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The 16 TikTok Stats Your Enterprise Must Know in 2023

There’s no query that TikTok is a serious development, particularly with younger individuals. The truth is, greater than with many different networks, TikTok is making large tech CEOs in Silicon Valley lose sleep. This comparatively younger and fast-growing social networking platform appeared “from nowhere” and is now posing a giant menace to all different social media platforms. More and more, this community is without doubt one of the finest locations to see and be seen.

Wish to know why? It virtually goes with out saying, however one of many causes for TikTok’s development is its runaway recognition with youthful customers. Nevertheless, that isn’t the entire image. This text offers you the astonishing TikTok stats that reveal why it’s so profitable, and why it’s such a menace to large tech.

These stats are categorized primarily based on:

  • Demographics, or the teams of people that use the platform.
  • Utilization numbers, or how many individuals use TikTok at sure frequencies.
  • Market share, or how a lot of the social media market has been captured by TikTok.
  • Promoting income, or the variety of cash manufacturers spend there.
  • Income development, how briskly TikTok’s money will increase.
  • Person development, how briskly individuals enroll in a given time interval.
  • Video views, the overall quantity seen in a block of time.
  • Movies uploaded, variety of movies on the platform no matter viewership.
  • Lively customers, how many individuals go online repeatedly?
  • Complete movies watched, each complete and averages.
  • Complete minutes spent watching movies, which signifies if individuals linger for some time
  • And extra.

On the finish of this dialogue, you’ll see that TikTok is an actual powerhouse. Even with the media controversy over information safety and Chinese language snooping, it’s a power to be reckoned with.

TikTok is a cell app that enables individuals to create and share movies. A part of its enchantment is the flexibility to make movies inside the app: customers merely click on a button on the underside of the display to activate the digital camera. Plus, you are able to do primary video enhancing like emblem insertions or stickers.

It’s been known as “the following large factor” since its Chinese language launch in 2016. Then, development exploded with worldwide availability after 2018. As such, this social community is without doubt one of the most distinguished Chinese language tech merchandise so far. The TikTok stats we’ll focus on reveal the success of this platform over time.

16 TikTok Stats that Companies and Entrepreneurs Have to Know in 2023

As you’ll be able to see, TikTok has change into an necessary power within the social media world. That’s very true if you wish to market your items and providers to the youthful generations. On the identical time, the runaway success of TikTok is threatening the present large tech corporations.

Luckily, as issues stand, TikTok is an effective place to promote whereas persevering with to market on different platforms. That’s as a result of, though TikTok’s viewers is huge, it nonetheless has much less market saturation than different platforms. A fast take a look at TikTok stats will show you how to see how this platform can improve your total social media advertising and marketing. Moreover, you are able to do it in a manner that maximizes ROI by leveraging the best channels for every phase of your buyer group.

1. Lively Customers – Greater than a Billion

Active Users - More than a Billion
The 16 TikTok Stats Your Enterprise Must Know in 2023 53

TikTok someday in the past reported 1 billion month-to-month lively customers worldwide. Alternatively, TikTok remains to be smaller than Fb, with 2.9 billion customers, and Instagram, with 2 billion.

With that mentioned, if TikTok’s explosive development continues, it can rapidly rival bigger networks. Whereas it’s at the moment the sixth hottest platform globally, the community is on monitor to hit 1.8 billion members by the tip of 2022. That’s only a bit smaller than Instagram, and it’s straightforward to think about TikTok membership numbers rivaling Instagram by subsequent 12 months.

2. Downloads – Over 3 Billion 

The truth is, we see indicators of the fast development persevering with, as long as the regulators don’t smash it on the grounds of being a safety danger. That’s as a result of TikTok has been downloaded 3 billion occasions. It was probably the most downloaded non-game app within the first six months of 2021, hitting 383 million installs from January to June 2021 alone. And whereas not all people that downloads the app will change into a daily person, it does imply that there’s a lot of curiosity.

3. Development Fee – Nonetheless Quickly Rising

If there’s any doubt in your thoughts that TikTok is rising quickly, it’s helpful to have a look at some world numbers. Between January 2018 and July 2020, TikTok’s world person base elevated by 1157.76%, an enormous proportion by any measure. Moreover, within the U.S., it elevated by 787.86%. That is particularly outstanding contemplating that the US Authorities tried to ban or place restrictions on the platform. And whereas this development charge is probably going unsustainable, it ought to nonetheless stay fast for years.

