TikTok has shared some new insights into the ability of advertising and marketing round main occasions within the app, with in-app engagement growing across the newest features, offering new alternatives for entrepreneurs.
Tentpole occasions, just like the Tremendous Bowl, present main alternative for branded content material tie-ins, and people that may get it proper can drive important branding and engagement advantages, as we’ve seen repeatedly with Tremendous Bowl advert campaigns.
And now, with its rising viewers, TikTok can be serving to to drive response, with the newest stats displaying main engagement boosts round massive occasions, and related advert recall will increase when TikTok campaigns are tied into TV promotions.
There are some fascinating issues right here – check out the insights beneath, or try the total overview on the TikTok Advertising and marketing weblog.
