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Enterprise Automation Defined: Advantages, Examples, and Extra

Do you ever surprise the way you and your staff might save time on handbook duties resembling information entry, advertising and marketing, or recruitment? The reply could also be enterprise automation.

Enterprise automation can prevent cash, eradicate errors, and unleash your staff’s creativity. It boosts productiveness by streamlining your online business processes, and it could even enhance your buyer expertise.

You is likely to be questioning if enterprise automation is definitely worth the funding for your online business. And if that’s the case, how do you get began?

This text will cowl the fundamentals of enterprise automation — what it’s, various kinds of automation, its advantages, and a few suggestions that can assist you get began. 

So let’s dive in.

What’s enterprise automation?

Enterprise automation leverages know-how resembling synthetic intelligence and machine studying to automate processes that your staff presently does manually. It offers dependable information that companies of all sizes can analyze and make knowledgeable choices about bettering their enterprise. 

Enterprise automation is made potential by automation software program that carries out duties whilst you sleep, resembling sending personalised emails to your prospects. 

Enterprise automation uptake was already on the rise when COVID-19 hit, however the pandemic precipitated a digital revolution. It pressured many enterprise homeowners to pivot towards the digitization and automation of enterprise processes extra rapidly than supposed. In accordance with McKinsey, digital adoption took a five-year leap ahead within the area of eight weeks.

Automation has performed a elementary function on this shift. In accordance with Zapier’s 2021 State of Enterprise Automation Report, 63% of small enterprise homeowners say enterprise automation instruments helped them make the pivot. And the outcomes are spectacular: 88% of small corporations say it permits them to compete with massive companies.

business automation technology uptake acceleration
Automation permits small companies to compete

The speedy uptake of enterprise automation software program has led Gartner to foretell that “hyperautomation” will drive the worldwide automation know-how market to $596.6 billion in 2022, up from $481.6 billion in 2020. It’s not shocking given the myriad makes use of of enterprise automation, together with:

  • Buyer assist 
  • Lead nurturing
  • Knowledge administration
  • Gross sales orders
  • Product launches
  • Worker recruitment and onboarding
  • Payroll 
  • Bill processing
  • Worker coaching and growth
  • Monitoring and reporting
  • Money circulate administration

And extra.

Let’s discover a number of completely different use instances in additional depth.

Varieties of enterprise automation 

There are 4 broad kinds of enterprise automation, each designed to cut back prices and save time by streamlining processes and lowering the margin of error. 

The 4 predominant kinds of enterprise automation are:

  • Advertising and marketing automation
  • HR automation
  • Accounting automation
  • Enterprise course of automation

Inside these classes are duties like buyer assist, information entry, and extra.

types of business automation
There are a lot of kinds of enterprise automation

Let’s check out every class of automations in additional element.

1. Advertising and marketing automation

Advertising and marketing could be a pricey and time-consuming course of, however advertising and marketing automation instruments assist corporations streamline their advertising and marketing efforts and handle leads extra successfully. 

For instance, they will mechanically generate and nurture certified leads for the gross sales staff to interact with, saving them time on qualifying these leads manually. 17.4% of entrepreneurs stated advertising and marketing automation was the only handiest digital advertising and marketing method in 2020.

Additional automations, resembling personalised emails, can transfer leads by the advertising and marketing funnel and past to their post-sale buyer journey.

Advertising and marketing automation software program additionally permits you to automate, monitor, and measure the success of your advertising and marketing campaigns throughout all channels — from electronic mail advertising and marketing to social media. You’ll be able to create a clean buyer journey from when a prospect first sees your ad till they’re a loyal buyer.

2. HR automation

Choice, recruitment, onboarding, and coaching are all points of HR administration that may be improved by automation. For instance, automation software program can pre-select certified candidates and mechanically schedule interviews. When a brand new emptiness turns into obtainable, HR automations can notify certified candidates, each inside and exterior.

As soon as a candidate has been chosen, the group can automate onboarding, payroll processing, contract administration, tax, and advantages. They will additionally maintain observe of accomplished coaching plans and establish when additional coaching is required, for instance, after beginning a brand new function.

3. Accounting automation

Accounting and bookkeeping are advanced processes requiring handbook duties, together with bill processing, normal ledger administration, accounts receivable, and accounts payable.

