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TikTok for Actual Property Brokers: A Lead Era Software


A scorching housing market is a boon for realtors, and TikTok for actual property brokers has the facility to show the tide of that endless competitors for leads in your favor.

Suppose again to the glory days of open homes, when the promise of free meals and a strolling tour by means of a neighborhood house was sufficient to carry the neighborhood collectively and focus the eye of each potential homebuyer on the properties you have been promoting. 

These days, on account of the Covid-19 pandemic, digital house excursions are all the fad and with regards to social media advertising for actual property, platforms like Fb and Twitter are all too usually your first cease when making an attempt to generate new leads. Round 36% of individuals surveyed in a current Zillow ballot say that they’d be prepared to buy a house they’ve by no means seen in individual solely on-line.

Because of this rising want for on-line presence, actual property brokers should be savvier with their advertising than in years previous to generate leads of their neighborhood. 

Understanding how TikTok works and utilizing it successfully exhibits your shoppers that you just’re one step forward of your competitors. With TikTok, you may have the facility to offer your shoppers worthwhile info with out spending hours producing the content material.

The true energy of utilizing TikTok comes from its simplicity. With a number of clicks and the information you already possess, you may create lead-generating content material that demonstrates your authority on the topic and helps place you as the go-to actual property agent in your space.

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We make it straightforward so that you can have a rising and related consumer base with all of the advertising instruments you want, synced to the instruments you’re already utilizing.

What, precisely, is TikTok? 

Averaging round 1 billion month-to-month customers, TikTok is described by its builders as “the main vacation spot for short-form cellular video.” And when these builders say the platform curates short-form content material, they imply it. When TikTok was in its infancy, movies may solely be 15 seconds lengthy. Though builders expanded the utmost video size to 3 minutes again in 2021, concise movies are nonetheless the bread and butter of this social media platform.

Though solely the seventh hottest social media platform, TikTok is taken into account essentially the most participating one as a result of period of time individuals spend on it. A mean TikTok session lasts round 10.82 minutes, which is greater than double the common engagement with runner-up Pinterest.

Why is TikTok for actual property brokers a good suggestion?

As a realtor, chances are you’ll end up questioning what you need to contribute to a platform used primarily by millennials and Gen Z seeking to kill time. You could be stunned to study that some actual property brokers have reported enormous success after utilizing TikTok, with one agent claiming to have acquired lots of of inquiries for a single itemizing by means of the platform. 

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This chart exhibits the proportion of TikTok customers inside every age group. Whereas most customers are between the ages of 10 and 19, there are virtually equal numbers of customers throughout age demographics besides these age 50 and older.

As a social media platform, TikTok is exclusive in that customers go there seeking to interact with content material from all kinds of individuals, not simply their associates. For that motive, it might be simpler to your content material to achieve traction on TikTok than on different social media platforms, and it may be a useful enterprise advertising device. 

It’s additionally simpler for content material to go viral on TikTok than on different social media platforms. The default web page for customers is the “for you” web page, which shows content material based mostly on a consumer’s earlier engagement with the positioning. As a result of TikTok’s algorithm at all times seems for brand new content material to indicate customers, individuals could discover your movies promoted of their feeds, particularly if you may get your tagging proper and create participating content material. 

Whereas TikTok can be utilized for natural lead era, it will also be monetized in its personal proper, producing a secondary earnings supply to your company.

What are some sensible methods to make use of TikTok for actual property brokers?

The important thing to utilizing TikTok efficiently is to create short-form video content material that engages customers not directly. Some concepts embrace: 

  • Actual property suggestions and methods
  • Property excursions
  • Details about prepping a home to be bought
  • Do’s and don’ts within the trade

It’s additionally a good suggestion to let your persona shine by means of in your movies. As you generate leads, you need to give individuals a good suggestion of the actual individual they’ll be working with in the event that they attain out to you. 

How will you get began with TikTok? 

It solely takes a couple of minutes to arrange your TikTok account, which is free to make use of like most social media platforms. All you need to do is obtain the TikTok app onto your cell phone and join an account. The important thing to getting began with TikTok for actual property brokers occurs after that while you’re establishing your TikTok profile and deciding tips on how to curate your content material. 

optimize your TikTok profile

When individuals go to your TikTok profile, you need them to immediately know who you might be, what providers you supply, and tips on how to contact you. Optimizing your TikTok profile makes this info front-and-center in your web page and permits your success. 

