Hole’s latest marketing campaign is devoted to the reminiscence of the late Stephen “tWitch” Boss. Within the imagery shot previous to the famend dancer’s passing late final yr, Boss fashions items from the retailer’s collaboration with menswear model The Brooklyn Circus. In step with his legacy, in addition to his shut private friendship with Brooklyn Circus founder Ouigi Theodore, the gathering “explores the ideas of individuality, motion and trendy prep,” per a press assertion.
Drawing its inspiration from academia, music, road model, and Black tradition, the gathering options a wide range of silhouettes together with chinos, basketball shorts, and varsity jackets. Hole’s signature denim additionally made an look within the marketing campaign, in addition to equipment like hats, tote luggage, pins, and bandanas. Different public figures included within the marketing campaign are actor and LGBTQ+ advocate Indya Moore, boxer and “Euphoria” star Javon Walton, and Theodore himself.
“When Stephen and I first noticed his photos from the marketing campaign, it introduced tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them,” mentioned his spouse, Allison Holker. “We pay tribute to Stephen’s life by sharing these photos in homage to the enjoyment and light-weight he dropped at everybody round him.”
As a further tribute to Boss, Hole can be donating to Vibrant Emotional Well being to be able to help the 988 Disaster Lifeline — a useful resource that gives free and confidential emotional help 24 hours a day to individuals in disaster. The gathering shall be out there on each manufacturers’ web sites in addition to in choose Hole and Brooklyn Circus shops.
