The rise of ecom-focused firms implies that right this moment, promoting on-line is less complicated than ever. However retailers nonetheless have one large problem: choosing a platform to host their retailer.
That’s a problem as a result of there are a variety of glorious choices to select from.
WooCommerce and BigCommerce are two of the preferred ecommerce platforms, each of which supply sellers numerous choices for rising a web-based retailer with out writing a single line of code.
One of many greatest issues within the WooCommerce vs BigCommerce debate is whether or not you have already got an internet site or for those who’re ranging from scratch.
Whereas BigCommerce is a standalone platform that gives a lot of the options you’d need proper out of the field, WooCommerce is a WordPress plugin—giving the chance to remodel any WordPress website right into a retailer. This distinction is the idea for the professionals and cons to each platforms, as we’ll get to shortly.
On this article, we’ll take a look at how WooCommerce and BigCommerce examine in key features, together with:
- Ease of use
- Apps and integrations
- Themes and customization choices
WooCommerce vs BigCommerce: A comparability
Earlier than we get into the capabilities of every platform, let’s take a fast take a look at what they’re.
As famous above, each are devoted ecommerce platforms however BigCommerce is a totally hosted platform whereas WooCommerce is a plugin. BigCommerce affords a full-service bundle: internet hosting, search engine optimisation capabilities, fee gateways, and advertising and marketing options.
In distinction, WooCommerce is a WordPress plugin that provides ecommerce performance to an internet site, nevertheless it doesn’t supply internet hosting, search engine optimisation or advertising and marketing instruments natively.
With that stated, let’s dive into the specifics:
Each platforms are packed stuffed with options that can assist you create and develop your ecommerce retailer.
As a standalone platform, BigCommerce affords some options that its rival doesn’t. These embody a drag-and-drop web site builder and entry to a content material administration system with search engine optimisation options. Alternatively, though WooCommerce doesn’t supply these immediately, all its customers have entry to the world-class CMS and web site builder that WordPress gives, in order that they aren’t options WooCommerce wants to incorporate immediately.
BigCommerce additionally affords an SSL safety certificates, which shows a padlock within the deal with bar. This provides your guests peace of thoughts that any funds they make are safe. And BigCommerce has the flexibility to hyperlink your ecom retailer with different websites and social networks, together with Amazon, eBay and Fb.
Extra options embody instruments to create promotional reductions and mechanically ship electronic mail reminders to guests who added gadgets to their cart however didn’t purchase them. There are additionally analytics and reporting instruments, exhibiting metrics like periods and gross sales which may help you determine weaknesses in your retailer and bolster your advertising and marketing efforts.
WooCommerce doesn’t match every function that BigCommerce affords, nevertheless it’s definitely no slouch. Arguably its best power is that it permits customers to pick their most well-liked options from its in depth library of plugins, empowering every retailer proprietor to create their excellent website. Plus, it has the benefit of leveraging a few of WordPress’ performance—corresponding to the flexibility to insert wealthy media from Instagram, Spotify, Twitter or YouTube by merely pasting a URL.
WooCommerce additionally helps shortcodes, which may make retailer house owners’ lives far simpler. You’ll be able to create as many as you want, or stick with the pre-built ones that assist you to do issues like insert merchandise and observe consumer knowledge.
BigCommerce vs WooCommerce: Pricing
At first look, pricing is a large distinction between BigCommerce and WooCommerce. BigCommerce has three paid plans to select from, and WooCommerce is a free WordPress plugin.
However that’s solely half the story.
WooCommerce is technically free, nevertheless it requires you to have just a few issues already, corresponding to:
- A website
- A internet hosting account
- An SSL certificates
You’ll additionally want a theme—free ones can be found however paid ones are usually extra more likely to meet your wants. Along with these, WooCommerce lets you set up extensions for extra performance.
A method to have a look at a WooCommerce retailer is like constructing a home: every plugin is a brick and
your store can have as many or as little as you need, so no two shops must be utterly an identical.
That’s a variety of flexibility, and it additionally means that you’ve got a variety of management over your prices. Your month-to-month invoice may very well be larger than with BigCommerce, nevertheless it may be decrease. There’s the choice of hiring builders to completely handle your retailer, which might be dearer however you’d know that every part is taken care of, from implementation to safety updates.
BigCommerce has 4 tiers, every with its personal value:
- Customary: $29.95 a month
- Plus: $79.95 a month
- Professional: $299.95 a month
- Enterprise: customized pricing
On the floor it seems to be dearer than WooCommerce, however the value consists of all options, together with internet hosting, SSL certificates, and 24/7 help with out the necessity to buy extra extensions.
