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The best way to Add a Countdown Timer in Your E mail — Stripo.e mail

Do you know that countdown timers improve income by 9%? Fortunately, you now can embed countdown timers in emails with Stripo in actually no time! They render appropriately on all units and in all e mail purchasers. The Stripo timers are completely customizable. 

The best way to add a countdown timer in e mail with Stripo

As we stated, any further with Stripo, you possibly can create a customized countdown clock for emails.

Set the font, its shade, background shade, select what your prospects will see as soon as the time has run — zeros or a picture.

In most editors, it really works this fashion — you go to a third-party web site to create an HTML countdown timer for e mail, then copy the embed code, and insert it into your e mail template HTML code IF your editor lets you do that. Then you want to verify whether or not the countdown timer is websafe, and solely in case, it’s you could end and ship out the emails.

Including countdown timers in emails with Stripo

  • To create a web-safe countdown timer for an e mail, you want to choose the fundamental “Timer” block;


  • Pull it in your template. The following factor you must do is to set the date;

Stripo Timers Choosing Dates

  • Specify the time when the sale ends and a preferable time zone;

Strip- Timers-Configuration

  • Now set the font, its shade, and its measurement. Top-of-the-line parts of Stripo timers is that you just select the “separator” between the numbers. It is dependent upon you what your prospects will see — a touch “-” or a colon “:”;


  • It’s completely inside your discretion whether or not your prospects will see the variety of days or solely hours. For instance, it may be 5 days 23 hours;


  • If you don’t want prospects to see days, however solely hours, you then toggle this button off;

Stripo Countdown Timer Toggling Buttons

And your prospects see “143 hours 28 minutes” as a substitute.

It is dependent upon you whether or not the “numbers’ labels” can be displayed below the numbers themselves or not.

However most of all I cherished the “Expired Timer Picture Choice”. You might insert a picture your purchasers will see of their inboxes as soon as the sale is over. They don’t have to guess anymore why they can not use their coupons.


  • So as to add one, you want to toggle the “Expired timer Picture”.

Stripo AtoZ Manual Buildng Timers_Adding the Expired Timer Image 1

Use a photograph of a tragic pet, say one thing like “Boohoo, you’re late once more” or simply specify the day when the sale ended simply to tell the purchasers that the coupon’s not legitimate any longer.

For example, that is how McDonald’s lets its subscribers know the Halloween “sport” is over:


Countdown timer in emails: greatest examples

Timers, to begin with, are supposed to urge your recipients to behave ASAP. When executed correctly, they complement the e-mail marketing campaign mission.

1. Banana Republic

All of us prefer to know that we will purchase our favourite or new long-awaited merchandise at decrease costs. Particularly when they’re as little as the Banana Republic gives.

This model used one of the best ways to attract our consideration to their worth proposition: a countdown timer in an e mail that’s preceded by “Sale ends in” and the quantity of the low cost written in huge digits.

Thus, an important info of all the marketing campaign is positioned within the first display screen — no possibilities recipients won’t see it in the event that they, in fact, open the e-mail.

2. Malooka

Now we have heard in regards to the energy of anticipation. By sending out teaser emails, we make prospects anticipate our product launch. However how would they know when the Day X comes? The only and one of the efficient methods to do it’s so as to add a countdown timer in emails.


With this e mail, Malooka doesn’t inform us what’s about to occur, nor who’s coming. However we all know the precise day and the precise time. So we’ll impatiently anticipate this present day to return.

Many well-known manufacturers come to this trick when asserting new merchandise’ launch.

3. Monica Vinader

In case your coupon applies to all of the objects in your web site, and but you need to make your e mail fairly concise — then this instance is precisely what you want. It’s not overloaded with pictures. It simply says how quickly the sale ends.

Notice: in the event that they talked about that the coupon was sitewide that will be extra handy to customers.

4. Click on-Fill-A  

When you resolve to announce a model new product launch, you maintain a presentation. Then, usually a number of days/weeks later, you run a pre-order sale. And countdown timers in emails are an ideal approach to inform the prospects about how quickly this present day will come.


With this e mail, the Click on-fill-A introduced the day when the pre-order was about to begin. It didn’t reveal all of the options this new app was about to own, however they talked about as soon as once more they might let the purchasers know when the app could be there.

5. Hole

In a number of earlier emails, Hole introduced there could be a Lengthy Weekend Occasion. As soon as it acquired began, they hurried to inform recipients about it. And not using a countdown timer, this e mail might be considerably complicated — onerous to grasp what time precisely the Occasion ends.

With this e mail countdown clock, Hole specified how a lot time recipients should make a purchase order.

Tip: you may additionally specify the time zone. It’s preferкeble for worldwide on-line shops and for giant nations with a number of time zones.

6. Purina

When you resolve to run a contest, bear in mind to embed countdown timer in e-newsletter emails to inform contestants in regards to the finish date.

An efficient thought for the social contester, persuading copy to encourage subscribers to take part in it and a timer to induce them will carry you good outcomes.   

