There are a lot of sensible methods to get extra gross sales with the correct personalization and automation technique. And E mail advertising and marketing remains to be a confirmed solution to attain your audiences with related, personalised content material that will increase gross sales, whereas additionally selling your model. When you use Shopify or WooCommerce, ActiveCampaign helps you optimize your advertising and marketing automation technique by letting you sync product choices out of your on-line retailer and utilizing that data to create focused campaigns and automations.
With product catalog, you may set off numerous automations utilizing your on-line retailer knowledge. Listed below are some examples of e mail campaigns that you could possibly simply automate:
- Remind prospects of merchandise they left behind of their buying cart
- Ship a new arrivals spherical up based mostly on visits to your web site’s new arrivals web page
- Suggest merchandise based mostly on pursuits and previous purchases to drive repeat enterprise
- Cross-sell totally different services and products to drive consciousness and up your gross sales potential
What’s Product Catalog?
The brand new product catalog function permits you to join your on-line retailer and pull deeper product knowledge into ActiveCampaign like stock, dimension, model, and shade on high of current fields. You may then use this data to energy pre-built automations, construct superior segmentations, and design stunning, personalised e mail campaigns that drive conversions and repeat purchases.
Use Product Catalog to reinforce your e mail advertising and marketing
Utilizing superior segmentation inside the e mail designer, you may construct focused emails based mostly in your viewers’s pursuits, profile, location, and shopping behaviors, and populate merchandise that they’re almost definitely to purchase. You may usher in related product data by means of numerous filters, product sorting capabilities, or manually choose the merchandise that you simply need to spotlight in a focused e mail marketing campaign for distinctive buyer segments. You may filter and kind your product content material based mostly on:
- Stock
- Bestsellers
- Finest Ranking
- Common Ranking
- Worth
- New arrivals
- Lately added
- Sale
Go one step additional by customizing your e mail campaigns with totally different merchandise, photographs, or provides based mostly on the circumstances you set – including one other layer of personalization.
Use Product Catalog knowledge to automate workflows
To make it easy and simple to get going, take a look at these product catalog “recipes”, or pre-built, automation templates, in our library.
- Product Catalog: Cross-Promote– Present customers merchandise and equipment that compliments their current buy or perhaps provide a small low cost on a selected product.
- Product Catalog: Deserted Cart Upsell– Specify circumstances for the merchandise that present out of your ecommerce retailer. Present the wanted data and equipment to assist full the expertise on your contacts and recuperate the sale.
- Product Catalog: New Product Launch – Showcase the merchandise you select by way of segmentation to look in your e mail campaigns. Curate the merchandise you need to ship when contacts go to your web site a number of instances.
- Product Catalog: New Arrival– Comply with-up with contacts who’re merchandise in your web site with an e mail that reveals the latest arrivals in the identical class they have been shopping.
ActiveCampaign’s product catalog helps you market smarter and get probably the most out of each interplay together with your buyer. No missed alternatives or guesswork. Study extra about the way to use product catalog within the new e mail designer in our assist middle or begin your free trial right this moment!
