This week I’m so excited to interview the founders of New York Metropolis Jewellery Week, Bella Neyman, J.B. Jones, and their artistic companion, Alain Simic.
That is the one annual occasion that I by no means miss.
It’s occurring SOON from November 14-20. This 12 months’s theme? “Pleasure and Human Connection.”
On this episode, you’ll study all about this never-miss trade occasion straight from its founders.
They share what led them to create it within the first place, how dwelling via the pandemic impressed this 12 months”s theme, and suggestions for jewellery designers who’re simply getting began.
What’s New York Metropolis Jewellery Week?
New York Metropolis Jewellery Week is a multi-cultural platform devoted to the celebration of knickknack. The founders are dedicated to delivering jewellery tradition to their viewers in help of their private mission: “Jewellery For All.”
Bella and J.B. have been impressed to create the occasion after spending years attending every kind of different design gala’s and occasions.
Whereas these gala’s had numerous fabulous jewellery, the first focus was on the style trade generally. The founders longed to create an occasion that will give jewellery its personal second that might stand outdoors of design and style.
The gorgeous factor in regards to the creation of this multi-cultural platform for impartial jewelers is that it was really delivered to life by impartial designers and creatives.
Methods to Make Your Software Stand Out
Every year, functions open up in early summer time and late spring.
I do know lots of you studying this could like to take part on this trade occasion. So, I requested Alain, Bella, and J.B. what they’re on the lookout for when sorting via functions.
As a result of their aim is to have a spot for every kind of knickknack, the founders are specializing in designers who’ve a novel standpoint and people who have actually artistic ideas.
“We give attention to designers who’ve a extremely distinctive standpoint. Those that we really feel actually have longevity, authenticity, integrity, and people who have a extremely artistic idea,” Bela says,
“Ideally, we’re on the lookout for people who’ve one thing distinctive and have a extremely distinctive standpoint.”
They encourage you to maintain the theme of the 12 months in thoughts whenever you apply. They wish to ensure that each exhibition, panel, or activation is basically particular. So the functions have to showcase why selecting you’ll assist fulfill the aim of creating New York Metropolis Jewellery Week stand out because the go-to occasion for jewellery.
Ideas for New Jewellery Designers from NYC Jewellery Week VIPs
Except you’re attending an occasion like this one, most individuals are going to first work together together with your jewellery via some kind of visible medium, whether or not that’s images, movies, or social media.
It’s immensely essential to give attention to prime quality visible parts on your web sites, social media, and adverts.
As an expert photographer, Alain admits that he’s biased, however that having nice visuals would be the factor that helps you narrow via the noise of an extremely loud and crowded market.
“If there’s any manner you possibly can allocate your cash at first, and also you’re actually strapped for funds, simply just remember to’re investing in nice product pictures,” he says.
“The factor that lovely artistic imagery does is it tells a narrative that helps you hook up with your potential shopper.”
If hiring an expert photographer just isn’t in your finances at the moment, Alain additionally lays out his DIY hacks to get prime quality visible parts when you possibly can’t afford a photographer.
Make sure you hearken to the total episode above as Bella, Alain, and J.B. share with me how New York Metropolis Jewellery Week got here to be, how one can profit from it, and tips about scaling your jewellery enterprise whenever you’re simply beginning out.