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What’s TikTok? The whole lot You Must Know in 2022

When TikTok burst onto the social media scene again in 2018, it was unattainable to foretell what a dominating pressure it will turn out to be. However what’s TikTok, precisely?

Right now, with over 2 billion downloads globally (and counting!), TikTok is the world’s seventh-most in style social platform, however as a result of it’s the app of selection for the hyper-influential Gen Z, it’s acquired an outsized affect on the cultural zeitgeist. TikTok is to thank (or blame, relying in your perspective) for culinary tendencies, a brand new wave of well-known canine, 2000s nostalgia, and Addison Rae’s performing profession.

In different phrases? It’s a pressure to be reckoned with — and one which’s continually evolving.

TikTok just lately elevated the utmost video size from one minute to 10 minutes, which has proved to be a smash hit: TikTok movies over a minute lengthy have obtained greater than 5 billion views globally in complete. (Enjoyable information: in keeping with TikTok, “Longer movies are hottest in Vietnam, Thailand, and Japan whereas TikTok customers within the US, UK, and Brazil interact with longer movies probably the most.”)

Not solely is TikTok experimenting with longer content material, it’s additionally experimenting with bigger content material. Amongst TikTok’s different current improvements? TikTok TV, an app for SmartTVs that places TikTok movies right into a big-screen context so the entire household can get pleasure from somebody attempting to scrub his automotive with a leaf blower from the consolation of the couch.

In the meantime, beta-testing for TikTok Buying is in full swing (scorching on the tail of Instagram Retailers), permitting choose manufacturers to promote straight by their TikTok accounts.

However we’re getting forward of ourselves: all these updates don’t imply a lot if you happen to don’t know what TikTok is within the first place. So let’s apply a metaphorical reverse impact and get again to the fundamentals, lets? Your crash course to TikTok begins…. now!

What’s TikTok?

TikTok is a social media app centered round short-form movies.

In some methods it’s a bite-size model of YouTube, with movies ranging between 5 and 120 seconds in size. TikTok calls itself “the main vacation spot for short-form cellular movies” with a mission to “encourage creativity and produce pleasure.”

(Audacious! We like to see it.)


Questions I’d like to ask Tony Hawk #tonyhawk #tonyhawkproskater #vancouver #thrasherskatemag

♬ authentic sound – Allie Entwistle

Creators have entry to an assortment of filters and results, in addition to a large music library.

TikTok Creator sounds and playlists

Tracks on TikTok have excessive meme potential, and it’s turned the app into one thing of a hitmaker.

Lil Nas X’s jam “Outdated City Street” is the most effective instance of this. Whereas lassoing some close to 67 million performs on TikTok, the only trotted to #1 on the Billboard Sizzling 100, the place it stayed for a record-setting 17 weeks.

Critically, TikTok makes content material discovery central to its expertise. The For You Web page delivers a bottomless stream of movies curated by the TikTok algorithm. The video feed performs the minute the app opens, immediately sucking viewers in.

TikTok For You page duck video

Whereas customers can observe their favourite creators, they don’t must for the feed to be crammed mechanically with curated clips. It’s a bottomless buffet of content material.

No surprise 70% of customers spend an hour or extra on the app each week. Can’t cease, gained’t cease!

What’s a TikTok account?

A TikTok account means that you can log in to the TikTok app to create and share short-form movies utilizing filters, results, and music clips.

TikTok example account social media experiments

Earn sufficient consideration and engagement, and you may be eligible for TikTok’s creator fund sooner or later. (Cue up a “Present me the cash!” sound clip for when the time comes.)

In the event you want some assist getting began, right here’s our inexperienced persons information to creating TikTok movies. Please don’t overlook about us while you’re TikTok well-known.

Logged in along with your TikTok account, you’ll be capable to work together with different customers’ movies, by commenting, sharing, and liking content material. You can too observe different creators to see extra from them on the For You Web page.

Your conduct as you employ your account will influence the TikTok algorithm, dictating what sorts of movies from different customers pop up in your For You Web page.