Additional Studying: From Beginning to Going World: 5 Superb Secrets and techniques for The right way to Get Followers on TikTok (for Model New Accounts)

4. Person Engagement – Practically 11 Minute Common Session Size

Arguably, TikTok is probably the most partaking platform, as a result of individuals spend a whole lot of time on it. The common session size is 10.85 minutes, which is double the time spent on #2 Pinterest at 5.06 minutes.

Maybe probably the most fascinating level about common session occasions is that TikTok time exceeds Fb and Instagram occasions. It’s intriguing as a result of the 2 different social networks have a way more intense tradition of updating individuals about customers’ lives. You additionally don’t hear loads about individuals utilizing TikTok to maintain monitor of household.

5. Time Spent – Most Addictive Social Media App

Time Spent - More than YouTube
The 16 TikTok Stats Your Enterprise Must Know in 2023 54

Let’s underline the final level. As of 2021, youngsters and youths watched a mean of 91 minutes of TikTok per day, in comparison with 56 minutes per day for YouTube. As well as, it’s value noting that TikTok movies are very quick, so spending over an hour on the platform daily signifies that individuals watch and create a whole lot of content material in that point

That’s why individuals argue that, in 2022, it’s the most addictive social app, with 28.7 hours spent monthly on common. Tellingly, individuals spend loads fewer month-to-month hours on Fb (16 hours) and Instagram (8 hours).

What do these TikTok stats inform us as entrepreneurs? Merely put, now is a good time to start out advertising and marketing on this platform, as long as your audience would discover TikTok movies interesting. As I’ll point out later, this platform nonetheless has demographics with very low illustration.

6. Video Consumption – 1 Billion Every day

When you think about how lengthy individuals spend on TikTok, it’s in all probability no shock that there are 1 billion movies consumed day by day throughout the globe. This can be a big variety of movies, and it’s in all probability one purpose why the platform total is rising so quick. It could be fascinating to know what number of extra TikTok movies are reviewed of their reposted types on different platforms, resembling YouTube shorts.

7. World Domination – Practically 21% of Web Customers

World Domination
The 16 TikTok Stats Your Enterprise Must Know in 2023 55

Most individuals consider technological domination as belonging to Google, Apple, and Amazon. Nevertheless, when you think about the TikTok stats total, you’ll see that this isn’t essentially the case. The truth is, out of 4.8 billion world web customers, 20.83% use TikTok. In fact, many of those persons are in China, and because of this, the variety of world customers could also be among the many much less helpful TikTok stats for corporations that don’t do enterprise in sure international locations.

8. Market Share within the U.S.  – Largest TikTok Viewers

Whereas many People are on a number of social networks, it’s necessary to know that TikTok has round 80 million month-to-month lively customers within the U.S.. Amongst American customers, there are 60% females and 40% males, and sixty % of them are between the ages of 16 and 24. 25-44 12 months outdated’s account for 26% of the inhabitants. In different phrases, the overwhelming majority of TikTok customers in America are between the ages of 16 and 34.

US-based customers are additionally a big proportion of TikTok’s enterprise. Roughly 136.5 million customers engaged with TikTok on April 2022, making the U.S the nation with the biggest TikTok viewers by far. TikTok customers in Indonesia numbered round 99 million, making them the second-largest person group. In third place was Brazil, with 74 million customers watching quick movies on TikTok. Chinese language customers, technically the biggest complete use of this service, are technically on a unique web site known as Douyin.

Naturally, with TikTok reaching such a big proportion of People, it’s turning into a big cultural phenomenon. While you tweak the totally different TikTok stats on this part, you will note that TikTok is handiest at reaching the youthful generations. This is the reason maximizing your ROI on TikTok requires understanding your viewers properly.

Additional Studying: TikTok Advertising: 5 Causes Why, 5 Technique Suggestions How, and 5 Examples to Assist You Grasp the Channel

9. Income – 4+ Billion {Dollars}

As with viewership and the amount of content material, we are able to see vital development in income from chosen TikTok stats. For instance, in 2021, it generated $4.6 billion in promoting income, a rise of 142% over the earlier 12 months. That’s a whole lot of promoting, and it signifies that manufacturers more and more see this platform as worthwhile.

