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TikTok for Actual Property Brokers: A Lead Technology Device


A sizzling housing market is a boon for realtors, and TikTok for actual property brokers has the ability to show the tide of that unending competitors for leads in your favor.

Suppose again to the glory days of open homes, when the promise of free meals and a strolling tour by an area residence was sufficient to convey the group collectively and focus the eye of each potential homebuyer on the properties you have been promoting. 

These days, because of the Covid-19 pandemic, digital residence excursions are all the trend and in relation to social media advertising and marketing for actual property, platforms like Fb and Twitter are all too usually your first cease when attempting to generate new leads. Round 36% of individuals surveyed in a latest Zillow ballot say that they’d be prepared to buy a house they’ve by no means seen in particular person totally on-line.

Because of this rising want for on-line presence, actual property brokers should be savvier with their advertising and marketing than in years previous to generate leads of their group. 

Understanding how TikTok works and utilizing it successfully reveals your shoppers that you simply’re one step forward of your competitors. With TikTok, you’ve got the ability to provide your shoppers worthwhile info with out spending hours producing the content material.

The actual energy of utilizing TikTok comes from its simplicity. With a number of clicks and the data you already possess, you may create lead-generating content material that demonstrates your authority on the topic and helps place you as the go-to actual property agent in your space.

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We make it simple so that you can have a rising and related shopper base with all of the advertising and marketing instruments you want, synced to the instruments you’re already utilizing.

What, precisely, is TikTok? 

Averaging round 1 billion month-to-month customers, TikTok is described by its builders as “the main vacation spot for short-form cellular video.” And when these builders say the platform curates short-form content material, they imply it. When TikTok was in its infancy, movies might solely be 15 seconds lengthy. Although builders expanded the utmost video size to a few minutes again in 2021, concise movies are nonetheless the bread and butter of this social media platform.

Though solely the seventh hottest social media platform, TikTok is taken into account essentially the most participating one as a result of period of time folks spend on it. A median TikTok session lasts round 10.82 minutes, which is greater than double the typical engagement with runner-up Pinterest.

Why is TikTok for actual property brokers a good suggestion?

As a realtor, you could end up questioning what it’s a must to contribute to a platform used primarily by millennials and Gen Z seeking to kill time. Chances are you’ll be shocked to study that some actual property brokers have reported enormous success after utilizing TikTok, with one agent claiming to have obtained tons of of inquiries for a single itemizing by the platform. 

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This chart reveals the share of TikTok customers inside every age group. Whereas most customers are between the ages of 10 and 19, there are virtually equal numbers of customers throughout age demographics besides these age 50 and older.

As a social media platform, TikTok is exclusive in that customers go there seeking to have interaction with content material from all kinds of individuals, not simply their mates. For that purpose, it might be simpler to your content material to realize traction on TikTok than on different social media platforms, and it may be a useful enterprise advertising and marketing instrument. 

It’s additionally simpler for content material to go viral on TikTok than on different social media platforms. The default web page for customers is the “for you” web page, which shows content material primarily based on a consumer’s earlier engagement with the positioning. As a result of TikTok’s algorithm at all times seems to be for brand spanking new content material to indicate customers, folks could discover your movies promoted of their feeds, particularly if you may get your tagging proper and create participating content material. 

Whereas TikTok can be utilized for natural lead era, it will also be monetized in its personal proper, producing a secondary revenue supply to your company.

What are some sensible methods to make use of TikTok for actual property brokers?

The important thing to utilizing TikTok efficiently is to create short-form video content material that engages customers ultimately. Some concepts embody: 

  • Actual property ideas and methods
  • Property excursions
  • Details about prepping a home to be bought
  • Do’s and don’ts within the business

It’s additionally a good suggestion to let your persona shine by in your movies. As you generate leads, you wish to give folks a good suggestion of the actual particular person they’ll be working with in the event that they attain out to you. 

How will you get began with TikTok? 

It solely takes a couple of minutes to arrange your TikTok account, which is free to make use of like most social media platforms. All it’s a must to do is obtain the TikTok app onto your cell phone and join an account. The important thing to getting began with TikTok for actual property brokers occurs after that whenever you’re establishing your TikTok profile and deciding curate your content material. 

