What in case you may develop your Instagram following from 2,500 to 26,000 followers in six months all from the consolation of your individual sofa?
Her model, Adorn to Rise, blew up on Instagram utilizing what we prefer to name a “lazy Reels technique.”
It’s well-known that the Instagram algorithm is closely favoring Reels content material, making it probably the greatest methods to get publicity on your biz on social media.
However loads of designers are intimidated by the concept of posting common video content material on-line, as a result of they assume it needs to be a nerve-racking, time-consuming course of.
“I hear lots of people being actually immune to getting on the Reels prepare,” Claire says, “and it is like, I simply lay on my sofa… and I am going to make a dozen reels that means.”
So in case you suppose that rising your Instagram following with Reels is difficult, and also you’re uninterested in the social media grind, this episode provides you with some hope.
Let’s dive into Claire’s “lazy” Reels technique that makes the method enjoyable, enjoyable, and efficient.
The Secret to Each day Reels: B-Roll
For those who haven’t heard the time period “B-roll” earlier than, it’s principally simply generic footage that can be utilized in loads of alternative ways.
Claire data B-roll all all through her day as a jewellery designer.
She shares up on behind-the-scenes footage of her inventive course of, in order that by the point she sits right down to make Reels, she has loads of fairly footage to select from.
By documenting her work, it’s straightforward to make a Reel displaying off a brand new piece of knickknack from begin to end.
“With inventive companies, all the things you are doing is inherently attention-grabbing to individuals.” She informed me, “Particularly in case you’re making one thing by hand. Folks wish to see that.”
Chances are you’ll be completely used to creating jewellery, however lots of people don’t know something concerning the course of. It’s the proper alternative to present your clients a peek behind the scenes and generate constant Reels content material.
Making Reels Ought to Be Stress-free
For Claire, making Reels is a time of relaxation.
So many small enterprise house owners get caught pondering of content material as a grind, however what in case you checked out it as a time to relax?
“After I want a break from the studio, I am going by the B-roll that I’ve shot all week, I am going to throw collectively some clips that look good collectively or inform an attention-grabbing visible story,” Claire describes, “I am going to pull some audio that I’ve saved that’s on-brand and is sensible with my messaging…and what I am all about.”
By being “lazy,” she’s in a position to batch a lot of content material at one time. Then, she doesn’t have to consider it for the remainder of the week.
Whether or not it’s lounging on the sofa, ready to select up your youngsters from faculty, and even chilling within the lavatory, your social media technique ought to match into your way of life.
Speak to Your Followers like You’re Face-to-Face
Claire’s genius Reels content material isn’t the one purpose she was in a position to develop her Instagram following from 2,500 to 26,000 in simply six months – she additionally takes the time to have interaction together with her viewers.
“I do not suppose social media is any totally different than the best way you’d work together with individuals in actual life,” she explains. “Like, if somebody got here as much as your sales space at a craft present, and so they had been like, ‘Your work is so lovely!’ Would you simply ignore them? Or would you be like, ‘Thanks a lot!’”
While you make your self obtainable to speak together with your followers, not solely can it probably result in gross sales, however it additionally builds belief and connections that result in lifelong buyer relationships.
Plus, it’s loads of enjoyable!
There’s no must overthink it. Ask your self, “If this individual was standing in entrance of me proper now, what would I say?”
Put Your self Out There
It’s undoubtedly scary to get in entrance of the digital camera and share your video with the world, however Claire says it greatest…
“You’re not gonna make a sale from the reel that you just didn’t publish.”
For those who had been in search of an indication to leap on the Reels prepare, that is it m’expensive!
Take heed to the total episode above to listen to extra concerning the Reels content material that blew up Claire’s Instagram following and doubled her gross sales.