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Simple Digital Downloads (EDD) Assessment: Is It Price It?

Wish to promote digital merchandise in your web site with out coding? It’s straightforward utilizing the Simple Digital Downloads (EDD) plugin.

EDD is without doubt one of the finest WordPress plugins for promoting digital merchandise in your web site. However is it definitely worth the hype?

In our Simple Digital Downloads overview, we put the plugin to the check to look at how good it’s for making a digital storefront.

What Is Simple Digital Downloads and Why Use It?

Simple Digital Downloads is a WordPress plugin that makes it easy to promote digital merchandise. It’s an efficient WooCommerce different. Simple Digital Downloads, because the identify suggests, is designed particularly to promote digital merchandise.

You need to use Simple Digital Downloads to promote all types of digital merchandise. You’ll be able to promote an eBook you could have written, software program, memberships, and subscriptions.

Simple Digital Downloads may also be used to create a digital vendor market.

Easy Digital Downloads homepage

Getting Began With Simple Digital Downloads

Putting in Simple Digital Downloads is straightforward. Merely add the free Simple Digital Downloads plugin from the WordPress Plugins repository.

The plugins page on the WordPress dashboard showing Easy Digital Downloads available for free download

You’ll be able to improve your income by promoting superior merchandise like subscriptions or licensed software program. To do this, you’ll have to improve your plugin license.

When you’ve upgraded your license, obtain any extension information you wish to use and add them to your WordPress web site.

Including Merchandise to Simple Digital Downloads

Including merchandise to Simple Digital Downloads is fast and easy.

Out of your WordPress Dashboard, mouse over Downloads, then click on Add New.

Add a new Download by clicking Downloads in the left-hand menu in WordPress.

Add a title and outline on your Obtain.

Fields to add the title and description for your Download

Set the value on your Obtain.

EDD add new price min

Add a file on your Obtain. You’ll be able to add a number of information for a single Obtain.

Button to upload a file to your Download

Ensure so as to add an applicable file identify on your Obtain. Prospects will see this identify once they obtain their buy, so it’s a good suggestion to call it one thing descriptive.

EDD add new filename min

Should you’d like, you’ll be able to add Obtain Notes. These will seem on the acquisition receipt. It is a excellent place so as to add a thanks be aware, utilization directions, or a request for overview.

A field to add notes to your Download that will appear on the sales receipt

You might wish to add a Class or Tag to your Obtain, particularly when you have a lot of digital merchandise to promote. The Class and Tag containers are on the correct aspect of the display.

Easy Digital Downloads add new category

While you’re prepared, click on Publish. You may as well set the visibility to Password protected or Personal to manage entry. If you’d like your Obtain to go reside on a later date, click on Edit subsequent to Publish instantly and select a future date.

Publish dialog box for WordPress

Simple Digital Downloads Options

Simple Digital Downloads is an easy-to-use plugin for bloggers, coaches, content material creators, and anybody utilizing WordPress.

The plugin is designed to do one factor very nicely: promote digital merchandise.

As soon as you put in it, it’s straightforward so as to add your merchandise and begin promoting.

Simple Digital Downloads has many options that may supercharge your digital product gross sales. Listed here are an important ones.

Fee Gateways

The free model of Simple Digital Downloads works with Stripe, PayPal, and Amazon Pay. Prospects will pay utilizing all main bank cards, their PayPal steadiness, or their Amazon account. You may as well allow different cost gateways utilizing Simple Digital Downloads Extensions.

To arrange your cost gateways, go to Downloads » Settings.

Click on the Funds tab to customise your cost settings.

Easy Digital Downloads payment gateway selection

Check Mode

Wish to check your buying expertise? It’s a good suggestion to have a couple of associates undergo your checkout course of to verify all the pieces runs because it ought to. With Simple Digital Downloads, you’ll be able to allow check mode in order that your testers don’t have to really pay for the Obtain. You will want a sandbox (check) account for the gateway you might be testing.

