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Examples, Greatest Practices & How To Make One

Do you know a lead era quiz can increase conversions and engagement in your web site?

Lead era quizzes are a neat method of retaining guests in your web site for longer and giving them one thing enjoyable to do. In some instances, like in well being plans, quizzes are wanted to evaluate the consumer to search out the best plan and transfer them alongside of their buyer journey.

On this information, we’ll talk about lead era quizzes, what they’re, some basic lead era examples, lead era greatest practices and the way to make a lead era from scratch in 5 straightforward steps.

What Is a Lead Era Quiz?

A lead era quiz is interactive content material that helps on-line companies accumulate details about their web site guests by asking related questions. The sort of quiz is designed to have interaction the viewers by asking pre-determined questions in regards to the services or products supplied. By answering the questions, the respondents reveal their preferences, wants, and ache factors, which can be utilized to supply them with personalised suggestions and options.

Quizzes are an modern lead era software. As a result of to have interaction with the quiz, web site guests are sometimes requested to submit their e-mail addresses. On this easy method, you get to develop your e-mail checklist, which you’ll be able to later retarget through e-mail advertising and marketing to transform them into paying prospects.

Why Do Lead Era Quiz Carry out?

Chances are you’ll have already got optin kinds in your web site that will or could not do effectively. Including a lead era quiz within the combine can improve your common optin charges by 55%!

Quizzes pique curiosity in people, and we love discovering new issues about ourselves or discovering the reply to one thing we don’t know.

They will flip a passive browser into an lively participant in your web site. However they will do greater than that! By including an optin kind to the quiz, you possibly can accumulate emails by asking the customer to enroll to:

  • Begin the quiz
  • Reveal the final query
  • Get outcomes
  • Get extra participating content material

quiz enter email for results

Research present customers are way more attentive to calls to motion (CTAs) after 6-10 quiz questions. They’re extremely engaged at this level, in order that they’ll be extra possible to present you their e-mail deal with.

Now you recognize why lead era quizzes carry out, let’s take a look at the sorts of quizzes one can use for lead era.

What Are the Kinds of Lead Era Quizzes?

Beneath are 4, however not restricted to, several types of lead era quizzes on-line enterprise use to develop their e-mail checklist.

  1. Character Quiz: This quiz asks in regards to the consumer’s character sort or preferences. For instance, a health firm would possibly create a quiz to find out if the consumer is a morning or night exerciser and accumulate their e-mail deal with to ship them personalised exercise plans.
  2. Trivia Quiz: A trivia quiz exams the consumer’s data of a particular subject, comparable to popular culture or historical past. In trade for his or her e-mail deal with, the consumer could also be entered right into a prize draw or obtain unique content material associated to the subject.
  3. Survey Quiz: A survey quiz asks customers for his or her opinions on a particular subject or product. For instance, a web based retailer could create a quiz asking prospects to charge their procuring expertise and counsel enhancements. The consumer could obtain a reduction on their subsequent buy in trade for finishing the quiz and offering their e-mail deal with.
  4. Compatibility Quiz: A compatibility quiz assesses the consumer’s compatibility with a particular services or products. For instance, a relationship web site would possibly create a quiz to match customers with potential companions, amassing e-mail addresses to inform them of their matches.

The secret is to make the quiz for lead era participating and related to the consumer in order that they’re motivated to supply their e-mail deal with in trade for the quiz outcomes or different incentives.

Lead Era Quiz Examples


GoPro Lead Generation Quiz Example

Our first instance of a lead era quiz is from GoPro, a producer of motion cameras.

They created a “Character Quiz” to assist customers decide which GoPro digicam is true for them. The questions revolve round what sporting actions they wish to seize and in the event that they already personal a mannequin for GoPro.

After finishing the quiz, customers are prompted to enter their e-mail addresses to obtain the best merchandise primarily based on their preferences.

Y-OUR Pores and skin

Y-our Skin Lead Generation Quiz Example

The second on our checklist for lead era instance is Y-OUR Pores and skin.

They’ve a bit lengthier quiz, asking questions relating to your aim, biology, conduct, and habitat.

In trade for the e-mail, customers get a customized pores and skin report, product suggestions, and free delivery on any order.


Birchbox lead generation quiz

Lastly, we wish to point out Birchbox as they’re a superb instance for a lead era quiz.

Birchbox, a service that provides magnificence subscriptions, creates a way of FOMO (concern of lacking out) by asking questions on skincare, hair, and private type preferences of their quiz.

Though an e-mail deal with just isn’t necessary to start the quiz, subscribing is critical to obtain the quiz outcomes.

They advocate the best merchandise in your pores and skin, hair, and elegance.

Lead Era Quiz Greatest Practices

1. Know Your Quiz Questions and Targets

Earlier than you got down to create a quiz, you’ll first wish to provide you with good concepts that match your model, business, and advertising and marketing targets.

It might make sense if a well being coach created a quiz about an train or food regimen routine. Or if a journey weblog had a quiz about one of the best place so that you can journey.

A brainstorming session can go a great distance in creating related concepts that may entice your target market.

Take a look at how DateID, an internet site that verifies on-line relationship profiles, runs a quiz on their weblog. They assist you to discover one of the best relationship web site primarily based in your quiz solutions.

dateid quiz

The quiz is displayed in a floating bar, so the reader can take it at any time whereas shopping the weblog.

2. Create a Compelling Title and Copy

Do you know we spend more often than not speaking about ourselves and never others? It’s 80% of the time if it’s on-line!

That statistic performs an enormous position within the success of your quiz. We love quizzes a lot as a result of we wish to know extra about ourselves.

After getting your quiz aligned along with your goal market, you’ll want to provide you with a compelling title that will likely be irresistible to your readers. Your quiz must be all about them.

dateid quiz

For instance, “What’s July 4th actually about?” may be very generic. As a substitute, when you flip it round and make it “How a lot do you actually find out about July 4th?” you contain the reader within the query.

Not solely is all of it about them, however you’ve additionally created a problem.

3. Use the Proper Quiz Software

Quizzes don’t must be enjoyable solely in your viewers; they are often enjoyable for you too! That’s when you use the best software.

We advocate two {powerful} instruments right here relying on what your wants are:

1. WPForms

WPForms Home Page

WPForms is one of the best kind builder for WordPress, and it comes with an addon to create surveys and polls. You should utilize this addon to create a personalized quiz in your web site.

2. Formidable Varieties

formidable forms homepage

Formidable Varieties is a drag and drop WordPress kind builder that’s each straightforward and {powerful}. It comes with a Quiz Maker addon that allows you to flip a WordPress kind into an automatic quiz.

4. Use the Proper Lead Era Software

The perfect focusing on software to maximise your lead gen quiz outcomes is OptinMonster.

OptinMonster Home Page 2023

OptinMonster is the #1 lead era software on this planet and it might probably assist you to take your quiz to an entire new degree.


OptinMonster allows you to create beautiful lead era campaigns like popups, floating bars, gamified wheels, slide-ins, and fullscreen mats. You’ll be able to add your quiz inside these campaigns to entice guests to take it.

ADD Quiz Popup

OptinMonster comes with 100+ stunning templates and a drag and drop builder to create eye-catching campaigns in minutes.

Would this actually assist optimize outcomes?

Sure! OptinMonster offers you entry to super-powerful focusing on guidelines to show the quiz to guests once they’re most definitely to take motion.

For instance, you should use OptinMonster’s Exit-Intent® expertise to show the quiz to guests who’re nearly to go away your web site.

Optinmonster exit intent campaign trigger

This can assist you to seize abandoning guests and get them to enroll. So as a substitute of shedding guests, you achieve subscribers that you would be able to interact with over e-mail and get them to come back again later.

On this method, OptinMonster has tons of show guidelines that embody:

  • On click on: Make a quiz seem when a consumer clicks on a button, hyperlink, or picture in your web site
  • Web page view: Present provided that a customer is on a particular web page
  • New/Returning customer: Show primarily based on whether or not it’s a first-time go to or they’ve been to your web site earlier than
  • Bodily Location: Work together with a customer primarily based on their geographical space
  • Scroll Depth: Interact with guests that present curiosity by scrolling down the web page
  • Time and Date: Schedule campaigns to seem at a particular time, date, day of the week, and month of the 12 months
  • Referral Concentrating on: Join with guests which might be coming from particular channels like Fb or Google

These are only a few examples of OptinMonster’s superior focusing on guidelines, although there are lots of others.

Plus, OptinMonster integrates with all widespread e-mail service suppliers together with Fixed Contact, Mailchimp, AWeber, SendinBlue, and ActiveCampaign.

This allows you to set off autoresponder emails when somebody submits the quiz.

To prime all of it off, OptinMonster allows you to monitor the efficiency of your campaigns. That method you possibly can see precisely how many individuals signed up and transformed via your quiz.

analytics dashboard from optinmonster

If you happen to’re promoting a product, you possibly can even see how a lot cash your campaigns make for you.

