By Chris Henrich September 15, 2022
With simply 24 hours earlier than an enormous occasion, a small group created a profitable scavenger hunt.
Stacys is the creator and venture lead for the wildly profitable NFT (Non-Fungible Token) venture Hunnys. This previous June, she and her group have been gearing up for his or her look at NFT.NYC, a networking occasion and commerce present devoted to selling NFT tasks and showcasing creators from across the globe.
Over 15,000 exhibitors and guests have been set to descend on Instances Sq., and the group was decided to ship a novel expertise for any Hunnys group members in attendance — whereas additionally partaking with potential new followers. With the occasion a mere 24 hours away, they selected a scavenger hunt. Through the use of AWeber Touchdown Pages, Hunnys delivered one of many coolest community-based occasions on the present.
“The evening earlier than the occasion, we began brainstorming all of those new concepts for the scavenger hunt that we hadn’t beforehand deliberate for. Due to AWeber, we have been in a position to go from planning to execution to supply in a matter of hours.”
— Rat Benetar, Hunnys.web Group Supervisor
How Hunnys.web Did It
Step one was constructing out the occasion’s important touchdown web page to element the specifics of the hunt. The group selected their new area title instantly inside the touchdown web page editor. Subsequent they related their Canva account and began creating the framework for the occasion.
The Hunnys crew then planted 17 plastic eggs across the convention venues and Instances Sq.. Inside of every egg was a QR code. When scanned, the code would hyperlink instantly to every egg’s particular Prize Web page. These pages have been additionally all created inside AWeber, every with a customized web page path.
The prizes ranged from hats and hoodies to at least one “grand prize” of .5 Ethereum (a kind of Crypto foreign money), so the group additionally wanted a technique to securely determine the unique winner and ship the rewards. The answer was to incorporate a button on every touchdown web page that when clicked would share a pre-written tweet. That tweet would determine the winner whereas additionally notifying the Hunnys group that an egg had been discovered.
In the long run, all however two eggs have been discovered. So should you’re heading to Manhattan any time quickly, preserve your eyes peeled!
In the end, the group acquired loads of kudos and reward from exhibitors and individuals alike.
“In an area as crowded & excited because the NFT market, it’s actually necessary to face out and ship a novel expertise to your viewers. Our model is all about enjoyable, group, and celebrating innovation. We have been thrilled we obtained to ship an expertise that met these values we consider in.”
— Rat Benetar, Group Supervisor
In the event you’re attempting to find a artistic technique to have interaction your viewers, right here’s a step-by-step template detailing precisely how Hunnys used AWeber to face out within the crowd.
Tips on how to create a scavenger hunt (or every other occasion) with AWeber’s touchdown web page builder
Step 1: Get a website to your pages
The Hunnys.web group began by going to the domains web page of their account. To get there, go to your AWeber dashboard, then click on in your firm title and deal with within the decrease left-hand nook. This may take you to your “My Account” web page. Search for “Domains and Addresses” within the second left column, and click on ‘Get one now from Google Domains’.
Step 2: Arrange their occasion’s dwelling web page within the touchdown web page editor
Hunnys constructed the house web page of their scavenger hunt website first. With slightly assist from a touchdown web page template, that they had their first web page created in a snap.
Then they modified the trail setting for his or her web page so it was the house web page (also called the “index” web page) for his or her area.
Step 3: Arrange the remainder of the touchdown pages for the occasion
Hunnys used a collection of 17 pages, one for every egg. That feels like numerous work, however they made it a snap by utilizing the ‘Copy’ perform in AWeber’s touchdown pages.
They gave every copied touchdown web page a novel URL. Then they selected a particular prize for every web page.
Right here’s what it regarded like after they’d arrange all of the pages:
And right here’s what one of many touchdown pages regarded like.
Every web page additionally included a button with a transparent name to motion that when clicked would ‘Notify the Hunnys Crew’ by populating a pre-written tweet for the individual which would come with that web page’s distinctive code.
Utilizing Canva (which is built-in with AWeber, so you may entry your Canva account from inside your AWeber account, proper from the touchdown web page builder) the Hunnys group was in a position to generate a collection of 17 QR codes, every linking to the 17 distinctive touchdown pages that they had arrange.
These QR codes have been printed and positioned into the eggs. Now the group had the eggs prepared to cover in Instances Sq. and within the convention occasion corridor.
After hiding every egg, the group would tweet out a clue to present folks a common concept of the place to look.
Then all they needed to do was wait. As folks began discovering the eggs, one after the other, they’d scan the QR code within the egg with their telephone, after which set off the tweet that Hunnys had arrange, thereby claiming their prize.
The end result? Hunnys obtained a ton of visibility and constructed up a good stronger bond with their tribe. Stacys liked the end result, and the way straightforward it was to make the entire thing occur with AWeber: “Instruments like what AWeber offers are invaluable to me as a enterprise proprietor. Our business strikes quick and once we get a giant concept, having the ability to deliver it to life this shortly offers us with a leg-up on the competitors.”
Create your personal scavenger hunt — or every other occasion — with AWeber’s touchdown pages
You possibly can borrow this scavenger hunt template to your personal occasion, or use it as inspiration for find out how to create a web site quick. A setup like this may very well be used for a party, a company occasion, and even for a household retreat. Or you would create a easy web site for a strolling problem, a charity, or a motorbike race. AWeber’s touchdown pages can be utilized for rather more than freely giving ebooks or thanks pages.