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HomeSocial Media MarketingThe 8 Finest URL Shorteners you Want in 2022

The 8 Finest URL Shorteners you Want in 2022

For the reason that starting of the World Broad Net, Uniform Useful resource Locators (URLs) have been one of many main strategies for leaping from one webpage to a different. Sadly, URLs develop into lengthy and complicated as subdomains, subdirectories and monitoring codes are added.

As social media grew in recognition, prolonged URLs started to current an issue. When Twitter launched, messages had been restricted to 140 characters. This meant {that a} prolonged URL may take up your whole tweet. Discovering a strategy to shorten URLs turned a prime precedence.

Enter URL shorteners, which allow you to scale back any lengthy and cumbersome URL into a brief and manageable hyperlink.

On this information, we’ll clarify what a URL shortener is, why your corporation ought to use them and share one of the best URL shorteners for monitoring and engagement.

What’s a URL shortener?

A URL shortener is an app that converts an extended URL into a brief URL.

Sometimes, it shortens the web site’s tackle and provides a random mixture of letters and numbers.

For instance, a URL shortener would convert an extended URL like


You’ll nonetheless attain our report on Social Procuring Conduct in 2022, but it surely’s a lot simpler and faster to enter the shortened URL or hyperlink.

A URL shortener can also be known as a hyperlink shortener, a hyperlink shrinker, a hyperlink compressor, a URL condenser or an arrogance URL creator.

Why do companies use URL shorteners?

We all know {that a} URL shortener helps you get the best messages out to your viewers with out taking on an excessive amount of area. Nonetheless, there are a number of different explanation why manufacturers would need to use URL shorteners.

Create clear, reliable URLs

You could end up coping with an extended URL in the event you’re linking to a web page buried deep inside your web site or utilizing UTM parameters to trace your guests.

Lengthy URLs can even look a bit suspicious with letters, numbers, backslashes and query marks. So individuals is perhaps reluctant to click on the hyperlink:

However a hyperlink shortener retains issues wanting clear and reliable.

Means that you can create branded URLs

Some hyperlink shorteners allow you to create a branded URL containing your model. For instance, you might have seen lengthy URLs on Amazon shortened to a branded URL like:

Makes it simple to trace engagement

Most hyperlink shorteners additionally allow you to observe engagement with UTM parameters. They observe who, the place, and when somebody clicked your hyperlink, so you may measure its effectiveness.  

Companies have to know the ROI of campaigns to regulate and plan for future campaigns. You may as well mix UTM parameters with Google Analytics to get a whole image of conduct.

Lets you maximize character counts

In the event you’re engaged on a platform with a restricted character restrict like Twitter, then it is smart to shorten the URL and use the out there characters to your message.

Twitter beforehand used TinyURL to shorten hyperlinks, however these days it routinely shortens a hyperlink to 23 characters. Nonetheless, utilizing a hyperlink shortener will make much more room to your message.

Even the place there isn’t a personality restrict, it’s nonetheless higher to shorten your URLs for readability. Lengthy URLs can typically get damaged by line breaks, so shortened URLs work greatest.

Makes your URLs simpler to share

Lastly, hyperlink shorteners make your URLs extra shareable and memorable. And so they’re additionally much less prone to get mistyped.

Options to search for in one of the best URL shorteners

Listed below are 5 key options to search for in a URL shortener.

Customizable URLs: allow you to adapt the shortened URL to suit your model title or point out what the hyperlink is about.

Hyperlink monitoring: helps you to show the clicks and presumably conversions in your hyperlinks so you may report on the ROI of a marketing campaign.

UTM parameter help: helps you to add and observe parameters for supply, medium, and marketing campaign, so you may see who, the place, and when clicked the hyperlink.

Hyperlink retargeting: helps you to add retargeting pixels to hyperlinks and develop your customized viewers profile to be able to serve adverts to them later.

Integrations: Allow you to combine the hyperlink shortener with different instruments in your advertising stack. For instance, Bitly integrates with Sprout so you may embed shortened hyperlinks instantly into your content material through the social media workflow.

