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All the pieces you should ship the right Blissful New Yr electronic mail


A Blissful New Yr electronic mail marketing campaign is the right alternative to attach together with your viewers, provide the fitting product on the proper time, or share how grateful you might be for his or her assist.

New Yr’s electronic mail campaigns deserve as a lot fanfare as some other vacation electronic mail campaigns. And but, a lot time and power goes into planning and executing Black Friday, Cyber Monday, and Christmas electronic mail promotions that poor New Yr’s usually will get forgotten.

Don’t let that occur this yr. New Yr’s is a superb alternative to attach together with your subscribers and kick 2023 gross sales off with a bang.  

You don’t have to begin from scratch to do it, both. That will help you save time, AWeber has made a number of New Yr’s-themed electronic mail templates. They’re mobile-friendly, simple to edit, and so they’re animated.

We’ve additionally discovered 10 concepts for New Yr’s emails that may spark your creativeness. Use these concepts that will help you write copy or to spur you to drag collectively a New Yr’s advertising and marketing marketing campaign

4 Blissful New Yr electronic mail templates 

To entry the templates listed right here, log in to your AWeber account — or get a free AWeber account — then go to “Messages” > “Create a Message.”

how to import email templates into your AWeber account
All the pieces you should ship the right Blissful New Yr electronic mail 107

Blissful New Yr electronic mail template #1: Animated Blissful New Yr’s

The confetti animation right here is easy, however it has simply sufficient glitz to draw consideration. This template has two completely different design choices to pick from, with completely different font remedies and icon choices. Select whichever model works to your model. 

A New Year's email template with an animated gif of falling sparkles
The “Blissful New Yr” template sequence is situated within the template gallery beneath Vacation

Blissful New Yr electronic mail template #2: Blissful New Yr’s Fireworks

This New Yr’s fireworks electronic mail template enhances a clear format with eye-catching graphics that can get your readers’ consideration.

A New Year's template with a fireworks animated gif
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If you wish to skip the animations, that’s okay, too. This third fireworks template makes use of a static picture as an alternative of the animation above.

A New Year's email template with a static image of fireworks.
The “New Years” template is situated within the template gallery beneath Vacation

Blissful New Yr electronic mail template #4: Rooftop Merry Christmas & Blissful New Yr

It’s not too late to ship a vacation message to your viewers. This “Wishing You a Merry Christmas and Blissful New Yr” electronic mail template sequence is festive sufficient to work for each holidays. There are two coloration variations to select from. 

A Happy Holidays and Happy New Year email template
The “Rooftop” electronic mail sequence is situated within the template gallery beneath Vacation

All of those electronic mail templates can be found in any AWeber account. Click on right here to make use of the template you want and begin writing your New Yr’s electronic mail. 

10 concepts for New Yr’s emails 

Now that you simply’ve received a template for a nice-looking New Yr’s electronic mail, what do you have to say in that electronic mail?

We’ve received you coated right here, too. Each certainly one of these ten concepts for New Yr’s emails have labored for a number of the greatest newsletters and electronic mail entrepreneurs round. All you must do is to select the strategy that works greatest for you. 

1. Ship a survey electronic mail to seek out out what your subscribers take into consideration this yr or final yr

Surveys offer you info you’ll be able to’t get anyplace else. Additionally they offer you insights about your viewers that may enable you to make dramatic enhancements to what you are promoting. 

Surveys don’t need to be laborious, or take a very long time to do. Even one or two questions is likely to be sufficient. Use the survey responses for a brand new weblog put up, to your subsequent publication, or for a couple of social media posts. 

Right here’s how Advertising Brew used some survey info in certainly one of their New Yr’s emails:

An email about the results of a year-end survey.
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2. Interview somebody about their targets for the upcoming yr, or about how they did with their targets for the earlier yr

Morning Brew did this for a bit of certainly one of their New Yr’s emails from final yr. The result’s a intelligent mix of an worker profile and one particular person’s expertise with purpose setting.

