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The 5 greatest electronic mail template builders for ecommerce

Studying Time: 7 minutes

A fantastic electronic mail template builder is the cornerstone of any on-line retailer’s advertising program. In any case, when you’ve constructed up your electronic mail record, you wish to talk along with your subscribers and nudge them alongside in direction of making that first buy. (After which, after that, extra repeat purchases.)

An electronic mail template builder is basically a software that means that you can design or construct an electronic mail template that you may then reuse later. E-mail templates for ecommerce permit your emails to be extra than simply “fairly” and on-brand—they may also help drive critical gross sales. 

In the present day we’ll have a look at the 5 greatest electronic mail template builders you’ll wish to try, together with each electronic mail template plugins that you simply use with completely different electronic mail service suppliers (ESPs) like Omnisend or Mailchimp, or electronic mail builders which might be constructed instantly into an ESP. 

Simply design higher emails that promote with pre-built templates

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Omnisend is an electronic mail service supplier, like Mailchimp, however targeted particularly on ecommerce. It has an electronic mail template builder that’s integrated into its electronic mail advertising platform, which means you need to use just one service (the ESP) as a substitute of two (a template builder + ESP). 

Omnisend is understood for being one in all the easiest-to-use ESPs in the marketplace, and a giant a part of that’s its electronic mail builder that permits inexperienced persons or superior customers to create their emails.

Firstly, it has a pleasant library of ready-made templates that you may edit to your coronary heart’s need. Even higher, its new Model Property function implies that your branding (emblem, colours and fonts) is routinely added to those electronic mail templates by default.

Omnisend email templates

Even with out the branding routinely imported into your electronic mail templates, you need to use the library of templates sorted by completely different electronic mail objectives:

Library of templates sorted by different email goals:

When you’ve chosen the e-mail (both a template or from scratch), its drag-and-drop builder makes it simple to customise the emails to create your designs:

Drag-and-drop builder makes it easy to customize the emails to create your designs:

One other function you’ll love is the power to adapt your design based mostly on system. You possibly can change menu objects, pictures, textual content, and rather more for desktop and cell:

Ability to adapt your design based on device

Even higher, as a result of it’s constructed for ecommerce, Omnisend’s electronic mail builder comes with additional goodies like a Distinctive Low cost Codes block so as to add distinctive, auto-generated low cost codes, and the Product Itemizing function that permits you to add merchandise instantly out of your retailer with out even having to go away the e-mail editor.

Omnisend’s electronic mail builder additionally permits for HTML content material and helps a wide range of file codecs, which means extra superior customers can customise their emails extra deeply. When you’re completed designing your electronic mail templates, you’ll be able to shortly save them for later use.

However what’s actually nice right here is that you simply received’t must pay for separate companies—one to create the e-mail templates, and a separate ESP to launch your campaigns and basically implement your electronic mail advertising technique. You may get them each collectively, chopping your value and time in half.

Omnisend’s plans—together with the free plan—permit you to:

  • Create signup kinds, like exit-intent popups, to gather subscribers
  • Arrange automated emails that generate gross sales on autopilot
  • Separate your subscribers into completely different audiences for higher focusing on
  • Add SMS/textual content messaging or push notifications to your electronic mail advertising
  • Construct touchdown pages to seize extra subscribers
  • Get beginner-friendly in-depth reporting about what works and what doesn’t

Once more, these options can be found on all their plans. You possibly can get began now at no cost to see how simple it’s to construct emails and elevate your electronic mail advertising.


Omnisend has the next plans:

  • Free plan: ship messages to as much as 250 contacts per thirty days, with 60 free SMS. Limitless options included
  • Customary: ranging from $16/month and contains free SMS, a Buyer Success Supervisor and 24/7 chat and dwell assist
  • Professional: ranging from $59/month and contains free SMS, superior reporting, a Buyer Success Supervisor and 24/7 precedence assist

Design stunning emails extra simply. Get the ESP rated highest for ease-of-use.

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Mailchimp is likely one of the most recognizable ESPs in the marketplace providing one of the vital widespread electronic mail builders. Whereas Mailchimp shouldn’t be targeted particularly on ecommerce, they nonetheless supply a set of options that may assist construct on-brand electronic mail templates.

Mailchimp’s electronic mail template builder is fairly simple, which means even probably the most novice of customers can determine learn how to use it to create their emails:

Mailchimp’s email template builder

Whereas they don’t have probably the most in depth template library, Mailchimp does supply a very good set of templates for inexperienced persons that you need to use to jumpstart your template creation. When you’re completed designing your electronic mail, it can save you it for later use.