Accounting automation software program permits companies to automate many, if not all, of those processes, lowering the time your accounting staff spends on calculations, transactions, and dealing with documentation. It additionally reduces the chance of errors and may also help forestall fraud by automated controls.

4. Enterprise course of automation

Enterprise course of automation, or BPA, goes past fundamental automations and focuses particularly on bettering a company’s processes to extend effectivity. A subset of BPA, generally known as robotic course of automation, or RPA, helps corporations automate repetitive duties that mimic human interplay.

Examples of enterprise advertising and marketing automation

Now let’s deal with enterprise advertising and marketing automation. In accordance with McKinsey, corporations that spend money on advertising and marketing automations profit from a 10-15% improve in effectivity, greater buyer satisfaction, and a lift in gross sales. This makes it an apparent place to begin for any enterprise that desires to start automating its processes. Let’s check out two examples of how you should use enterprise advertising and marketing automation in your online business.

1. Retargeting

Retargeting is the method of following up with leads and prospects based mostly on their conduct, resembling web site visits or social media exercise. There are two predominant kinds of retargeting:

  • E-mail retargeting — sending personalised, well timed emails with irresistible topic strains to prospects based mostly on their current conduct.
  • Retargeting adverts — utilizing browser cookies to establish website guests and retarget them by adverts throughout platforms like Fb and Google.

In accordance with a 2021 report on retargeting, individuals who view retargeting adverts are more likely to transform, making it a extremely efficient and cost-efficient advertising and marketing automation. The picture beneath exhibits how website monitoring and retargeting can drive extra gross sales.

site tracking followup workflow
Instance of a followup workflow utilizing website monitoring

With monitoring enabled, you may arrange automated follow-up emails that cowl the precise product classes they browsed in your web site. And you will get much more granular — focusing on prospects who added merchandise to their cart however aborted the acquisition.

2. Deserted cart reminder

World cart abandonment charges had been 80% in 2021 — that’s a substantial quantity of misplaced gross sales. There are a lot of causes a buyer may abandon a cart — resembling procuring round and evaluating costs on completely different web sites. Or maybe the price of delivery made them rethink their buy on the checkout.

No matter the reason for cart abandonment, probably the most efficient methods to get well gross sales is thru an deserted cart reminder automation. In accordance with Barilliance, deserted cart emails have a 10% conversion fee, making them a worthy funding for any enterprise.

Under, you may see an instance of what a cart abandonment automation may appear to be on ActiveCampaign.

example of an abandoned cart email flow
Instance of an deserted cart electronic mail circulate

Six advantages of enterprise automation for small companies

Now that you simply’re accustomed to the fundamentals of enterprise automation let’s dive into a few of its advantages for small companies.

benefits of business automation
Enterprise automation can have a serious influence on your online business

1. It ranges the enjoying discipline and makes you extra aggressive

Top-of-the-line issues about enterprise automation is that it permits small companies, solo entrepreneurs, and even freelancers to compete with probably the most distinguished gamers available in the market. 

As an alternative of hiring a big staff, you may spend money on a enterprise automation resolution to do the give you the results you want. Enterprise automation can even make small companies extra aggressive by placing their current assets to raised use, serving to to spice up effectivity.

2. It saves you time

In accordance with the Zapier report, saving time on administration or following up with leads are two of the highest advantages of enterprise automation cited by companies. It is smart — not solely does automation reduce time spent on repetitive day by day duties, however it additionally eliminates steps that require human interplay, resembling lengthy electronic mail discussions or staff conferences. 

Enterprise automation permits you to enhance your turnaround occasions whereas getting extra completed with the identical assets. With all that further time in your arms, your staff can deal with the necessary stuff, like creativity and innovation.

3. It improves your buyer expertise

The pandemic modified the way in which we work together on-line, which led to a rise in prospects. This then led to many small companies and their assist groups being overwhelmed. Nevertheless, customer support automation may also help resolve this — practically each enterprise worldwide says it could assist them enhance their buyer expertise in a post-COVID world. 

Chatbots and automatic emails present buyer assist and handle buyer relations with out the necessity for human intervention, offering a extra environment friendly and streamlined buyer expertise. Plus, chatbots assist companies save as much as 30% in buyer assist prices, so it’s a win-win.

