Google has added a brand new advert unit to its AdSense suite, with ‘Associated Seek for Content material’, which goals to assist drive customers to extra associated parts in your web site.
As you may see right here, the brand new advert unit primarily works as a steered content material kind immediate in your web site, which re-directs customers to extra of your pages particularly associated to the content material that they’re viewing.
As defined by Google:
“Associated seek for content material is a contextual navigation unit that reveals customers search phrases associated to the web page they’re viewing on a writer’s web site. Once they click on a search time period, they’re taken to a search outcomes web page on the writer’s web site the place they’ll discover different related subjects, together with search adverts. Because of this, Associated seek for content material can assist publishers enhance web site engagement – together with web site site visitors, pageviews and advert impressions – and drive incremental income.”
So it’s a method to each hold guests in your web site for longer, whereas additionally growing advert publicity, branding, and many others.
And importantly, Google additionally notes that that is ‘a privacy-preserving resolution’.
“[Related Search for Content uses page content, instead of user data, to deliver relevant search terms. Meanwhile, ads on the search page target the search term the user clicked on, rather than actual user data.”
In line with Google’s broader shift away from user data tracking, the option could help deliver more tailored ad solutions, without the need for cookies.
Which will be gone soon. Google’s already outlined its plan to phase out tracking cookies, in favor of a new topic based model, which will enable ad and performance tracking without exposing user data.
Related Search for Content is one of its first ad solutions within this approach, and while its value will vary significantly, it could be worth experimenting with in your process.
Google says that interested advertisers can contact their account manager to activate AdSense for search for their AdSense account.