Like Omnisend, Mailchimp can also be an ESP, which means you’ll be able to each create your electronic mail templates and use it instantly in your electronic mail campaigns.


Mailchimp’s pricing has turn out to be much less clear because it expanded its choices. In the case of electronic mail advertising, there are a couple of choices for plans:

  • Free plan for sending as much as 10,000 month-to-month emails. Nonetheless, their electronic mail options are severely restricted
  • Paid plans ranging from $11/month, with every tier releasing extra electronic mail advertising options that you simply’ll want for profitable campaigns


Topol is strictly an electronic mail template builder, permitting you to create stunning electronic mail templates—however you have to to import that saved template into your ESP of selection.

Whereas which means that you’ll must pay for—or not less than study to make use of—two separate instruments, Topol’s strict focus implies that you received’t be misplaced in its software. In case your solely objective is to create an electronic mail template, then Topol matches the invoice.

Due to this focus, Topol has a formidable library of ready-made templates for a lot of events and functions:

Topol’s email template builder

They’ve a drag-and-drop electronic mail editor that creates responsive electronic mail templates, an HTML editor, and a number of file assist:

Topol's responsive email templates


Topol affords a 14-day free trial and free plan with restricted options. The paid group plan begins from $15/month


Very similar to Topol, Stripo is an electronic mail template builder that integrates with ESPs like Mailchimp and Omnisend. It affords greater than 1,000 pre-built electronic mail templates, an easy-to-use interface and ready-made HTML and CSS modules for extra superior customers.

Stripo email template builder

Stripo has a very good quantity of options that can make creating and exporting electronic mail templates a lot simpler:

  • Drag-and-drop editor that permits anybody at any talent degree to create electronic mail templates shortly
  • Numerous picture and content material modifying instruments
  • Versatile add-ons like customized storage, merge tags and extra superior options


Stripo has a lifetime free plan that means that you can create as much as 10 electronic mail templates and 4 exports per thirty days. Their paid plans begin from $15/month when billed month-to-month.


BEE initially stood for “Finest E-mail Editor,” however now that they’ve expanded their choices, they’re taking pictures for “Finest Editor Ever”—a comparatively tall declare. 

However BEE has loads of options that make it a robust contender for this title:

  • Almost 1,200 pre-built electronic mail templates to select from
  • WYSIWYG electronic mail editor that permits you to simply create and edit emails
  • Touchdown pages and one-page websites for these searching for barely greater than electronic mail templates
  • Simply convert emails into touchdown pages

Like Stripo and Topol, BEE is meant for use with one other service, your ESP like Omnisend or Mailchimp. It does supply an amazing export expertise, making it simple to design the e-mail templates in BEE after which import into your ESP of selection.

Its electronic mail editor is fairly customary, in that it’s drag-and-drop and means that you can edit in blocks. 

BEE email template builder

Nonetheless, that additionally makes it a robust contender for the “greatest electronic mail template builder” title it so explicitly is searching for—principally as a result of customers new to the platform can simply get began because the editor is so standardized throughout completely different electronic mail builders.


BEE (or particularly BEE Professional) has a free plan that permits for as much as 10 emails and pages. However in contrast to Stripo, it offers you limitless exports. Its paid plan begins from $30/month, and affords many extra options.

Pricing comparability desk

Right here’s a fast have a look at all of the pricing and greatest options for every electronic mail template builder we talked about on this article. You’ll additionally discover whether or not it must be built-in with an ESP (which means you’d must pay for each companies) or if it’s constructed into their service.

Pricing comparison table: Omnisend, Mailchimp, Topol, Stripo and BEE

Closing ideas

At this level, it’d make sense for us to declare one in all these companies as one of the best electronic mail template builder. However, in fact (repeat with me): all of it depends upon what your objectives are.

If you wish to merely create a couple of electronic mail templates, then any of those electronic mail template builders will do. Even higher, all of them supply a free plan of some sort, and for creating electronic mail templates hardly ever, they are going to all work out high quality.

For those who’re wanting to make use of these emails as a part of your electronic mail advertising technique—that’s, to gather your subscribers and talk with them easily, all whereas saving cash—then it doesn’t make sense to pay for a number of companies. You should utilize both Mailchimp or Omnisend, since their electronic mail template builders are baked into their wider electronic mail advertising platforms.

And in the event you’re wanting to make use of these electronic mail templates particularly for ecommerce—when you’ve got an internet magnificence, trend, gaming, or no matter sort of store—then Omnisend would be the most suitable option. 

You possibly can then be in your solution to not solely creating stunning emails—shortly and simply—however to ensure they generate gross sales constantly.

Learn the way to construct stunning emails that get gross sales and suit your model. The free plan affords limitless options.

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