Not completely satisfied? Check out how IMSource elevated conversions by 6,500% utilizing Optinmonster’s behavioral automation options.

Able to create your individual high-converting quiz marketing campaign? Then join your 100% risk-free account straight away by clicking under:

Get Began With OptinMonster Right this moment!

BONUS: Executed-For-You Marketing campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

Subsequent, we’ll present you the way to create a lead era quiz with OptinMonster in simply 5 easy steps.

How To Make a Lead Era Quiz

Step 1: Join OptinMonster

The very first thing you’ll wish to do is join an OptinMonster account.

Then you possibly can sync your web site to OptinMonster. OptinMonster works with any web site platform together with HTML web sites.

Now we have in depth documentation to sync your web site in only a few clicks.

If you happen to’re utilizing WordPress, you possibly can set up the OptinMonster plugin in your web site.

find and install the optinmonster plugin

There are apps accessible for Shopify and BigCommerce websites, too.

Whereas putting in these apps, be sure you’re logged into your OptinMonster account in one other tab. OptinMonster will auto-detect your account and sync it to your web site app/plugin.

For all different web sites, you possibly can go forward and create your first marketing campaign and we’ll present you the way to add it to your web site after that.

Step 2: Create an OptinMonster Marketing campaign

Within the OptinMonster dashboard, you may get began by clicking on the Create New Marketing campaign button.

create a new campaign button

This can open up a web page the place you possibly can choose a marketing campaign sort and template. For this tutorial, we’ll present you the way to create a quiz popup to generate leads.

campaign type in the new om version

OptinMonster has tons of gorgeous templates that you would be able to discover on this web page. Right this moment, we’ll use the Canvas template that allows you to begin from scratch.

Canvas Template in OptinMonster

When you choose a template, OptinMonster will ask you so as to add a reputation in your marketing campaign after which you’ll be able to click on on the Begin Constructing button.

start building campaign

This can take you to the marketing campaign builder the place you possibly can embed the shape.

Step 3: Add the Quiz to OptinMonster Marketing campaign

Contained in the marketing campaign builder, you’ll see a preview of the template on the best and a settings menu on the left.

To embed a quiz inside a popup, you’ll want to make use of an HTML brief code.

By no means used a brief code earlier than? Don’t fear, it’s simply going to be a easy copy and paste.

First, you’ll wish to take away parts you don’t want utilizing the delete choice that seems above each block. Then, choose the Add Blocks button and drag and drop an HTML block into the template.

delete and add html in canvas

Inside this block, you possibly can paste the brief code of your quiz kind.

In case your utilizing WPForms, head over to your WordPress dashboard. Navigate to WPForms » All Varieties tab and also you’ll see a brief code subsequent to your quiz kind like this:

shortcode in wpforms

Copy and paste this brief code contained in the HTML block in OptinMonster.

add shortcode to your optinmonster campaign

Utilizing Formidable Varieties? That plugin offers you a brief code in your kind the identical method as WPForms.

Nearly all kind builders have this characteristic, so you possibly can merely copy-paste it into OptinMonster campaigns and also you’re all set!

OptinMonster campaigns are designed to look nice, however brief codes want a little bit of styling to ensure the shape seems properly.

To type the shape, we’ve created a snippet of code for you. All you’ll want to it’s copy and paste this code contained in the OptinMonster builder.

To do that, use the house menu on the left to open the Optin Settings tab.

optin settings in optinmonster editor

Scroll right down to the Customized JavaScript part, the place you’ll see an empty discipline to enter your individual code.

Add Custom JavaScript to Your Campaign
Copy and paste the code under within the JavaScript discipline field.

This can add a number of styling guidelines to your quiz popup so your marketing campaign appears to be like a lot nicer.

This code is sufficient to type any kind most often. Nevertheless, when you’re skilled with Javascript and CSS, you possibly can customise it even additional.

Needless to say you gained’t see a preview of your quiz within the marketing campaign builder simply but. We’ll present you the way to view your marketing campaign after we add focusing on guidelines.

Step 4: Add Concentrating on Guidelines

Right here is essentially the most attention-grabbing half about OptinMonster campaigns: the focusing on guidelines will assist you to skyrocket your leads by getting extra folks to take the quiz.

