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Gmail Rolled Out Its Dev Preview of AMP Emails on iOS, and Android — Stripo.e mail

Nice information, everybody!

Gmail completed rolling out its assist of dynamic emails for iOS. Now AMP emails in Gmail App work completely each on iOS and Android.

As of April 2020, this performance is totally accessible to all Gmail customers. 

You’ll not must do something to see AMP emails in your inboxes on cell units as dynamic emails are turned on by default for all Gmail customers, together with G-Suite.

A little bit tour into the historical past of AMP for E mail

In March 2019, Google rolled out its AMP for e mail. And on July 2, it went accessible for all Gmail customers, together with G-Suite.

To start with, the AMP for E mail know-how was supported by Gmail and on desktop units. 

Yahoo and AOL are planning on supporting AMP quickly.

Initially, AMP was about to render on desktop units solely.

However on November 21, 2019, Gmail began rolling out its assist of dynamic emails for iOS and Android. They completed rolling out AMP for Android in December 2019. Nonetheless, this course of for iOS took them longer.

As of April 2020, AMP is totally accessible to all Gmail customers each on cell and desktop units.

How AMP for e mail renders on cell units now

We examined 7 main AMP layouts and shared our suggestions and outcomes with the Gmail crew. You are able to do the identical, btw 😉 Google is now open to feedback.

1. AMP accordion

That is the AMP template we used for our check. You may see its code in our demo editor, plus you should utilize it on your checks.

Accordion permits you to make emails concise and prevents clients from bothersome scrolling as you “conceal” content material into collapsible sections. Clients must click on on a needed part identify to see its content material. 

Irrespective of if that is our Drag-n-Drop AMP-accordion block, otherwise you embed a customized code that you simply’ve constructed with Google playground, AMP accordion rendered effectively each on iOS, and Android.

AMP Emails_Accordion_Non-Expanded Section(1)

(AMP accordion with non-expanded sections. Gmail on Android)

AMP Emails on Mobiles_Accordion_Expanded Section(1)

(AMP accordion with an expanded part. Gmail on Android)

Use template

Issues detected:

None — AMP accordion labored effectively on iOS and Android.

2. AMP carousel

This time we used two templates for our checks:

  1. the one with preview photos;

  2. the one with out preview photos.

You may see their codes in our demo editor, plus you should utilize these templates on your checks.

Picture carousel prevents from bothersome scrolling and permits an e mail marketer to put a variety of banners in a single display.


(Gmail on Android)

Use template

Issues detected:

None — AMP carousel labored effectively on iOS and Android.

3. AMP lightbox impact

The lightbox impact permits zooming in a specific aspect of the e-mail. We utilized it to photographs.

Our check confirmed that the lightbox impact works fairly effectively each on Android, and iOS if the e-mail is SHORT.

AMP_Lightbox_Expanded Photo (1)

(Gmail on Android, lightbox impact, a zoomed-in picture)

But when you construct an everyday promo e mail, you’ll face some difficulties with the Lightbox impact.

Issues detected:

The picture upon a click on will get zoomed in someplace in the course of the e-mail lengthwise. The remainder of the display will get black.

LightBox Effect_AMP_Android_Gmail

(I scrolled down to seek out the zoomed-in picture)

How are your clients speculated to know they should scroll right down to see the picture?


We suggest that you don’t use this impact as Gmail determined to disable this element.

4. AMP sidebar

The sidebar is a collapsible navigation menu that will get opened on the left of the display.

It saves valuable area in emails, doesn’t annoy recipients as they’ll “shut” it every time they need and it navigates your subscribers precisely the place they need.

For our check, we used the sidebar code that Google provides on its AMP for E mail web page. The check confirmed that the sidebar works effectively each on Android, and iOS with a slight distinction. You will need to point out that we didn’t apply any types to the sidebar. We simply pasted hyperlinks (however you may apply types when you like):

On this OS, the hyperlinks bought inexperienced.


On iOS, the hyperlinks bought blue.

AMP_Sidebar on iOS

We checked — all these hyperlinks labored. And the sidebar would shut when you click on the “shut” button.

Issues detected:

None. The sidebar labored effectively throughout iOS and Android. 

5. AMP kind

We used the template, added the mock “endpoint” in it with our Mock Server to test if our kind actually works and is able to “posting” suggestions to an actual server. You may also attempt it. 

Varieties assist you to collect suggestions from clients straight in emails. 

I like it 🙂

It labored! It labored on iOS and Android. 

We checked — “solutions” have been delivered to our Mock server 🙂

But, we seen a slight distinction, after I gave “5” / rated and left a remark, after which clicked on “Ship Suggestions”:

The shape mentioned “Thanks on your opinion”, but I used to be nonetheless in a position to see the ranking I might given and my remark.

AMP Form on Gmail

It doesn’t make a lot of a distinction, however on iOS, my suggestions disappeared. But, I might nonetheless see the “Thanks” half.

