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What’s a Lead Magnet? 69 Tried & True Concepts & Examples to Use

Are you on the lookout for lead magnet concepts however need assistance developing with a number of that your viewers would need?

Lead magnets are the cornerstone to bettering your conversion charges. Whereas a device like OptinMonster can get your provide in entrance of the correct individuals, you continue to want the provide.

Whether or not or not it’s a reduction or an eBook, your lead magnet will be the deciding think about what number of new leads you appeal to. It’ll have an effect on the standard of these leads, as nicely.

So, as we speak, we’re going to share 69 real-life, time-tested lead magnet concepts to encourage you.

However earlier than we dive into the lead magnet concepts, let’s uncover what a lead magnet is.

Unique Bonus: Obtain the 69 Irresistible Lead Magnet Concepts to develop your e mail checklist.

Right here’s a fast overview of what we’re going to cowl on this article

What Is a Lead Magnet?

A lead magnet is a free useful resource that draws potential prospects in your area of interest to click on on. This free content material makes guests extra seemingly to enroll in your e mail checklist and ultimately change into paying prospects.

This makes lead magnets probably the most vital elements of your content material advertising technique.

Lead magnets can take many kinds, however they normally have the next traits:

  • Promotes your corporation (generates leads)
  • Free to ship (no price)
  • Excessive perceived worth (perceived as invaluable, useful, or informative)

Right here’s an instance of an OptinMonster marketing campaign providing a lead magnet:


Immediately, customers can see they will get 12 confirmed methods for changing abandoning guests. All they should do is enter their e mail tackle.

Which means prospects get one thing of worth, the enterprise will get one thing of worth, and everybody wins.

Why Each Enterprise Wants a Lead Magnet

If you wish to generate leads on-line, your corporation wants a lead magnet. Interval.

That is true whether or not you run a small weblog, podcast, membership web site, or full-on eCommerce web site.

Why? As a result of e mail is a private factor. Folks offers you their e mail addresses with an excellent incentive, even when they like your model. As a marketer, it’s your job to present them a compelling cause to take action.

(Observe: when you want clarification on why e mail is the easiest way to market to anybody on-line, take a look at our full newbie’s information to e mail advertising right here.)

For instance, let’s say you’ve gotten a weblog submit on the highest 10 methods to enhance customer support. On the finish of the submit, you ask readers to hitch your e mail checklist for “updates.”

Or, as a substitute, you would ask readers to hitch your e mail checklist and get a free, downloadable PDF case research detailing a real-life instance of 1 enterprise that used these ten methods to enhance its customer support.

Which provide will you get essentially the most e mail signups?

Exactly—the second!

Now that you just perceive the significance of lead magnets, chances are you’ll marvel what makes an excellent lead magnet.

What Makes a Good Lead Magnet?

There are seven issues that your lead magnet ought to do if you’d like it to be irresistible.

One of the best lead magnets:

  1. Solves an actual downside – in case your lead magnet doesn’t resolve an actual downside that your buyer avatar has, or if it doesn’t give them one thing they need, it gained’t work in any respect.
  2. Guarantees one fast win – your lead magnet ought to promise (and ship) one fast win in your avatar. In different phrases, it ought to assist them to realize one thing shortly.
  3. Tremendous particular – don’t create a lead magnet about one thing common. The clearer you’re about the advantage of your lead magnet, the higher it can convert potential prospects (and when you can personalize this lead magnet to a particular touchdown web page, that’s even higher!).
  4. Fast to digest – PDF checklists are likely to convert nicely as a result of they’re so fast and simple to digest. eBooks or prolonged studies could make your prospects really feel overwhelmed.
  5. Excessive worth – your lead magnet ought to have each, excessive perceived worth and excessive precise worth.
  6. Immediately accessible – your lead magnet will work greatest if it may be delivered instantly. Folks love on the spot gratification.
  7. Demonstrates your experience or UVP – when somebody consumes your lead magnet, it ought to present your experience or distinctive worth proposition. This helps flip leads into prospects down the street.

If you happen to can nail these qualities, conversions will dramatically rise throughout your web site.

Now that we’ve seen what makes an excellent lead magnet, let’s shortly cowl the way you get that lead magnet in entrance of the correct individuals.

69 Irresistible Lead Magnet Concepts and Examples

Listed here are 69 lead magnet concepts damaged down into 5 main sorts.

As a result of we have now loads of lead magnet examples to point out you, be at liberty to make use of the navigation beneath to leap to a specific kind of lead magnet:

Able to create your lead magnet? Let’s dive into the 69 extremely efficient lead magnet concepts to extend your subscribers.

Unique Bonus: Obtain the 69 Irresistible Lead Magnet Concepts to develop your e mail checklist.

Helpful Lead Magnet Concepts

Helpful opt-in bribes assist to avoid wasting your person time, vitality, cash, and extra. One of these lead magnet is compelling as a result of it’s a “silver bullet”: one particular, actionable resolution to an issue.