Every tier, together with Customary, has the next:
- Web page builder
- Devoted SSL
- Reporting instruments
- Single-page checkout
- Actual-time transport quotes
The upper tiers even have:
- Precedence help
- An deserted cart software
- Saved bank card particulars
- Capacity to show Google Opinions
- Capacity to avoid wasting a buyer’s cart between their units
- Segmentation to group prospects for advertising and marketing campaigns
Finally, whether or not WooCommerce is cheaper or dearer relies on the way you construct your WooCommerce retailer. With BigCommerce providing an all-inclusive service, it may very well be the cheaper possibility total.
Ease of use
As you’d anticipate from two of the dominant names on this house, each platforms are largely intuitive and easy to navigate. There are a few issues although.
BigCommerce has a clean onboarding course of and also you don’t have to fret about establishing internet hosting, which simplifies the method. A model new retailer may be arrange inside minutes and you may customise its look and begin including merchandise instantly. You’ll even have an introductory tour that can assist you navigate the choices and settings.
The expertise is totally different with WooCommerce as a result of it’s a plugin. You’ll must have your internet hosting and area (and ideally safety) in place already, then set up WooCommerce. And since you possibly can obtain numerous extensions, it’s extra of a choose-your-own-adventure journey so the introductory tour can’t be fairly as complete as BigCommerce’s.
With each platforms being largely easy to make use of, the simplest will typically be a matter of private selection and whether or not you favor BigCommerce’s all-in-one platform or WooCommerce’s plugin-focused strategy.
Apps and integrations
BigCommerce and WooCommerce supply a variety of apps and integrations to reinforce your retailer.
Each the WooCommerce retailer and the BigCommerce retailer group the varied apps into collections, serving to you to shortly discover what you want. Whether or not your chosen platform lacks a function otherwise you’re not eager on the native choices, merely go to the shop and discover the varied decisions on supply.
For each platforms, the integrations open up a brand new world of potentialities. Discover numerous transport choices, instruments to assist with amassing opinions, search engine optimisation, constructing loyalty, dwell chat and help, reporting and an entire lot extra.
Omnisend additionally has addons out there for each WooCommerce and BigCommerce, bringing the highly effective omnichannel workflows and automations that we’re recognized for. These integrations imply that you simply don’t must depend on the native capabilities of WooCommerce and BigCommerce.
For instance, Omnisend’s WooCommerce addon lets you ship emails about deserted carts, order confirmations, and automations to suit your necessities. Omnisend additionally integrates with BigCommerce, serving to you to develop your record dimension and ship hyper-relevant advertising and marketing messages, even for those who’re on the Customary plan that doesn’t supply this immediately.
Themes and customization
Each platforms have a choice of free and paid themes to select from. BigCommerce’s paid themes usually value between $150 and $300, and there’s an enhancing interface to shortly change every part from the font and colours to the icons.
WooCommerce’s paid storefront themes may be purchased for the cheaper price of $39 and, like WordPress’ theme choices, in depth customization is feasible you probably have the technical knowhow. You may as well select a WooCommerce theme by area of interest, saving you a variety of time for those who already know what you need.
Whichever platform you select, you’ll have loads of decisions for making your retailer look precisely the way you need it.
BigCommerce and WooCommerce are each protected and safe platforms, however there’s a key distinction between them: BigCommerce handles it in your behalf, whereas WooCommerce requires you to be hands-on.
BigCommerce boasts on its web site that it’s “constructed for pace and safety” and along with the free SSL certificates, it additionally proudly states that it “is ISO/IEC 27001:2013 & PCI DSS 3.2, Degree 1 licensed, and shops are protected by a number of safety layers like firewalls, file integrity scanners, and intrusion detection.”
WooCommerce will also be extraordinarily safe, nevertheless it’s largely as much as you as the shop proprietor. Your first precedence must be guaranteeing that WordPress is on the newest model with acceptable safety and anti-spam measures in place. Extensions can often be exploited, so it’s essential to solely set up respected addons and all the time hold them updated.
For additional peace of thoughts, performing common backups of your website will assist you to restore it if the worst occurs. Many WooCommerce retailer house owners select to rent builders to maintain every part working easily, in order that’s a method to make use of WooCommerce with out requiring you to remain on high of updates and backups.
The BigCommerce vs WooCommerce debate will proceed, however the fact is each are fashionable for good purpose: they’re glorious and very succesful ecom platforms.
In the event you’re struggling to decide on between them, the excellent news is that every is extraordinarily succesful and customizable, so you possibly can’t actually go flawed. If you wish to use WordPress, or have already got a website on WordPress, then WooCommerce could also be extra interesting whereas BigCommerce could enchantment extra for those who’re ranging from scratch.
You may as well use Omnisend’s devoted plugin for every platform, providing you with entry to our specialist instruments for rising your viewers and rising your gross sales.
Get began with Omnisend right this moment & drive gross sales on autopilot with pre-built automation workflows