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Easy methods to use Instagram Collab Posts in your Social Media Technique

An necessary a part of rising your Instagram is connecting with different manufacturers and accounts on the platform, and doing so simply obtained simpler with Instagram Collab posts. With this characteristic, you may share content material in collaboration with one other account. This implies your content material, whether or not it’s photographs or a Reel, shall be shared from each accounts moderately than simply your individual.

There are a ton of events the place sharing an Instagram collab publish may be extra highly effective than merely tagging one other account. Learn on if you wish to discover ways to create an Instagram collab publish and the advantages of doing so.

Instagram introduced Collab posts in late 2021 and stated the characteristic would enable for 2 accounts to share a Feed publish or Reel. The unique writer can tag one other account to change into a collaborator, or co-author, which permits the publish to be posted from two accounts.

In line with Instagram, a Collab publish between two accounts means:

  • Each account names will seem on the header of the publish
  • The publish shall be shared with each units of followers
  • The publish will stay on each profile grids
  • The views, likes, and feedback shall be shared by each accounts

It is a nice strategy to current content material on Instagram with individuals you’re working with together with different small companies, manufacturers, and content material creators.

Collab posts are a simple and environment friendly strategy to enhance the attain of your content material, which might result in these advantages:

  • Improve publicity – as a substitute of simply posting content material to your viewers, a Collab publish permits you to share content material together with your co-author’s followers as nicely, which means you’ll be rising the variety of eyes in your posts. This will help enhance your general model consciousness.
  • Achieve extra followers – because you’ll be displaying up in additional feeds via Collab posts, your model shall be launched to new individuals, and this could be a nice alternative to achieve new followers. These Collab posts can be seen as an endorsement from the model or creator that you simply co-author content material with, encouraging their followers to comply with your account as nicely.
  • Drive up engagement – There’s a great likelihood that extra individuals will work together and have interaction together with your Collab posts due to the elevated publicity. This implies these posts can deliver in additional likes, feedback, and shares than a standard Instagram publish that solely will get seen by your followers.

To create a Collab publish with one other account, it is advisable to first invite that account to be a collaborator. As soon as they settle for the invitation, the publish shall be shared from each accounts.

To be clear, the unique writer owns the publish and in the event that they delete it, it’s going to even be deleted from the collaborator’s account. The unique writer additionally has to have a public profile to create a Collab publish.

  1. To start, click on the + signal to create a brand new publish.
  2. When you’ve uploaded the content material, click on on “Tag individuals.”
  3. Click on on “Invite collaborator.”
  4. Seek for the account and click on on their profile
  5. Look ahead to them to just accept the request.

As soon as they’ve accepted the invitation, the publish will stay on each of the accounts’ grids and feeds.

Listed here are just some methods small companies and content material creators are utilizing Instagram Collab Posts.

Model partnerships

Instagram Collab posts are good for 2 manufacturers which might be collaborating on particular promotions and wish to get the phrase out to each of their communities.

Right here, Sourdough bakery, Rize Up Bakery, shares a Valentine’s Day collaboration with Charles Goodies.

The Cosmic Latte, an astrology account, additionally did a Collab publish with a jewellery model, Sequin Jewellery. The partnership showcased the perfect equipment for every horoscope signal.

Working with Influencers and content material creators

Collab posts are perfect for when manufacturers work with content material creators or vice versa as a result of it permits each events to share the posts collectively, representing the partnership.

Seattle Chocolate is an organization that cares about sustainability, so after they highlighted eco-feminist, artist, and activist Burcu Koleli, they tagged her as a co-author. This made her profile extra seen – an enormous plus contemplating she has a smaller following in comparison with Seattle Chocolate.

Equally, Twisted Inexperienced – an account that shares vegan recipes – partnered with content material creator Jake Dryan aka Plant Future, and used Instagram Collab posts when sharing their joint Reel.

Influencers or content material creators who’re working collectively can use Instagram Collab posts as nicely, as Zach and Tee of ZachandTee did with Alyssa of Gaming_Foodie for his or her joint cooking Reel.


For those who’re posting a giveaway alongside one other model or content material creator, the Collab publish is an effective choice to share the giveaway information.

Right here, content material creator, Meghan Yuri Younger shares her giveaway with the nonprofit Twentytwenty Arts.

Product launches

When launching a brand new product alongside one other model.  saying the information via an Instagram Collab publish is the way in which to go.

The Pastry Mission used a Collab publish to announce their new baking equipment in partnership with Kola Goodies.

We hope this publish gave you some inspiration and concepts to incorporate Instagram Collab posts in your social media technique.

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