Kraken is thrilled to welcome Mayur Gupta as our new Chief Advertising Officer (CMO). Mayur will use his technology-driven advertising and marketing experience, as acknowledged by Harvard Enterprise Overview, The Economist and Forbes, to speed up Kraken’s mission by educating the world on the advantages and worth of crypto.
“Mayur is the right candidate to assist Kraken lead the trade as essentially the most trusted model in crypto,” stated Kraken CEO and Co-founder Jesse Powell. “As a developer at coronary heart, Mayur understands the worth of a product-focused group. As a seasoned development strategist, Mayur brings a data-driven understanding to every stage of the shopper journey. Mayur’s appointment marks an vital milestone in Kraken’s mission to speed up the worldwide adoption of bitcoin and Web3.”
Equal components engineer and development marketer, Mayur has scaled quite a few international manufacturers by a technology-empowered and client-focused method.
Mayur joins Kraken from Gannett, USA At the moment Community, the place he served as Chief Advertising & Technique Officer. At Gannett, Mayur led a workforce of strategists, model entrepreneurs and knowledge scientists whereas remodeling the advertising-led media firm right into a subscription-led content material platform obsessive about person worth. Previous to that, Mayur was CMO at Freshly, the place he strategized and executed the breakthrough enterprise development that helped set up their iconic way of life model.
Beforehand, as International VP of Development & Advertising at Spotify, Mayur led the growth of each its free and premium merchandise. On this position, he was chargeable for efficiency, retention and product advertising and marketing along with knowledge science and analytics. Mayur was additionally CMO and SVP, Digital Platforms at Healthgrades and the primary Chief Advertising Technologist at Kimberly-Clark.
“What Kraken has constructed is really distinctive and extremely precious. It’s by far essentially the most revered model in a sector on the verge of mainstream adoption,” Mayur stated. “It’s an organization that stays true to its values and is pushed by its mission to create monetary freedom for all. I’m each thrilled and grateful to affix the workforce’s journey to make sure the world understands crypto’s true worth proposition and the affect it could possibly have on human life.”
Mayur’s addition to Kraken’s government workforce is the newest in a collection of strategic hires, together with Chief Monetary Officer Carrie Dolan, Chief Folks Officer Pranesh Anthapur and VP of Design Mike Davidson.
Kraken is constant to scale throughout our advertising and marketing group and past. Discover out extra about all our open positions and be a part of us!