Begin by selecting a username and show title that clearly states who you might be — the title of your actual property company is often your finest guess. 

The following step is to optimize your bio. Right here’s what you must embrace:

  • The world you service
  • A hyperlink to your web site
  • A quick blurb about who you might be and what you do
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This transient profile consists of the agent’s title, the place they’re situated, and the place to go for extra info. The realtor used emojis of their CTA to notice what their specialties are. Picture supply: @StargelRealEstate

Subsequent, use knowledgeable headshot or your organization’s brand, if that makes extra sense to your model. Lastly, hyperlink to your different social media accounts.

create content material and develop your fashion

The toughest a part of establishing your TikTok account is posting your first video. Though the TikTok app makes it straightforward to create content material, strolling you step-by-step by means of the recording and modifying course of as quickly as you hit the “create” button, it may be nerve-wracking to resolve on the content material to submit and develop a method that feels best for you.

The easiest way to create content material on TikTok is to be real and let your self have somewhat little bit of enjoyable. TikTok movies aren’t formalized seminars, so don’t be afraid to carry somewhat little bit of vitality to the desk.

When deciding what to submit, look by means of any supplies you may have, from hand-outs you give shoppers to previous PowerPoint shows you’ve given. Ask your self:

  • What’s an important takeaway from this?
  • How can I seize that in simply 15 seconds?

It will provide help to generate a plethora of worthwhile content material your viewers will admire. As you turn out to be extra conversant in TikTok, you may weave in private tales and TikTok traits that you just get pleasure from.

What are the highest suggestions for utilizing TikTok for actual property brokers? 

As with every social media platform, there are finest practices it’s essential to know while you’re first getting began. Listed below are the 4 high recommendations on utilizing TikTok for actual property brokers. 

1. Comply with traits

From providing actual property suggestions and methods to uncovering hidden rooms, there are a number of actual property traits you may make your individual. Whereas it’s at all times a good suggestion for a big portion of your content material to be as authentic as attainable, peppering it with trending content material has many advantages. 

Primarily, when a selected subject is trending, individuals discover it participating. Creating content material that follows traits additionally will increase your probability of winding up on somebody’s “for you” web page. If a consumer has favored content material from that development earlier than, the algorithm can push extra of that content material at them.

2. Use each natural posts and adverts

One wonderful thing about TikTok is which you could curate quite a lot of natural posts and paid commercials. Nevertheless, the corporate stresses that utilizing TikTok for enterprise must be natural and keep away from overt pitches, even in paid adverts.

A successful technique makes use of natural posts to check your viewers and see what content material drives essentially the most engagement. You may then use top-performing posts as paid commercials to your model or develop paid adverts based mostly on the kind of content material your viewers get most excited to see.

3. Have a constant posting schedule

Posting consistency is a key think about TikTok success, with consultants agreeing that the “Golden Rule” of TikTok is to submit no less than as soon as per day, and as many as thrice a day in case you’re simply rising your viewers. 

This quantity can really feel overwhelming on high of your already-busy actual property schedule. Nevertheless, understand that TikTok is designed for ultra-short-form content material, and with the in-app modifying software program, you may have a 15-second video able to submit in only a few minutes. There are additionally quite a lot of TikTok schedulers accessible if you wish to create a bunch of content material directly after which schedule it to submit at a future date.

4. Use hashtags to succeed in your viewers

Utilizing hashtags means that you can arrange your posts and train algorithms what your content material is about. Hashtags are clickable, which signifies that if a consumer clicks on a hashtag, they’re delivered to a listing of posts that include that hashtag. Consequently, it’s necessary to make use of fashionable hashtags that make sense to your content material.

Seek for trending actual property hashtags, or take a look at what your high opponents use as hashtags to get began.

Begin your actual property TikTok journey right now

The beauty of utilizing TikTok for actual property brokers is there’s virtually no barrier to entry. So long as you may have a smartphone and data to impart to your viewers, you can begin a TikTok account that focuses on actual property.

Begin right now by downloading the TikTok app, watching movies different realtors have posted, and getting a really feel for the platform. Once you’re prepared, you may hit the massive plus button within the nook and create your first official TikTok.

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