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8 Highly effective SaaS E-mail Advertising and marketing Examples — Stripo.e mail

E-mail is the simplest communication channel for reaching out to clients. Nicely-written and constructed emails generate $38 income for each greenback spent, making 3,800% ROI.

It’s unattainable to overrate the significance of emails for SaaS firms. 

Through e mail, you may introduce a brand new product, ship an occasion reminder, notify clients their order has been shipped, remind them to make funds earlier than the due date, assist them work together with your instrument through the use of new options, ask for suggestions, and so forth.

In different phrases, e mail advertising and marketing as a channel for SaaS firms replaces the need to name shoppers but it delivers vital info on time.

That being mentioned, sending emails per se is rarely sufficient and won’t drive any revenue. You might want to pay shut consideration to e mail design and content material.

Weblium gathered probably the most attention-grabbing SaaS e mail examples to encourage you to create gorgeous and highly effective e mail campaigns.

1. Subscription affirmation e mail by Stripo

This sort of e mail is necessary for all companies as, in keeping with the GDPR guidelines, we’re allowed to ship solely solicited publication emails. 

Subscription Confirmation Email_SaaS Email Examples

All affirmation emails are triggered. This implies you construct them as soon as — and your ESP/CRM sends this e mail over to the recipient upon a respective motion. 

What makes this SaaS e mail instance nice? Its content material does! The e-mail solely has one CTA button together with a transparent request to substantiate the subscription. Readers is not going to get distracted by quite a few buttons and extreme info.


Not solely does subscription affirmation e mail stop you from breaching the GDPR and CanSPAM laws, but in addition helps with conserving your contact base clear. Make them so simple as attainable. 

2. Heat welcome e mail by Wistia

A welcome e mail is the second e mail your subscribers see. Make it as heat and as informative as attainable.

Now it’s the proper time to jot down emails in your company model: make jokes, in the event you usually do in your emails; use jargon; use interactive components in the event you that is what you usually do.

SaaS Email Marketing_Westia

Welcome e mail templates

Wistia, a video-hosting software program for enterprise, is a superb instance of including one thing to recollect of their introduction e mail. Nonetheless, the visible a part of the message is just not the first element that makes it work. Have you ever seen that the e-mail is kinda catchy? Oh, you most likely may even sing it, we think about the workforce buzzing a melody when developing with the thought. 

The e-mail is eye-catching and particular, subsequently it solutions the essential questions on service for newcomers.


Don’t be shy with worthwhile artistic writing. You must know when it’s time and risk for such a transfer, after which strike folks with a pleasant and enjoyable copy. Enterprise options don’t essentially imply boring and boring shows. 

3. Segmented promo e mail by Weblium

It is unexplainable, however a reality. The fitting segmented listing could make the distinction in a mind-blowing 1,000% enhance in CTR!

SaaS Email Marketing Example_Weblium

What a protracted learn, you may suppose. Who will even scroll it? At first look, it looks as if the reality. However the purpose of the e-mail is to speak new product updates to clients who’ve already waited for them, so the precise section of the viewers will take in each phrase from the e-mail.

Weblium, an intuitive web site builder, retains in shut contact with its clients frequently offering them with How-to articles, onboarding guides, and items of helpful info for web site creation. They profoundly use buyer segmentation to make each message tailor-made to inquiries of explicit recipients. 

Copy within the e mail sells advantages, not options. It exhibits clients what can get achieved through the use of these options. The textual content is block-structured and arranged in an enormous and daring template.


Phase your viewers to ship the precise messages to the precise clients. It should make it easier to enhance the CTR fee – the metric to measure the success of your e mail advertising and marketing marketing campaign.

4. Updates/digest e mail by Zapier

E-mail digests and updates are essential to have of their arsenal to bloggers, to those that present completely different providers and software program. It’s all the time a good suggestion to tell customers about your information and updates on time. 

Additionally, you may want these emails to keep up a correspondence with buyers and to share firm information and achievements with staff.SaaS Email Marketing Example_Digest Email

Digest e mail templates

Zapier is a software program that integrates completely different purposes and helps you handle your stream. Of their e mail, they share the outcomes of their work and revisions. The main target of e mail is on the SaaS e mail design usability — the buttons give recipients the chance to evaluation these updates intimately. Then again, the e-mail is a group of updates, with out bombing your clients’ inboxes with completely different updates, one after the other.

Furthermore, Zapier makes a personalised e mail, based mostly on the purposes related particularly to you. You recognize that they know what you utilize, however aren’t these updates treasured when they’re vital to you?  


