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What’s the Finest Approach to Develop on Twitter?

For right this moment’s Ask Buffer, we’re protecting a fantastic query we obtained from considered one of our followers about rising on Twitter. At Buffer, we’ve discovered our largest viewers on Twitter and love that the platform makes interacting with all of our followers really easy. And that’s the very cause why Twitter is a perfect website for advertising and marketing – it is the right place for manufacturers and content material creators to interact and converse with their shoppers.

Twitter has near 450 million month-to-month energetic customers, making it a fantastic platform for anybody who needs to unfold the phrase about their small enterprise or passions. If you happen to’re hoping to do precisely that however aren’t certain how one can run a profitable Twitter account, this weblog is for you. We’ll cowl the primary factor you’ll wish to do to realize extra followers on the platform and supply some tips about the most effective form of tweets to share.

The extra you tweet, the extra probably you’ll thrive on Twitter. Actually, RivalIQ checked out varied industries on Twitter and located that the median charge of posting was 5 occasions per week. However sports activities manufacturers, who posted a median of 41 tweets per week, obtained the very best twitter engagement of some other trade. When you don’t must be posting that often, this information means that Twitter accounts which are posting persistently all through the week are more likely to obtain increased engagement charges.

To develop your Twitter account, we suggest maintaining a constant schedule on your tweets and posting content material often as a result of it establishes experience and credibility, works with the algorithm, and helps you construct your model voice. Right here’s extra on every of those:

Place your self as an skilled

The only strategy to develop your account is to realize extra followers, and the one approach to do this is to contribute to Twitter’s ecosystem. Twitter is not like different social media websites as a result of, at its very core, the location is made up of exchanges of data in real-time. The extra you publish about your corporation or area of experience, the extra probably it’s that customers will discover your Twitter account and observe you.

Through the years, our Twitter account has been a hub of data for our followers. It’s the place we talk about Buffer’s tradition, present our newest product updates, share assets from our weblog, and join with different small companies. We’ve amassed practically a million followers by persistently tweeting about social media advertising and marketing, small companies, and distant work since 2010.

By posting extra persistently in your Twitter account, you can also place your self as an skilled and develop your following.

Set up credibility by means of consistency

Take into consideration the favourite accounts you observe on Twitter or some other social media platform. You in all probability look ahead to their content material on a every day or weekly foundation. Equally, you may discover that Twitter customers will solely take discover of your account in case you’re routinely providing them worthwhile content material. As you proceed sharing content material on-line, you’ll start to realize traction and set up belief along with your followers.

We additionally suggest discovering your finest time to publish on Twitter so you possibly can successfully attain extra of your viewers whenever you do publish.

Work with the algorithm

It’s no secret that just about all social media algorithms take note of consistency when calculating which content material to advertise, that means the extra you share, the extra probably your account might be proven in your followers’ feeds.

A Twitter weblog publish said that the platform is extra more likely to present sure tweets to a consumer if mentioned consumer has interacted with the writer’s tweets up to now. So, your purpose must be to persistently publish content material that’s participating to your followers. As they start to love, remark, and retweet your posts, the extra probably it’s that your tweets might be prioritized on their Twitter timeline.

Construct out your model voice

As you proceed tweeting in your account, you’ll start to determine your model’s voice and magnificence. That is the distinct approach you talk along with your followers, and by creating this particular voice, your viewers can forge a stronger connection to your corporation.

When you tweet along with your model voice in thoughts, your Twitter followers ought to be capable to acknowledge your tweets and should even look out for them as they scroll by means of Twitter. This may assist offer you a larger presence on the platform as a result of your tweets will stand out amongst the group.

When you’ve dedicated to maintaining a constant Twitter schedule, you’ll want to determine what precisely to tweet about. We’ll go over some ideas and methods that can enable you to create participating content material on Twitter.

Share helpful and related content material

With regards to posting in your Twitter account, you wish to be sure that no matter you’re saying will present worth and perception to your viewers. There are lots of methods you are able to do so, and we’ll go over some examples from different small companies and content material creators.

Lean into your experience and strengths

On the finish of the day, folks will observe your Twitter account in the event that they really feel like you might be tweeting about matters which are related, entertaining, well timed, and helpful.

Content material author and strategist Kaleigh Moore often posts about advertising and marketing on her Twitter. Beneath, she shares a useful tip about sustaining a web site’s about web page.

Right here, Asian Legislation Caucus – a nonprofit group centered on social justice amongst minority communities – often shares updates on political and social information objects within the Bay Space. Be aware that it is a nice instance of the org repurposing a weblog publish from their web site right into a tweet.


Repurposing content material is among the finest methods to make your social media recreation simpler. Be taught extra in regards to the technique right here.

Leverage Twitter threads

If you happen to’re on Twitter, you’re almost certainly consuming dozens of Twitter threads all through the day. Threads are very fashionable on the web site and must be used every time a single tweet isn’t sufficient to precise your ideas. Primarily, a thread is a collection of linked tweets that inform a narrative, clarify an opinion, or specific factual data. And it’s one of many essential methods Twitter customers join and share data on the web site.

Jack Appleby grew his spectacular profession as a social strategist by means of his Twitter account. He grew to become recognized for crafting detailed threads the place he analyzed a number of marketing-related matters, like this Twitter thread about how Microsoft dealt with a leak about Xbox.

Equally, Professor Olomi has grown his Twitter following by writing dozens and dozens of informative and entertaining Twitter threads about historic Islamic astrology.

