We not too long ago wrapped this 12 months’s first Tremendous Weekend gathering of coaches throughout North America, the U.Okay. and France — and of all of the thrilling new subjects mentioned, one dominated all of them: “What’s Well being Esteem, and why are we altering the title of the platform from Beachbody to BODi?”
I’m getting requested this quite a bit these days. Right here’s the reply.
There’s a huge untapped market that rejects the Imperfection Economic system’s health and diet options as a result of most adults don’t wish to be informed what to do. They don’t wish to sacrifice having fun with life. And so they don’t wish to be made to really feel they’re unworthy except they’re pursuing a bodily excellent.
Right here’s why that issues: Greater than 150 million adults in North America are exhibiting us they don’t assume the result’s well worth the sacrifice, and so they don’t wish to spend money and time on the prospect of failing or including extra judgment to their lives.
However they do wish to really feel good — and so they wish to be wholesome.
That could be a huge market that wants an answer — one which doesn’t make them really feel like shit about themselves of their pursuit of getting and feeling wholesome. A platform that gives confirmed, complete options and not using a judgmental subtext will assist them succeed and really feel welcome.
And the barrier to entry is low: Merely changing high-sugar/high-calorie dessert habits with a scrumptious superfood swap is an effective place to begin. “Don’t wish to work out? I get it. How about dessert?”
This is a chance to assist thousands and thousands of individuals improve their enjoyment of life and obtain wholesome/predictable weight reduction whereas supporting their vanity on the similar time.
That’s Well being Esteem, a brand new class that helps individuals be ok with themselves and take motion to get wholesome — on their phrases.
With our huge array of packages and approaches, and the combination of latest positive-mindset grasp lessons every month, we’re reworking into the corporate that may assist these 150 million individuals search and obtain excessive Well being Esteem.
So, we’re altering our title from Beachbody to BODi, as a result of we reject the premise of the Imperfection Economic system, which prioritizes bodily look above all else. We’re as an alternative shifting towards this new, holistic class — Well being Esteem — and a reputation to replicate our evolution.
“Outcomes” and aesthetics nonetheless play a task — individuals care about how they give the impression of being, and our instruments are highly effective. However that’s secondary to how individuals wish to really feel, as a result of persons are happiest once they really feel good. And pleased clients are the most effective clients.
We have gotten the world’s first Well being Esteem Platform, the place it all the time feels good to be your self whilst you work on your self. And we’re celebrating this class all January, the formally acknowledged World Well being Esteem Month.
We’ve had a great 24 years as Beachbody. We helped lots of people. However we’re taking our foot off the brake and shifting into a brand new gear as we simplify what it takes to get wholesome and pleased — and it’s resonating like nothing we have now completed earlier than.
We’re BODi. And that is Well being Esteem.