I’ve a confession — I like footwear.
I like them a lot that I as soon as acquired a handwritten word from a retailer for purchasing so many.
I additionally love the yearly automated blissful birthday electronic mail that my favourite shoe retailer sends.
It could be automated however it brightens my day and makes me really feel particular.
And, it at all times has a coupon, which I fortunately use.
Are you utilizing automated blissful birthday emails in your advertising and marketing efforts?
Birthday emails delight your viewers, enhance loyalty and retention, and generate long-term enterprise outcomes.
In case you’re diving into the world of electronic mail advertising and marketing automation, birthday emails are an awesome place to begin as a result of they’re fast and simple to arrange.
How you can ship an automatic blissful birthday electronic mail to your subscribers
One choice is to gather the birthday firstly of your relationship, proper once they subscribe to your listing. Merely add the birthday area to any sign-up types you employ. Keep in mind to maintain your kind as brief as attainable so persons are extra more likely to full the data.
Providing a birthday coupon or reward might be an effective way to entice folks to affix your listing within the first place. Allow them to know that they’ll be added to your common electronic mail listing and the worth they’ll obtain from these emails.
If in case you have present contacts, however not their birthday, ask them to replace their profile with you. Each electronic mail you ship contains an “replace profile” hyperlink within the footer. Direct your subscribers to click on the hyperlink and full the shape.
I like to recommend creating an electronic mail that solely focuses on asking subscribers to replace their info with you. That method they gained’t be distracted by every other info or provides.
Additionally, let folks know why you’re asking them to replace their profile. You may say one thing corresponding to “We’d prefer to ship you a particular reward in your birthday. Please replace your profile with us.”
See the e-mail instance under. Discover how easy and centered it’s to direct folks to click on the ‘replace profile’ hyperlink.
When your subscribers click on the hyperlink, the Replace Profile Electronic mail will likely be despatched to their inbox with a hyperlink to replace their info. You possibly can customise the Replace Profile Electronic mail together with your brand, branding, and message particulars.
Remember to customise the replace profile kind with the birthday area. Once more, solely ask for the data that’s completely needed.
Create and design your birthday electronic mail template
Relating to designing an awesome birthday electronic mail, it’s okay to have some enjoyable.
Incorporate your branding, but additionally add in some celebratory components to spice issues up a bit.
Fixed Contact provides simply customizable birthday templates to kickstart your birthday message. Begin with a cheerful birthday electronic mail template and modify it to fit your wants.
Add a supporting picture to catch your subscribers’ consideration. You possibly can add your personal imagery or select from a wide range of playful designs within the inventory picture gallery instantly in Fixed Contact.
Need one thing a bit fancier? Attempt including a birthday video or animated GIF that provides motion to catch the attention of your subscriber.
How you can write your automated birthday electronic mail message
When you’ve spent a while designing your birthday template, take into consideration your message.
You don’t want to put in writing paragraphs of knowledge, make it brief and honest. Write the e-mail to let your subscribers know simply how a lot they imply to you and that you just respect their enterprise or help.
Use the headline textual content to say “Comfortable Birthday” and embrace one thing about your supply if in case you have one.
Within the physique textual content, write a number of sentences to have fun your subscriber – want them a beautiful day and yr forward. Don’t neglect so as to add in some particulars about your supply and why it issues to your reader.
Even your birthday electronic mail ought to embrace a name to motion that pertains to your supply. In case you aren’t together with a suggestion, you may merely encourage them to go to your web site.
Make your automated birthday electronic mail really feel extra private
Along with feeling well timed and related, your automated birthday electronic mail ought to make the recipient really feel just like the focal point. Add their title or different particulars within the topic line and even inside the physique of the e-mail.
You possibly can even create separate birthday emails that focus on totally different teams of subscribers. For instance, if in case you have a gaggle of VIP members or donors ship them a novel supply or message. In the long run, maintain your content material related to resonate with every particular person subscriber.
Don’t neglect to incorporate a present in your blissful birthday electronic mail
Everyone loves presents on their birthday. If attainable, embrace a particular reward. It might be a free merchandise, coupon, or perhaps a complimentary service that would convey them again to what you are promoting.
In case you do supply a present, think about including a component of thriller. You might have them click on to “reveal your thriller supply” or one thing to pique their curiosity.
How you can schedule your automated birthday electronic mail
Upon getting crafted your birthday electronic mail, it’s able to be scheduled. Scheduling an automatic birthday electronic mail implies that it will likely be despatched yearly on every contact’s birthday.
In Fixed Contact, you possibly can select to schedule your electronic mail on their birthday or as much as 14 days earlier than.
Think about the supply or info you’re sending to decide on the correct timing. If in case you have a suggestion that may make sense for them to redeem earlier than their birthday, you may select as far out as 14 days.
Many birthday emails are despatched on a contact’s delivery date. So your message could stand out much more by sending earlier than the precise birthdate.
Watch the on-demand webinar: Sensible Makes use of for Electronic mail Automation
On this webinar, we go over all the sensible methods you should use electronic mail automation to avoid wasting time and drive outcomes — together with learn how to arrange a cheerful birthday automation electronic mail.
Arrange a cheerful birthday automation electronic mail in the present day!
Begin gathering birthday info after which design a birthday electronic mail template to ship mechanically yearly.
Utilizing an automatic birthday electronic mail saves you time, makes your contacts really feel particular, and might stimulate gross sales making automated birthday emails a win-win state of affairs for everybody.