The 8 greatest URL shorteners for engagement and monitoring

Right here’s our checklist of one of the best free and premium URL shorteners.

Bitly homepage

Bitly is among the hottest and greatest all-around URL shorteners.

The free account provides customizable back-half hyperlinks, plus hyperlink historical past and reporting for people. However the premium editions excel with a complimentary customized area, branded hyperlinks, bulk hyperlink shortening, hyperlink redirects, QR codes and a UTM builder. 

The excellent knowledge and analytics present efficiency metrics like hyperlink historical past, demographics, gadget sort monitoring and mobile-deep hyperlink reporting within the smooth dashboard.

You possibly can create hyperlinks instantly out of your different advertising instruments, like Sprout Social, by way of the Bitly integration. And each hyperlink is encrypted with HTTPS to protect in opposition to eavesdropping or third-party tampering.

Key options:

  • Create branded hyperlinks 
  • Customise quick URL/slug
  • Auto-branded hyperlinks
  • Handle hyperlinks
  • Create mobile-deep hyperlinks
  • Handle marketing campaign hyperlinks 
  • Construct UTM parameters
  • Analyze efficiency knowledge
  • Connect with 700+ apps
  • Entry the API 
  • Encrypt hyperlinks (SSL)

Bitly Sprout Integration

If in case you have a customized area, you should use it when including hyperlinks to your social posts. This may allow you to shorten any hyperlink utilizing branded hyperlinks as an alternative of a generic hyperlink.

The way to Join Bitly to Sprout

  • Click on Account and settings > Settings > Account Settings.  
  • Scroll down to be able to see the Settings by Group itemizing. sprout integration hq
  • Click on Join for any group the place you need to use your customized Bitly account. 
  • Enter your Bitly credentials and click on Permit to authorize entry to your Bitly account.
  • Now, whenever you’re composing a message that features a URL, click on Shorten Hyperlinks so as to add your branded Bitly hyperlink.
Shorten Link



TinyURL was the unique and free hyperlink shortener for people, and now it additionally provides a full-scale hyperlink administration platform for companies. With a TinyURL premium account, you may create, handle, observe and develop your model by way of hyperlink campaigns of all sizes.

You possibly can customise the top of shortened URLs or use your personal branded area to make them extra user-friendly. Then you may observe the hyperlink efficiency within the dashboard, so you recognize the place customers are clicking from, what gadget they used, and what number of clicks you recover from time.  

Key options:

  • Create branded and customized hyperlinks 
  • Customise quick URL/slug
  • Handle your customized hyperlinks
  • Monitor marketing campaign analytics
  • Monitor real-time efficiency 
  • Monitor limitless click on knowledge
  • View aggregated metrics within the dashboard

TinyCC is the premium enterprise model of the unique and free URL shortener. Its easy interface helps you to shorten, model, observe, and handle a excessive quantity of URLs. 

You may as well create clever hyperlink targets to routinely route guests primarily based on language desire and add retargeting pixels briefly hyperlinks to trace curiosity in particular merchandise and maximize promoting ROI.

Key options:

  • Add customized domains
  • Use branded quick hyperlinks
  • Edit hyperlinks in actual time
  • Handle hyperlinks by campaigns and tags
  • Create sensible hyperlink redirects
  • Analyze geolocation reporting
  • Generate distinctive QR codes
  • Add retargeting pixels
  • Monitor damaged hyperlinks



Sniply is a URL shortener with a distinction. In addition to shortening a URL, you can too add a call-to-action (CTA) to each hyperlink you share. For instance, in the event you linked to a third-party piece of content material, you might add an overlay on that website with a button that hyperlinks again to your website. 

By curating content material from third events, you may publish extra continuously on social media. Then customise the quick hyperlinks with a message that prompts customers to take motion, like signing up to your e-newsletter.

Key options:

  • Add your CTA to any web page
  • Customise CTAs to match your model
  • Share shortened hyperlinks
  • Monitor hyperlink engagements
  • Monitor outcomes
  • Add retargeting pixels
  • Combine with different instruments



Cuttly’s hyperlink administration platform helps you to shorten, model, handle and observe all of your hyperlinks in a single place. The detailed analytics present information about clicks, social media clicks, web page referrer, units, browsers, techniques and geolocation. 