Looking for “cute canine vids”? Commenting on content material tagged with #skateboarddads? You’ll begin to see extra of the identical in your feed.

cute dog vids search result golden retrievers

TikTok vs.

A bit historical past lesson: TikTok is the worldwide model of China’s Douyin app, which was launched by ByteDance again in 2016 as a short-form video social media platform.

Additionally out there on the time was one other Chinese language short-form video device, Musically, which was thriving because of a enjoyable library of filters and results. Between its launch in 2014 and 2017, managed to amass greater than 200 million customers, with a powerful foothold within the U.S.

ByteDance acquired the corporate later that 12 months to merge with TikTok and create one short-form video celebrity app to rule all of them.

RIP,; lengthy dwell TikTok.

What’s the most favored video on TikTok?

TikTok is an app the place new creators and shocking content material can go viral, because of an algorithm that promotes discovery and fosters a universe of distinctive challenges and tendencies.

On the time of writing, a lip-synching video by creator Bella Poarch holds the title of Most Preferred Video. Posted again in August 2020, earned 55.8 million likes.


To the 🐝 🐝 🐝 #fyp

♬ M to the B – Millie B

On a platform with thousands and thousands of movies of fresh-faced folks mugging for the digicam to music, why did this specific video pop off?

It’s unattainable to say for positive, however the mixture of a fairly face, spectacular tongue-twisting lyrics, and hypnotic digicam monitoring positive caught customers’ consideration.

Bella parlayed this fame into a complete profession as a TikTok star, with 88 million followers and a document deal. Not a nasty end result from a 12 second clip of somebody bored and goofing round at residence.

The second-most in style TikTok video is a montage from artist fedziownik_art, with a jaw-dropping 49.3 million likes. Van Gogh would’ve given his different ear for that sort of publicity.


😳That is certainly one of my greatest drawings #dlaciebie #tiktokart #drawing #fyp

♬ Deep Finish – Fousheé

The content material of different most-liked movies ranges wildly, from dancing to comedy to animals, however what most have in widespread is that they’re enjoyable, memorable, and fascinating.

Research up on what it takes to turn out to be TikTok well-known right here.

How does TikTok work?

TikTok serves up a medley of customized movies to every person by way of their For You Web page: a mixture of movies from accounts you observe and different content material they suppose will enchantment to you.

It’s a seize bag — one which’s often stuffed with Doja Cat. Right here’s the best way to become involved.

What are you able to do on TikTok?

Watch and create movies: Movies are central to the TikTok expertise. They are often uploaded or created in-app with cease and begin recording, timers, and different instruments.

Stay streaming can also be an choice. Customers can add visible filters, time results, break up screens, inexperienced screens, transitions, stickers, GIFs, emoji, and way more.

multicolored sky video effects on TikTok

Add Music: TikTok’s in depth music library and integration with Apple Music is the place the app edges out all different social platforms. Creators can add, remix, save, and uncover songs and sounds by way of playlists, movies, and extra.

Work together: TikTok customers can observe accounts they like, and provides hearts, presents, feedback or shares on movies they get pleasure from. Movies, hashtags, sounds, and results could be added to a person’s Favorites part.

Uncover: The Uncover feed is all about hashtags, however customers may seek for key phrases, customers, movies, and sound results. Individuals can add mates by looking their username, or scanning their distinctive TikCode.

TikTok Discover Feed Juno Fan Choice

Discover profiles: TikTok profiles present a tally of follows and followers, in addition to an total complete of the variety of hearts a person has obtained. As on Twitter and Instagram, official accounts are given blue checkmarks.

Spend digital cash: Cash can be utilized to offer Digital Presents on TikTok. When a person buys them, they’ll convert them into diamonds or emoji. Diamonds could be exchanged for money.

How do folks usually use TikTok?

Dancing and lip-synching: Since TikTok was born from the DNA of (you did simply learn the historical past of TikTok above, proper?) it’s no shock that musical actions like lip-synching and dancing are enormous on the platform.


