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The whole lot You Have to Know in 2022

Instagram video content material is at the moment accessible in 4 codecs: Reels, Reside, Tales, and Instagram Video.

Video content material has exploded on the platform in recent times, with 91% of Instagram customers reporting they watch movies on a weekly foundation.

The various codecs of video throughout the platform could really feel like rather a lot to juggle. However it’s additionally created new methods for entrepreneurs to inform tales and attain their viewers.

Which Instagram video format is true in your model? There could also be a spot in your social media technique for all of them. Or perhaps you’ll resolve simply to concentrate on a pair.

On this information, we’ll train you all in regards to the options, specs, and finest practices for each kind. Plus, we’ve rounded up instruments that make utilizing Instagram video that a lot simpler.

Forms of Instagram video

Reels, Tales, Reside, oh my! Should you’re seeking to get began with Instagram video, we put collectively a easy breakdown of present codecs to assist.

Instagram Tales

Impressed by Snapchat, Instagram Tales are 15-second movies that disappear after 24 hours.

Tales might be recorded by swiping proper from the house display screen, or by tapping the plus icon and deciding on Tales. They may also be uploaded out of your Picture Library.

Expired Tales might be saved to the Highlights part of your Instagram profile, positioned simply above the grid.

You can too add interactive components comparable to filters, emojis, tags, and stickers to every Story. A number of manufacturers—some 4 million each month by Instagram’s depend—have discovered novel methods to make use of these options, from “this or that” polls to Q&As and product tags.

three phone screens showing Instagram video Stories of a hamburger, a cookie, and an apartment building

Supply: Instagram

Instagram Story suggestions

Useful resource: Discover ways to use Instagram Tales to construct your viewers.

Instagram feed video

Instagram Video is a format launched in 2021. It changed IGTV and mixed it with in-feed video posts.

Instagram Video posts are added the identical means pictures are posted: by utilizing Instagram’s built-in digicam or by importing out of your Picture Library.

Instagram movies might be as much as 60 minutes in size, providing you with inventive freedom that doesn’t but exist on most competing platforms.

Instagram Video suggestions

  • Like a picture submit, an Instagram video submit can embrace a filter, location, caption, in addition to person and placement tags.
  • As soon as posted, folks can interact with likes and feedback, and might even share public movies in Tales and direct messages.

Instagram Reside

Instagram Reside lets customers video stream on to their viewers’s feeds. Manufacturers and creators alike have used Instagram Reside to host workshops, interviews, and extra.

Begin a Reside broadcast by swiping proper or tapping the plus icon and toggling to Reside. Reside streams can last as long as 4 hours and might be hosted by one or two accounts.

When an account goes Reside, they seem on the entrance of the Tales bar with a Reside icon. As soon as completed, Instagram Reside movies might be shared for 30 days earlier than they’re deleted.

Instagram Reside suggestions

  • Whenever you go Reside, you’ll be capable to see how many individuals are watching your stream on the high of the display screen.
  • Your viewers may also interact with you by including feedback or emoji reactions. Or, by buying badges that present coronary heart icons beside their names within the feedback.
  • Instagram Reside hosts can pin feedback, flip feedback off, or arrange key phrase filters to reasonable feedback.
  • Make use of Reside Procuring options to let customers store straight out of your stream! Tag related merchandise and they’ll seem on the backside of the display screen.
  • Instagram Reside additionally helps donations, so nonprofits on social media and creators can use this medium for fundraising.

Useful resource: use Instagram Reside to develop and have interaction your followers.

Instagram Reels

Reels is Instagram’s newest video format. Impressed by TikTok, these 15-30 second clips might be created with Instagram’s digicam or uploaded from the Picture Library.

Recording results embrace timed textual content, AR filters, inexperienced display screen mode, timer and velocity controls, and entry to an audio library.

three phone screens showing how to upload a reel to instagram and where it lives on your feed

Supply: Instagram

Instagram Reels suggestions

  • Reels report in vertical portrait mode (9:16) and are displayed in customers’ feeds, the Reels tab, and a devoted Profile tab.
  • Like feed movies, Reels can embrace captions, hashtags, and most lately, product tags.
  • Folks can interact with Reels by liking, commenting, or sharing them in Tales and direct messages.

Useful resource: The whole lot it’s essential to find out about Instagram Reels

Instagram video dimension

Should you’re able to get began with Instagram video codecs, the very first thing to do is study Instagram video specs and sizes.

Listed here are the scale and format specs for every kind of Instagram video.

Instagram Tales dimension

Tales take up the complete cellular display screen and are tailor-made to the machine. For that motive, precise specs range.

These are the beneficial specs:

  • File kind: .MP4 or .MOV
  • Size: As much as 15 seconds (longer movies might be clipped into a number of Tales)
  • Advisable dimension: Add the very best decision video accessible that meets file dimension and ratio limits.
  • Most video file dimension : 30MB
  • Ratios: 9:16 and 16:9 to 4:5
  • Minimal width: 500 pixels
  • Minimal side ratio: 400 x 500
  • Most side ratio: 191 x 100 or 90 x 160
  • Compression: H.264 compression beneficial
  • Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128+ kbps

Tip: Preserve about 14% (~250 pixels) of the highest and backside of the video free from important content material. On this space, it might be obstructed by the profile photograph or name to motion.

Instagram feed video dimension

Instagram feed movies are displayed in person feeds in addition to in your Profile web page. Use feed movies to advertise a product, service, or collaboration together with your viewers.

Listed here are the beneficial Instagram feed video specs:

  • File kind: .MP4 or .MOV
  • Size: 3 to 60 seconds
  • Ratios: 9:16
  • Advisable dimension: Add the very best decision video accessible that meets file dimension and ratio limits.
  • Advisable file kind:
  • Most file dimension: 30MB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression beneficial
  • Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Don’t embrace edit lists or particular bins in file containers.

Instagram Reside dimension

Instagram Reside broadcasts can solely be recorded from the digicam app. Specs are much like Instagram Tales. Earlier than going dwell, ensure that you may have a dependable and quick Web connection.

Instagram Reels dimension

Instagram Reels are fullscreen vertical movies dusplated in Tales, Feeds, Discover, and the Reels tab.

Listed here are the beneficial Instagram Reels specs:

  • File kind: .MP4 or .MOV
  • Size: 0 to 60 seconds
  • Decision: ​​ 500 x 888 pixels
  • Most file dimension: 4GB
  • Most body charge: 30fps
  • Minimal width: 500 pixels.
  • Compression: H.264 compression beneficial
  • Sq. pixels, fastened body charge, progressive scan, and stereo AAC audio compression at 128kbps+

Tip: Embrace on-screen textual content, music, and closed captions to make your Reels participating and accessible.

Tricks to make your Instagram movies go viral

Each Instagram video format is totally different, however these finest practices apply to all of them.

Begin with a hook

As a common rule, you may have three seconds to cease thumbs from scrolling previous your Instagram video. Or leaving your Instagram Story altogether.

Be sure you give folks a motive to maintain watching. Whether or not it’s arresting visuals or a teaser of what’s to come back, discover a option to provide instantaneous attraction.

Don’t underestimate the significance of a caption both. If the video doesn’t seize somebody’s consideration, the caption is your second probability.

Create for cellular

Whereas, most individuals intuitively use portrait or selfie mode once they report with their telephones, that’s not the perfect follow for Instagram video. Most individuals view Instagram video on cellular, which suggests it’s finest to shoot in vertical orientation.

phone screen showing typical example of vertical instagram video

Supply: Instagram

In fact, there are some exceptions. For longer video content material, horizontal video could also be a greater match. Viewers can tilt their telephone sideways for a full-screen viewing expertise. Panorama video may also be uploaded to Tales and in-feed, however with out the lean impact.

two phone screens showing how to view a horizontal instagram video

Supply: Instagram

Present worth

To maintain a viewer’s consideration it’s essential to make it value their whereas. Strive entertaining your viewers by way of comedian aid, fascinating dialog, or your magnetic character. Or, you can impart suggestions and methods, how-to’s and workshops, or thought-provoking data.

In every Instagram video, your worth proposition ought to be clear and easy. Earlier than getting down to create a video, fill within the clean: When somebody watches this video, they may _______. The reply could vary from “snort out loud” to “need to make breakfast cereal ice cream sandwiches” No matter you land on, it ought to be clear to viewers upfront.

Should you ship in your promise, you’ll possible see extra views, engagement, and shares.

Schedule your movies prematurely

You should use Hootsuite to schedule in-feed movies, Reels, and Tales.

Scheduling content material prematurely can assist you submit content material when your viewers is most lively. It may additionally assist enhance the standard of your content material by providing you with extra time to plan.

To schedule an Instagram video with Hootsuite, merely add your video to the Hootsuite Dashboard, customise utilizing the Hootsuite Picture Editor, after which click on Schedule for later.

When your Instagram video is able to go dwell, you’ll get a push notification from the Hootsuite app. From there, open your content material in Instagram and share it with the world.

Useful resource: Schedule Instagram Tales: A Step-by-Step Information.

Use sound and captions

In response to Instagram, 60% of individuals watch Tales with sound on. However it’s well-known that there are numerous causes folks could watch video with hold forth, together with context and listening to impairments.

Use sound to boost your video, and embrace captions to make your video accessible. Timed-text might be manually added to Instagram Tales and Reels. To avoid wasting time, instruments like Clipomatic mechanically add captions to your video.

Publish frequently

One of the best ways to construct an viewers is to submit frequently. That is very true relating to long-formats like Instagram Video and Reside.

Create and share a schedule together with your viewers in order that they know when to anticipate your subsequent Instagram Reside. Or develop a video collection that your followers can frequently sit up for and tune in to. Make the most of scheduling instruments like Hootsuite to ensure your posts are printed on time.

As effectively, attempt to submit when your followers are most lively on-line. Test your analytics and seek the advice of our analysis to seek out the perfect occasions to submit Instagram movies.

Tip: Create a countdown sticker in an Instagram Story to construct anticipation for an Instagram Reside or an upcoming video premiere.

countdown sticker on instagram story for upcoming book launch in 11 days

Useful Instagram video apps

Received your tripod and your ring mild able to go? Strive these Instagram video apps to good your content material.

Adobe Inventive Cloud Categorical

Use Adobe Spark to mechanically dimension Instagram movies for you, add interactive components, and reap the benefits of the app’s photograph and audio library.

resizing instagram video dashboard in adobe creative cloud express


Hootsuite’s collaborative platform is right for content material that requires teamwork and approvals. You can too handle all of your video materials with Hootsuite’s content material library.

Use the Hootsuite Planner to pinpoint publication, plan manufacturing, and spot holes in your content material calendar. And keep away from lags whereas posting a narrative with a number of elements with the scheduling instruments.


Pictory is an AI software that may make it easier to flip textual content into professional-quality movies with just some clicks.

How does it work? You copy and paste textual content into Pictory, and AI mechanically creates customized video primarily based in your enter. This system pulls from an enormous library of over 3 million royalty-free video and music clips.

Pictory integrates with Hootsuite, so you possibly can simply schedule your movies for publication with out ever leaving their dashboard.


Clipomatic is an Instagram video app that allows you to add dwell captions to social video. It’s been utilized by a lot of excessive profile customers, together with U.S. Consultant Alexandria Ocasio-Cortez and Queer Eye’s Karamo Brown.

Caption as you communicate, or add captions to pre-recorded video. The captioning software is out there in additional than 30 languages, and textual content might be edited and customised earlier than posting.

Apple Clips

Apple’s video editor permits you to slice and cube movies as you see match earlier than sharing it to Instagram.

The app additionally features a vary of filters, particular results, and graphics. Like Clipomatic, it additionally permits you to add dwell subtitles and textual content to your movies.


Lumen5 is an Instagram video app that helps companies flip their weblog posts into participating social video. The AI-powered video app pulls pictures and phrases right into a storyboard manufacturers can edit and tailor to every platform.


If you’d like in on the Instagram video motion, however solely have audio and textual content to work with, Headliner is for you.

Initially made to assist promote podcasts, the app is utilized by Wondery, BBC, CNN and different platforms use Headliner to transcribe audio clips into shareable, animated movies.

Develop your Instagram presence utilizing Hootsuite. From a single dashboard you possibly can schedule and publish posts and Tales on to Instagram, interact your viewers, measure efficiency, and run all of your different social media profiles. Strive it free at present.

Get Began

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Simply create, analyze, and schedule Instagram posts and Tales with Hootsuite. Save time and get outcomes.



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