You possibly can set your customized model title and get QR codes. There’s additionally a built-in UTM code generator and the choice to create various hyperlink redirects for cellular units. 

Key options:

  • Customise quick URL/slug
  • Create branded hyperlinks
  • Generate UTM parameters
  • Password-protect quick hyperlinks
  • Set alternate cellular hyperlinks
  • Analyze distinctive clicks
  • Handle redirect expiry
  • Embed retargeting pixels
  • Break up-test hyperlinks
  • Generate QR codes
  • Take away undesirable hyperlinks
  • Encrypt hyperlinks (SSL)



BLI.NK is a full-featured URL shortener designed particularly for enterprises however appropriate for all-sized groups because it scales along with your necessities. Its distinctive superior options let you dynamically route clicks by date, time, language, gadget, and placement. 

You may as well optimize hyperlink efficiency utilizing the built-in studies or integrating with third-party instruments. Plus, you may incorporate BLINK with enterprise platforms like Khoros and Sprinklr, join it to hundreds of apps with Zapier and Zoho Movement, or entry the API.

Key options:

  • Buy customized quick domains
  • Create branded hyperlinks
  • Tag hyperlinks
  • Edit lengthy hyperlinks
  • Customise back-half hyperlink
  • Create mobile-deep hyperlinks
  • Construct UTM campaigns
  • Bulk hyperlink import, edit, and export
  • Monitor hyperlinks and clicks
  • Measure real-time metrics
  • Join with hundreds of instruments
  • Scales as you develop
  • Privateness Protect-certified and GDPR-compliant



Rebrandly is a hyperlink administration platform that allows you to model, observe, and share quick URLs utilizing a customized area title.

You possibly can improve your model visibility and belief by placing your model title on each hyperlink you share. Then use the detailed click on metrics to trace your social media, e mail advertising, adverts, and search engine marketing efficiency.

Rebrandly connects to your current advertising stack, so it’s simple to combine branded hyperlinks into your present processes, workflows, and instruments.

Key options:

  • Use a number of domains
  • Create branded hyperlinks
  • Add SSL encryption
  • Generate QR codes
  • Tag your hyperlinks
  • Redirect mobile-deep hyperlinks
  • Add UTM parameters
  • Monitor clicks/month
  • Visualize demographics
  • Construct customized studies
  • Combine with 100+ apps
  • GDPR-compliant



Clkim is a URL shortening platform that allows you to routinely redirect customers primarily based on sensible contextual triggers. For instance, you may ship customers to a related web page primarily based on their cellular working system or geolocation. You may as well break up visitors between 2 locations to see which converts greatest.

The analytics dashboard supplies actionable knowledge to enhance your advertising effort, engagement, and outcomes. Uncover the place your visitors is coming from, which hyperlinks are only, and what impression you’ve made.

Key options:

  • Setup branded area
  • Redirect customers on sensible triggers
  • Add retargeting / monitoring pixel
  • Create full-page interstitial adverts
  • Monitor clicks and referrers
  • E mail day by day visitors studies
  • ​​Edit vacation spot URL
  • Break up-test locations
  • Construct UTM parameters
  • Integrations and API

Which URL shortener is correct for your corporation?

No matter your hyperlink shortening necessities are, there’s a URL shortener on the market.

Whether or not you need a fast, free device like TinyURL or a whole, all-purpose shortening service like Bitly, take just a few for a take a look at drive and see which works greatest.

Ideally, you’ll need options like:

  • Customizable URLs
  • Hyperlink monitoring
  • UTM parameter help
  • Hyperlink retargeting
  • Integrations

Moreover, a URL shortener that has been round for a while is extra prone to be dependable and reliable.

Now that you recognize about one of the best URL shorteners to enhance monitoring and engagement, be taught extra about different methods you may enhance your social media conversion fee with Sprout.



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