I’ll dance till there’s 1M 🙏🏻 Я буду танцевать, пока не будет 1М 🍋

♬ N’y pense plus – Tayc

TikTok Tendencies: Often known as TikTok Challenges, these memes usually contain a well-liked music or hashtag. Trending songs and tags like #ButHaveYouSeen and #HowToAdult act as prompts for customers to try dance strikes or create their very own variation on a theme.

TikTok Duets: Duets are a well-liked collaborative characteristic on TikTok that permits customers to pattern one other individual’s video and add themselves to it. Duets can vary from real collabs, remixes, spoofs, and extra. Artists like Lizzo, Camila Cabello, and Tove Lo have used the format to promo singles and join with followers.


#duet with @thatveganteacher Beef #burgers had been consumed whereas making this tiktok #ramsayreacts #fyp

♬ EatingAnimalsIsWrongGordonRamsay – Tik Toker

Inexperienced Display results: Although TikTok options an enormous collection of filters and results, one of many most-used device is the inexperienced display. This impact makes it straightforward to position your self in an unique setting or share your scorching soak up entrance of a related picture. Dive into our information to modifying TikTok movies right here for particulars on attempting this trick for your self.


It’s Completely Raining Teenagers Half 2 #greenscreen

♬ authentic sound – sarah

TikTok Stitching: TikTok’s Sew device means that you can copy and add on to different customers’ movies (if they’ve Stitching enabled, in fact). This operate lends itself to response movies or responses — simply one other manner TikTok fosters dialog by way of content material creation.

TikTok Stitching send video to other Creators

What are some distinctive ways in which folks use TikTok?

The fast-and-easy modifying options and interactive nature of TikTok create prime circumstances for creativity, and in consequence, the app has been utilized in numerous ways in which the builders themselves may’ve by no means imagined (although “Ratatouille the Crowd-Sourced Musical” does kind of really feel prefer it’s a fever dream, no?)

Collaborations: The Duet characteristic permits customers to remix and reply to every others’ content material — which might result in surprisingly pleasant collaborations like sea shanties or the manufacturing of a digital Broadway present.


#duet with @sguerraandre right here’s me getting concerned with sea shanty Tiktok

♬ Wellerman – Sea Shanty – Nathan Evans

Inventive modifying: TikTok simply means that you can mix a number of clips, making multi-scene tales (even short-and-sweet ones) a breeze, and providing the chance to get artistic with transitions, smash cuts, and results. Take a peek at our listing of artistic TikTok video concepts right here to get the wheels turning.


I hope she sees this @avani #fingersnap #jonasbluefingersnap #artwork #foryou

♬ Bare by Jonas Blue and Max – MOVEMENT

Getting interactive: Utilizing the TikTok dwell stream characteristic to broadcast in actual time is a surefire solution to interact along with your followers. Give ‘em one thing to speak about as the joys of anything-could-happen dwell video fills their feed… just like the time cup-maker Mrs. Dutchie by accident used darkish glitter as a substitute of mild glitter.

(Discuss breaking the web!)

TikTok live stream feature Mrs. Dutchie video

However even in an everyday, pre-recorded TikTok publish, internet hosting a Q&A or responding to FAQs is an effective way to indicate your fan membership you care.

TikTok demographics: who makes use of TikTok?

Greater than 160 million hours of video are watched on TikTok in any given minute of the day… however who is definitely making and viewing this content material?

Of the greater than 884 million people who find themselves lively on TikTok, 57% are feminine, whereas 43% are male.

TikTok advertising audience overview of users aged 18 and over

There are 130 million U.S. customers over age 18. The second highest grownup inhabitants of Instagram customers is Indonesia (92 million customers), with Brazil coming in third (74 million).

The vast majority of the TikTok viewers is Gen Z, with 42% of the viewers aged 18 to 24 years previous. (The second-biggest generational cohort on the platform? Millennials, accounting for 31% of customers.)

TikTok advertising audience profile

Click on right here for extra fascinating TikTok statistics that entrepreneurs must know in 2022.

Tips on how to use TikTok for enterprise

TikTok is the new place to be for manufacturers of all stripes. You’ll discover everybody from Oreo to ASOS on TikTok today… and even old-school names like Le Creuset are getting in on the sport.


