Graff, the multinational jeweller primarily based in London, has launched its ‘Graffabulous’ assortment and marketing campaign, comprising over 80 items of excessive jewelry, every of that are reportedly one in all a sort.
The jeweller mentioned the marketing campaign presents “one of many best choices of treasured stones to function in a single excessive jewelry assortment”.
It contains greater than 3,600 carats of gem stones, 1,877 carats of white diamonds, 678 carats of yellow diamonds, 616 carats of sapphires, 414 carats of emeralds, 101 carats of rubies, 20 excessive jewelry necklaces and 25 excessive jewelry rings.
Up to date motifs which had been first seen within the Graff’s Tribal assortment have additionally been expanded upon inside the Graffabulous assortment, with customized reduce diamonds to grasp these preparations of stones in three-dimension.
Moreover, the Graffabulous marketing campaign contains a reimagining of girls in historical mythology.