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New platform options to look out for in This fall 2022


At ActiveCampaign our prospects are available in each form and dimension. We work with small, medium and enterprise companies in each business throughout B2C, B2B and Ecommerce. However do you wish to know the one factor all of them have in frequent? They’re targeted on development. 

Whether or not you’re a new enterprise simply getting began or a big enterprise trying to scale, the options we’re releasing this quarter ship improvements throughout the ActiveCampaign platform that can assist you automate and develop with confidence.

New options constructed for companies of all sizes to develop and automate with confidence.

As your corporation grows, it is advisable have an answer constructed to develop with you, whether or not that’s into new strains of enterprise or new elements of the globe. This primary set of options will broaden how you employ your eCommerce and gross sales instruments–setting you up for achievement now and sooner or later.

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Drive extra conversions and construct model loyalty with product catalog

Shopify and WooCommerce prospects can now sync all of their product information into the platform and unlock new use instances for buyer expertise automation because of product catalog. Construct focused campaigns primarily based in your viewers’s pursuits, profile, and searching behaviors and populate merchandise that they’re most definitely to purchase. Customise by means of numerous filters, product sorting capabilities, or manually choose the merchandise that you simply wish to spotlight in a marketing campaign to drive new product launches, cross-sell, and upsell actions. That is particularly useful for getting ready vacation season advertising and marketing campaigns.

CRM Account updates that improve gross sales productiveness

The CRM account updates assist companies construct a course of to higher nurture prospects into heat leads. With extra account performance, B2B organizations can automate, obtain income development and scale. By way of the rest of 2022, count on to see a number of new automation actions and triggers together with the power to create a contact or account immediately from an automatic workflow. 

Utilizing fewer instruments that assist extra of your particular enterprise necessities and objectives is usually the neatest method to reaching sooner, extra sustainable development. This subsequent set of options allow you to do extra with much less to distinguish your model and stand out from the competitors. 

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Automate and develop your model engagement with the brand new and improved electronic mail designer 

Our new electronic mail designer brings thrilling updates and added options to your on a regular basis use of ActiveCampaign, whereas delivering the absolute best electronic mail expertise to your prospects. This quarter we’ve loaded the brand new designer with all of the options you recognize and love from the traditional designer–with a way more intuitive and complex design expertise. 

Try these thrilling enhancements that convey the brand new designer to parity with the traditional designer:

  • Product block: Embed product suggestions inside your emails primarily based on a buyer’s previous searching or buy historical past. 
  • RSS block: Hold contacts up-to-date together with your newest information and blogs
  • Conditional content material: Create and ship distinctive content material to completely different audiences given their demographic information, pursuits, and conduct. Show product pictures, affords, or content material primarily based on the situations which can be set. 
  • Design transactional emails: Construct transactional emails from an automation that mirror your branding and take away the unsubscribe hyperlink from essential transactional emails. 

Quicker web page load occasions and marketing campaign creation flows

Navigate across the platform extra effectively and full extra of your most essential advertising and marketing and gross sales duties in much less time. Much less time spent in instruments means extra time spent rising different areas of your corporation. 

We’re constantly bettering the platform primarily based on buyer suggestions. A few of the main product enhancements for the quarter are a direct results of consumer suggestions. If you spend money on ActiveCampaign, you possibly can relaxation assured realizing that we’ll consistently improve the platform to satisfy your corporation wants. 

A stay up for 2023

COMING SOON: Set off an automation from a Postmark occasion

We’re actively engaged on making the ActiveCampaign Postmark integration even stronger by including new automation triggers like the power to kick off an automatic workflow when somebody receives, opens, clicks on a transactional message. 

COMING SOON: Ship a marketing campaign to a listing of 1M contacts in 15 minutes

No matter your corporation’ dimension, marketing campaign velocity and deliverability are essential to making sure you’re not solely vacation prepared, however capable of nurture your prospects and prospects yr spherical as a way to scale. As we gear up for a busy 2023, we’re making enhancements to marketing campaign deliverability so you possibly can ship extra campaigns, extra rapidly. Keep tuned for when this enhancement is stay! 

COMING SOON: Unified segmentation constructing throughout the platform 

Segmentation is a strong solution to have interaction your contacts with extremely focused campaigns.  In ActiveCampaign, segments may be created by utilizing any data obtainable to you within the section builder. This consists of tags, commonplace and customized discipline data, web site visits, actions, contact or deal rating, and extra. Quickly, our buyer will get to expertise a constant segmentation builder throughout the whole platform making a constant and uniform course of for constructing and utilizing segments throughout your automation technique.

ActiveCampaign helps your capacity to develop with out being hampered by add-ons and performance that you simply don’t want. Meaning whether or not you’re an enterprise enterprise trying to scale or a brand new enterprise simply getting began, we provide a specialised stack of options and plan tiers constructed that can assist you develop with confidence.

Keep within the learn about the entire newest and biggest product updates from ActiveCampaign on our launch updates web page.  Prepared to start out automating and rising your corporation with confidence? Join a free 14-day trial and see what the hype is all about.

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