Within the marketing campaign builder, open the Show Guidelines tab, and also you’ll see that, by default, your popup quiz will seem to each consumer who spends a minimum of 5 seconds on a web page.

default-display-rules in om

Once you edit this rule, OptinMonster will show an inventory of all of the accessible focusing on guidelines.

optinmonster display rules

They’re neatly categorized so yow will discover what you’re in search of simply. Plus, every rule has a notice about what it’s used for therefore you possibly can shortly work out which rule you need.

Right this moment, we’ll present you the way to show the quiz in 3 other ways:

1. On Exit:

If you wish to show the quiz simply earlier than a customer is leaving your web site, choose the Exit-Intent® rule like so:

select exit intent in optinmonster

Then again on the Show Guidelines web page, you possibly can determine whether or not you need it to seem on all units, mobile-only, or desktop-only.

You’ll be able to even decide how delicate you need the detector to be.

We advocate leaving it on medium.

exit on devices

2. On Click on:

OptinMonster allows you to embed your marketing campaign inside buttons, hyperlinked textual content, and pictures. When a consumer clicks a button, the quiz will seem inside a popup.

request a quote with monsterlink

To set this up, choose the MonsterLinks™ (On-Click on) rule.

display rules monsterlink on click

Then copy the MonsterLink™ code by clicking on the inexperienced button. You should utilize this code to hyperlink any button, textual content, or picture in your web site.


The popup will then seem if you click on on it.

3. Web page Concentrating on:

This rule allows you to add the quiz solely to particular pages of your web site. That method, you possibly can goal your viewers primarily based on what they’re viewing or desirous about.

To filter by web page, choose the Web page Concentrating on rule:

page-targeting rule in om

Then, within the Show Guidelines web page, you possibly can add extra guidelines like ‘precisely matches’, ‘is the homepage’, and ‘incorporates’ to filter your pages.

For instance, if you wish to seem on all weblog pages, then you possibly can select the ‘incorporates’ operator and enter ‘weblog’ within the final discipline.

page targeting contains blog

OptinMonster allows you to add a number of guidelines collectively, so you possibly can create focusing on mixtures like show solely on weblog pages when the customer is about to exit the web page.

This offers you countless potentialities to focus on your guests and maximize your conversions.

Step 5: Combine and Publish Quiz Marketing campaign

Now that you just’ve set show guidelines in your marketing campaign, it’s able to go reside in your web site.

In case you wish to add an e-mail integration, you are able to do that beneath the ‘Integration’ tab. Merely choose your e-mail service supplier and observe the onscreen directions to attach your account.

add integration in mailchimp

Subsequent, change to the Publish tab. You’ll be able to preview a pattern of your marketing campaign right here after which change the standing to ‘Publish’ to make it reside.

preview and publish campaign

In case you haven’t linked your OptinMonster account to your web site but, you’ll discover onscreen directions to take action on this web page.

add site in publish page

For extra assistance on that, OptinMonster has loads of documentation you possibly can observe. Take a look at the next detailed information: Find out how to Add OptinMonster to Any Web site.

And there’s one final thing…

Since we’re working with brief codes, we advocate exiting the marketing campaign builder and reloading the OptinMonster dashboard. You may also clear your browser cache to ensure the newest adjustments are mirrored in your web site.

If you happen to’re utilizing WordPress, head over to your WordPress dashboard and navigate to the OptinMonster » Campaigns tab and ensure the standing is ready to ‘Printed’ right here.

publish screen in the optinmonster dashboard

With that, your quiz will seem in a focused popup. You’ve now discovered to show your quiz on the proper time to the best folks to maximise your lead era.

Wish to see how OptinMonster works on an actual web site? Take a look at how provides over 4k subscribers annually utilizing OptinMonster.

As soon as your quiz marketing campaign will get some engagement, you possibly can see how many individuals noticed it and what number of transformed.

analytics in optinmonster

And keep in mind, when you’re promoting a product, you possibly can even join OptinMonster to Google Analytics in a number of clicks. Then you possibly can see extra statistics together with how a lot cash your popups are making for you.

Prepared to hitch OptinMonster? Get your 100% risk-free OptinMonster account now by clicking under:

Get Began With OptinMonster Right this moment!

BONUS: Executed-For-You Marketing campaign Setup ($297 worth) Our conversion specialists will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

We hope you discovered this information useful in making a high-converting lead era quiz in your web site that truly grows your conversions.


Printed by Farjad Taheer

Farjad Taheer is knowledgeable content material marketer, a foodie, and a soccer (learn Liverpool) fan. When off-screen, you’ll possible discover Farjad within the health club, spending time with household, or hanging out along with his associates.



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