To activate Check Mode, go to Downloads » Settings.

Click on the Funds tab.

Test the field for Check Mode.

Observe any directions out of your cost gateway to make use of your sandbox account.

EDD test mode

Checkout Choices

Simple Digital Downloads checkout may be personalized to fit your enterprise. You’ll be able to select to redirect customers to the checkout after they add an merchandise to their cart.

You’ll be able to allow registered or visitor checkout. (We normally advocate permitting visitor checkout to enhance conversions.)

There’s additionally an choice to allow cart saving. Cart saving creates a particular momentary hyperlink to a client’s cart to allow them to bookmark it to return again later or ship it to somebody.

Easy Digital Downloads checkout settings

Customized Checkout Type

If you wish to accumulate extra than simply the client’s e mail tackle, Simple Digital Downloads makes it straightforward!

The Checkout Fields Supervisor permits you to add customized fields similar to dates, URLs, and textual content containers. That is nice in case you want extra info for customized orders or to comply with up on orders. (For instance, a marriage planner that sells a planning calendar would possibly ask for the couple’s marriage ceremony date.)

Easy Digital Downloads custom checkout field

Variable Pricing

You need to use variable pricing when you have completely different variations of the identical Obtain. You would possibly supply a full or abridged eBook, further help packages for software program, or completely different membership or subscription durations.

Easy Digital Downloads variable pricing

Recurring Funds

Simple Digital Downloads makes it straightforward to supply subscriptions, memberships, or cost plans.

With recurring funds, you’ll be able to arrange every day, weekly, month-to-month, quarterly, semi-annually, or yearly funds. You’ll be able to mix recurring funds with variable pricing to point out each recurring and non-recurring value choices.

EDD recurring variable payment

Automated billing means you don’t need to continually ship invoices or renewal emails. Prospects can handle their very own subscriptions which suggests much less give you the results you want!

Customized Pricing

“Title your value” is a well-liked advertising and marketing technique that lets prospects select how a lot they wish to pay for a product. It is a nice approach to check the marketplace for a brand new product. You may as well use customized pricing to gather donations.

To make use of customized pricing, set up the extension, then merely test the field for Allow customized pricing below Obtain Costs.

You might select so as to add a default value and/or a minimal value.

You may as well set a bonus merchandise that prospects get when their value is greater than, equal to, or lower than an quantity that you just set.

Easy Digital Downloads custom pricing


Providing bundles can improve your total gross sales and the typical spend per buyer. A bundle is a number of Downloads bought collectively, typically at a lower cost than shopping for all of them individually. Somebody in search of a cut price could resolve to pay a bit of extra and get the whole bundle, moderately than only a single product.

To create a bundle, add a brand new Obtain.

Scroll right down to Obtain Information.

Underneath Product Sort, choose Bundle.

Choose the Downloads to incorporate in your bundle.

Easy Digital Downloads bundles

Add the value, title, description, and some other product info you want.

Low cost Codes

Simple Digital Downloads low cost codes may be an effective way to nudge folks towards shopping for. You’ll be able to supply low cost codes to guests earlier than they depart your web site with Optinmonster’s Exit-Intent® know-how.

You may as well share low cost codes at webinars or workshops, publish them on social media, or ship to your e mail listing. Use completely different codes that can assist you see which audiences are most excited by your merchandise.

So as to add a reduction code, go to Downloads » Low cost Code.

Click on the Add New button.

Enter the identify of the low cost. That is on your info solely, so select a descriptive identify.

Enter the low cost code. That is what you’ll share with prospects, so select one thing quick and straightforward to recollect. You’ll be able to solely use letters and numbers for low cost codes.

Select whether or not the low cost code needs to be a proportion of the value or a flat quantity. For instance, you would create a code for 10% off, or a code for $10 off.

Enter the quantity of the low cost.

Easy Digital Downloads discount code name

Select which Downloads the low cost applies to. Should you depart it clean, prospects can apply it to any Obtain.

