconceptions about meditation.
Once you create your personal cut up display screen reply, discover a video or pattern that matches into your total social technique. Begin by listening to your group. That’s how you retain up with developments and keep forward of latest ones.
With Sprout Social’s Listening answer, manufacturers can grow to be a fly on the wall in related conversations, so that they by no means miss a second to listen to their group, study, enhance and take part.
Construct present TikTok developments into your social publishing schedule
Pattern cycles transfer rapidly. One of many causes TikTok is so well-liked within the first place is that there’s by no means a uninteresting second on the platform. Folks at all times discover new methods to make use of the creator instruments, which suggests a continuing churn of latest developments.
Keep engaged along with your viewers to maintain up with the newest developments and decide in the event that they’re the proper match on your model.
Need assistance creating contemporary content material concepts on TikTok and different channels? Obtain our content material inspiration worksheet immediately to spark your creativity, refresh your social technique and create content material that may preserve your viewers engaged.