@therealsourpatchkids actually tried stealing our highlight #oreo #oreocookies #oreotok #birthday @theofficialchipsahoy @officialnutterbutter @theritzcrackersofficial @therealtridentgum

♬ Birthday – Sound_Force

Pop over to our information to TikTok for companies to learn to arrange your individual enterprise account, after which check out these methods for optimizing the potential of the platform.

Get to know the app

Earlier than you may thrive on TikTok, you’ve gotta perceive it. Spend some critical time on the For You Web page to study what different folks and types are doing, and familiarize your self with the modifying options and results so you may hit the bottom working.

(Psst: we’ve acquired a primer on TikTok video modifying proper right here to get you began.)

Get to know your TikTok viewers

Earlier than you may execute a successful TikTok technique, you’re going to wish to know who precisely you’re speaking to. See our breakdown of TikTok’s person demographics above, after which discover your individual TikTok analytics to see simply who’s following you, so you may regulate your content material, tone, and objectives accordingly.

Weigh in on trending matters

Whereas originality is all the time a superb factor, the TikTok algorithm rewards accounts that faucet into trending matters, so it pays to concentrate. Utilizing trending sounds can allegedly assist your attain, too (a minimum of that was the conclusion we got here to in our 7-second video experiment). Hop on that bandwagon! Share your #dailyroutine, similar to Mango the seal does right here!


Ever surprise what Mango’s morning routine is? #oceanconnections #nonreleasable #YesDayChallenge #dailyroutine #fyp #mango #sealtok

♬ authentic sound – zach justice

Go dwell!

Experiment with TikTok dwell streams for an opportunity to indicate off simply how genuine your model is: strive streaming a Q&A, host a dwell buying occasion, or construct some buzz round a brand new product launch. Right here’s our step-by-step information to going dwell on TikTok.

TikTok live stream feature

Get artistic

The short-form, quick-and-dirty vibe of TikTok makes it ideally suited for experimentation. Mess around with modifying instruments and trending sounds to create high-energy short-form movies that symbolize your enterprise.

Create a branded hashtag problem

Thus far, branded hashtag challenges appear to be the preferred method for manufacturers on TikTok. A number of musicians and corporations just like the NFL, Sunsilk, and Common Footage have run campaigns. Even TurboTax is getting in on the motion.

These campaigns encourage customers to create movies round a particular hashtag, typically utilizing a particular music or set of dance strikes.

TikTok Pringles branded hashtag challenge

Associate with influencers

Plenty of manufacturers have teamed up with influencers to advertise hashtag challenges, or just to advertise merchandise. TikTok even supplies lists of potential creators to manufacturers.


#advert ✨Hyperlink in Bio!✨ 💤 @pluto #advert #sponsored #fyp #foryou #foryoupage #mother #asmr #tiktokcomedy

♬ authentic sound – KarenCassssss

Put money into promoting

All of those natural choices can result in success… however clearly, nothing is ever assured. (Social media is extra of an artwork than a science, ?) In the event you’ve acquired a bit finances to work with, TikTok gives quite a lot of promoting choices, from promoted movies to branded lenses to model takeover adverts. TikTok additionally launched customized sound partnerships this 12 months, so manufacturers can develop bespoke tracks.

Congrats on making it by TikTok 101! Toss that cap within the air (simply ensure to document it and apply a cool trending music to actually make the second pop). Able to additional your training? Dig into our full library of TikTok how-to guides and experiments over on the Hootsuite weblog.

Arrange a TikTok Store

Do you’ve gotten a Shopify retailer? Think about establishing a TiKTok store to advertise and promote your merchandise.

With TikTok Buying, you may add a buying tab to your TikTok profile. The tab will pull merchandise out of your Shopify product catalogs, permitting different TikTok customers to browse merchandise with out leaving the app and simply navigate to the creators’ on-line shops for checkout.

In case you have a TikTok retailer, it’s also possible to tag merchandise in your common TikTok posts utilizing devoted product hyperlinks.




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