As soon as deemed a platform purely for kids desirous to have enjoyable sharing goofy dance movies, TikTok is now being utilized by many professionals as a robust lead generator. It’s time that realtors open up and discover the potential that TikTok for actual property can have for his or her enterprise.
With over a billion month-to-month lively customers, professionals from all kinds of industries have begun leveraging the app to additional their enterprise attain, and this contains the true property sector.
So simply how can an actual property agent leverage TikTok and save a major quantity on actual property advertising and marketing methods? Listed here are the steps you’ll be able to take as an actual property agent to maximise the alternatives introduced by this video-app phenomenon.
New to TikTok?
If you’re utterly new to TikTok, you’ll must arrange an account with the app. It is a fast and straightforward course of, and like many downloadable apps, you’ll be able to register for an account by utilizing your e-mail handle, cellphone quantity, or by way of your Fb or Google profile.
Selecting a Username
As with every extra platform you add to your enterprise, model continuity is a should. You need your meant viewers to have the ability to discover you simply, and for newcomers to your model to know what you do at first look. Due to this fact it’s splendid if you happen to can embrace the time period ‘realtor’ or ‘actual property’ in your identify and probably the realm you serve, too.
The benefit of selecting a TikTok username is that, in contrast to another websites and apps, TikTok makes it simple so that you can change your username at a later stage.
As you arrange your profile, you should definitely embrace a hyperlink to your web site touchdown web page, or different social media channel if you happen to choose. TikTok permits customers to put one hyperlink on their profile web page, which followers can instantly click on on to be taken to the linked web site. You possibly can additionally arrange a linked touchdown web page that’s particular to TikTok to achieve simpler insights as to what number of leads the platform is producing for you.
How Does TikTok Work?
If you’re new to the app, it’s finest to spend a while familiarizing your self with it earlier than you try and put up something. Like many social media-style platforms, TikTok exhibits you a feed of posts by the accounts you at the moment comply with, in addition to some recommended content material based mostly in your pursuits.
The ‘Following’ web page is the one exhibiting content material from the folks you’re following, whereas the ‘For You’ web page is a feed of content material ideas based mostly in your preferences. Many TikTok customers spend a great deal of time on the ‘For You’ part, because it offers them quick access to a variety of latest supplies, companies, and creators that they might not in any other case have discovered. The way in which by which TikTok introduces its customers to others permits professionals like actual property brokers to seize the eye of latest potential leads and construct a following comparatively rapidly.
Leveraging TikTok’s Algorithms
One of many causes that TikTok is such a phenomenon and as useful to actual property brokers as it’s, is because of its ‘For You’ web page’s algorithm-driven, quick-fire feed of video content material.
The content material that seems on a TikTok consumer’s For You feed is curated utilizing algorithms related to their location, pursuits, search historical past, and the way in which they work together with on-line advertisers. As a result of these metrics decide what content material TikTok feeds to its customers, new customers can create content material that has the potential to succeed in a large viewers and even go viral with no need to pay for promotion or have a big following in place. Leveraging these alternatives can save a major quantity of actual property advertising and marketing price range.
9 Ideas for Actual Property Brokers to Get Began on TikTok
Of all the actual property advertising and marketing methods that exist, TikTok is the latest and doubtlessly probably the most highly effective. Listed here are our 9 ideas that can assist you crush it and achieve large publicity for you – and your listings!
1. Take into account Niching Down
TikTok’s algorithms and trending patterns make it the proper platform to determine a distinct segment inside the true property business. You possibly can select to give attention to particular kinds of purchasers, reminiscent of For Sale By Proprietor (FSBO) listings. In case you decide to maintain your focused client-base broad, you’ll be able to nonetheless create niched content material reminiscent of for property flippers, or first-time patrons.
You could discover that you simply organically begin to appeal to a selected demographic or consumer sort, and this might lead you in a niched path. It could actually be a great indication of what class of potential consumer you’re probably to proceed attracting on the platform. From there, you’ll be able to give attention to maximizing that chance additional.
2. Repurpose Content material You’ve Already Made
In terms of making the leap and creating your personal content material, a great place to start out is to contemplate what content material you have already got that may very well be repurposed.
Presuming that you simply already make video content material in your property listings and add them to different websites reminiscent of Zillow, Redfin, and even Fb Market for leases, you have already got materials that you possibly can edit to go well with TikTok. You possibly can additionally repurpose current content material from different platforms reminiscent of Instagram or YouTube – any content material which you could edit to make an important TikTok video can and must be leveraged – half the work is already executed, and this may be a good way to get began.
Typically, property showcase movies are longer than the utmost 3 minutes TikTok restrict. Nonetheless, by enhancing completely different sections down, you’ll be able to create a number of TikTok movies that give your viewers bite-size tasters of your property listings.
There are a selection of how which you could make your content material considerably extra participating. For instance, you possibly can use easy transition enhancing to separate your movies and invite your viewers to maintain scrolling for the total image, or you possibly can velocity parts of your video as much as create jam-packed content material. Try the success that TikTok’er @heider_realestate is having fun with, because of her sped-up property movies edited with vibrant music. It’s additionally well-liked to make use of trending audios on TikTok to make content material extra entertaining.
In response to a survey carried out by video-makers, Biteable, actual property listings that incorporate video content material obtain as a lot as 403% extra inquiries than these that don’t. Let’s face it, in our extremely digitized world, video content material is important for the expansion of any enterprise that sells a visible product.
Whereas TikTok does enable movies of as much as 3 minutes to be uploaded, it’s value noting that TikTok content material that’s 15 seconds or much less achieves a median watch time of 90% or extra. So, wherever you’ll be able to, maintain your content material snappy.
