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BTS of Our Fantastical Photograph Shoot + Our Tip to Toe Glow Up


Take a peek into our fantastical Gem Breakfast world the place the teacups match your sleeves, the gummy bears match your rings, and the whole lot is completely pastel. We sat down with our Inventive Director, Sophie, and GB Founder, Catherine to talk in regards to the making of our magical new photographs. Hold studying to enter our delightfully shade coordinated, gem-filled universe.


How did you begin working collectively? And the way did this photoshoot come about?  

CATHERINE: Sophie has redone our web site, emblem, colours, fonts – she’s actually elevated our model to mirror who I consider we’re. She has been pushing me to do a photoshoot for a very long time however I used to be resistant as a result of I hadn’t discovered the appropriate individual to execute the imaginative and prescient.

Once I noticed karlaticas on IG and I met Karla IRL, we hit it off immediately. I knew I’d discovered the appropriate individual and it lastly felt like the appropriate time (sarcastically proper after I’d had a child!)

SOPHIE: It’s humorous – Cat employed me to do 6 customized icons and a couple of.5 years later, we’ve rebranded her total enterprise. I began out as her graphic designer and morphed into the Inventive Director. After the entire rebrand, Catherine requested me “Is that this the way it often works? You simply shock assault individuals?” Too humorous!

Sophie, inform us in regards to the rebranding course of

From the second I met Cat, I cherished that she had zero curiosity in becoming into the usual mould of a jewellery model. Gem Breakfast celebrates variety, empowerment, and girls shopping for diamonds for themselves – since you love them, to rejoice an enormous second in your life, or simply since you really feel prefer it!

It was thrilling to shatter the thought to what you often consider wonderful jewellery. Most jewellery corporations are secure, impersonal, very refined and quiet. Gem Breakfast is the alternative – we’re conversational, enjoyable, approachable, witty, elegant, sarcastic at instances, and positively jewellery obsessed.  

I needed her model to mirror how cool and enjoyable and distinctive she was. I needed the voice to be the alternative of uptight – similar to Cat herself.

THE COLORS

We developed this complete world of shade – it’s loud and shiny, playful however nonetheless elegant. It’s FUN, attractive, and by no means uptight.

the TYPE

Subsequent we refined her typography – we selected daring, distinctive, witty typefaces that mirrored the wondrous but refined world of Gem Breakfast.

What was your imaginative and prescient for the photoshoot?

CATHERINE: The title Gem Breakfast has all the time resonated with me – it feels enjoyable, whimsical, and a little bit bit quirky. Most jewelers really feel very romantic and bridal – I by no means needed that for GB. For me, GB is enjoyable, approachable, and funky. We eat diamonds for breakfast and do brunch with our #moreismore ring stacks. That’s the place the shoot got here in – we’ve by no means been capable of symbolize our model visually and this was our second.

SOPHIE: I needed to create and outline the world that GB lives in. Enjoyable, loud, sort of loopy, colourful, but in addition very stylized, and completely curated with props and shade. We needed our fashions to be enjoying on this fantastical, enjoyable world.

It was all about juxtaposing the magnificence of wonderful jewellery with real-life conditions – having espresso with associates, cheerios in her diamonds, actually doing diamonds for breakfast. It’s about including magic to the on a regular basis.

Sophie, inform us extra in regards to the planning and people props!

To begin, we had to determine the place the GB individual exists. After which we had re-create that shade world with our signature colours – pink, purple, and naturally, peach (good day Peach Gold ®).

THE COLORS

Each prop was stylized to stay inside this shade world. If the espresso cups have been a light-weight pink, the plate it sat on was a darker pink, the spoon one other pink, and the background but ANOTHER pink!

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Even the balls within the tablets we shot needed to match. We actually sat there placing tiny coloured balls into clear tablets. We spray painted the whole lot and something we might discover, ensuring we utilized our colours and shade pairings as a lot as attainable.

We additionally envisioned empowering photographs – I really like the one with a lady on her typewriter writing love letters to herself. In fact, the typewriter is spray painted in our signature pink.

PEACH

To honor Gem Breakfast’s trademarked Peach Gold ®, we made a complete world of peach. Peach gummies, peach cocktails with a peach ring garnish, peach sneakers, peach socks, and naturally all of the Peach Gold ® rings!

CUSTOM PROPS

We had enjoyable creating customized Gem Breakfast branded props. My favourite is a stack of books that claims “as soon as upon a time she purchased her personal diamonds and lived fortunately ever after”. We created a customized Gem Breakfast purple bank card, and even Gem Breakfast takeout packaging!

We additionally love the thought of profession lady, so we spray painted workplace provides, used a cookie as a mouse pad – we actually acquired to play.

THE CLOTHING AND THE SHOES

Each single piece of clothes had to slot in this meticulous shade world too. I shopped with tunnel imaginative and prescient and will solely see these three hues for weeks! That’s how dedicated we have been to creating this magical, down-the-rabbit-hole GB world. And that’s how insane Catherine allowed be to be – nicely she’s simply as loopy for going together with it.

BREAKFAST / FOOD

With the title Gem Breakfast, we after all had to herald meals! It’s about mixing the informal really feel of breakfast with stunning, showstopping diamond rings. It’s real-life with a beneficiant dose of diamonds.

We had fashions enjoying jenga with cookie wafers, tic tac toe with straws and rings, cocktails with gummy garnish, and color-coordinated diamond cheerios!

What was the precise shoot like?

We had a lot enjoyable enjoying on set and it turned out even higher than we would hoped. Every little thing got here collectively completely once we began capturing with Karla and her insanely proficient workforce. Everybody labored collectively amazingly to convey our imaginative and prescient to life. After which we simply acquired to only play – with the units, the props, the garments, the fashions, and most significantly the fabulous jewels.

It was a marathon day however so price it for the beautiful photographs we wound up with. Thanks Karla!

Favourite photographs?

  1. The lady sitting on stairs reaching for the peach. She has her peach sneakers, peach socks, and naturally is drenched in Peach Gold® rings. I think about that she simply went procuring, her bag breaks, she sits down on the steps (over it), reaching for her fallen peach, however the whole lot’s all good as a result of she has her diamonds.
  2. The spray-painted cherries shot – it’s simply so enjoyable and eccentric. I really like the shine on the cherries and the way they give the impression of being alongside the rings.
  3. The lady having GB-branded takeout in her diamonds. She’s sitting on her bed room ground, possibly she’s hungover from an excessive amount of champagne, possibly it’s only a stress-free Saturday. I really like the informal, real-life vibe juxtaposed with the high-end wonderful jewellery.

What was probably the most difficult half?

SOPHIE: We have been very bold with our shot record and needed to let sure concepts go once we have been operating low on time. I had a tough time letting go of some photographs I used to be very hooked up to. Catherine was like, let it go, it’s okay!

CATHERINE: For actual, it was a protracted, aggravating day! I used to be prepared for mattress by the top.

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Catherine, how do you are feeling these photographs symbolize the model and also you?

It’s actually thrilling to see our model lastly represented visually – it’s changing into the whole lot I envisioned from the start. The planning and the capturing was numerous work (and really aggravating), however I’m so pleased with the way it all turned out. It’s an enormous second for me and the model – I hope different individuals love the photographs as a lot as we do!


Store Gem Breakfast

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