Let’s begin with our shade of the yr, lets? In response to Pantone, Viva Magenta is a “nuanced crimson pink tone” that strikes a steadiness between heat and funky tones. Described as “assertive, however not aggressive”, Viva Magenta doesn’t dominate the colour palette however as a substitute takes a “fist in a velvet glove” method.
The colour is a mix of pure richness– enjoyable truth: its natural origins stem from the cochineal beetle, but it additionally connects us with the digital world. Being such a vibrant shade that appears to be bursting with life, Viva Magenta is an ideal illustration of our consciousness of world points together with local weather change, sustainability, and land safety.
Who knew a lot depth might be present in such a burst of celebratory boldness? Hermès knew, that’s who! And simply have a look at the similarity between Pantone’s Viva Magenta and Hermès’ Rose Mexico.