Personalised and well timed emails are one thing your clients want. When the preferences, conduct and supply related info, it decreases unsubscriptions from newsletters. Emails are good once they have what folks want, nothing extra. 

5. Promotion e mail by Grammarly

Promo emails are most likely the core emails for all on-line companies. You introduce, promote, promote new merchandise with these emails. And very often we provide reductions.

SaaS Email Examples_Promo Emails by Grammarly

Promo e mail templates

Grammarly is a plagiarism, spelling and grammar checking platform that may be very sensible with the utilization of visible photos of their newsletters. They prioritize the statistics and embed them in visible cues. 32% of selling specialists emphasize the significance of visible photos of their enterprise methods. 

Grammarly workforce begins with the decision to motion, to attempt their Premium account options, after which they reinforce their provide with a statistics introduced as visuals. In different phrases, they indicate why utilizing Premium account will be a bonus for his or her clients. Let’s admit, and the e-mail would look drastically completely different with simply boring presentation of stats and details. Right here we have now one thing that may persist with us and provides us a second thought for consideration. 


Visible photos, when utilized creatively, could make details stand out, if not convincing. You’d be at the very least serious about studying extra concerning the perks of Premium account due to have a look at these numbers, which can enhance your click-through fee. Astonishing! 

6. Personalised Emails by LinkedIn

Personalised emails are fairly a factor on the earth the place we share loads of info with firms. We wish to really feel that somebody on the market cares for us, both it’s a firm or a buddy. In fact, we don’t wish to combine private and enterprise an excessive amount of, however typically some gestures of shut relationships are bettering our perception within the better that means of firm message.

SaaS Email Marketing Examples_Personalized Emails

What does it imply for what you are promoting to create a not solely distinctive however personalised e mail? It improves firm fame, boosts your marketing campaign ROI, and will increase buyer engagement. 

How precisely does personalised e mail appear to be? Personalised emails goal to resolve some particular points that you could be be involved when utilizing the software program. The video e mail with particular updates or presents could be based mostly in your pursuits and desires. 


Personalised emails are literally reducing churn charges for nearly 15%. You must take a possibility and present that you just really care for individuals who left their e mail addresses to allow you to maintain them within the loop. 

7. Survey invitation e mail by E-mail on Acid

The whole lot we do — we do for our shoppers.

It’s essential to know in the event that they like our merchandise, our instruments, our providers, our webinars. Survey invitation emails are of nice use right here.

SaaS Email Markeitng Examples_Survey

Survey e mail templates

This survey invitation e mail is yet one more nice SaaS e mail advertising and marketing instance. E-mail on Acid sticks to company design.

The e-mail is concise, its purpose is fairly clear. And the prospect to win Amazon Present card is a pleasant incentive from E-mail on Acid. Sure, we have to encourage our clients to share their suggestions with us. Solely then we can be forward of the sport!  


When designing an e mail for SaaS enterprise, maintain your emails recognizable with emblem placement in addition to your model colours. Be clear, and get straight to the purpose. 

8. Thanks e mail by Litmus

A profitable firm all the time feels grateful to shoppers for his or her belief and love.

They put in your instrument, bought your merchandise or upgraded? Thank them. Even when they visited a webinar that you just hosted — allow them to know you admire that.

SaaS Email Example_Thank You Emails

Thank You e mail templates

Not solely does Litmus remind us that we’ve simply visited their occasion, but in addition informs us that we must always count on a follow-up within the quick run. 

One other nice function that we liked quite a bit — Litmus means that we ship some questions if we didn’t handle to ask them in the course of the webinar.


One thing so simple as saying “Thanks” can provide you a bonus. 

Ultimate phrases

We wish to sum up particular substances and ideas.

There is no such thing as a proper or fallacious reply on how one can make your e mail a game-changer. You must interview and survey your clients to know what they count on, and how one can speak to them within the phrases they’re utilizing. Maintain your copy stylish or as artistic as attainable, construct model consciousness, section your viewers, and by no means be afraid to experiment with visuals and different instruments that may make your emails memorable 

We consider that the important thing to success is understanding how one can mix all these substances. Whether or not it’s a formal or personalised e mail, present that you just care and worth your clients. 

Get impressed by these SaaS e mail advertising and marketing examples. Construct your personal emails from scratch or use Stripo’s free e mail templates. Could your e mail campaigns be highly effective and extremely worthwhile!

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