It’s human nature to need essentially the most wonderful end result for the least quantity of labor, so make sure that your lead magnet does all of the exhausting work for them.

Let’s check out some helpful lead magnet examples.

1. Guidelines

Let’s begin with our favourite lead magnet instance: the guidelines.

Checklists convert the most effective out of all of the lead magnets as a result of they’re so simply consumed. They condense the person’s information into one actionable checklist.

They’re additionally tremendous fast to create. For instance, you’ll be able to summarize your fashionable weblog posts as a guidelines and switch them right into a content material improve. Then mix that content material improve with a 2-step optin kind, and also you’ll see a giant enhance in your conversions.

Listed here are two examples of checklists we’ve created for customers such as you:

Final Optin Kind Guidelines: This guidelines accommodates a listing of all 63 components that you have to create the last word optin kind.

Ultimate Optin Form Checklist

On-Web page search engine optimization Guidelines: The right way to Totally Optimize Your Posts: You’ll be able to print this out and seek the advice of it everytime you wish to optimize a web page for search engine optimization.

Download the OnPage SEO Checklist

2. Cheatsheet

Cheatsheets are primarily the identical as checklists, however they provide customers a listing of pointers or processes they will repeatedly observe to realize a particular profit.

They’re irresistible to individuals as a result of they take away the necessity to assume.

Right here’s an instance of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Weblog Posts That Go Viral.


Bloggers need their weblog posts to go viral, so it is a benefit-driven lead magnet for them.

It additionally removes the necessity to assume: no extra racking your mind about learn how to get your weblog posts to go viral when you’ve gotten this cheat sheet!

3. Template

A template can present a top level view, or some place to begin, so all of the person has to do is fill within the blanks.

The Magic E mail Template is a good lead magnet template instance– it’s one thing entrepreneurs and small enterprise house owners can copy and paste, customise a number of phrases, after which ship off to attach with influencers and VIPs in your business immediately.


To take your lead magnet sport one step additional, create a set of lead magnet templates, like Digital Marketer’s Final Fb Advert Template Library.

4. Swipe File

Swipe recordsdata are arguably much more irresistible than templates as a result of all it’s important to do is copy them of their entirety.

For instance, The Final Social Media Swipe File contains 72 headlines for social media posts which you can merely, nicely, swipe!


5. Examples

Examples work nicely as lead magnets as a result of persons are looking for examples on a regular basis in all totally different industries.

For example, Bidsketch (a proposal software program) makes use of a Pattern Shopper Proposal as a lead magnet.


You could possibly flip considered one of your fashionable posts right into a lead-generating machine by optimizing it for “[your keyword] + examples” after which including an instance lead magnet as a content material improve.

6. Script

Scripts are nice lead magnet examples in case your purchaser persona wants one thing to assist them converse or write.

For example, in the event that they need assistance prepping for a job interview, you would provide a script for pitching themselves to a possible employer.

One other nice lead magnet instance is that this fashionable lead magnet created by Marcus Krieg: 3 Persuasive Video Scripts You Can Steal.


7. Toolkit

A classy kind of lead magnet thought is the toolkit. Why? As a result of everybody desires to know what instruments the professionals use!

Syed’s Toolkit for Rising Your On-line Enterprise isn’t any exception. It’s an enormous hit!


One of the best half about toolkits is which you can normally change into an affiliate for these merchandise. Not solely does the toolkit present a useful useful resource to your guests, however it might probably additionally generate extra income for your corporation.

8. Internet App

An internet app is a free device that lives in your web site and requires a login. After all, customers have to enroll by e mail to get the login.

For instance, Bryan Harris created an online app known as ListGoal, which is free to make use of. Nevertheless, Bryan will get your permission to e mail you if you join it.


9. Useful resource Checklist

Lists of sources are invaluable as a result of they’re enormous time savers. Everytime you pull all the greatest stuff collectively, you save your customers loads of analysis time.

My Big Visitor Running a blog Index has been a large hit for that cause. All of the analysis has been completed for somebody trying to write visitor posts.


10. Calendar

Calendars may also be useful in quite a lot of industries.

For instance, when you’re within the health business, like Blogilates, you would provide a exercise calendar. That manner, your customers don’t have to consider what workouts to do day by day since you’ve already mapped it out for them.


11. Plan/Planner

Much like a calendar is a day by day, weekly, or month-to-month plan you’ve mapped out for somebody.

For instance, 5 Free Meal Plans is a good lead magnet for a busy mother who’s struggling to seek out the time to determine what’s for dinner each evening.


Your lead magnet might be a clean planner the person fills in with their plan. These clean planners are additionally helpful as a result of they make organizing simpler for individuals.

Mayi Carles sells these enticing planners, however they might simply as simply give away a digital pattern as a lead magnet to whet your urge for food for extra.


