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The right way to Use Tumblr

Within the wake of Elon Musk’s takeover of Twitter, Tumblr is among the extra acquainted alternate options individuals are exploring. Already, public figures are testing the waters — actor Ryan Reynolds made a transfer – in all probability for publicity functions. However as an influence person who joined in 2014 and by no means left, I can see the indicators of the app’s resurgence.

Regardless that it’s been round for fairly a while – since 2007 – and has its place within the social media house already, we need to take the time to stroll by way of what Tumblr is for anybody who could also be unfamiliar with or hasn’t used it in a very long time. We’ll undergo what it’s, the way it works and how one can get began utilizing it in the present day.

What’s Tumblr?

Tumblr was launched in 2007 by David Karp and is at present owned by Automattic, house owners of and WooCommerce. It’s a microblogging social platform that permits its customers to publish varied varieties of content material, from textual content and pictures to music and movies. Listed below are some details to contemplate as you discover Tumblr as a content material channel:

  • There are at present 561.3 million blogs – remember that one person can create a number of blogs
  • The platform at present has 135 million month-to-month lively customers and 11.1 million posts day by day
  • 69% of customers entry Tumblr by way of cellular apps and 31% by way of internet
  • Gen Z makes up 48% of Tumblr’s lively customers

Making a Tumblr may be very simple, and the web site presents numerous choices for personalization, a departure from another social media platform. Customers can simply personalize the whole lot, from their weblog’s colours to its HTML. You may also set a singular URL to your weblog and add a theme track. And to interact with content material, you both reblog or like a publish.

There are two major varieties of creators on Tumblr: those that create unique content material and people who curate (or re-blog) posts. Along with functioning within the conventional weblog format, Tumblr additionally shows content material as a stream, very similar to the information feeds of standard social networks.

Nonetheless, until you’re actively on the lookout for present occasions, the platform doesn’t prioritize the most recent information in its suggestions. You possibly can sustain with the preferred tags within the Search tab, however that doesn’t all the time prolong to latest occasions like Twitter’s high Developments.

As an influence person of the app, I’ll say that Tumblr’s most comparable characteristic to Twitter is its customers’ love of brief textual content posts, however in different features, it’s fairly totally different. You possibly can edit posts, customise your web page, or get up to a made-up Martin Scorsese film taking off as if it really exists – with artwork, theme music, and storylines besides.

getting started tumblr

In case you’re all for exploring the platform, it’s fairly simple to get began. However be warned – it’s not very similar to Twitter.

The right way to get began with Tumblr

If Tumblr’s capabilities and viewers appear to be the precise match for you, right here’s easy methods to discover the platform.

  • Step 1: Enroll by including your e mail, most popular username, and password. You may also use join straight by way of Google or Apple.
tumblr sign up
  • Step 2: Choose which tags and accounts you’re all for following. Tagging is an effective way to get extra out of Tumblr as a result of it helps you uncover content material and your content material be found.
Tumblr 4
  • Step 3: Create your first publish. There are numerous choices for content material creation accessible on Tumblr – textual content, pictures, GIFs, audio, video, quotes, and a enjoyable chat choice for re-enacting or making up conversations.
Cursor and Tumblr 1
  • Step 4: Customise your weblog with one of many accessible themes. You could have the choice to maintain your account easy, however if you wish to mirror your persona, you’ll be able to customise your weblog and select a singular “” URL (mine is To customise your weblog, click on on the 👤 icon and navigate to ‘Settings’. Then choose ‘Allow customized theme’ and ‘Edit theme’. Right here, you’ll be able to browse totally different themes to make your web site look extra distinctive – I take advantage of one referred to as Iconic. You may also edit the HTML to your coronary heart’s content material.
  • Step 5: Take part! Comply with related search phrases, discover accounts you need to observe, and have interaction with content material on the platform. Additionally, mess around with the options and have a look at different accounts. As a result of it’s so easy to get began, you’ll be able to invite your current viewers to observe and have interaction with you on Tumblr.


Try the Tumblr glossary to rise up to hurry with widespread phrases used on the platform.

4 fascinating Tumblr accounts to observe

When you’ve gotten began and messed round a bit, it will get simpler to know what to publish and easy methods to publish it. In case you’re nonetheless on the lookout for inspiration, nonetheless, listed below are some fascinating accounts on Tumblr to take a look at:

  • Buzzfeed Unsolvable: The favored true crime present on YouTube additionally has an equally standard Tumblr account and fanbase. The account shares memes and inside jokes, and followers can talk with the folks behind the challenge.
  • Zillow Gone Wild: This account is known for posting outrageous Zillow listings on Twitter and has now created a Tumblr account. The character of their posts means they don’t have to alter a lot about their content material however nonetheless attain current and new audiences.
tumblr getting started
  • Netflix: Media corporations like Netflix thrive on the dialog that their content material generates on Tumblr. Netflix nonetheless updates its account recurrently, which shall be an effective way to know how a model can use the platform.
  • DuckDuckGo: The browser firm makes use of all of Tumblr’s options, from textual content to attractive pictures and animation on its profile. It additionally makes use of Tumblr as an extension of its weblog, posting content material and directing to its major web site or simply sharing the entire article without delay.


Try the Tumblr model listing for extra inspiration from different companies. A fast be aware that a number of manufacturers deserted their blogs and usernames, so content material could also be outdated and even gone.

6 ideas for utilizing Tumblr

Tumblr’s been round for some time and has a longtime mode of operation. You’ll probably need to go in and slot in, not go in opposition to the grain. Listed below are some tricks to get essentially the most out of Tumblr

  1. Plan forward and create an editorial calendar with Tumblr’s built-in scheduling and queuing performance.
  2. Reblogs are much more essential than likes. Liking one thing is actually bookmarking, which is nice however not priceless to creators, whereas reblogging counts extra clearly towards statistics.
how to use tumblr
  1. The tone and first viewers of the platform is irreverent — formal language is much from the norm.
  2. Tags work equally to hashtags and enhance the visibility of your content material. Correct tagging is anticipated and respectful.
  3. Do not forget that individuals who view your Tumblr on desktops will see a website-like format — it’s very totally different from Twitter on this means. Make the most of Tumblr’s customization capabilities to create a web site that matches your current model.
  4. Evergreen content material does effectively on Tumblr. It is because Tumblr isn’t news-driven, and tales that obtain consideration in the present day may nonetheless be standard, even just a few years down the street.

Discover Tumblr as a brand new method to join along with your viewers

Whereas Tumblr is gaining reputation at lightning velocity due to its longevity and current viewers, it’s not a alternative for Twitter and shouldn’t be handled as one. The reality is, it’s more durable for manufacturers to discover a foothold on Tumblr as a result of branded content material doesn’t all the time join with the prevailing viewers. So we don’t assume Twitter’s going anyplace simply but, and most social media professionals agree.

Nonetheless, it’s price establishing a Tumblr account and interesting with the platform and it’s viewers as a part of your model technique. A few of your viewers would possibly already be there as a result of it’s been round for some time, so it gained’t be too exhausting to get them to search out you there. Whereas we don’t at present have scheduling for Tumblr inside Buffer, you need to use the platform’s nice native scheduler.

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