Need extra suggestions for writing a fantastic Twitter thread? You’re in luck – we wrote a weblog publish on simply that.


Buffer makes it simple so that you can publish persistently on Twitter. Get began right this moment to schedule tweets and Twitter threads! 

Twitter is continually a buzz with trending conversations. Utilizing well-liked hashtags (however limiting it to at least one to 2 hashtags per tweet) is a straightforward strategy to be part of a bigger dialogue on the platform, and it lets different Twitter customers discover your account simply. If you happen to’re ever in want of some inspiration on what to tweet about, trying out the discover web page to see what matters are trending is an efficient place to start out.

It could not all the time be applicable to interact in simply any trending matter, however attempt to see in case you can tie it again to your model. Like right here, when Jamba Juice posted in regards to the well-liked present Euphoria, which was dubbed probably the most tweeted-about present within the decade.

Interact with others

Twitter is the right platform for networking with like-minded companies, clients, and different customers. Constructing group on Twitter can assist you amplify your personal tweets, whereas additionally forging stronger connections with others.

Present assist to your companions and friends

The Decrease Eastside Women Membership’s Twitter account is the right instance of what it seems wish to community successfully on the location. The nonprofit is continually participating with companion organizations on their timeline. Like this tweet the place they tagged a neighborhood bookstore, Bronx Certain Books, and shared an image from a latest occasion.

Retweet like-minded organizations

Retweeting content material from like-minded organizations means that you can diversify your Twitter timeline and embrace views from others. It’s additionally a great way to construct group. If you amplify others’ tweets, there’s a stronger probability that the favor might be reciprocated.

Right here, The Decrease Eastside Women Membership retweets content material from their companion group, NYC Ferry, and highlights their meals pantry program.

Whereas retweeting is a superb technique, use it sparsely. Individuals gained’t be excited to observe your account in case your Twitter feed is totally full of content material from others and doesn’t embrace unique tweets.

When interested by the content material you create in your Twitter, incorporating methods you possibly can embrace your friends within the dialog won’t solely assist replenish your content material calendar, but it surely’s a good way to community on the location.

Provoke dialog along with your followers

A simple and efficient strategy to create extra content material on Twitter is to interact along with your followers. By interacting with the Twitter customers you have already got, you’re constructing a stronger relationship with them which may in flip construct extra model consciousness and loyalty.

Our social media supervisor Mitra is all the time participating with our Twitter group by asking questions and getting their suggestions.

We’ve additionally created a devoted hashtag for our Twitter customers to ask us social media-related questions on the location.

Allison Medina, founding father of Tech Women, does a fantastic job at interacting along with her followers on the platform by often getting their suggestions on what she ought to write about in her newsletters.

By straight conversing along with your followers, you’re displaying them you worth their enter and wish to construct group with them on Twitter.

If you ask these questions, it’s possible you’ll not all the time get responses out of your followers, and that’s OK. The principle factor is that you simply’re attempting and opening a dialogue along with your group. Preserve tweaking your tweets to see what resonates most along with your followers. Utilizing Twitter Polls may be a neater strategy to obtain enter out of your followers

And whenever you do hear again out of your followers, attempt your finest to reply to each remark. This may assist make your followers really feel like their voices are being heard. Listed here are some finest practices for replying to social media feedback.

Create content material particularly for Twitter

To essentially develop on Twitter, it’s essential to be strategic and create content material that can carry out properly on the platform. Whereas it’s completely wonderful to repurpose posts out of your different channels and cross-post them onto Twitter, ideally you’re additionally crafting some content material solely for Twitter. Doing so will mean you can cater to your Twitter viewers.

Years in the past, we began #BufferChat on Twitter and lately introduced it again in honor of Buffer’s twelfth birthday. Our product advertising and marketing supervisor Phill spent a while chatting with our Twitter group about our newest characteristic – concepts.

We’ve discovered that we’ve gotten a ton of engagement by utilizing the hashtag and it’s allowed us to construct group on the location. Scheduling particular occasions to talk along with your followers about sure matters may be a good way to develop your followers.

Whereas it’s nice to tweet about your small enterprise, we suggest making the most of all of Twitter’s varied options and utilizing them to create new content material on your followers.

Right here, Twitter consumer @LoveofDivine shares her information about astrology on Twitter Areas along with her followers. Areas permit for a stay dialogue, making it a bit extra interactive. It’s a fantastic technique for altering up your content material and connecting along with your followers in a brand new approach.

A screenshot of a Twitter Space
@Loveofdivine hosts a Twitter House on astrology associated matters


Name out: Buffer’s Analytics can assist you pinpoint which Tweets are resonating most along with your viewers. Get began now without cost.

Embody visuals in your tweets

You’ve in all probability observed that a lot of the tweets we shared all through this weblog publish included pictures. In line with Twitter, 97 % of individuals deal with visuals on the platform. Whereas Twitter could not appear as visible of a platform in comparison with Pinterest and Instagram, tweets with media hooked up to them – together with footage, gifs, or movies – obtain 3x extra engagement.

Listed here are some finest practices when together with footage or illustrations.

  • be sure that your pictures are correctly cropped for the location
  • embrace picture and video descriptions, often known as alt textual content, for any media you tweet about
  • stray away from inventory imagery

We hope this Ask Buffer has supplied some helpful data for rising your Twitter account. Keep in mind, with Buffer, you possibly can schedule Twitter threads and tweets! Get began right this moment without cost.

When you have a social media query for us tell us on Twitter by utilizing the hashtag #AskBuffer!



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