12. Worksheet/Workbook

A worksheet (or workbook) is just like a planner, besides that it normally helps individuals to finish a particular train or determine one thing out.

An ideal medium for that is an editable workbook that somebody can obtain and fill out on their laptop. Teachable has an amazing, in-depth tutorial on utilizing Adobe InDesign to create a workbook lead magnet.


13. Printable

A printable is particularly nice when you’re in a inventive subject and your customers need one thing enticing that they will print out.

Or, your person must print one thing out to be useful once they want it, corresponding to a procuring checklist or a grocery checklist, like this one from Rustic Redhead.


14. Inspiration File

Does your person want inspiration? Folks at all times search the web for inspiration, so why not give it to them as a neatly packaged lead magnet?

This Emblem Design Inspiration eBook, for instance, is ideal for designers searching for inspiration for his or her subsequent brand.


15. Prompts

Whereas inspiration recordsdata typically provide visible inspiration, prompts assist to encourage by providing you with concepts to consider.

60 Journal Prompts is a self-help lead magnet that helps customers with “self-love, self-discovery + a spot of self-coaching.”


16. Calculator

In case your customers must take care of numbers, why not create a calculator and gate it as a lead magnet?

VWO has some nice calculators on their web site which is also an amazing lead magnet thought. For instance, this A/B Cut up Take a look at Significance Calculator is useful for any marketer trying to see whether or not they have sufficient visitors to gather vital knowledge.


17. Generator

Folks usually seek for turbines to create one thing shortly with out pondering. If a generator is helpful in your viewers, contemplate gating it.

HubSpot has a helpful weblog subject generator on its web site. They aren’t utilizing it as a lead magnet, however they definitely might in the event that they needed to.


18. Spreadsheet

Spreadsheets can be utilized to create all types of invaluable sources. They’re a programming device proper at your fingertips!

DebtHelper makes use of a free finances spreadsheet to gather e mail subscribers. They even embody a bonus video information on learn how to use the spreadsheet.


19. Recipes

Many recipes are freely out there on the web, so that you may contemplate this a foul lead magnet thought. Nevertheless, you’d be stunned how many individuals will optin in your curated recipes.

EatingWell is aware of this, and that’s why they use an exit-intent popup to supply their greatest wholesome recipes and vitamin ideas delivered straight to your inbox.


Instructional Lead Magnet Concepts

Instructional lead magnets educate customers a couple of extremely related subject to your choices. These lead magnets assist customers to grasp why they want your services or products, so that they’ll be primed to purchase.

One of the best half about instructional lead magnets is that they place you because the authority in your business. Folks will keep in mind the place they first discovered one thing, so educating them is an effective way to construct model consciousness and credibility.

Let’s check out some instructional lead magnet examples.

20. Gated Content material

Gated content material is solely a weblog submit or a part of a weblog submit that’s hidden behind your lightbox popup. This is among the best lead magnets to create as a result of it makes use of your current content material!

One factor you are able to do is to gate the second half of a protracted weblog submit. You are able to do this simply with OptinMonster through the use of considered one of our inline optin lead magnet templates + our Content material Lock function.

Optin Monster Content Lock

If you happen to go together with gated content material, you may additionally wish to study learn how to create a paywall. That may reserve premium content material for paying subscribers and generate extra passive revenue in your web site.

21. Tutorial

A tutorial is any content material that teaches learn how to do one particular factor. It might be a video or a PDF obtain with a numbered checklist of steps.

David Siteman Garland’s 7 Confirmed Steps to Creating, Selling & Benefiting from On-line Programs appears to work nicely for him– he’s been utilizing it for fairly a while now, though it was in all probability fast to create.


22. eBook

We don’t typically advocate eBooks as a lead magnet. eBooks don’t convert in addition to checklists or cheatsheets since they’re prolonged and troublesome to devour.

Nevertheless, typically an eBook can work. For it to work, what you want is a strong profit. Why ought to somebody take the time to learn your eBook?

Derek Halpern’s eBook Get 5,000 Subscribers options an irresistible profit to their goal market.


Nonetheless, if somebody can obtain the identical outcome from a easy guidelines, then, by all means, give them a guidelines as a substitute. It’s not price spending weeks writing a complete eBook when you will get higher conversions from a PDF that took you 20 minutes to create.

You may additionally wish to take a look at this submit on learn how to make an e-book popup to get much more leads out of your e-book.

23. Information

A information is just like an eBook as a result of iit’s a lengthier lead magnet to create. Nevertheless, guides can work nicely if you use them because the nurturing a part of your gross sales funnel to teach prospects on why they need to purchase from you.

Right here’s an instance of a information from HubSpot: The Definitive Blueprint for Lead Administration.

This works as a result of it educates their customers on why they want a lead administration product like HubSpot.


