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suggestions and ✔️examples — Stripo.e mail


Probably the most crucial and difficult elements of operating a enterprise is establishing a dependable and private connection between manufacturers and shoppers. Present prospects’ feedbacks encourage new customers to attempt your services or products. At this second, your e mail advertising and marketing technique shall incorporate user-generated content material (UGC).

Let’s take a deep dive into the user-generated content material e mail campaigns with Stripo.

What’s user-generated content material?

Person-generated content material refers to any content material associated to your organization, similar to photographs, movies, textual content, or audio created by shoppers. It might embrace social media posts, podcasts, evaluations, and person testimonials on totally different boards and different related platforms. As an alternative of simply the model selling itself, encourage your prospects to create content material on your product, providers, or firm tradition to gather user-generated content material on your future e mail campaigns.

Email Example for Content Marketer with Visual Content

(Supply: E mail from Ilia Magnificence)

Why it’s best to incorporate UGC into your e mail advertising and marketing campaigns

Person-generated content material will be an efficient device for personalizing e mail campaigns. You may simply increase your conversion charges by amassing high-quality content material out of your prospects’ social media channels. After which, utilizing UGC, create a digital advertising and marketing marketing campaign that represents the corporate’s preferable goal audiences.


  • Construct belief in your model

Person-generated content material is your social proof. It has lately change into commonplace for shoppers to analysis a product, firm, or service earlier than buying. And yeah, the testimonials they learn affect their closing buying choice. Consequently, by incorporating user-generated content material into your web site and e mail campaigns, you display to your prospects that you’re a real and dependable model.

Nonetheless, be cautious as a result of pretend evaluations will be terrible for your small business. Reveal influencer content material to your subscribers by way of e mail advertising and marketing campaigns to spice up the buyer belief index.

Email Example for Higher Trust

(Supply: Actually Good Emails)


  • Profit from a cheap answer

Content material impacts all of your advertising and marketing channels, out of your web site to media platforms to your gross sales channels, no matter your small business kind. The purpose of integrating user-generated content material into your advertising and marketing technique is to scale back time, construct belief, and inspire extra shoppers to create branded content material by way of movies and pics of your product, in addition to encourage customers from public buyer evaluations.

If you wish to obtain extra high-quality content material, it’s best to provide some items in trade. Largely, it is freed from cost to ask your actual shoppers for any product analysis. Moreover, it’s common for purchasers to brag about their new purchases to their followers. Nonetheless, it’s cheaper than creating skilled content material from scratch. Consequently, you place in much less advertising and marketing efforts however obtain larger conversion charges.

Buyer or employee-generated content material will be cost-effective whereas additionally growing ROI. In flip, conversion charge and ROI go hand-in-hand. You’ll extra seemingly get extra purchases with extra customers concerned in your marketing campaign.

Furthermore, as UGC will be produced in giant quantities for gratis, it has to scale back your advertising and marketing spend. And it logically follows that should you spend virtually nothing on content material advertising and marketing as a result of shoppers create it for you however nonetheless shut gross sales, your ROI will shoot by way of the roof.

Person-generated content material statistics you must know

Listed here are some statistics to inspire you to include UGC into your e mail advertising and marketing technique:

  • as per 93% of entrepreneurs, consumer-generated content material outperformed branded content material (Hootsuite);

  • 42% of People depend on the opinions of different individuals whereas making buying choices (Nielsen);

  • primarily based on the 2022 Statista International Client Survey, almost half of the respondents mentioned they normally find out about fascinating merchandise from buddies and acquaintances (Statista);

  • in line with the 2022 statistics, merely having UGC on product pages will increase guests’ conversion by 8.5%, and interacting with user-generated imagery will increase conversion by 106.3% (Energy Critiques);

  • in 2021, almost 70% of internet buyers learn from one to 6 buyer evaluations earlier than deciding whether or not or to not buy a product (Statista).

The very best methods to include user-generated content material into your e mail advertising and marketing technique

The variety of on-line shoppers grows every day, and this development will seemingly proceed. So, listed here are one of the best methods to include UGC into future e mail campaigns:


  • Add testimonials and evaluations to your emails

Testimonials are meant to be user-generated content material as nicely. Real human suggestions is extra prone to be believed by potential prospects than business ads. At this level, you possibly can ask your present prospects to guage their earlier purchases so as to use them to make suggestions to prospects.