4. It will increase productiveness

It stands to cause that lowering the time you and your staff spend on menial, repetitive duties can improve your productiveness. In spite of everything, you may take that point and vitality to deal with higher-level actions resembling technique. 

However automation additionally will increase productiveness in different methods. For instance, staff are typically extra productive after they’re completely satisfied — and automation could make them happier by relieving them of their much less stimulating duties. 

5. It reduces errors

People make errors, which might be why a 3rd of companies instructed Zapier that enterprise automation reduces errors in duties resembling information entry. 

Whenever you automate a course of, the software program accountable carries out that course of the identical method each time, lowering the margin of error. Automation minimizes the variety of duties carried out by people and saves you cash from potential errors.

6. It paves the way in which for digital transformation

Digital transformation refers back to the digitization of all processes that had been as soon as carried out manually. 

As startups and different organizations led by tech natives enter the market and supply flawless customer support experiences, some older companies with older techniques are struggling to compete. Regularly introducing enterprise automation paves the way in which for digital transformation, serving to extra conventional corporations keep aggressive and related.

35 processes each small enterprise ought to automate 

Automation uptake doesn’t occur in a single day. It requires cautious planning and preparation, in addition to time and assets. For this reason it’s sensible to introduce automation step by step, beginning with only one space of your online business earlier than transferring on to others.

Finally, although, your aim needs to be to automate as a lot of your online business processes as potential. That will help you get began, we’ve compiled a listing of processes that each small enterprise ought to intention to automate inside the 4 kinds of enterprise automation.

35 processes every small business should automate
A couple of of the advantages of enterprise automation

Advertising and marketing processes to automate

  1. Contact kind submission — mechanically ship a welcome electronic mail when a lead submits a contact kind
  2. Lead era — mechanically generate new potential leads
  3. Lead qualification — qualify new leads mechanically
  4. Assigning certified results in gross sales staff reps 
  5. Lead nurturing — transferring leads who should not fairly prepared by the funnel with tailor-made messages
  6. Sustaining common contact together with your prospects by way of a month-to-month publication
  7. Retargeting
  8. Lead segmentation and personalization — segmentation permits you to goal completely different sections of your viewers with personalised messages
  9. Deserted cart reminders

HR processes to automate

  1. Emptiness bulletins — mechanically put up new vacancies on related job boards and websites
  2. Amassing job purposes
  3. Reviewing purposes and pre-selecting certified candidates by asking them to finish on-line types
  4. Scheduling interviews mechanically 
  5. Notifying profitable candidates
  6. Worker onboarding — guarantee new staff obtain all the required documentation and coaching to develop into productive members of your staff
  7. Efficiency opinions — centralize and automate the efficiency assessment course of 
  8. Coaching and growth — mechanically create and observe worker growth plans based mostly on efficiency opinions
  9. Payroll — automate payroll processing

Accounting processes to automate

  1. Knowledge entry — save time on handbook information enter
  2. Bill processing — mechanically course of invoices and approvals for higher pace and accuracy
  3. Common ledger administration
  4. Closing the books
  5. Accounts receivable workflows
  6. Accounts payable workflows
  7. Billing — mechanically invoice prospects and observe up on failed billing costs
  8. Checking account administration
  9. Bank card funds

Enterprise processes to automate

  1. Person provisioning — mechanically assign the required permissions to a brand new recruit
  2. Report era and distribution — mechanically pull your organization’s information right into a report and share it with the correct stakeholders
  3. Integrations — automate information sharing throughout all of the software program instruments and apps you utilize 
  4. Occasion log monitoring — mechanically monitor occasion logs and resolve community issues
  5. Workflow automation — automate repetitive duties
  6. File transfers — mechanically connect information to duties and add information to workflows
  7. Batch processing 
  8. Order entry

Use enterprise automation to remain aggressive

Companies of any measurement can profit from enterprise automation — particularly small companies, solo entrepreneurs, and freelancers because it permits them to compete with the largest gamers of their trade. 

We advocate introducing automation to only one space of your online business to get began. One of many best — and most impactful — locations to begin is advertising and marketing automation, bettering your buyer expertise and driving gross sales whereas saving you money and time.
However don’t simply take our phrase for it. Join a free 14-day trial with ActiveCampaign and uncover the facility of selling automation for your self.



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