That stated, I’d encourage you to create some un-gated guides in your web site. At OptinMonster, we wish to name these “mega guides.”

We’ve used mega guides on OptinMonster and our different net properties with nice success as a result of they generate a ton of natural search visitors. Try our Definitive Information to E mail Advertising and marketing for instance; it’s freely out there with no e mail optin required.

24. Report

Experiences are good lead magnets for B2B companies, however they will additionally work in any business that depends on knowledge, statistics, or analysis.

You’ll be able to both analysis and acquire the info your self or pull collectively knowledge from varied sources into one complete report.

Listed here are a few report lead magnet examples:

2016 Gartner Magic Quadrant for CRM Lead Administration: the beauty of this report is that it has been “up to date for 2016”, so on the time of this writing, it’s contemporary and new.


The YouTube Site visitors Report: this report pulls collectively the statistics on YouTube visitors, so it didn’t require any in-house knowledge assortment to create.


25. Infographic

Infographics are the content material you’d seemingly use to drive web site guests since they accomplish that nicely on social media. Nevertheless, additionally they work nicely as instructional lead magnets.

Give it some thought: many individuals want to visualise an idea earlier than absolutely understanding it. As a substitute of giving customers a bunch of boring textual content to sift by means of, why not illustrate your level with an infographic? This additional element will make your lead magnet stand out a lot extra.

Right here’s an instance of an infographic explaining profitable and unsuccessful individuals’s habits.


Does this infographic make the idea extra memorable and simple to digest than a plain textual content PDF?

26. Instructional Video

Create a video to take your lead magnet additional than an infographic!

Movies not solely embody a visible part, however they’ve an audio part as nicely. Plus, you’ll be able to put actual individuals in entrance of the digital camera (or come on digital camera your self) to spice up your model.

However the most effective half is movies have the next perceived worth, making them extra irresistible.

QuickSprout has a video course on Double Your Site visitors in 30 Days. Of their sidebar optin kind, they’ve included a DVD mockup to drive residence the excessive worth of their lead magnet.


27. Instructional Audio

Downloadable audio may make the right lead magnet instance relying in your audience.

For instance, in case your supreme buyer hardly ever has time for studying or watching movies, they could want to have one thing to take heed to within the automotive on their commute to and from work.

Bear in mind: you’ll be able to at all times repurpose a video by stripping out the audio and turning it right into a lead magnet!

Right here’s an instance from Marie Forleo: a motivational, free audio coaching to study “learn how to get something you need.” I particularly love the rose gold iPhone mockup with earbuds, which completely depicts how considered one of Marie’s customers would take heed to their audio (e.g., they might obtain it to their cellphone and take it to the gymnasium).


28. Webinar

Like video and audio lead magnets, webinars even have excessive perceived worth. They’re much more irresistible as a result of they’ve one other part: urgency.

Since dwell webinars solely happen at particular instances and will have solely a restricted run, they play on the “concern of lacking out.”

Heck, webinars work so nicely for lead technology that Neil Patel turned their complete homepage right into a webinar registration web page!

Neil Patel's homepage

If you happen to use WordPress and are on the lookout for an LMS plugin for WordPress to launch a webinar simply or a web based course, take a look at our high picks!

29. Occasion Tickets

Like a webinar, you’ll be able to provide free tickets to a dwell occasion in trade for an e mail tackle.

One of the best ways to do that is through the use of social media advertisements to push focused visitors to your optin kind. Your audience can be people who find themselves interested by your provide and dwell close to your in-person occasion.

We extremely advocate utilizing Fb advertisements for this as a result of Fb has essentially the most highly effective concentrating on options out of some other social media promoting channel. Ensure you observe these 7 steps to optimize your Fb advertisements for conversions.

30. E mail Course

E mail programs are pretty simple to place collectively as a result of they don’t require you to create something fancy or downloadable. It’s a easy e mail autoresponder sequence that teaches customers to perform one thing particular.

One of the best half about e mail programs is that they can be utilized to show prospects into prospects.

Rick Mulready makes use of their e mail course known as 4 Fb Advert Errors That Are Shedding You Cash to transform leads into prospects for his or her FB Adverts for Newbies course.


31. Free E-book + Transport

When you’ve got a bunch of bodily books you’ve written mendacity round, contemplate giving them away as a lead magnet. All it’s important to do is acquire a small price to cowl your delivery prices.

Wish to know why this provide works so nicely? Nicely, bodily books typically have greater perceived worth than eBooks do. Whenever you provide a bodily ebook without cost, it’s an irresistible deal.

Nevertheless, as a result of the person has to tug out their bank card to pay for the delivery, this lead magnet thought pre-qualifies the most effective leads.

In different phrases, you’ve not solely acquired a brand new lead, however you’ve additionally successfully acquired a brand new buyer—and current prospects are a lot simpler to transform to the next provide than individuals who’ve by no means purchased something from you.

Right here’s an instance of a free ebook plus delivery from Russell Brunson.


32. Pattern Chapter

If you wish to keep away from going the free ebook route, you would pull out one chapter and provide it as a free pattern.

Make certain the pattern is digital and immediately downloadable so your customers can get on the spot gratification.

33. Pattern Video/Clip

In case your product takes the type of a video or video, pull out a pattern video or a pattern clip and trade that for an e mail tackle.

Within the case of an info product known as The Copy Remedy, you’ll be able to entry their Copywriting Class Free Pattern by coming into your e mail tackle.


34. Pattern Audio Clip

A pattern audio clip works nicely as a lead magnet, too (even when your product is a video).

Erin Stutland’s product contains exercise movies, and their lead magnet provide is a free audio exercise.


35. Free Teaching Session

If you happen to’re a coach or provide a service, you would present a free teaching session in trade for an e mail tackle.

The wonderful thing about teaching periods is that they get your prospects on the cellphone with you, and people individuals normally count on to listen to your pitch on the finish. This may be an efficient manner of buying high-end shoppers.

Chris Lema expenses per minute for his or her teaching periods, however he might provide them without cost for a restricted time if he needed to push extra signups.

36. PDF Model

That is a kind of lead magnets that’s so underutilized but easy to create.

All it’s important to do is discover your hottest weblog posts, save a PDF model of the weblog submit, after which provide it as a content material improve.

You’d be stunned how many individuals will optin to obtain the identical factor they only learn in PDF kind! The worth-add right here is that they get to personal your weblog submit.

For instance, our 12 Confirmed Methods to Convert Abandoning Guests into Subscribers obtain might simply as simply have been a weblog submit that we was a lead magnet.


37. Transcript

Whereas we’re with reference to repurposing content material, why not repurpose a video by providing a transcript?

Though many individuals want video for studying, many others want studying. Ensuring you’ve gotten each learners lined is an effective way to offer extra worth with the content material you’ve already created.

38. Audio Model

Equally, you would provide an audio model of a written piece of content material.

UX designer Paul Boag usually information an audio model of their weblog posts. Nevertheless, he might simply as simply gate the audio model behind an optin kind and generate extra leads!


39. Abstract/”Cliff Notes” Model

Do you’ve gotten a protracted, in-depth information that your customers love? Bundle a summarized model of that right into a lead magnet.

You too can share what you’re studying from different influencers in your business by providing your “cliff notes” model of their presentation or ebook.

40. State of the Trade

That is one other nice lead magnet thought for B2B companies. It’s the identical as a report, besides that it focuses on new business developments.

Simply remember that you’ll want to come back out with new or up to date variations of your state of the business report usually (normally annual).

41. Predictions

To change into a pacesetter in your business, make some predictions about your business and publish them as a downloadable lead magnet.

Folks love to listen to predictions about what to anticipate to allow them to bounce on upcoming developments.

For instance, when you’re within the trend business, you would provide you with a listing of trend predictions for the next yr. Or, when you’re a marketer, you would predict what the state of e mail advertising will seem like subsequent yr.

42. Thoughts Map

Thoughts maps clarify a posh topic in a digestible manner. And since they’re primarily a top level view and don’t require an excessive amount of element, these lead magnet examples are actually fast to place collectively.

When creating thoughts maps, we like utilizing a free MindMeister device. Their drag-and-drop builder makes thoughts maps tremendous simple to create, they usually at all times look clear {and professional}.


Delivering considered one of these lead magnets with OptinMonster is easy. It’s essential to paste the thoughts map URL into your optin kind’s success theme.

43. Recording/Replay

Are you presenting any dwell webinars? You’ll be able to repurpose these webinars by saving the recording and utilizing that as a lead magnet.

Kissmetrics affords a library of recorded webinars you’ll be able to select from in trade in your e mail tackle.


44. Audio E-book

Have an eBook that your viewers loves? Repurpose it by recording an audiobook and gating it behind an e mail optin kind.

Bear in mind what we stated earlier about eBooks not being the best lead magnets as a result of they’re so lengthy to digest? And keep in mind how we additionally stated that un-gated mega guides are highly effective belongings you’ll be able to create to drive visitors to your web site?

Nicely, right here’s an thought for you:

  1. Flip your eBook right into a traffic-generating mega information by transferring it to 1 huge lengthy web page in your web site.
  2. Generate leads by including a name to motion (CTA) to obtain your audiobook model.
  3. Win and win!

45. SlideShare

Do you know which you can flip considered one of your SlideShare displays right into a lead magnet?

SlideShare has a built-in lead technology device that lets you convert your SlideShare viewers into e mail subscribers. All it’s important to do is observe our step-by-step tutorial right here (see #7).

SlideShare lead gen

46. Roundup

If you happen to’ve ever written a roundup weblog submit, you’ll know that these are fashionable and simple to place collectively. Plus, you’ll be able to create a lead magnet from it.

