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Twitter is Engaged on a New Podcast Tab to Facilitate Discovery and Engagement


Twitter seems to be set to make podcasts a a lot larger focus within the app, with a brand new take a look at underway that would supply a devoted tab for podcasts, reachable by way of each within the facet and decrease operate bars of the app.

Twitter podcast tab

As you possibly can see in this screenshot, posted by app researcher Alessando Paluzzi, Twitter is testing a brand new podcasts part within the sidebar.

App researching OG Jane Manchun Wong additionally discovered this instance of an much more vital experiment – a podcasts button within the decrease navigation panel.

Twitter podcasts

That means that Twitter is about to make a giant leap into podcast discovery, which is able to probably allow podcasters to create direct hyperlinks to their podcasts within the app, much like how they’re now in a position to create lively hyperlinks to their newsletters, enabled by Twitter’s acquisition of Revue final yr.

For podcasts, Twitter additionally acquired pod discovery app Breaker final yr, which, on the time, appeared to be meant to enhance the invention of Areas particularly, with the Breaker group noting that they might be integrated into the Areas growth group.

Breaker app

Possibly, Twitter truly has larger plans in thoughts for a extra particular integration of Breaker’s podcast listening capability, whereas it might additionally tie that into Areas, with recorded Areas then added as podcasts to take heed to within the new tab.

It’s onerous to say whether or not social audio will probably be a permanent, helpful development for Twitter to lean into, with the recognition of Clubhouse dying down after its preliminary surge late final yr. However then once more, Clubhouse remains to be rising in some areas, and perhaps, by enabling extra discovery, Twitter will be capable to faucet into those self same traits, and make Areas a extra vital consideration to extra customers.

The addition may even probably tie into Twitter’s growing creator push, in offering one other method for creators to construct viewers round their content material within the app. Podcasts, in the meanwhile, are a predominantly passive expertise, with the listener tuning in, then shifting on, however a part of the idea of Breaker was to additionally add in social parts, like episode feedback and Likes, which might assist to construct engagement and group, and enhance podcast discovery within the app.

If Twitter can get it proper, it might certainly be an incredible addition, particularly whenever you additionally take into account that podcast listenership has elevated considerably lately.

In response to Edison’s most up-to-date ‘Infinite Dial’ report, 41% of American adults now take heed to at the least one podcast every month, up from 32% in 2019, whereas the full US podcast viewers is anticipated to rise to 164 million per thirty days by 2021, up from 120 million final yr.

There’s a variety of potential there, and it’s an space that different social networks usually are not seeking to capitalize on immediately.

Possibly, that presents distinctive alternative for Twitter, and one other attainable pathway to development for the app.

We requested Twitter in regards to the take a look at, and it offered this response:

“We’re at all times exploring new methods to assist individuals interact within the dialog on Twitter, however haven’t any additional particulars to share right now.

Not a lot to go on as but, however it does look to be coming quickly.



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