Let’s take a look at some numbers. For a one-day run of the TopView advert — that pops up on customers’ feed once they open the app — the corporate expenses as a lot as $2.6 million. In different phrases, being the very first thing {that a} person sees once they go online to TikTok every day is kind of invaluable. They are saying that first impressions are a very powerful, and this appears to be true with the most popular web site on the Web.

Maybe it’s no shock, then, that In 2022, it’s on its strategy to tripling income to $12 billion. This can be a big quantity, particularly for a web site that has been round for a few years. Moreover, by way of income, that makes it greater than Twitter Inc. and Snap Inc. mixed.

Income from the U.S is rising too. Within the second quarter of 2022, the video-sharing app TikTok generated greater than 39.4 million {dollars} there from iOS alone. This determine doesn’t embrace android customers, that are additionally main drivers of income. And like many social networks, most of this cash got here from promoting.

Additional Studying: TikTok Adverts Information: 7 Steps to Get Began (and 6 Alternatives You Don’t Wish to Miss Out On)

10. System Comparability: Android and iOS – 90% Android

Device Comparison - Android and iOS
The 16 TikTok Stats Your Enterprise Must Know in 2023 56

Globally, Android customers make up nearly all of TikTok members. The truth is, from a world viewpoint, some 90% of TikTok downloads come from Android smartphones. The one exception is the US, the place iOS TikTok customers outnumber Android customers. Nonetheless, there are lots of people who use Androids even within the US.

11. Customers by Gender within the US – Extra Females are TikTok Customers

As with machine use, the numbers are totally different between the US and different international locations on the subject of gender. Globally, 57% of customers are Females and 43% are Males. Whereas this isn’t fairly the identical gender breakdown as the final inhabitants, it’s nonetheless a comparatively shut margin. Against this, within the US, 61% of customers are females. These TikTok stats present us that for some purpose American girls are extra dominant on TikTok than they’re in many of the remainder of the world.

It’s laborious to say why that is, and it will be an fascinating subsequent examine to search out out. Nevertheless, one purpose could be that there are a whole lot of cooking-related movies and related historically feminine matters. With the ability to see a recipe demonstrated in a minute or much less might be fairly invaluable, particularly if you’re a busy mother with a job and never a lot meal prep time. You’ll additionally discover a whole lot of life hacks that may equally enchantment to this demographic.

12. Customers by Age within the US – Overwhelmingly Younger

As I discussed above, the biggest demographic group for TikTok in the US is between 18 and 34 years outdated. Nevertheless, like different TikTok stats, it’s helpful to interrupt that information level down additional, the place we discover that roughly 17.7 % of TikTok customers are aged 12-17. One other 2.5 % of TikTok customers are aged 11 and beneath, making this a comparatively younger viewers.

If your organization serves a younger area of interest, it’s straightforward to see that TikTok might be pure gold to your model’s advertising and marketing efforts. As an example, TikTok’s concentrate on challenges, jokes, and dances robotically appeals to the youthful set. And when you’ve got watched commercials for youngsters’s clothes and sports activities gear, you’ve in all probability seen a dance-themed commercial. Equally, tutorials for craft supplies, electronics, and related objects are very interesting.

13. Valuation – A whole bunch of Billions of {Dollars}

In response to Bloomberg, TikTok is without doubt one of the most precious startups at $350 billion. That quantity locations it forward of SpaceX and Stripe Inc. 

Unpacking this quantity slightly bit does require some context. TikTok is a part of the Chinese language firm Bytedance. It’s additionally not the one product making a living for Bytedance. Fairly, there’s one other platform known as Douyin that’s unique to the Chinese language market and its billion-plus inhabitants. The valuation from Bloomberg does embrace each branches of the mother or father firm.

Even when you think about that valuation-related TikTok stats embrace extra than simply the worldwide model, it’s clear that this social community is large enterprise. And that’s the identical time as a result of it’s a younger social community, is loads much less commercialism on the location. This gives a novel alternative for manufacturers centered on authenticity to make their mark.

Like different social networks, TikTok has a number of highly regarded content material creators. One of many nice issues about TikTok is that it gives a novel alternative for customers to indicate off their personalities and their humorousness. And because of this, lots of people can relate to those creators. Like different social networks, many of those widespread TikTokers are additionally influencers.