A roundup submit is a listing of ideas or strategies from different consultants in your business. To put in writing one, you have to interview individuals and pull all quotes into one huge submit.

For instance, we wrote a preferred roundup submit asking eight seasoned search engine optimization consultants for his or her greatest recommendation. Now, we might have interviewed much more than eight individuals. It’s simpler than you assume to get influencers to answer a request like this since you’re providing them publicity, which is what they need! So, we might have interviewed much more consultants after which provided the whole roundup as a “freebie” obtain.

Or, we might have summarized all of the professional responses into actionable takeaways and packaged that as a lead magnet.

Both manner, it might make for an amazing content material improve to an already high-performing submit.

47. E-newsletter

Generally your e mail publication is so irresistible that it’s the lead magnet.

A terrific instance is a enterprise known as The Hustle. The Hustle sends you a humorous, entertaining e mail every morning with all of the day’s high tech and enterprise information.


One of the best half about this lead magnet instance is that the subscriber already expects the emails.

Though we have to learn how low their unsubscribe charges are, we might assume that The Hustle is doing fairly nicely in that division.

48. Vault/Library

Do you’ve gotten plenty of totally different instructional lead magnets? Give your customers the choice to entry them suddenly by placing them collectively right into a “vault” or a digital library in your web site.

All you want is one huge web page in your web site with the hyperlinks to obtain every of your lead magnets and put that web page behind an optin kind. It’s a easy option to give extra worth to your customers with the lead magnets you’ve already created.

Entertaining Lead Magnet Concepts

Some lead magnets don’t should be notably helpful or instructional– they will entertain.

Let’s check out some entertaining lead magnet examples.

49. Quiz

A quiz is essentially the most entertaining lead magnet thought on this checklist, and that’s why it converts so nicely!

A quiz has the person reply a sequence of questions after which spits a outcome. However to get the outcome, you’ll need to enter your e mail tackle.

Rachel Ray had a quiz on what kind of clutterer you’re.


Hostel Bookers created a quiz about what kind of traveler you’re.


Forbes had a quiz that helped potential faculty college students discover the right faculty.


To create a quiz like this, you should use a device like Qzzr. Qzzr additionally lets you drive social visitors to your quiz and generate leads.


50. Survey

A survey is especially in your profit/market analysis. Nevertheless, a survey can be utilized as a lead magnet with a compelling name to motion.

For instance, you would ask customers searching your web site for some time to present you suggestions on their expertise and provide help to enhance your web site. You’d be stunned how many individuals take pleasure in taking the time to give you their suggestions!

Ensure you use a device like OptinMonster to current the survey solely to customers who’ve visited not less than 4 pages in your web site. It will be bizarre (and annoying) to ask a model new customer to fee their “expertise” on the primary pageview.

51. Giveaway

Some of the efficient lead magnet thought is the giveaway. Who doesn’t love the chance to win free stuff?

If you’d like your giveaway to be efficient, nevertheless, make sure that it does two issues:

  1. Qualify your leads by providing a related prize (one thing that solely your supreme buyer would need– not one thing like an iPad or a laptop computer that anybody and their brother would need)
  2. Incentivize members to share (you are able to do this by providing extra entries for every social share)

52. Manifesto

A manifesto is a straightforward declaration of your values. Its an amazing lead magnet thought as a result of your supreme viewers will naturally be drawn to it.

Jeff Goins wrote The Author’s Manifesto: Cease Writing to Be Learn & Adored, resonating with their viewers and changing into an efficient lead magnet.


53. Comedian Strip

Ever considered utilizing a comic book strip as a lead magnet?

When CopyMonk launched its first cartoon, it went viral within the copywriting neighborhood.


And when one thing is that fashionable, it’s simple to see how individuals would signal as much as get extra.


Folks love quotes from influential individuals or quotes that encourage.

Mastin Kipp created a complete enterprise by delivering inspirational quotes through their “day by day love” e mail publication.

Their enterprise has developed loads since then, however they nonetheless affords day by day inspiration/ideas as their lead magnet.


55. Desktop Wallpaper

Are you an artist, designer, or photographer? If you happen to’re in a visible/inventive subject of enterprise, contemplate giving freely a few of your work as a desktop wallpaper obtain.

One of the best factor about desktop wallpaper is that it continually reminds you of your model. This may be an effective way to verify a lead thinks of you when interested by who to rent for his or her subsequent photoshoot or design venture.

56. Cell App/Sport

A free cell app or sport affords the right excuse to ask for an e mail tackle.

Ask customers to create an account with you to make use of your app. Then, you’ll be able to ship them emails to assist improve their engagement and encourage them to purchase your premium product.

Companies wish to create communities to have a dialog between their model and prospects.

Communities are additionally a spot the place customers can work together with one another, and that’s a extremely invaluable factor that many individuals are keen to pay good cash for (not to mention give their e mail addresses).