A New Year's interview made into email content
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3. Supply a product or a product bundle that’s designed for what your viewers wants proper on the New Yr

Everyone loves a deal. So should you’ve received a few merchandise that could possibly be grouped collectively, wrap them up as a reduced bundle. 

A New Year's email with a bundled product
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4. Placed on a New Yr’s Eve sale

Aka a “get what you actually wished” after Christmas sale. 

These could be particularly efficient should you’re a enterprise coach or should you provide enterprise companies. Many solopreneurs or corporations set their enterprise yr to shut, appropriately sufficient, on December thirty first. So they might have finances they should spend, and so they may as nicely spend it with you. 

A New Year's sale email
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5. Assist subscribers ring within the New Yr proper

Crate and Barrel’s ecommerce electronic mail right here is an apparent method to assist folks have fun their vacation. However you don’t have to be promoting bodily items to assist folks have fun.

A straight-forward New Year's sale email
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Possibly you’ve received a publication for introverts, and you would put collectively a couple of concepts for the right introvert New Yr’s.

Otherwise you’re a relationship counselor, and possibly you might have a couple of recommendations for a romantic New Yr’s. 

Or you might have a baking or cooking weblog, and also you’ve received some concepts for a couple of fast and straightforward recipes for one thing scrumptious for New Yr’s Eve. 

Any a kind of concepts might make for an incredible New Yr’s Eve electronic mail. Or an incredible New Yr’s Day electronic mail, too. 

6. Write up your predictions or greatest recommendation for the upcoming yr

In any business or area of interest, there are often a couple of new tendencies which have already developed sufficient that they’re clearly going to matter for the following yr or so. This implies you don’t need to make any loopy predictions — you simply have to make a couple of educated guesses about what’s more likely to occur.

Or take the choice strategy: In the event you wrote about your predictions or recommendation for final yr, test again and see how proper you had been.

7. Write up a “State of [Your Speciality]” for the upcoming yr

This may be an effective way to supply a high-ticket course, teaching, or your signature product. Right here’s how blogger Ruth Soukup has framed her “State of Running a blog in 2022” webinar as a strategy to promote her running a blog course. 

A State of [Your Industry] email
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8. Supply a couple of concepts for shut the yr out robust

Lots of people take the week between Christmas and New Yr’s off. So should you write about something that may be associated to organizing or decluttering, now’s your time to shine. Your readers may have extra time to comply with your recommendation than common.

Even Smashing Journal, which is about digital design, considered a strategy to write about decluttering: decluttering digital information. 

New Year's is a great time for decluttering, organizing, or finishing things up. All those topics make for a good newsletter.
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9. The anti-New Yr’s decision electronic mail

‘Tis the season for self-improvement kicks. However not for everybody. 

In the event you lean even a bit controversial — even a bit in opposition to the established order — your subscribers may reply very well to the anti-resolution electronic mail. 

Right here’s how cash guru Denise Duffield-Thomas opens her anti-resolution electronic mail. 

The anti-resolution New Year's email
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You could not need to write an electronic mail this lengthy, and also you don’t need to. You might additionally file a video and discuss why you’re cool on the entire New Yr’s Decision factor. 

10. Ship a “yr in evaluation” electronic mail

These are extraordinarily well-liked among the many startup crowd, however they are often good for anybody. Yr in critiques are wonderful for being actual together with your readers, highlighting what labored and what didn’t, and taking uncooked expertise and distilling into insights and ideas to stay by going ahead.

Additional credit score: Ask your readers to share their yr in critiques. You’ll get unbelievable insights into what they need, what they’re combating, and what’s working greatest for them. #brilliantaudienceresearch

The year in review email
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Get your Blissful New Yr electronic mail prepared right this moment

New Yr’s emails could be stuffed with glitz and confetti or only a easy, real seasonal greeting. All that issues is that they’re genuine to you and join together with your viewers. So take what you’ve realized right here, log into your AWeber account, and get began.

We’d love to listen to what kind of New Yr’s electronic mail you’ve determined to ship, too. Inform us about it within the feedback.



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