On the finish of June 2022, TikTok creator and comic Khabane Lame was the preferred content material creator with over 150 million followers. His movies are recognized for displaying a humorousness and presenting a view of on a regular basis individuals. The truth is, many individuals say that it’s Lame’s character that retains them watching.

Charli D’Amelio was within the second place with 145.4 million followers.

Charli is understood for her dance movies. This can be a staple on TikTok, courting again to its unique Chinese language model. Whereas nonetheless in highschool, Charli began her TikTok account, and instantly skilled explosive development. The truth is, she is so well-known that she was the primary TikToker to achieve 100 million subscribers. This makes her a real celeb.

Lastly, singer Bella Poarch ranked third at 91 million followers. A Filipino-American, Poarch typically speaks of her troublesome childhood. Nevertheless, she has a particular expertise for singing, and he or she has turned this into TikTok greatness. Now, she has a recording contract and has began creating her personal music.

As you’ll be able to see, there’s a comparatively various group of people that have achieved TikTok fame. No two of those well-known TikTok verses have the identical ethnic background or the identical expertise. From a TikTok stats standpoint, which means virtually anybody might be profitable. And as a marketer, you must also see numerous alternatives to succeed in your audience.

Additional Studying: 6 Suggestions To Assist You Discover The Proper TikTok Influencers

15. Content material Creators by Gender – Girls Rule the TikTok Creator Economic system

a submit about TikTok stats wouldn’t be full with out discussing the gender of TikTok members and creators. When individuals open a TikTok account, say are requested to disclose their gender. And whereas it’s doable to reply “neither” or “I desire to not say,” we don’t have particular statistics for these people. We additionally want to keep in mind that not all customers who determine as male or feminine had been assigned to that gender at start.

Throughout the above parameters, we all know that Roughly 56.21 % of TikTok’s content material creators had been girls, whereas 46.21 % had been males. In different phrases, when these TikTok stats had been recorded in August 2021, girls accounted for almost all of TikTok’s creators. In response to a unique measure, a barely decrease 53.79 % of the short-video app’s content material creators are girls.

No matter which estimation is right, there’s a big distinction within the variety of girls versus the variety of males. The truth that two of the highest three TikTok personalities are girls additionally appears to bear this out.

General, when you think about the demographics from TikTok stats, the common person is younger and feminine. Nevertheless, in contrast to Pinterest, the feminine presence is much less overwhelming. With over 40% of customers being male, TikTok is an effective place to succeed in the youthful technology no matter gender.

16. Most Used Hashtags – #fyp

Most Used Hashtags
The 16 TikTok Stats Your Enterprise Must Know in 2023 57

Like most different social media networks, TikTok makes use of hashtags, to type, and describe the content material. However, what are the highest hashtags? Listed here are three to look at.

The hashtag “fyp”, which stands for “for you web page,” amassed over 18.57 trillion views throughout posts in January 2022. On TikTok, the fyp is equal to a homepage or feed, subsequently, it’s the very first thing that folks see once they go online. And consequently, there’s a actual arms race amongst content material creators to attain a spot on somebody’s fyp.

TikTok short-video posts utilizing the hashtag “viral” ranked second, with roughly 6.3 trillion views. Whereas going viral has extra to do with how many individuals discover your content material partaking, utilizing the #viral tag is an effective strategy to ask for these likes and shares.

As of January 2022, the hashtag “duet,” which refers to TikTok movies that creators can share, mirror, and touch upon, had amassed round 2.4 trillion views. All people likes to curate content material on social media, so it’s in all probability unsurprising that this hashtag is doing so properly. And anyway, with its roots in tense and challenges, interacting with different individuals’s content material is a cool factor to do.

Additional Studying: 15 Legit Methods The right way to Get Extra Views on TikTok


If these TikTok stats inform us nothing else, it’s that this platform is exploding in recognition and affect. Moreover, any model that’s centered on younger individuals ought to in all probability have a presence right here. The largest purpose for this, after all, is that so many customers are beneath the age of 35. With that mentioned, no viewers is so invaluable that it is best to surrender your model voice and consistency. As all the time, the highway to success for any model is by staying true to itself.

Hero picture by Rubaitul Azad on Unsplash



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