Listed here are some community-building lead magnet examples.

57. Problem

Considered one of my favourite lead magnet examples is that this 30-Day Inexperienced Smoothie Problem from Easy Inexperienced Smoothies.


There are a number of the reason why this lead magnet thought is so genius and you need to contemplate doing a problem as a lead magnet too.

  • Anybody who takes them up on this provide might be a extremely certified lead. They elevate their fingers and say, “I need inexperienced smoothies!”.
  • Challenges with a begin and an finish date have urgency. This makes the provide that rather more compelling.
  • Challenges construct model consciousness by fostering a way of neighborhood– everyone seems to be doing the problem collectively on the similar time.
  • Challenges make it a lot simpler to elicit desired conduct by means of peer stress. Most individuals wouldn’t have the self-discipline to drink one inexperienced smoothie a day for 30 days, however they’re more likely to leap on the bandwagon when challenged to take action.

58. Membership Web site

Are you interested by creating your membership web site? Take into account providing free registration.

My Copyblogger Membership is a wonderful instance of utilizing a membership web site as a lead magnet.


We particularly love their use of social proof and their concern of lacking out. This neighborhood accommodates “over 334,000 sensible on-line entrepreneurs”, and all these individuals “have a head begin” on you. Higher join now, so you’ll be able to keep caught up!

Plugins could make it tremendous simple when you’re a WordPress person interested by establishing your membership web site. Try our high picks for WordPress membership web site plugins!

59. Fb Group

I’ve personally used Fb teams as lead magnets with nice success. It simply goes to point out that individuals do worth communities.

For instance, we used to supply a non-public Fb group + a free health problem for pregnant girls who needed to remain wholesome and match all through their being pregnant.


I examined a number of affords as a substitute, corresponding to a guidelines of workouts each pregnant lady ought to keep away from. Nevertheless, the Fb group/problem provide outperformed the opposite lead magnets, leading to 43-cent leads on common!

60. Slack Group

Relying in your goal market and the place they hang around on-line, there could also be different choices than a Fb group. Nevertheless, you would provide a Slack group as a substitute.

If you happen to’ve by no means heard of it earlier than, Slack is an app that lets you ship on the spot messages to teams of individuals. This generally is a enjoyable and highly effective option to construct a neighborhood round your model.


Backside of Funnel Lead Magnet Concepts

Ordinarily, if you consider lead magnets, the underside of your gross sales funnel isn’t the very first thing that involves thoughts. Often, the objective of a lead magnet is to maneuver top-of-funnel prospects into the center of your funnel or the analysis part.


Nevertheless, not all buyer journeys are that linear. Generally a prospect nonetheless wants to present you their e mail tackle, however they’re already interested by shopping for your product. Perhaps they have been referred to you by somebody, or they’ve learn evaluations about you on one other web site.

It will be greatest when you have been ready for these sizzling prospects by constructing lead magnets on the backside of your funnel.

Let’s have a look at some bottom-of-funnel lead magnet examples.

61. Free Trial

If you happen to’ve ever shopped for an app or a software program device, you’ve in all probability seen many of those lead magnet examples with out even realizing it.

Most software program corporations may have a giant name to motion to enroll in a free trial or demo on their homepage. Why? As a result of that’s how they get your e mail tackle.


However you will be one thing aside from a software program firm to profit from a free trial lead magnet.

SnackNation affords a free pattern field of their product. They ask in your work e mail tackle (no bank card required). Now that’s a fairly irresistible provide!


62. Coupon

A coupon works nicely on the backside of your funnel as a result of most individuals who make on-line purchases like to buy round for offers. Your model needs to be there to present these individuals what they’re on the lookout for (in trade for his or her e mail addresses, after all).


63. Case Research

Prospects on the backside of the funnel like to learn case research. This lead magnet thought might give them the final push they should purchase your product.

Again when Upwork was nonetheless oDesk, that they had a lead magnet known as “Make It Work: Sensible Recommendation From Actual-Life Purchasers Who Discovered Success Utilizing On-line Work”. That is merely a compilation of case research from individuals who used their service, packaged in PDF format.


64. Ready Checklist

Do you’ve gotten an upcoming product launch? You should use a waitlist to gather the emails of prospects on the backside of your funnel.

For instance, a web based course known as “B-College” is barely out there as soon as per yr. If you wish to purchase it proper now, you’ll be able to’t! As a substitute of a “purchase” button on the product web page, you’ll discover a “inform me extra” button subsequent to an e mail optin kind.


This fashion, they will acquire the e-mail addresses of bottom-of-funnel prospects all year long and construct anticipation for this system.

65. Early Chicken Low cost

It will be greatest when you provided an early hen low cost to sweeten the deal of getting in your waitlist. This can be a nice option to reward your most enthusiastic prospects on the backside of your funnel.