Find out how to optimize your TikTok profile

When folks go to your TikTok profile, you need them to immediately know who you’re, what providers you provide, and contact you. Optimizing your TikTok profile makes this info front-and-center in your web page and allows your success. 

Begin by selecting a username and show identify that clearly states who you’re — the identify of your actual property company is often your greatest wager. 

The following step is to optimize your bio. Right here’s what you need to embody:

  • The realm you service
  • A hyperlink to your web site
  • A short blurb about who you’re and what you do
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This temporary profile consists of the agent’s identify, the place they’re positioned, and the place to go for extra info. The realtor used emojis of their CTA to notice what their specialties are. Picture supply: @StargelRealEstate

Subsequent, use an expert headshot or your organization’s emblem, if that makes extra sense to your model. Lastly, hyperlink to your different social media accounts.

Find out how to create content material and develop your fashion

The toughest a part of establishing your TikTok account is posting your first video. Though the TikTok app makes it simple to create content material, strolling you step-by-step by the recording and modifying course of as quickly as you hit the “create” button, it may be nerve-wracking to resolve on the content material to submit and develop a method that feels best for you.

One of the best ways to create content material on TikTok is to be real and let your self have a bit little bit of enjoyable. TikTok movies aren’t formalized seminars, so don’t be afraid to convey a bit little bit of vitality to the desk.

When deciding what to submit, look by any supplies you’ve got, from hand-outs you give shoppers to previous PowerPoint displays you’ve given. Ask your self:

  • What’s crucial takeaway from this?
  • How can I seize that in simply 15 seconds?

It will assist you generate a plethora of worthwhile content material your viewers will respect. As you grow to be extra acquainted with TikTok, you may weave in private tales and TikTok traits that you simply get pleasure from.

What are the highest ideas for utilizing TikTok for actual property brokers? 

As with every social media platform, there are greatest practices you must know whenever you’re first getting began. Listed below are the 4 high recommendations on utilizing TikTok for actual property brokers. 

1. Comply with traits

From providing actual property ideas and methods to uncovering hidden rooms, there are a number of actual property traits you may make your individual. Whereas it’s at all times a good suggestion for a big portion of your content material to be as unique as doable, peppering it with trending content material has many advantages. 

Primarily, when a specific matter is trending, folks discover it participating. Creating content material that follows traits additionally will increase your probability of winding up on somebody’s “for you” web page. If a consumer has appreciated content material from that pattern earlier than, the algorithm can push extra of that content material at them.

2. Use each natural posts and advertisements

One beauty of TikTok is you can curate a wide range of natural posts and paid ads. Nonetheless, the corporate stresses that utilizing TikTok for enterprise must be natural and keep away from overt pitches, even in paid advertisements.

A successful technique makes use of natural posts to check your viewers and see what content material drives essentially the most engagement. You’ll be able to then use top-performing posts as paid ads to your model or develop paid advertisements primarily based on the kind of content material your viewers get most excited to see.

3. Have a constant posting schedule

Posting consistency is a key think about TikTok success, with consultants agreeing that the “Golden Rule” of TikTok is to submit at the very least as soon as per day, and as many as thrice a day in case you’re simply rising your viewers. 

This quantity can really feel overwhelming on high of your already-busy actual property schedule. Nonetheless, understand that TikTok is designed for ultra-short-form content material, and with the in-app modifying software program, you may have a 15-second video able to submit in just some minutes. There are additionally a wide range of TikTok schedulers accessible if you wish to create a bunch of content material directly after which schedule it to submit at a future date.

4. Use hashtags to achieve your viewers

Utilizing hashtags lets you set up your posts and train algorithms what your content material is about. Hashtags are clickable, which implies that if a consumer clicks on a hashtag, they’re dropped at an inventory of posts that include that hashtag. Because of this, it’s necessary to make use of common hashtags that make sense to your content material.

Seek for trending actual property hashtags, or take a look at what your high opponents use as hashtags to get began.

Begin your actual property TikTok journey at the moment

The beauty of utilizing TikTok for actual property brokers is there’s virtually no barrier to entry. So long as you’ve got a smartphone and data to impart to your viewers, you can begin a TikTok account that focuses on actual property.

Begin at the moment by downloading the TikTok app, watching movies different realtors have posted, and getting a really feel for the platform. Once you’re prepared, you may hit the massive plus button within the nook and create your first official TikTok.

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