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How A Inventive Advertising Company Brings Manufacturers To Life With Video And Buffer

What do a hamburger restaurant chain, a regulation agency, and a sustainable packing firm have in widespread?

All of them use social media to develop their model they usually all name on the workforce at Affect Media to assist them create and handle their social content material.

A photo of Luke shooting content with a client.

Based by Luke Thornton and based mostly within the UK, Affect Media has a broad spectrum of purchasers. Some massive, some small. Some native, some worldwide. It retains life fascinating for them and it makes Buffer the perfect software for growing a constant presence for such a wide range of manufacturers.

This is what Luke needed to say once we requested him in regards to the position Buffer performs in his enterprise:

We’ve got ten plus purchasers on Buffer, which implies we handle about thirty social channels in complete and rising. Social media administration makes up a big quantity of what we do right here, so Buffer is a crucial a part of our enterprise.

A key ingredient in Affect Media’s secret sauce is their in-house inventive workforce. Social media is an more and more visible world, and having skilled movie and pictures as a part of their service permits them to ship high-quality content material for his or her purchasers’ social channels.

We provide the total video manufacturing package deal; from preliminary technique planning, inventive ideation, and storyboarding proper by way of to manufacturing providers and post-production.

The social content material they create leads to Buffer, the place they plan and schedule posts throughout Instagram, Fb, Linkedin, and Twitter for all of their purchasers in a single, easy dashboard.

Influence Media's social content calendar in Buffer
Affect Media’s social content material calendar in Buffer

Buffer makes enterprise manageable for us. We will handle all posts in a single place and it’s simple to make use of. It’s an actual lifesaver.

Luke has additionally shared new function requests with the Buffer workforce and having that connection helps each Buffer and Affect Media ship extra worth to their prospects.

Video is such a strong medium, and never simply on platforms like Instagram. We had been asking for a LinkedIn native video scheduling function for some time and when Buffer added it to their product we had been thrilled!

As for recommendation for any enterprise that wishes to develop its social media following? Consistency is vital, based on Luke.

The key to an incredible social media technique is consistency. Buffer is the proper software to keep up a constant posting schedule, particularly if you happen to’re juggling content material throughout a number of channels.



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