Choose any Downloads that you just wish to particularly exclude from the low cost.

Should you’d like, set a begin and expiration date for the low cost code. You may as well set a minimal quantity that prospects should add to their cart earlier than they will use the low cost.

Easy Digital Downloads discount code download requirements

Lastly, you’ll be able to set what number of instances a single buyer can use a reduction, or restrict what number of instances the low cost can be utilized total.

Easy Digital Downloads maximum uses

Buyer Administration

Inside Simple Digital Downloads, you’ll be able to entry necessary buyer info. Simple Digital Downloads maintains a separate document for every buyer. You’ll be able to view, edit, or delete a buyer document at any time.

You may as well hyperlink buyer information to consumer profiles, and create buyer account pages. It is a nice characteristic if you wish to let prospects handle their very own account info or view previous purchases.


Simple Digital Downloads mechanically reviews your earnings so you’ll be able to shortly see how your gross sales are doing.

You’ll be able to view reviews for earnings by class, variety of downloads, cost strategies, and taxes collected.

Easy Digital Downloads reports

Simple Digital Downloads Extensions

There are many Extensions for Simple Digital Downloads that may assist you develop your online business. You’ll be able to add further cost gateways, accumulate buyer evaluations, promote software program licenses, and combine with all types of selling instruments similar to:

  • AffiliateWP
  • Mailchimp
  • ConvertKit
  • ActiveCampaign
  • and extra!

Does Simple Digital Downloads Work With Your WordPress Theme?

Simple Digital Downloads is a WordPress plugin designed to work with any WordPress theme.

Whether or not you might be utilizing Divi, Elementor, or different fashionable WordPress themes, Simple Digital Downloads can promote your digital merchandise. Sure model components could look completely different relying on the theme you might be utilizing.

Should you’re in search of a theme to construct your web site on, Themedd and Vendd are two free themes that combine seamlessly with Simple Digital Downloads.

Simple Digital Downloads vs WooCommerce

One frequent query we get requested lots is, “Can you employ Simple Digital Downloads with WooCommerce?”

Simple Digital Downloads does the identical factor as WooCommerce, so that you truly don’t want each plugins.

Simple Digital Downloads is specifically designed to promote digital merchandise. You’ll be able to, nevertheless, configure it for bodily merchandise as nicely.

WooCommerce is a good plugin with a lot of customization choices. However as a result of it’s most frequently used for bodily eCommerce, there could also be additional settings like transport prices that you just don’t want for digital merchandise.

Simple Digital Downloads is less complicated to make use of as a result of it was constructed for digital product gross sales.

Simple Digital Downloads Pricing

Is Simple Digital Downloads free? Sure and no.

The free model helps Stripe, PayPal, and Amazon Funds, and has all the pieces you could run a easy digital product retailer. You should purchase a yearly cross for help, updates, and extensions.

There are 4 tiers of passes primarily based totally on what number of options you get and what number of web site licenses you want.

Extensions may be bought individually or as a part of bundles included with completely different passes. Every extension requires a yearly cost. Should you purchase an extension however cancel your subscription, you’ll be able to hold utilizing that extension however you gained’t obtain any updates or help.

Simple Digital Downloads Assessment: Ultimate Ideas

Simple Digital Downloads is a cheap, easy, and full eCommerce answer for promoting digital merchandise.

It has all of the options you could simply promote digital merchandise. You may as well add extensions as your online business wants develop.

Simple Digital Downloads is absolutely customizable with out being overwhelming.

Did you want our overview? Learn extra about different digital obtain plugins in our article right here.

Should you’re able to promote your digital merchandise, get began as we speak with Simple Digital Downloads.

Jennifer Duann Fultz

Revealed by Jennifer Duann Fultz

Jennifer Duann Fultz is a content material author and course creator. She has a ardour for serving to small companies develop sustainably and ethically. In her spare time, Jennifer enjoys writing fiction, cooking, and exercising.



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