Additional Studying: Repurposing Content material: 15 Particular and Common Strategies
3. Get Inventive
Whereas repurposing any current video content material you’ll have is a good way to get the ball rolling, it’s notably necessary that your content material on TikTok be extremely participating to maximise your probabilities of rising an viewers. TikTok content material is famend for being enjoyable, gentle, snappy, and interesting – brief bursts of video that rapidly get to the purpose and ship data or messages in an entertaining approach.
You may and may take the time to achieve inspiration from at the moment trending content material within the subject of actual property, though it’s essential that you simply stay as distinctive as potential, notably in your supply. For instance, many actual property brokers combine up their property itemizing movies with content material that focuses on different points of the business – be it curb attraction, decluttering ideas, the right way to negotiate a sale, and so forth.
4. It’s OK to be Digital camera Shy
If you’re a bit of digital camera shy or discover it troublesome to speak on digital camera, TikTok is the proper platform to get round these points. On TikTok, quirky content material will not be solely the norm however is predicted and loved by its customers.
In case you’re a pure on digital camera, nice – be at liberty to speak and carry out away. However, if you happen to’re rather less assured, there are various methods to create participating content material with out you being below the highlight. For instance, many realtors add content material that options the important thing messages in textual content blocks versus talking instantly into the digital camera. Relying on the message, the background may characteristic property photos or the agent doing a trending dance – on TikTok, nearly something goes. You can even shoot a video of you pointing to textual content bins after which add them afterward whenever you edit the content material prepared for add. As quickly as you’re taking the time to look at quite a lot of present content material, you will notice how different it’s, and the concepts will begin to circulate.
5. Preserve it Actual
One of many distinctive issues about TikTok is that its customers count on and luxuriate in authenticity over closely curated content material. Which means you needn’t be a pure performer or speaker, and so on., to do extremely effectively on the platform; you principally must be prepared to let free and have enjoyable. That’s to not say that professionally curated content material bombs on TikTok, however it sometimes requires a bit of inventive edge to be effectively obtained.
6. Don’t Fear About Enhancing
If you’re new or in any other case inexperienced in enhancing video content material – otherwise you merely want to save lots of time – TikTok options in-app video enhancing instruments and an accessible audio library to make enhancing your content material fast and straightforward. Options reminiscent of ‘sew’ and ‘duet’ are notably useful when enhancing content material.
The ‘sew’ software lets you clip and embrace scenes from one other TikTok consumer’s content material in your personal (whereas credit score to the unique creator is retained). The ‘Duet’ software allows customers to put up their video side-by-side with one other creator’s video, with each enjoying concurrently within the feed. This is usually a useful gizmo for networking by enjoyable collaborations whereas creating participating content material to drive extra leads.
7. Use TikTok Audios
Except you’ve been residing below a rock, you’ve gotten possible come throughout TikTok movies that includes customers miming to random audio clips. These audio clips may very well be something from film or TV scripts, music lyrics, or just random sounds.
Some social media platforms, reminiscent of Fb or Instagram, rely lots much less on audio as part of video content material, however on TikTok, it is necessary and anticipated. It’s potential to add silent content material to TikTok, however the platform has positioned itself as being powerfully pushed by audio, so it will sometimes appear odd.
As well as, as a result of the app is so audio-driven, many particular audios undergo a interval of trending. When an audio clip is trending, you’ll possible hear it a number of instances from completely different customers in your feed. Many of those trending audios get hundreds of thousands – if not billions – of views on daily basis, very like a trending hashtag on Instagram.
8. Leverage TikTok Traits to Drive Your Content material
The TikTok tradition is certainly one of always evolving developments in audio, humor, fashion, dancing, and extra. Customers are frequently importing contemporary content material that includes no matter new development is, effectively, trending!
Discovering a approach to embrace no matter is trending into your actual property content material is a superb approach to develop your viewers additional; you simply need to get a bit of inventive. Take this instance of distinguished actual property TikTok’er @texastattooedrealtoer. She humorously incorporates a trending audio to depict the response of a possible purchaser being requested to up their supply on a home.
Examples like this simply go to point out that not each add must be a critical message concerning a list or different enterprise angle. The purpose of leveraging TikTok particularly, is to make use of the character of the platform to broaden the way in which you attain and have interaction with potential purchasers.
Additional Studying: TikTok Influencer Advertising: The Fast Jumpstart Information
9. Put up Persistently
Within the large scheme of issues, TikTok remains to be a comparatively new social media platform, and continues to develop quickly. That is largely as a result of its distinctive algorithm-driven content material feed that provides everybody an equal probability of rising a large viewers and going viral.
As with every social media channel, it’s pivotal to your success on the platform that you simply put up usually. The great thing about making certain that your TikTok posts are constant is that the app does quite a lot of the give you the results you want in the case of organically growing your attain.
Closing Ideas on TikTok for Actual Property Brokers
The distinctive qualities of TikTok make many professionals, reminiscent of actual property brokers, hesitant to strive it. Its quirky, gentle, and enjoyable content material popularity doesn’t instantly strike you as an apparent place to conduct critical enterprise. Nonetheless, there are numerous methods to create skilled content material in a fascinating approach that befits the positioning.
Actual property brokers are rapidly studying that there’s large potential to be leveraged on a web site that allows vital attain. It simply takes a bit of creativeness to craft the correct content material. With over a billion month-to-month lively customers and counting, it’s too large of a chance to disregard.
Hero Photograph by Mourizal Zativa on Unsplash
Jennifer Seene is a contract journalist involved in actual property developments, up and coming neighborhoods, residence renovation & enchancment, and different matters.