Stripo Countdown Timer with Specified Time Zone

Many people hold canines. And we’re more likely to have humorous tales about them to share. And naturally, we cherish, respect and really feel gratitude to our defenders for what do to us.

Tip: Purina additionally specified the time zone, which makes e mail much more informative. 

7. Neds

Whereas ladies get loopy over gross sales, particularly those in attire shops, males are mad about sports activities and sports activities video games. Most male Individuals wouldn’t miss the beginning of a baseball season for the world. Identical to Europeans wouldn’t miss matches of the Champions League.


Whether or not you promote sports activities clothes, or promote a paid TV channel that broadcasts boxing matches, remind the sports activities followers how quickly the sport/match/season begins — they are going to admire it.

8. Zales Outlet

Usually, coupons are devoted to a particular occasion, be it a St Valentine’s Day, Birthday, and even President’s Day. However the prospects must be acknowledged how lengthy the coupon can be energetic.

Stripo Countdown Timer Heart-shaped Timer

Why? Right here’s why: eating places, for instance, give us every week previous to the bday and every week after it to make use of our private low cost, whereas electronics and devices retailer usually give us simply three days. Our prospects don’t must guess, they should know for certain how a lot time left they’ve.

As soon as recipients take a look on the e mail countdown timer, they are going to see how a lot time they’ve

9. Affinity

When designing a sublime ecard to congratulate prospects on their birthdays or on a particular vacation, an e mail countdown timer with a unique shade can spoil the design. So as to not let it occur but so as to add the timer, set a background shade that matches the e-mail design and a quantity font shade that contrasts the chosen background.

Stripo Countdown Timer Christmas Sale

Straightforward to do it with Stripo.

Setting Colors for Timers_Font and Background

10. Forever21

As soon as the supply got here to its finish, recipients ought to concentrate on that. How? Insert a fallback notification to let your prospects know the coupon is now not legitimate. Please see the right way to set one on your campaigns within the “The best way to add a countdown timer in emails with Stripo” paragraph.

Stripo Countdown Timer Forever21

Moreover, Forever21 inserted the “set a reminder” button. You possibly can set one, additionally. This must be a hyperlink to Google Calendar / iCalendar  a great way to make your emails anticipated.

Prime parts an e mail with countdown timers ought to comprise

1. Informative topic line

Now we have already stated that every one emails begin with a topic line, and about 65% of the recipients resolve whether or not the e-mail is price opening simply by the topic line.

With regards to countdown timers in emails, it’s cheap to in all probability insert the clock emoji into the topic line.


E mail on Acid simply warned us that it was our final likelihood to register free of charge. They urged us with these “clock” and with the “final likelihood” phrases.

While Adidas even talked about how a lot time I’ve to purchase from them — no time left, the supply ends quickly.


When you please, you could even create a sequence of such emails, identical to the D’Artagnan restaurant did:



A day left, 12 hours left, 5 hours left. Oh my, I is likely to be late. With this sequence and excellent topic traces, they created a way of urgency. Good trick!

2. Particular time

Sure, you could have embedded countdown timer in an e mail, your prospects see the clock… tick-tock… However nonetheless, it could be extra preferable when you talked about the precise hours — from Hour X via Hour Y.


Or at the least you could do identical to PrettyLittleThing did — specify when the supply ends. “Tonight at 10 pm” implies that the day when the e-mail was despatched is the top date.

3. Particular dates

The identical as within the earlier paragraph, however you must set the dates. For instance, for the President’s Day, it may be — February 15 to February 18. All the time be particular to let recipients handle their time or to rush up in case the supply ends in a number of hours.

4. Fallback picture

Usually, when the supply is over, your recipients see simply “zeros” on an e mail countdown timer. Which is not any good. Inform them the sale is over by including the fallback picture when including e mail timer to your template.

SCREEN of a BOOHOO picture

Why not let it present a picture that claims the gross sales ended on Day Z? Possibly, it would make them anticipate and take part in a sale everytime you run it subsequent time.

Stripo Countdown Timer Time Expired

Alternate options to countdown timers in emails

In case your editor doesn’t allow you to construct a countdown clock for e mail, you could attempt the next options:

1. Setting the dates

Specify when precisely the supply begins and when precisely it ends. As soon as your prospects know a selected time, they are going to make it to handle their time and to discover your supply.


One other nice instance by Monica Vinader


2. Setting the dates and inserting pictures of clocks

Create a way of urgency by inserting the photographs of clocks.


3. GIF-animations of ticking clocks

The trick they applied right here is the clock arrows shifting counterclockwise as if the time is working out.

All these options are actually good and performing. However our countdown timer will be applied inside simply 2 minutes and is completely websafe, so that you don’t have to fret whether or not will probably be appropriately displayed on recipients’ units.

Might your e mail newsletters be actually performing and drive you larger ROI.

In case you have any questions, please be happy to ask them on Fb or e mail us at [email protected] mail.



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