By Sean Tinney March 2, 2022
GIFs are enjoyable, participating, and attention-grabbing. However when’s the precise time so as to add one to your advertising emails?
We’re large followers of utilizing interactive content material in electronic mail. Whether or not you’re attempting to enhance your marketing campaign, inform a narrative, or just add a little bit of aptitude to the inbox, interactive content material is the way in which to go.
And one of many best methods to take action is by including animated GIFs to your emails.
Let’s have a look as to why GIFs are so efficient and the way you need to use them in your personal campaigns.
What’s a GIF?
GIF is brief for Graphics Interchange Format. It’s a preferred picture format that’s been round for the reason that 80’s. A GIF makes use of a sequence of pictures to create the phantasm of movement (kind of like a flipbook).
Does including a GIF in an electronic mail matter
Eye-catching visuals like GIFs in emails can enhance click-through charges by 42% and conversion charges by 103%, and should positively affect your gross sales.
How you can make GIFs for an electronic mail
GIFs are simpler to create than a video, particularly if you happen to’re attempting as an instance one thing brief and to the purpose. The talent degree bar is lots shorter with a GIF.
All these instruments make creating GIFs straightforward, even with little to no technical data.
Methods use GIFs in an electronic mail
GIFs add character to your emails. You possibly can spotlight a product in movement, present a demo, and even add a relatable response. There are numerous participating and sensible functions for a GIF.
Let’s check out some ways in which manufacturers are utilizing GIFs of their advertising emails (and how one can steal these concepts to your subsequent marketing campaign):
Illustrate a product
GIFs don’t need to be all for present. They’re truly a good way to inform a narrative in a easy, impactful approach.
This Canva electronic mail reveals how straightforward it’s to create a design utilizing their platform.
Professional Tip: GIFs are nice for illustrating advanced concepts in a easy approach. Give subscribers a sneak peek of your newest product launch or to share a novel use case.
Try how we used a GIF to spotlight how straightforward it’s so as to add a video to your touchdown web page:
Moderately than counting on heavy copy, this animated GIF reveals the method in simply seconds.
Need a good way to entice your readers? Take a cue from this Kate Spade marketing campaign:
The animation provides one other degree of intrigue to the e-mail, prompting subscribers to click on via to see what’s inside.
Professional Tip: Generally the only little bit of animation can have a big effect. The subsequent time you’re wanting so as to add some oomph to your emails, attempt including a GIF to the combo.
Add a way of urgency
GIFs generally is a nice different for conventional countdown clocks to emphasise urgency in your messaging:
This instance from LOFT reveals how somewhat animation could make a daring assertion.
Professional Tip: Your electronic mail doesn’t need to imitate the Vegas strip at 2am. Including somewhat little bit of motion is typically all you want.
GIFs may be added so as to add enjoyable and pleasure to your emails, like this one from charity: water:
Their sensible use of a GIF showcases the character and other people behind the model.
However be conscious of context when utilizing GIFs in your emails. Does it really feel acceptable and strengthen the message you’re attempting to ship? Or does it take away from it? These are good inquiries to ask your self earlier than you hit ‘ship’.
Professional Tip: Use GIFs sparingly. When you’re utilizing them simply because, it will possibly get outdated.
Spotlight a name to motion
Try how we use a GIF to spotlight the Study How name to motion.
The important thing to utilizing GIF for the CTA is to not get carried away. If the GIF takes away from the primary message, it received’t matter how a lot consideration you placed on the CTA, your subscribers received’t learn it.
Inform a narrative
Peacock used a GIF to inform their subscribers a narrative of all the brand new reveals their streaming service has to supply in October.
Greatest practices for utilizing GIFs in emails
Whereas GIFs are nice for grabbing your viewers’s consideration you don’t need to overdo it. To assist, we’ve put collectively a listing of finest practices try to be following when placing GIFs in emails.
1 – One GIF per electronic mail
One GIF is ideal for including an thrilling, attention-grabbing component to your electronic mail. Multiple and your electronic mail is getting too distracting.
2 – Improve the primary message
Your GIF ought to serve a objective. Don’t embrace a one which doesn’t relate to your content material and the motion you need your viewers to take.
3 – Add a hyperlink to your GIF
Folks might attempt clicking on the GIF itself, so reap the benefits of this and direct them to a related touchdown web page.
4 – Preserve the GIF file dimension small
Intention to maintain your GIF file dimension underneath 40KB. You don’t need your electronic mail to be so giant that your viewers received’t even obtain it.
5 – Take a look at your electronic mail
At all times take a look at your emails. Most electronic mail purchasers will show GIFs, however there are some exceptions. In these conditions, the GIFs will show as static pictures.
6 – Add alt picture textual content
In these conditions the place a GIF might not render be sure you add alt picture textual content so individuals perceive what the GIF was about. Be as descriptive as potential.
How you can add a GIF to an electronic mail in AWeber
Step 1: Obtain your GIF and reserve it to your laptop. When you discover a GIF on-line, you’ll be able to merely proper click on the picture and choose “Save Picture”.
Step 2: In your AWeber account, drag the picture block into your electronic mail builder.
Step 3: Choose the Add Picture button so as to add your GIF to your electronic mail. That’s it!
Now that you understand how to make use of them successfully, GIFs may be a good way to raise your electronic mail content material. When you’re selling a services or products, they’ll actually emphasize a use case and function an academic instrument. (Or just delight your subscribers.)
Want some superb GIFs to incorporate in your emails. Don’t fear, we’ve bought you coated: