Jewelry retailer Beaverbrooks has introduced document breaking December gross sales with an 8% enhance in contrast with 2021.
The retailer additionally said that it noticed an 18% enhance in gross sales when solely accounting for the final two weeks of the month in contrast with 2021.
Regardless of the price of dwelling disaster and rail strikes, footfall in Beaverbrooks shops reached its highest stage since earlier than the pandemic on 23 December 2022.
The corporate said that it had seen a rising pattern of shoppers searching for a extra immersive purchasing expertise, one thing it expects to proceed into 2023.
Anna Blackburn, managing director, mentioned: “After the pandemic’s challenges throughout the final two years it’s nice to have seen folks actually benefiting from Christmas 2022, and the rise in gross sales reveals prospects have been eager to deal with themselves and their family members this yr.
“Regardless of declining footfall throughout the retail sector, we’ve seen a rising pattern for purchasers spending extra once they do come into retailer, significantly for engagement and wedding ceremony rings, luxurious watches and different thought-about jewelry purchases.”
She added: “Now greater than ever it’s all about buyer expertise in relation to bricks and mortar retail. When buyers go to us they need to really feel particular – taking time to browse collections, having a celebratory drink, attempting on particular items and benefitting from the experience and recommendation from our colleagues.”