66. Free Transport

Free delivery is a kind of issues that everybody desires in relation to procuring on-line. If somebody is shut to creating a purchase order, free delivery is likely to be the provide that seals the deal.


67. Free Session

Many attorneys provide free consultations as lead magnets. This is also an amazing bottom-of-funnel provide for you when you provide a service.

One of the best factor a couple of free seek the advice of is that it offers you a pure excuse to ask for the e-mail tackle, cellphone quantity, and different related info. If you have to shut somebody over the cellphone, it is a pure alternative.

68. Free Quote

As a substitute of a free session, you would provide a free quote. Right here’s how Liberty Mutual does it.

First, you’ll be requested to enter your zip code and click on on the “Get a Quote” button.


Then, you’ll be directed to a different web page the place you’ll be requested to enter the remainder of your info.


With most lead magnets examples, you’d solely be capable to ask for somewhat info upfront. Nevertheless, as a result of a free quote is on the backside of your funnel, these prospects are extra keen to present out their detailed info.

69. Catalog

Lastly, when you’ve got a product catalog, keep in mind to supply it as a lead magnet on the backside of your funnel! Simply keep in mind to ask for his or her e mail tackle on the order kind.


How To Distribute Your Lead Magnet

Creating the correct lead magnet template in your viewers is barely half the battle. The opposite half is getting it to the correct individuals, in the correct locations, and on the proper time of their buyer journey.

That’s the place a device like OptinMonster is available in:

optinmonster new homepage

OptinMonster is the world’s #1 lead technology toolkit. It permits anybody to shortly and simply create “optin campaigns” to distribute their lead magnets in a extremely focused manner.

“Optin campaigns” are stuff you’re already conversant in, like popups, floating bars, gamified wheels, and far more.

With these campaigns, you’ll be able to slender in in your audience, enhance their buyer journey, and improve your conversion charges concurrently.

Right here’s the way it works:

Every little thing begins with deciding on considered one of OptinMonster’s 50+ pre-made lead magnet templates:

optinmonster templates

These designs are prepared to make use of out of the field and can prevent time, cash, and complications within the marketing campaign creation course of.

From there, you’ll seemingly wish to make a number of modifications to showcase your lead magnet.

OptinMonster has an inline textual content editor that lets you customise your distinctive message, so you’ll be able to higher resonate along with your audience:

inline editor with shopping template

And if you wish to add new options, you don’t want coding or tech expertise.

Every little thing will be completed with a drag and a drop:

Drag an drop builder basic dark template

This allows you to add new options like:

  • Pictures
  • Video
  • HTML
  • Chatbots
  • Icons
  • Buttons

And far more

And since all of the options are made up of “blocks,” every part falls neatly into place each time.

However as soon as the marketing campaign is prepared and your lead magnet seems to be good, you continue to want to focus on these messages to the correct individuals.

You’d use considered one of OptinMonster’s many concentrating on guidelines. Some examples embody:

  • Exit-Intent® Know-how: Get well abandoning customers as they’re actively leaving your web site for good.
  • OnSite Comply with Ups®: Keep away from ‘popup fatigue’ by displaying new messages to returning customers.
  • Geolocation: Goal individuals based mostly on their bodily location.

Although many others exist, these are only a few examples of OptinMonster’s concentrating on guidelines. And these are the identical ways in which corporations like Crossrope exploded their checklist by 900%.

Or how Shotkit provides 40+ NEW results in their web site each single day.

From there, you’ll be able to leverage the total energy of automation! By that, we imply OptinMonster integrates with 50+ Third-party instruments like e mail service suppliers, Zapier, webhooks, and extra.

Which means you’ll be able to create a lead technology system that works on autopilot.

Able to get your lead magnet in entrance of your viewers? Click on beneath to start out your 100% risk-free OptinMonster account as we speak:

Create Excessive Changing Optin Campaigns At this time!

BONUS: Finished-For-You Marketing campaign Setup ($297 worth) Our conversion consultants will design 1 free marketing campaign so that you can get most outcomes – completely FREE! Click on right here to get began →

If you happen to’re inquisitive about what number of of your subscribers obtain your lead magnets, right here’s learn how to observe downloads in Google Analytics and WordPress.

And that’s all for as we speak! Now it’s your flip.

Go forward and decide considered one of these high-converting lead magnet concepts, after which tweak it to create your personal. This may drastically enhance your digital advertising efforts.

We hope you loved this text. If you happen to did, you’d wish to take a look at the next sources:

These posts offers you extra info on monitoring the success of your lead magnet campaigns and retaining prospects as soon as they’ve transformed.


Revealed by Farjad Taheer

Farjad Taheer by no means misses a Liverpool FC sport; he is a foodie and knowledgeable content material marketer. When off-screen, you’ll seemingly discover Farjad figuring out, spending time with household, or hanging out together with his mates.



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