It helps the shopper’s decision-making course of in the event that they see a constructive response to the services or products they need to purchase.

Add Testimonials and Reviews to Your Emails

(Supply: Stripo template)


  • Reveal your prospects’ images

After conducting intensive analysis and receiving permission to make use of buyer images in your web site or social media platforms, you must publish this user-generated content material and body it in some heartfelt story on your e mail advertising and marketing. Make this content material private, real, and interesting. With visible inspiration, your prospects could have confidence in your model. Any every day routine tales about your product utilization adopted by an genuine image will positively affect most prospects.

Encourage extra prospects to submit images of your service or product by offering presents or particular offers for his or her content material.

Email Example for Repeat Customers

(Supply: Actually Good Emails)

Learn how to accumulate user-generated content material


  • Run a hashtag contest on social media

Gather user-generated content material by implementing a singular branded hashtag. Hashtag campaigns are nice for corporations as they’ve excessive engagement on platforms like TikTok, Instagram, Twitter, and YouTube. Tons of views, likes, and reposts very quickly that will help you increase conversion charges and produce neighborhood content material. Get your potential prospects engaged within the hashtag marketing campaign by providing superb prizes for the preferred or inventive content material.


  • Ask for a evaluation in a post-purchase e mail

A testimonial is extra credible as a result of it represents the unbiased opinions of others. So, why not ask your shoppers to supply suggestions on their newest purchases? Your evaluation request may appear to be an open kind or a fast survey.

Email Example to Collect User-Generated Content

(Supply: Stripo template)

A post-purchase e mail template may even direct your shoppers to the web site, probably resulting in repeat purchases. Consequently, it’s best to incorporate a suggestions kind into your e mail advertising and marketing as part of UGC campaigns.


  • Enable prospects to go away evaluations in your web site

Glad prospects’ constructive evaluations are part of your content material technique. We advocate you make the “Critiques” part in your web site. It’ll allow you to produce new user-generated content material for e mail advertising and marketing.


  • Add AMP types to your emails to assemble buyer testimonials

AMP types are a wonderful device on your e mail advertising and marketing technique. It is even simpler with Stripo prebuilt templates! Ask about your buyer expertise straight within the e mail.

Email Marketing Template to Get Reviews for Brands

(Supply: Stripo template)

Comply with these straightforward steps to let customers charge you in emails:

  • insert a one or two-column construction into your template. It will depend on your analysis charge: if you wish to use 5 stars, you want just one column; for ten factors, you’ll require two columns;

Guide on Creating an Email with a Rating

  • make a brand new Information Service and duplicate its URL;

  • click on the “AMP HTML” icon to open the code;

  • take away the block’s content material and substitute it with the next script (the ranking code);

How to Make a Review Email

  • optionally, you possibly can add an prolonged suggestions space.

Working with Code to Build a Review Email

To simplify this course of, chances are you’ll use prebuilt AMP survey modules. Select the “Pre-built” tab within the “Modules” part, then click on the “Filter” icon to view ONLY the NPS AMP Modules. Choose your favourite one, insert it into your template, and customise the module to fulfill your wants.

Using Prebuilt Modules _ Stripo

Please verify this weblog publish should you require an entire information.

Accumulating user-generated content material as a part of your e mail advertising and marketing technique will probably be simpler with APM types.

Bear in mind to ask for permission earlier than sharing UGC

Any user-generated content material have to be formally accredited by the shopper who made it. Therefore, keep in mind to say within the post-purchase e mail that any suggestions or UGC content material could also be used within the opened sources.

Wrapping up

Including user-generated content material to your e mail advertising and marketing technique is sort of cheap nowadays. Create personalised emails with visible content material by amassing UGC photographs, movies, and evaluations from current shoppers. Enhance your advertising and marketing campaigns with extra gross sales, ROI, and CTR at virtually no value. And final however not least, create a reliable model neighborhood!

Stripo will gladly help you with e mail constructing for user-generated content material assortment ;).

Add user-generated content material to your emails with Stripo

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