AMP_Form_Gmail on iOS

Use template

Issues detected:

None. This type labored fairly effectively throughout these two OSs which is admittedly nice 🙂

6. AMP selector

Selector permits your clients to decide on attire colours, stuffing, and many others. straight in emails.

This prevents you from the need to incorporate all of your wealthy assortment in a single e mail and from putting quite a few product playing cards in your promo.

It labored effectively each on Android and iOS.

Selector on Android_Gmail

(AMP selector on Android)

Use this template

Issues detected:


7. AMP-list

Lists are supposed to assist us present our customers with contemporary content material — all info will get up to date the second clients click on on the “View extra” / “View current” button, and many others.

That is the template we used for our check.

That is how my e mail appeared on desktops:

Use this template

Issues detected:

There have been some. Although, typically, it really works effectively on cell units and really effectively on desktops.

The button was lively, the content material was up to date upon each click on. However the button was not center-aligned.

AMP_Live List_Android

Similar right here — the content material would get up to date after I clicked on the button. However the button design bought a bit of bit damaged.

Button on iOS_Gmail


Gmail doesn’t acknowledge “enter sort = submit” for buttons.

This is what we did to our button design:

  • we changed “enter sort” with the “button sort”;
  • added the closing button tag on the finish of the code pattern </button>;
  • eliminated the “worth” half which contained the button label of the e-mail;
  • put the “label button” earlier than the closing tag.

This is the code we used when designing our button:

<button sort="submit" identify="add-to-cart" type="define:none;text-decoration:none;font-family:arial, 'helvetica neue', helvetica, sans-serif;font-size:18px;colour:#FFFFFF;border-style:stable;border-color:#34265f;border-width:12px 40px;show:inline-block;background: none 0% 0% repeat scroll #34265f; border-color: #34265f; border-radius: 30px;font-weight:regular;font-style:regular;line-height:22px;width:auto;text-align:heart;cursor:pointer;" function="button" tabindex="4" on="faucet:AMP.setState({showArticles: '1'})">View precise posts</button>

Now, even on iOS our e mail works effectively and appears precisely as we needed it to.

iOS_Updated Button_Gmail Live-List

How do you check AMP emails on mobiles?

There are 3 ways to do it: 1) sending them through your ESP in case your e mail tackle is whitelisted with Google, 2) including our e mail tackle which we use to ship check emails from as a trusted sender to your Gmail account, or 3) sending them from Google Playground ([email protected]).

Getting whitelisted with Google

In our “Find out how to Get Whitelisted with Google to Ship AMP Emails — Our Expertise” weblog put up we give you a step-by-step information on find out how to get Google’s permission to ship AMP emails.

The whole course of won’t take you lengthy. Moreover, our checks present that AMP is value all the hassle it takes as its conversion is 5 occasions increased than the conversion of conventional HTML emails. 

Including Stripo as a trusted sender

We already described in one among our posts how one can add Stripo as a trusted sender to your Gmail account.

It’s required to ship emails to your units from check accounts.

So, find out how to add Stripo as a trusted sender to your Gmail account:

  • open Gmail on the desktop;

  • go to the settings;

  • in a dropdown menu, choose “Settings”;



  • click on the “Developer settings” part to have the ability to see AMP emails ;

  • tick the “Permit dynamic emails from [email protected]” to have the ability to obtain AMP emails from Google Playground as effectively;

  • enter our e mail tackle [email protected] mail ;

Adding Stripo As Trusted Sender

By doing this, you enable us and Google to ship dynamic emails to you.

Sending AMP emails from Google Playground

Google Playground permits constructing, validating and testing AMP emails. It sends check emails from [email protected] 

To have the ability to obtain AMP emails from the aforementioned e mail tackle, you could tick the “All the time enable dynamic emails from [email protected] ” field.

We described all the required steps within the earlier paragraph.

Essential: all these e mail settings may be completed on desktops solely. They’re instantly utilized to cell units. 

However keep in mind to refresh your Gmail web page on mobiles 😉 Log off after which log in once more.

Which variations of Android and iOS assist AMP 

Android — 5.01, and better.

 iOS —  OS 6, and better.

What different e mail purchasers assist AMP on mobiles does assist AMP on cell units. states that solely desktop Octavius and cell apps show AMP.

Each the desktop and cell variations of this e mail shopper do assist AMP.

Phrase of recommendation

This is only a pleasant reminder. To have the ability to ship AMP content material, you could:

  • get whitelisted with Google;
  • repair all of the bugs if any happens. You will notice them within the Preview mode (in any other case customers will see HTML e mail);
  • add the fallback — HTML model — on this e mail;
  • make it possible for your ESP/CRM is able to sending AMP emails;
  • AMP emails lose their AMP parts when you ahead them.

Last ideas

If the AMP characteristic shouldn’t be seen for you but, you may be part of the beta channel for testing AMP emails in Gmail on Android and iOS.

As of April 2020, the AMP4Email know-how is totally supported by iOS and Android by default.



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