Quick-growing dealer community Liberty Community Companies (LNS) has at all times sought to develop into a “future good” aggregator. Brendan O’Donnell, LNS managing director, explains why.
With the finance sector getting revolutionised by digitalisation and elevated reliance on know-how, O’Donnell mentioned 2022 is all about changing into “future good.”
“Again within the ’80s and ’90s it was all about ‘bricks and mortar,’ then we moved to ‘bricks and clicks.’ Now, it’s ‘click on and click on’ – or C2C,” O’Donnell mentioned.
O’Donnell mentioned that on this hyper-individualised age, individuals need to really feel particular.
“They count on manufacturers to know and reply to their particular person wants,” O’Donnell mentioned. “They need one thing that’s distinctive to them. Right now’s shoppers are time-poor, continually bombarded with content material, so that they count on fast options.”
The problem for brokers then, O’Donnell mentioned, is to establish the precise moments when prospects are in search of finance, and rapidly cater to those wants.
“The window to have interaction with prospects is just some seconds – historically we referred to this because the ‘second of fact,’ O’Donnell mentioned. “Recognising the quickly altering behaviours of shoppers, we’ve got at all times sought to be what we name a ‘future good’ aggregator.”
O’Donnell mentioned LNS has “thrilling new developments” in 2022. The corporate will roll out its enhanced Spark know-how platform, Spark+.
“It will assist our advisers meet these moments of fact with their present and new prospects and assist many extra prospects get monetary,” he mentioned.